colour measurement (in English)
18:00 to 19:00
16:40 17:00 17:20 17:40
14:50 15:10 15:30-18:00 15:30 L.MacDonald: 15:50 Introduction to 16:10
De la física a la sociedad (in Spanish) 14:30
opening of the meeting artistic exhibition reception cocktail (at Auditorium)
registration & posters hanging (at Hotel Provincial)
16:00 to 18:00
18:00 to 20:00
AIC executive committee meeting (at ADUM)
10:00 to 16:00
8:40 9:00
posters session
study group meeting: E.C.Design asambea GAC
19:00
posters session
Chemistry & colorimetry Akhtar et al. Hirschler Harkness et al. Kim-Golding-Archer Melgosa et al. coffee, posters (30’) Colorimetry Ferraris et al. RodríguezPulido et al. Lucassen et al. KEYNOTE LECTURE: Angel Negueruela (40’) lunch (1 h.) commercial exhib. (1 h.) lecture L.Schmid, Osram Arts & culture Echagüe Burgos Gündes-Özden Silveira Tassara coffee, posters (30’) Properties & preferences PeacockSmith Sueeprasan-Traisiwaku Agudelo et al. Gallo-Buera-Petriella Sandoval et al. 18:20 to 19:00
16:40 17:00 17:20 17:40 18:00
14:30 14:50 15:10 15:30 15:50 16:10
12:30 13:30
10:50 11:10 11:30 11:50
8:40 9:00 9:20 9:40 10:00 10:20
THURSDAY, October 14
19:00
17:20
16:40
14:30 14:50 15:10 15:30 15:50 16:10
12:30 13:30
10:50 11:10 11:30 11:50
9:00 9:20 9:40 10:00 10:20
90 posters exhibited all 3 days (from 101): October 13–15 Commercial exhibition open all 3 days: October 13–15
study group meetings: C.Education C.Language
Packaging Castillo-Becerra Musso Csillag Prause-Cariola Rojas-Fossati coffee break, posters (30’) Architecture Incatasciato et al. Suarez-Avila-Domijan Koblanck-Ejhed-Moro Noury
Opening session opening ceremony OPENING LECTURE: John Hutchings (40’) DaPos-Rao Jung et al. coffee break, posters (30’) Psychological aspects Conceição Ortiz Frontera et al. Cox-Domper Kuo et al. lunch (1 h.) commercial exhib. (1 h.)
WEDNESDAY, October 13
9.40 10:00 pre-congress 10:20 seminars / tutorials: 10:50 (at ADUM) 11:10 11:30 10:00-16:00 11:50 12:10 D. Bardier: ¿Qué nos da 12:30 13:30 hoy el color?
TUESDAY, October 12
city tour / dinner / show (included in full registration)
study groups reports final open discussion presentation of next meetings
Lighting and imaging Villar Okuda et al. Funt-Mosny Lin-Lo Farroni-Buera coffee, posters (30’) Closing session CLOSING LECTURE: Daniel Lozano (40’) closing reports:
Avila Cordero-Poblete-Egert Lee-Sun Giglio coffee, posters (30’) Culture & language Barrios Gündes-Yildiran MacDonald-Mylonas KEYNOTE LECTURE: V. M. Schindler (40’) lunch (1 h.) commercial exhib. (1 h.)
