P I H S R E N T R OUR PA ITED N U E G ID R B CAM 2015/2016
Our Story, Our Future, Our Partnership
c o n te n ts Foreword by the Chairman and Message from the Chief Executive Why the Abbey Stadium? Match Sponsorship Match Ball Sponsorship Player Sponsorship Programme Sponsorship Matchday Hospitality Conferences and Meetings Private Party Hire Advertising Further Sponsorship Opportunities Mascot Package Please note: prices and packages listed in this brochure are only applicable to home league matches.
03 04 05 06 07 08 09 10 11 12 14 16
FOREWORD BY THE CHAIRMAN
Last season was a great success for Cambridge United and now we believe we can demonstrate that we are investing in our football club with the objective to provide a truly first-class experience for our fans at every match day. The new hospitality suites will make our fans proud to be associated with this great club, both on game days and outside the footballing calendar.
Through the years we’ve also been very lucky to be partnered with some great sponsors who remained loyal through the tough times; the investment is also for them. There have been some fine partnerships forged with local businesses and we want this to continue. We also believe there is potential for wider businesses – from any range of industries – to get involved with the club as we continue our upward trajectory.
We will ensure a warm and welcoming atmosphere in the newly renovated Main Hospitality Suite, with the opportunity for a more tailored experience in the Beach Electrical Engineering Tree Specialists (BEETS) Ltd Sponsors and Directors Lounges. We now have the facilities to help create an environment that we feel will give our fans the level of hospitality they deserve.
Dave Doggett, Chairman
Cambridge United continues to evolve. Off the pitch, we are in a very stable position, building a business that is growing every year and will create an increasingly competitive playing budget. This process was accelerated by the financial rewards of our FA Cup run, which allowed changes to be made that would otherwise have taken longer to implement.
days, we are equally committed to playing a full part within our community and we are proud with the ever-increasing outreach of our Community Trust. We work with thousands of youngsters in hundreds of schools and will continue to use the power of sport to inspire the next generation to be fit, healthy and positive members of society. I would urge anyone that has an interest commercially, or through their Corporate Social Responsibility, to consider the opportunities available by partnering with the club.
On the pitch, the team’s exploits against Manchester United and in securing our Football League status have created a platform from which we will make more progress. We continually aspire to do better. Our motto is ‘never satisfied’. That’s across our whole business – we want to exceed expectations in every interaction with our sponsors, hospitality guests, fans and youngsters within our youth and community programmes.
OM MESSAGE FR UTIVE C
THE CHIEF EXE
With this comes great opportunity for developing stronger partnerships with businesses in the local area. We have the potential to grow and our ambition is to make our great city proud of our club. In addition to what happens on match
When the 2015/16 season kicks off we will have a playing squad that we believe will be capable of competing at the top end of League Two. While a planning application will be submitted for the redevelopment of our stadium, we have a revamped set of hospitality suites that will serve our fans and our sponsors alike, as well as other improvements to the stadium and training ground. We believe that we have only just started the journey and the time to get on board to be part of our future success is now. Jez George, Chief Executive Officer
03
• WHY THE ABBEY STADIUM? In 1931, Henry Francis, the then president of the football club known as Abbey United, donated land that he had acquired to the club to enable them to have a regular site upon which they could play their games. This land is the place where the now famous Cambridge United have been resident since 1932 and is close to one of the club’s former grounds, known as the Celery Trenches.
This is your opportunity to be part of a unique club that includes:
The Abbey Stadium has played host to some great players and matches and whilst over the years there have been some modifications and developments, it still retains its own special atmosphere.
• Great food served in a friendly atmosphere
• The Amber Carpet experience for all those who dine with us on matchdays • The chance to meet with the players both pre- and post-match, making for a truly memorable experience • The chance to experience a matchday you will never forget, getting close up to the action and sharing a drink with the Chairman
Our Story, Our Future, Our Partnership
04
• MATCH SPONSORSHIP Become a match sponsor and benefit from maximum exposure, unparalleled behind-the-scenes access and the opportunity to entertain business decision-makers face to face whilst enjoying the ultimate matchday experience. The Abbey Stadium is the place where business and pleasure really do mix.
