Compass Setting Directions in Youth Development FALL / WINTER 2012 Camp Fire Introduces New Branding Camp Fire has a new look! After conducting a 15-month market research process, the national office has announced a new brand. “The purpose of the brand revitalization is to differentiate Camp Fire and establish relevancy with youth and families so when they are choosing a youth development organization they choose Camp Fire,” said Cathy Tisdale, President/CEO of Camp Fire’s national office in Kansas City. The new logo (above right) reflects a contemporary campfire, while the new theme line, “Light the fire within”, reinforces Camp Fire’s brand essence of helping youth “find their spark”. “The Promise,” which will serve as a mission statement, reflects the key concepts that drive the Camp Fire movement, including discovery, selfexpression, inclusivity, and the opportunity for youth to find their “spark.” Starting in September, Camp Fire First Texas will begin implementation of the new brand in council publications, collateral materials, signage, electronic communications and on its website. Our Promise Young people want to shape the world. Camp Fire provides the opportunity to find their Spark, lift their voice, and discover who they are. In Camp Fire, it begins now. Light the fire within Rainwater Foundation and Camp Fire Partner for Early Education Initiative In September, Camp Fire,in partnership with Rainwater Charitable Foundation, launched “Excel for Success,” an education initiative aimed at preparing children for school through enhanced early care. The foundation is providing $341,000 for the first year of funding. “Research supports that intensive, continuous and integrated training programs for early childhood educators yield greater student success,” said Lyn Lucas, Vice President-Work Family Division. “This new partnership will support at-risk children, ages 0-5 in the community by providing research-based professional development for child care, home care and early childhood agencies.” Grant funding from Rainwater Charitable Foundation will create a data driven approach to professional development that focuses on increasing children’s school readiness, and will support Camp Fire’s Child Development Center in becoming a model school for the community.