Environmental design
FRIDAY, October 15
other optional tours or excursions
lunch (optional)
(see social program for details)
10:00 excursion to the hills (included in full registration)
SAT, Oct. 16
AIC 2010, Color and Food: From the Farm to the Table - Interim Meeting of the International Color Association Hotel Provincial, Mar del Plata, Argentina, 12–15 October 2010 - Organized by the Argentine Color Group Program outline: 42 oral papers presented (from 46) (20 minutes); 4 keynote lectures (40 minutes)
AIC 2010 “Color and Food: From the Farm to the Table” Interim Meeting of the International Color Association Hotel Provincial, Mar del Plata, Argentina, 12-15 October 2010
www.aic2010.org The Meeting is organized by the Argentine Color Group (GAC, Grupo Argentino del Color) and the National University of Mar del Plata (FAUD-UNMdP), on behalf of the International Color Association (AIC, Association Internationale de la Couleur)
Program (final version)
Scientific Committee Argentina: José Luis Caivano (chair), María del Pilar Buera, R. Daniel Lozano, María Luisa Musso Spain: Angel I. Negueruela, Francisco J. Heredia, Javier Romero, Manuel Melgosa UK: John B. Hutchings, Lindsay MacDonald Italy: Osvaldo Da Pos, Lucia R. Ronchi Australia: Nick Harkness, Paul Green-Armytage Japan: Shoji Tominaga, Katsunori Okajima Sweden: Berit Bergström Switzerland: Verena M. Schindler Hungary: Robert Hirschler Korea: Jin-Sook Lee USA: Paula J. Alessi Organizing Committee (Argentina) Omar E. Burgos, María Paula Giglio, José Luis Caivano, Claudio Salvador, Laura A. Quaintenne, María del Pilar Buera, R. Daniel Lozano, María Luisa Musso, Lucía Maillo Puente, María F. de Mattiello, Susana G. Geat, Cristina Manganiello, Emilia Rabuini, Silvia Barrios, Marcela Rojas, Alejandra Jaimerena, Carlos Prause, Anahí López, Alicia M. Gaisch, Teresita Kessler AIC Executive Committee President: Berit Bergström Vice-President: Javier Romero Secretary/Treasurer: Nick Harkness Members: Lindsay MacDonald, Verena M. Schindler, Shoji Tominaga, María Luisa Musso
AIC 2010 – Program
Tuesday, October 12 at ADUM (Agremiación Docente Universitaria Marplatense): Guido street Nr. 3256, between San Lorenzo and Roca, near the University AIC executive committee
Pre-congress seminars (coordinator: Alejandra Jaimerena):
10:00 Meeting of the AIC executive to committee 12:30 (only for committee members)
10:00 Dardo Bardier: ¿Qué nos da hoy el color? Desde la física a la sociedad (in Spanish) to programa e inscripción: 12:30
12:30 Lunch
12:30 Break for lunch
www.aic2010.org/aic2010cursoBardier.pdf
13:30 Meeting of the AIC executive 14:00 Pre-congress seminar: Dardo Bardier to committee (continues) to (continues) 16:00 (only for committee members and 16:00 persons invited to attend: reports from study groups chairpersons and Lindsay MacDonald: Introduction to colour organizers of the next AIC meetings 15:30 measurement (in English) and congress) to program & registration: 18:00 www.aic2010.org/aic2010courseMacDonald.pdf
at Hotel Provincial (venue of the AIC Meeting) 16:00-18:00 Registration and posters hanging
at Auditorium (twin building next to Hotel Provincial) Opening of the AIC 2010 Meeting 18:00-20:00 Artistic exhibition Reception cocktail
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AIC 2010 – Program
Wednesday, October 13, morning, at Hotel Provincial 08:40-10:20 Opening Oral Session: Food Color and Appearance (chair: Roberto Daniel Lozano) 08:40 Opening words: José Luis Caivano (AIC 2010 chair), Omar Burgos (GAC president), Roberto Guadagna (dean FAUD-UNMdP), Berit Bergström (AIC president) 09:00 John Hutchings (opening lecture) (UK): Food, expectations, colour and appearance 09:40 Osvaldo da Pos, Cristina Rao (Italy): Colours seen through transparent objects 10:00 Ivar Jung, Paivi Jokela, Patrick Brandt, Ole Victor (Sweden): What is the colour of a glass of wine?
