Electronic Marketing: The Bigger Picture
May 9, 2009 caseinsights 5 other publications
This article is an executive summary of a literature review published in the Marketing Review about Electronic Marketing. The article address key questions such as: What is electronic Marketing? Why is it so important? What are the core activities being influenced by the development in electronic resources?
This article is an executive summary of a literature review published in the Marketing Review about Electronic Marketing. The article address key questions such as: What is el...