The benefits in our BEETS Ltd Sponsors Lounge include:
The benefits of match sponsorship in our Main Hospitality Suite include:
• Match seats in the Sponsors Box
• Judge the Man of the Match and present the award • Glass of sparkling wine on arrival • Two-course pre-match meal for you and your guests • Match seats in the Executive Box
• Judge the Man of the Match and present the award • Glass of sparkling wine on arrival • Three-course pre-match meal for you and your guests • Complimentary matchday programme and team sheet • Half-time refreshments and private bar facilities throughout the day • Post-match tea and coffee • On-site parking
• Complimentary matchday programme and team sheet
• Full-page matchday programme advertisement as well as company logo on the team sheet and the front of the programme for designated game
• Half-time refreshments and cash bar facilities throughout the day
• Pre-match Q&A with Chief Executive and players
• On-site parking
• Post-match access to players/presentation
• Full-page matchday programme advertisement as well as company logo on the team sheet and the front of the programme for designated game
• Signed framed photo and programme sent post-match
• Signed framed photo and programme sent post-match
Price: £1,500 + VAT for 10 guests
Price: £1,000 + VAT for 10 guests
Prices for premium game match sponsorship will be £1,250 + VAT and £1,750 + VAT respectively.
Our Story, Our Future, Our Partnership
05
• MATCH BALL SPONSORSHIP Being part of the matchday experience is something that is truly unique. Our match ball sponsorship package provides you with just that opportunity. The benefits of match ball sponsorship in our Main Hospitality Suite include:
The benefits in our BEETS Ltd Sponsors Lounge include: • Glass of sparkling wine on arrival • Six hospitality places for your specified match for you and your guests, with three-course pre-match meal • Six match seats in the Sponsors Box
• Glass of sparkling wine on arrival
• Complimentary matchday programme and team sheet
• Six hospitality places for your specified match for you and your guests, with two-course pre-match meal
• Half-time refreshments and private bar facilities throughout the day
• Six match seats in the Executive Box
• On-site parking
• Complimentary matchday programme and team sheet • Half-time refreshments and cash bar facilities throughout the day
• Half-page matchday programme advertisement as well as company logo on the team sheet for designated game
• On-site parking
• Pre-match Q&A with Chief Executive and players
• Half-page matchday programme advertisement as well as company logo on the team sheet for designated game
• Post-match access to players/presentation
• Post-match tea and coffee
• Signed framed photo sent post-match
• Signed framed photo sent post-match Price: £400 + VAT
Price: £550 + VAT Prices for premium game match ball sponsorship will be £500 + VAT and £750 + VAT respectively.
Our Story, Our Future, Our Partnership
06
• PLAYER SPONSORSHIP Football ignites passion, players leave legacies, teams create history. Be a part of this by becoming the official sponsor of a selected first team player for the full season. As a player sponsor you will benefit from: • Meeting the players and being presented with a signed framed photo pitchside at the start of the season • Seeing your company logo, details and website address displayed in the Player Sponsorship page of the matchday programme for every home league match of the season • Your sponsored player coming to your workplace for a promotional opportunity on one occasion • Meeting your player at the end of the season and being presented with a signed, match-worn shirt • Four hospitality places and seats in the Executive Box for one specified match during the season • Half-time refreshments • Quarter-page advertisement in the matchday programme Prices from £500 + VAT
Our Story, Our Future, Our Partnership
07
• PROGRAMME SPONSORSHIP Sponsoring our matchday programme is a great way to reach a vast consumer and business audience. Our programme is issued to all our corporate and personal guests who dine with us on a matchday, whilst also being distributed for sale across the ground at every home game throughout the season.
The benefits in our BEETS Ltd Sponsors Lounge include:
The benefits of programme sponsorship in our Main Hospitality Suite include:
• Four match seats in the Sponsors Box
• Glass of sparkling wine on arrival • Four hospitality places for your specified match for you and your guests, with two-course pre-match meal • Four match seats in the Executive Box • Complimentary matchday programme and team sheet • Half-time refreshments and cash bar facilities throughout the day • Half-page matchday programme advertisement as well as company logo on the team sheet and the front of the programme for designated game • Signed copy of your programme sent post-match
• Glass of sparkling wine on arrival • Four hospitality places for your specified match for you and your guests, with three-course pre-match meal • Complimentary matchday programme and team sheet • Half-time refreshments and private bar facilities throughout the day • Post-match tea and coffee • Half-page matchday programme advertisement as well as company logo on the team sheet and the front of the programme for designated game • Pre-match Q&A with Chief Executive and players • Post-match access to players/presentation • Signed copy of your programme sent post-match Price: £350 + VAT Prices for premium game programme sponsorship will be £300 + VAT and £400 + VAT respectively.