10:20-10:50 Coffee break and Posters (30 minutes)
10:50-12:30 Oral Session: Psychological Aspects of Food Color (chair: Osvaldo da Pos) 10:50 Paulo Felix Marcelino Conceição (Brazil): The control of animal stress and welfare with measurements of skin color variation: A new field of applications of colorimetry in applied psychology 11:10 Georgina Ortiz Hernández (Mexico): Colors, flavors and emotions [not presented] 11:30 Raúl Guillermo Frontera, Miguel A. Camerlo, Diego P. Frontera (Argentina): The psychology of color: A relevant instrument in marketing and design 11:50 María de la Paz Cox, María Rosa Domper (Chile): Use of color in the promotion of consumption of fruits and vegetables: The experience in the program “5 a day Chile” 12:10 Monica Kuo, Hwei-Lan Chang, Yen-Ching Tseng (Taiwan): A study of the relationship between color and the Chinese five elements –exemplified by the color schemes of health food in Taiwan
12:30-13:30
Lunch (full registered participants and registered accompanying persons: at Hotel Provincial)
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AIC 2010 – Program
Wednesday, October 13, afternoon, at Hotel Provincial 13:30-14:30 Commercial exhibition
14:30-16:10 Oral Session: Color in Food Packaging (chair: Lindsay MacDonald) 14:30 Javier Alejandro Castillo Cabezas, Paulina Becerra (Argentina): Color strategies for food packaging: Systematic compilation and analysis of chromatic palettes of olive oil’s package 14:50 María Luisa Musso (Argentina): Colour as a code in food packaging: an Argentine case 15:10 Paula Csillag (Brazil): Food package chromatic design: an analysis from the point of view of visual perception 15:30 Carlos Prause, Susana Cariola (Argentina): Compatible colour palettes for natural food packaging 15:50 Marcela Rojas, Julia Fossati (Argentina): Study and analysis of the consistency of the color from the piece of food to the virtual representation in the screen and in the packaging
16:10-16:40 Coffee break and Posters (30 minutes)
16:40-18:00 Oral Session: Color in Food-Related Architecture (chair: José Luis Caivano) 16:40 Adriana Incatasciato, María Inés Girelli, María Marta Mariconde, Ana V. Zucaria (Argentina): Chromatic expressions in commercial architecture: Córdoba, Argentina 17:00 Darío Suárez, María Mercedes Avila, Vladimir Domijan (Argentina): Urban image and color in the food industry architecture 17:20 Henriette Koblanck, Jan Ejhed, Monica Moro (Sweden): Colour and light in restaurant design [not presented] 17:40 Larissa Noury (France): Art and colour design of commercial architecture devoted to food
Posters Session / AIC Study Group Meetings
18:00-19:00
Study Group meeting: Color Education (chair: Robert Hirschler) Study Group meeting: Language of Color (chair: Jin-Sook Lee)
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18:00-19:00 Posters session
AIC 2010 – Program
Thursday, October 14, morning, at Hotel Provincial 08:40-10:20 Oral Session: Food Chemistry and Colorimetry (chair: Francisco J. Heredia) 08:40 Muhammad Javeed Akhtar, Muriel Jacquot, Elmira Arab-Therany, Majid Jamshidian, Muhammad Imran, S. Desobry (France): Role of color edible films against photo-oxidation of salmon oil: Physico-chemical characterization of film 09:00 Robert Hirschler (Brazil): Whiteness, yellowness and browning in food colorimetry – a critical review 09:20 Nick Harkness, David Leedham, Mike Butterworth (Australia / UK): Application of noncontact digital imaging for “measuring the un-measurable” 09:40 Sandra Kim, Matt Golding, Richard Archer (New Zealand): Matching target colours in a food system using the Allen colorimetric algorithm 10:00 Manuel Melgosa, J. Romero, R. Huertas, L. Gómez-Robledo, P. García, D. Khaustova, S. Q. Bukhari, J. K. Bismillah, P. Wang, A. Tremeau (Spain / France): Color-difference measurements using 9-steps gray scales
10:20-10:50 Coffee break and Posters (30 minutes)
10:50-12:30 Oral Session: Food Colorimetry (chair: Javier Romero) 10:50 Daniela Ferraris, M. Lourdes González-Miret, Luciano Libertino, Francisco J. Heredia, Guillermo Hough (Spain / Argentina): Relationship between sensory analysis and the instrumental colour and visual texture assessment of deep-fried breaded veal 11:10 Francisco José Rodriguez-Pulido, M. Lourdes González-Miret, Juan Manuel Zaldívar-Cruz, Francisco J. Heredia (Mexico / Spain): Application of image analysis to the colour-phenolic composition relationships of grape seeds 11:30 Marcel Lucassen, Johan Alferdinck, Ron van Megen (Netherlands): Color classification of veal carcasses: Past, present and future 11:50 Angel Negueruela (keynote lecture) (Spain): Is the colour measured in food the colour that we see?
