ADDING YOUR SHOP TO THE SPECIALIZED RIDERS CLUB Of particular interest for Specialized Dealers: the Specialized Riders Club is a community separate from Facebook, specific to Specialized owners and fans worldwide. For Specialized dealers, it represents another free, easily-managed way to promote your shop to a wide audience of fans and potential new fans. While Facebook supports a larger audience, the Riders Club site supports an audience comprised exclusively of cyclists, making it a great resource for you. First step: if you don’t already have a riders club account for your shop, or if you’ve forgotten your login data, contact Ian Dewar at Specialized (ian.dewar@specialized.com) and he’ll set you up. Once you’re logged in, there are two important things to do: update your profile and add your shop rides to the site.
Facebook and the Riders Club site are not mutually exclusive: there is good reason to be in both places, and by linking from one to the other, it’s a great way to expand your reach in both audiences. Chris Matthews
Social Media for Bike Shops 34