Blended Reality
WHAT ARE THE SIGNS? LEVEL 26
LAST CALL
‘WE FEEL FINE’ RFID TAGS
Online and offline worlds are no longer separate entities. People have multiple experiences in reality and virtuality, switching between the two seamlessly, and choose to do so because it enhances their overall experience.
WHO IS IT IMPACTING?
Media experiences increase in complexity in response to this sophisticated new mode of interaction. Time-shifting technology has enabled people to consume media on demand, revisiting content to follow alternate plotlines and find hidden rabbit holes they may have missed on first viewing. This, in tandem with a desire amongst people to go deeper, to feel empowered and experience more, has led to an evolution in interactivity. Location-aware services on smartphones add further layers of texture, making the switch between physical and virtual completely seamless.
spent using
3 H Internet
TV
in the home
9.8%
grew in Q1 2010
CONTENTS
to 3 hours and 41 minutes per month
INTERNET OF THINGS GEOTAGGING WALKING THE EDIT PICTURE THE IMPOSSIBLE
Alan Moore, Co-founder of SMLXL and Canvas8 Thought Leader
WHERE IS THE TREND IN ITS LIFECYCLE?
HOW HAS IT BEEN DEVELOPING?
simultaneously
INLINE RETAIL
GOOGLE FAVORITE PLACES
Personally I hate the word digital, it says to me ‘machines that are not part of our DNA’. As a consequence many think ‘digital’ strips us of our very souls, or that digital is not of us, and that digital does not live in our analog world. Therefore digital becomes but another straight-line component, another silo in the silos of corporate culture and consumer life.
Anyone with an internet connection
The average time
POKEN
K-MART E-REVIEWS IN-STORE
0
WHERE IS IT HAPPENING?
Phase
WHAT IS IT?
LAYAR
TRACKDROPPING
PLATEAU
Throughout the developed world, where the web is considered a basic human right
The number of people who are TIME-SHIFTING
to 94 million
Time
RELATED TRENDS
has grown
18%
Mobile Living
2009
Informed Consumerism
Simple Interfaces
Collaborative Living and Working
Privacy and Control
2010
with the average user now time-shifting
9 hours and 36 minutes per month.
Codes of Conduct
43