12:30-13:30
Lunch (full registered participants and registered accompanying persons: at Hotel Provincial)
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AIC 2010 – Program
Thursday October 14, afternoon, at Hotel Provincial
13:30-14:30
Commercial exhibition
Lecture: Luis Schmid (Osram): Light: ¿friend or enemy? / Luz: ¿amiga o enemiga?
14:30-16:10 Oral Session: Color and Food in Arts and Culture (chair: María Luisa Musso) 14:30 Leonard Echagüe (Argentina): From Arcimboldo to Mondongo: Food and color in painting 14:50 Omar Burgos (Argentina): The Last supper of Leonardo da Vinci, analysis and interpretation 15:10 Simten Gündes, Deniz Özden (Turkey): Between mysterious and sin: Red in pomegranate and apple 15:30 Luciana Martha Silveira (Brazil): Color communication: Pieces of culture from photographs of food [not presented] 15:50 Mabel Tassara (Argentina): It’s nice… can it be tasty? 16:10-16:40 Coffee break and Posters (30 minutes) 16:40-18:20 Oral Session: Color, Food Properties, and Preferences (chair: Angel Negueruela) 16:40 Robyn Peacock-Smith (Australia): The colour of food and its relationship to appetite appeal 17:00 Suchitra Sueeprasan, Chawika Traisiwaku (Thailand): Colour evaluation of green tea drinks by Thai observers 17:20 Lina Marcela Agudelo Laverde, Nuria Acevedo, Carolina Schebor, María del Pilar Buera (Argentina): Color determination in dehydrated fruits: Image analysis and photocolorimetry 17:40 Alicia del Valle Gallo, María del Pilar Buera, Claudio Petriella (Argentina): Color study at storage of lyophilized carrot systems 18:00 José Sandoval, Sergio Gor, J. Ramallo, A. Sfer, E. Colombo, M. Vilaseca, J. Pujol (Argentina / Spain): Spectral signatures: A way to identify species and conditions of vegetables Posters Session / AIC Study Group Meeting 18:20-19:00
Study Group meeting: Environmental Color Design (chair: Verena M. Schindler)
18:20-19:20 Posters session
19:00 Assembly of the Argentine Color Group / Asamblea del Grupo Argentino del Color (GAC members and interested people are invited / Se invita a los socios GAC y todos los interesados) • Report of Activities and Financial Report / Memoria y Balance • Election of new officers / Elección de nuevos miembros de comisión directiva • Next ArgenColor national congress for 2012 / Próximo congreso nacional ArgenColor para 2012 6
AIC 2010 – Program
Friday, October 15, morning, at Hotel Provincial 09:00-10:20 Oral Session: Color Design in Food Environments (ECD Study Group Session) (chair: Verena M. Schindler) 09:00 María Mercedes Avila (Argentina): Food, colors and urban places 09:20 Elisa Cordero, Francisca Poblete, Marcia Egert (Chile): The daily quotes that transforms the city into a festival of colours: River Market Valdivia 09:40 Tien-Rein Lee, Vincent Sun (Taiwan): Color preference for dining space and its imagery 10:00 María Paula Giglio (Argentina): Beverages and containers: An experiment for color appearance teaching
10:20-10:50 Coffee break and Posters (30 minutes)
10:50-12:30 Oral Session: Color and Food in Culture and Language (chair: Jin-Sook Lee) 10:50 Silvia Barrios (Argentina): Bicentenary: The colour in NOA’s (Argentinian north-western) aboriginal cultural pottery 11:10 Simten Gündes, Ayse Yildiran (Turkey): Female names associated with rose in food and color relationship 11:30 Lindsay MacDonald, Dimitris Mylonas (UK): Edible colour names 11:50 Annie Mollard-Desfour, Svetlana Krylosova, Verena M. Schindler (keynote lecture) (France): From red bordeaux to absinthe green, from hot chocolate to capuccino: Beverages, their referential colour terms and reflections on cultural differences
12:30-13:30