Price: £250 + VAT
Our Story, Our Future, Our Partnership
08
• MATCHDAY HOSPITALITY We can offer you the special experience that is exclusive to matchday hospitality, whether it’s a birthday, anniversary, get-together with family and friends, or staff and clients, or simply the chance to enjoy great food in a fun and relaxed environment prior to watching the game. Our hospitality rooms, whether it be our Main Hospitality Suite or our BEETS Ltd Sponsors Lounge, are the place to be. The Main Hospitality Suite experience:
The BEETS Ltd Sponsors Lounge experience: • Three-course pre-match meal • Premium match seat within Main Stand • Complimentary matchday programme • Pre-match Q&A with Chief Executive and players • Exclusive access to players pre- and post-match
• Two-course pre-match meal
• Complimentary half-time tea/coffee and refreshments
• Executive Box match seat
• Cash bar facilities
• Complimentary matchday programme
Price per head: £70 + VAT
• Complimentary half-time tea/coffee and refreshments • Pre-match entertainment • Cash bar facilities Price per head: £45 + VAT
Our Story, Our Future, Our Partnership
09
• CONFERENCES AND MEETINGS Taking the stress out of any business meeting has to be a good thing, and here, in our newly refurbished conference room, Cambridge United aim to do just that. Our extensive planning and continuous attention to customer care form the basis of any successful business event.
Day Delegate SILVER Package • £42 + VAT per person • Minimum number 20 delegates • Choice of set-up options • Finger buffet
Our aim is to tailor a package that is right for you and the needs of your company, and that helps you meet your objectives and deliver your goals. We are pleased to offer you a range of facilities, perfectly designed to meet your individual needs. DAY DELEGATE PACKAGES We have a selection of day delegate rates for conferences and events that can suit all budgets and event sizes. We can also provide a range of catering options, audio-visual facilities and wi-fi access as part of our day delegate packages at the Abbey Stadium. Day Delegate BRONZE Package • £35 + VAT per person • Minimum number 20 delegates • Theatre style set-up only • Sandwich lunch with crisps and fruit platter • Two servings of tea, coffee and biscuits • Jugs of iced water
• Three servings of tea, coffee and biscuits • Jugs of iced water • Projector and screen • Conference pad and pencils Day Delegate GOLD Package • £50 + VAT per person • Minimum number 30 delegates • Choice of set-up options • Hot fork buffet • Three servings of tea, coffee and biscuits • Jugs of iced water • Projector and screen • Flipchart and pens • Conference pad and pencils
Our Story, Our Future, Our Partnership
10
• PRIVATE PARTY HIRE Celebrate in style... whether you are organising an intimate family gathering or a large office party, you can rest assured that here at the Abbey Stadium you’re holding your special event at a venue that takes your needs seriously. It is the perfect venue for: • Birthday parties • Christmas parties • Weddings • End-of-season events • Football presentation evenings • Christenings • Bar Mitzvahs • Funerals We can take all the worry out of organising such events, and provide DJs, catering and staff to suit the needs of your party.
Our Story, Our Future, Our Partnership
11
• ADVERTISING Football goes hand in hand with business and pleasure – it truly is the one place where it is possible to do both.
Perimeter board advertising at the Abbey Stadium provides a powerful platform for any forward-thinking business, and adds a new dimension to your company’s advertising strategy by:
Details of our 2015/2016 advertising packages are as follows: • Increasing brand loyalty
PERIMETER BOARD ADVERTISING
• Creating awareness and visibility
Advertising at a Football League stadium is one of the most recognised platforms for any company to promote itself to a local and global audience.
• Driving sales
It is a key role in any company’s business plan to achieve their branding objectives, and an increasing number are choosing to use stadium advertising as it meets marketing requirements and gets your brand in front of a massive audience on a regular basis.
Prices for perimeter boards start from as little as £1,000 + VAT
• Changing or reinforcing branding image • Showcasing community responsibility
Over 100,000 spectators will attend our home league matches over the season; highlights of all league games are shown on TV where the audience increases to millions.
Our Story, Our Future, Our Partnership
12
PROGRAMME ADVERTISING The U’s matchday programme is a cost-effective vehicle in which you can promote your business for the 2015/2016 season. The programme remains an integral part of the supporters’ matchday experience, with hundreds of programmes sold at each of our 23 home league matches. With sales of over 15,000 copies per season, it’s also an ideal advertising platform for businesses looking to promote their services within the community. Programme advertising is a great way to target both home and away fans; the programme is distributed on match days and available daily through the club shop. Unlike newspapers, matchday programmes are a collectable item. Advertising space in the programme is limited, so there’s less ‘noise’ to get lost in and your advertisement will be surrounded by lively and relevant copy. We’re also very flexible and you can change your advertisements throughout the season to suit your own campaigns. Single matchday programme full-page advertisement: £500 + VAT Bespoke packages are available to suit the seasonal requirements of your business, with reductions available for multiple games. Please contact us to discuss details and price options.