Lunch (full registered participants and registered accompanying persons: at Hotel Provincial)
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AIC 2010 – Program
Friday, October 15, afternoon, at Hotel Provincial 13:30-14:30 Commercial exhibition 14:30-16:10 Oral Session: Food Lighting, Color Imaging and Appearance (chair: Shoji Tominaga) 14:30 Isabel Villar (Sweden): Enjoying food under a new light 14:50 Shino Okuda, Yoko Fukumoto, Naoya Hara, Hiroshi Iwade, Wataru Iwai (Japan): Effect of illuminance and correlated colour temperature on visibility of food colour in making meals 15:10 Brian Funt, Milan Mosny (Canada): Color calibration via natural food colors 15:30 Jin-Ling Lin, Mei-Chun Lo (Taiwan): Using image partition and process syncronization technologies to shine food via web-based color gamut mapping in cross-media 15:50 Abel Farroni, María del Pilar Buera (Argentina): Matrix influence on color perception: A study of cornflake processing stages [not presented] 16:10-16:40 Coffee break and Posters (30 minutes) 16:40-18:30 Closing Session: Lecture and Reports (chair: John Hutchings) 16:40 R. Daniel Lozano (closing lecture) (Argentina): Colour and visual appearance in foods 17:20 Study groups reports or announcements / final open discussion: Color Education (R. Hirschler), Environmental Color Design (V. M. Schindler), Visual Illusions and Effects (O. da Pos), Color Perception of the Elderly (M. Melgosa), The Language of Color (J.-S. Lee) 17:50 Presentation of next meetings: AIC 2015 “Color and Image”, Tokyo, Japan (Shoji Tominaga) AIC 2013, 12th Congress, Newcastle Gateshead, United Kingdom (Lindsay MacDonald) AIC 2012 “In Color We Live: Color and Environment”, Taipei, Taiwan (Tien-Rein Lee) AIC 2011 “Interaction of Colour & Light”, Zurich, Switzerland (Verena M. Schindler) 18:20 Closing remarks (José Luis Caivano, Berit Bergström) departure from Hotel Provincial City tour / Dinner / Show (included for full registered participants and registered accompanying persons) 19:00-24:00 19:00. City tour includes Main Beach (Playa Grande), Gof Club, Av. Colón, Stella Maris, Los Troncos neighborhood 21:00. Dinner and Tango show at Torreón del Monje
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AIC 2010 – Program
Poster presentations (exhibited all 3 days, October 13, 14, 15) Specific posters sessions:
During coffee breaks, days 13, 14 and 15, in the morning and afternoon Wednesday 13, from 18:00 to 19:00 Thursday 14, from 18:20 to 19:20
Posters: Color in Food Packaging and Identification 1. Elena Andrade, Gabriela Incatasciato (Argentina): Food and its packaging. Color, transparency and sense 2. Paulina Becerra, Javier Castillo Cabezas, Lucía Maillo Puente, Matías Castella Esplugas (Argentina): Packaging design for food: Teaching color and cesia in designers’ education 3. Rodrigo Alvarez, Eduardo Bermúdez, Silvia Pescio (Argentina): Colour interaction between food and non-food products 4. María L. F. de Mattiello, Hugo Salinas (Argentina): Importance of label and labeling in food commercialization 5. Dardo Bardier (Uruguay): Legal value of color and form in the “small print” 6. Miguel Neiva (Portugal): ColorAdd. Color identification system for colorblind [not presented] 7. Robyn Peacock-Smith, Francis Wild (Australia): Breakfast cereal packaging in Australia 8. Xia Liu, Rong Zhao (Italy / China): The color research of food package in global market [not presented] 9. Yuhi Yonemaru, Oranis Panyarjun, Saori Kitaguchi, Yoji Kitani, Tetsuya Sato (Japan / Thailand): Influence of package colour for mineral water plastic bottle to consumer’s purchase motivation Posters: Color in Food Design, Architecture and Built Environment 10. Pietro Zennaro, Katia Gasparini (Italy): Exciting architecure for exciting food [not presented] 11. Verónica Conte (Portugal): Home sweet home: Is the gingerbread house in Palermo Viejo? 12. Silvia M. Estévez (Argentina): Food’s domestic enviroment, its evolution and trends 13. Robert Funk (USA): From garden conscious to color conscious: The rise of the suburban food garden [not presented] 14. Ricardo Federico Nill, Susana Gladys Geat (Argentina): The use of color in a fishermen’s village. Case study: “San Pedro Pescador” neighborhood, Antequeras, Chaco, Argentina 15. Rita Rao, Alessandra Carena (Italy): Food design: Perception of color and polysensoriality. Color and taste [not presented] 16. Tatiana Vorobyeva (Russia): French design color wine [not presented] 17. Francisco Hidalgo, Ana Torres, Juan Serra, Jorge Llopis, Angela García (Spain): The color of the tiles in the architecture of Valencia’s Central Market (Spain) 18. Juan Serra, Salvador Gilabert, Ana Torres, Jorge Llopis, Angela García (Spain): The colour of food: Last layer in the palimpsest of St. Caterina Market in Barcelona 9
AIC 2010 – Program
Posters: Food Color and Lighting 19. Jin-Sook Lee, Han-Na Kim, Ji-Young Park, Chang-Soon Kim (Korea): A study on the proper color temperature of LED lamp in space of dining table 20. Pablo Ixtaina, Matías Presso, Fausto Bredice, Pedro A. Bazalar Vidal (Argentina): Colour appearance in LED lighting 21. Yoshie Imai, Yu Kato, Takahiko Horiuchi, Shoji Tominaga (Japan): Illuminant estimation under multiple light sources 22. Maurizio Rossi, Alessandro Rizzi (Italy): Color temperature variation for food lighting: A test on user preferences 23. Yuko Yamadera, Shino Okuda, Wataru Iwai, Yoko Fukumoto (Japan): Preferable lighting conditions for the appearance of the dishes in the dining room Posters: Food Color in the Arts, Culture and Communication 24. María del Carmen Albrecht, Isabel Sabina Molinas (Argentina): “In the green market…”: From the poetic evocation to the recovery of municipal markets in Latin America 25. Carlos Recio Dávila (Mexico): Colors of the desert. The colors of the dishes in north Mexico [not presented] 26. Lydia Elizalde (Mexico): Culinary expressiveness in national holidays 27. Cristina Manganiello (Argentina): The ever-changing colour of apples 28. María Elena Beneito (Argentina): Communicating through color and health [not presented] 29. José Luis Caivano, Mabel A. López (Argentina): Color and feeding, a compromise between necessity and desire: biological and cultural semiotic processes 30. Muriel Grosjean, O. Guillemin, S. Marest, Michel Cler, F. Cler, V. M. Schindler, M. Yonge (France): Multi-sensory culinary colours: Shifting hues from green to blue 31. Michel Cler, Verena M. Schindler (France): Of imaginary and fantasies/phantasms: A critical view of the relationship between colour and food 32. Juan Carlos Sanz, Verena M. Schindler (Spain / Switzerland): Environmental color design and synaesthesia in food-related contexts 33. María C. Grassi, Angela Tedeschi, Norma Emma Del Prete, Luján Podestá (Argentina): “Man does not live by bread alone…” Attractors in a platter. Art and production 34. Estela Boscarino, Mario Vittar (Argentina): Culture, food and wine: A sensual trilogy of colour
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AIC 2010 – Program