Our Story, Our Future, Our Partnership
13
• FURTHER SPONSORSHIP OPPORTUNITIES Sponsorship with Cambridge United provides you with the opportunity of a strategic approach in showcasing and promoting your company brand with a return on investment. The short-term benefits of club sponsorship are largely through association with the club in promoting your brand extensively to an engaged audience and within untapped geographical boundaries.
Cambridge United can offer several types of sponsorship, including: • Stand sponsorship • Suite and lounge sponsorship • Club event sponsorship • First team tracksuit
CLUB SPONSORSHIP
• Leisure wear
Club sponsorship gives your brand the opportunity to be seen not only by existing clients, employees and stakeholders but also by a wider national audience, through taking advantage of the reflected glory and recent success of our club.
• Dugouts
Club success brings with it increased media attention in the form of television and radio coverage and extensive print publications, which further promotes your brand positioning and corporate image. In achieving these sponsorship goals your brand will establish and maintain a competitive edge over your rivals.
• Kit bags • Matchday substitutions • Man of the Match award Major sponsorship packages start from as little as £5,000 + VAT If you wish to harness the loyalty, passion and profile associated with Cambridge United, please contact Liz Slack, Business Development Manager.
Our Story, Our Future, Our Partnership
14
YOUTH DEVELOPMENT Youth Development is hugely important to Cambridge United, and our youth programme has expanded beyond all recognition. The ultimate aim for these talented young players is to gain a place within the prestigious Cambridge United Academy. The programme has extensive coverage across East Anglia, with 16 training venues based within a 50-mile radius of Cambridge. Sponsorship opportunities for the Youth Development programme include: • Regional Development Centre kit • Regional Development Centre venue sponsorship
COMMUNITY FOOTBALL
25-mile radius of Cambridge that cater for girls and boys aged 2–14 of all abilities. The aims of the programmes are to increase participation and to identify specific target groups to increase participation, such as girls and certain ethnic minority groups. Sponsorship opportunities for the Community Football programme include: • Soccer Schools (school holiday courses for 4–14 years) • Soccer Centres (10-week evening courses) • Soccer Tots (Saturday morning sessions for 2–4 years) • Girls Only Soccer Schools (school holiday courses for 4–14 yrs) • Girls Only Soccer Centres (10-week evening courses) • Girls Only Soccer Tots (Saturday morning sessions for 2–4 yrs)
Cambridge United uses the power of football to change people’s lives. Over the coming year, the club will engage with over 5,000 children, having fun and encouraging them to participate in exercise. The Community Football programme has grown rapidly in recent months. We now have three programmes delivered at 15 training venues within a
Our Story, Our Future, Our Partnership
15
• MASCOT PACKAGE It’s every football fan’s dream to be able to stand in the tunnel with the first team, to hear the crowd chanting and feel the hairs bristle on the back of your neck as you prepare to walk out onto the pitch... and for our younger fans this dream can be turned into a reality. Girls and boys can experience just what it’s like to step out onto the hallowed turf of the Abbey Stadium – they can become a matchday mascot. The benefits of our mascot package include: • Visit the home changing room with an opportunity to get autographs and photos with the matchday squad • Warm up on the pitch pre-match with our Community Coach • Walk out the tunnel with the matchday starting eleven • Four match seats in the Main Stand (2 adults; 2 children, incl. mascot) • Goody bag including autograph book and pen • Complimentary matchday programme • Souvenir photo sent after the game Price: £150 + VAT excluding replica kit (£200 + VAT including replica kit)
Our Story, Our Future, Our Partnership
16
• THE RIGHT PACKAGE FOR YOU... Here at Cambridge United we appreciate that every company is different. We embrace diversity and welcome everyone. We strive to understand the needs of all our fans and partners and build sponsorship packages that meet the needs of our partners perfectly. If you would like to be part of the magic of the Amber Army and help support the future of your club, please contact Liz Slack, Business Development Manager, by email at liz.slack@cambridge-united.co.uk We will endeavour to build the package to suit your needs, regardless of your budget and your size. Whether you wish to simply join us for dinner and a game, or whether you would like to sponsor a part of the club, please contact us. Our future is you.
We want you to join us on our journey and keep that Amber Army bouncing so that we can achieve greater success both on and off the pitch. Thank you.
Our Story, Our Future, Our Partnership
17
• HOW TO FIND US... View our location on Google Maps
THE ABBEY STADIUM
Our Story, Our Future, Our Partnership
18
Published by Cambridge United Football Club, The Abbey Stadium, Newmarket Road, Cambridge CB5 8LN T: (01223) 566500 • F: (01223) 729220 • E: info@cambridge-united.co.uk www.cambridge-united.co.uk Designed by Postscript www.wearepostscript.co.uk