Posters: Sensory Evaluation of Food Color, Psychological Aspects, Consumer Preferences and Expectations 35. Rocío Fernández-Vázquez, C. M. Stinco, A. Meléndez-Martínez, F. J. Heredia, I. Vicario (Spain): Orange juice colour: Visual evaluation and consumer preference 36. Lorena Garitta, Guillermo Hough (Argentina): Optimization of sensory analytic methodologies applied to heterogeneous vegetables 37. Alejandra B. Picallo, María Elena Cossu, Elena B. Coste, Belén Montenegro, Lorenzo R. Basso (Argentina): Assessment on relationships between color and tenderness parameters in different steers breeds 38. Ikuko Okamoto, Masashi Kobayashi (Japan): On the color analysis of the presentation of Japanese food: The relationship between color and taste 39. Guillermo Olguin, L. M. Castellano, M. Abraham, M. P. Bourdichon, S. Giurdanella, T. Hernández, M. Scocco, F. De La Fuente (Argentina): The color of toys and its relationship to child development. Aspects transferred to the appearance of sweets 40. Katsuaki Sakata, Hitomi Shimakura (Japan): Effect of taste and tone listening on achromatic colour perception 41. Jodi L. Sandford (Italy): Food color memory and names: A linguistic vantage 42. Keiko Tomita, Terumi Aiba, Jangmi Kang, Motoko Matsui, Kimiko Ohtani (Japan): Psychological effects of the tray-color on diners: Comparison between young persons and elderly persons 43. María Cristina Vadji (Argentina): Food, color and health: Therapeutic and preventive approaches Posters: Food Color and Appearance 44. Marcelo O. Bello, Roberto J. Aguerre, Marcela P. Tolaba, Constantino Suárez (Argentina): Kinetics effect of hydrothermal conditions on translucence of milled rice 45. Gabriela Beatriz Cordon, Santiago Gismondi, Analía Nievas, María Gabriela Lagorio (Argentina): Non-destructive assessment of water and pigments in leaves from the remission function using the Kubelka-Munk theory 46. Wei Ji, Ronnier Luo, John Hutchings (UK): Measuring banana appearance aspects using spectrophotometer and digital camera 47. Sachiko Kawai, Yoshio Ohtani (Japan): Effects of stimulus chromaticity on transparency perception: A study on perceptual “clarity” of spatially overlapping figures 48. Gustavo Lado, María L. F. de Mattiello, Silvia Pescio (Argentina): Visual texture in foods 49. Lucia R. Ronchi, Jodi L. Sandford (Italy): On the prototypical transformation of food appearance from the farm to the table
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AIC 2010 – Program
Posters: Food Colorimetry 50. Guillermo Alcuson, Ana María Ruiz de Castro, Concha Urzola, Rosa Oria, Angel I. Negueruela (Spain): Cross-sectional colour evaluation in borage stems 51. Gabriela Beatriz Cordon, María Gabriela Lagorio (Argentina): Sensing chlorophyll and anthocyanin concentrations in leaves with spatial resolution from digital image 52. M. Elena Cossu, M. Laura Lamanna, Alejandra Picallo, Elena Beatriz Coste, M. Laura Cumini (Argentina): Rabbit meat hamburgers: Color differences due to industrial or organic rearing system 53. Liliana Gallez, Alfredo Marconi, Elian Tourn, M. Lourdes González-Miret, Francisco J. Heredia (Argentina / Spain): Colour of honeys from the south-western pampas region: Relationships between Pfund colour scale and CIELAB tristimulus method 54. Matilde García-Marino, M. Escudero-Gilete, M. Escribano-Bailón, J. Rivas-Gonzalo, F. J. Heredia (Spain): Colour-copigmentation study in wine blending 55. Luis Gómez-Robledo, Rafael Huertas, Manuel Melgosa, Francisco J. Heredia, María José Moyano, Javier Romero (Spain): New color scale for virgin olive oils 56. Sergio R. Gor, José D. Sandoval, Ana Ramallo, Meritxell Vilaseca, Jaume Pujol (Argentina / Spain): Spectral reflectance analysis of tobacco leaves and fungus infection detection 57. Gisela Green, María Celeste Rodríguez, María Silvina Sobrero, Nilda Marsili (Argentina): Simple method for simultaneous quantitation of dyes in hydrating beverages (Gatorade and Powerade) 58. Dolores Hernanz, Valeria Gallo, M. Lourdes González-Miret, Francisco J. Heredia (Spain): Discrimination of five strawberry varieties by spectroradiometry and image analysis 59. Per Jutterström (Sweden): To define colour and set up colour tolerances for natural fruit or berry based yogurt and juices 60. Andrea Piagentini, Lorena Martín, Cecilia Bernardi, Daniel Güemes, María Pirovani (Argentina): Color changes in fresh-cut fruits as affected by cultivar, chemical treatment and storage time and temperature 61. Andrea Piagentini, Enrique Silva, Rubén Roa, Raúl Garrote (Argentina): Determination of kinetic parameters of color development in evaporated goat milk during heat treatment 62. Andrea Piagentini, Yanina Merayo, Adriana Bonaldo, Roberto Torres, Dardo De Greef, Rolando González (Argentina): Evaluation of color changes of maize corn spaghetti made by extrusioncooking 63. Carla M. Stinco, R. Fernández-Vázquez, A. Meléndez-Martínez, F. J. Heredia, E. Bejines Mejías, I. M. Vicario (Spain): Influence of different backgrounds on the instrumental colour specification of orange juices 64. Mirta Velazque, Alexis Sosa, Mariana Jiménez Veuthey, Lucrecia Caballero, María del R. Simonetti, Celia Alvarez (Argentina): Colour determination in multilayer mini-cakes
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AIC 2010 – Program
Posters: Applications of Colorants in the Industry 65. Gabriela Nirino, Pablo Damiano (Argentina): Food colorants: Use in the dyeing of textiles 66. Masashi Kobayashi, Ikuko Okamoto (Japan): Studies on dyeing by “Kikurage” mushroom (Auricularia auricula (Hook.) Underw.) – Reserch for optimum extracting condition 67. María Cristina Grasselli, Teresita Kessler (Argentina): Basics of electrode potentials and color for redox indicators applied to food industry 68. Osvaldo D. Pavioni, Alicia M. Gaisch, Teresita Kessler (Argentina): Mixture design applied to the development of explicit comestible colorant pastes Posters: Color Change as Quality Index of Food 69. María Victoria Agüero, Alicia Bevilacqua, Sara Inés Roura (Argentina): Temperature abuses during lettuce postharvest: Impact on color and chlorophyll 70. Carolina Busso, Rosa Baeza, Virginia Sánchez, María Clara Zamora (Argentina): Evaluation of color changes (instrumental and sensorial) of commercial pasteurized juices of cranberry (Arandano), elderberry (Sauco) and blackcurrant (Cassis) – from El Bolsón, Río Negro – during accelerated storage at 40 ºC 71. Lorena Franceschinis, Natalia Sosa, Carolina Schebor, Daniela Salvatori (Argentina): Changes in color and anthocyanin content of different dried products based on sweet cherries 72. María Laura Gagliano, Lina Marcela Agudelo Laverde, Carolina Schebor, María del Pilar Buera (Argentina): Nonenzymatic browning in dehydrated food liposomes 73. Silvina Guidi, Ana María Sancho, Gustavo Polenta, Guillermo Meier, Daniel Vázquez, Claudia González (Argentina): Color measurement of “Nova” mandarins submitted to heat and degreening treatments during long storage 74. María Ana Loubes, Carlos Almada, Marcela P. Tolaba (Argentina): Kinetics of melanosis in shrimp. Effect of pretreatment using chemical additives 75. Silvia B. Maidana, Mabel B. Vullioud, Daniela M. Salvatori (Argentina): Color of dried pears as affected by prior blanching and sugar infusion 76. Silvia Matiacevich, Patricia Silva, Carolina Herrera, Fernando Osorio (Chile): Storage effects on blueberry color 77. Leonor Pilatti, Ana M. Sancho, Martín Irurueta, Gabriela Grigioni (Argentina): Color variation in nut kernels during storage under different dry methods 78. Ana María Sancho, Silvina Guidi, Andrea Biolatto, Adriana Pazos, Gabriela Grigioni (Argentina): Effects of postharvest treatments in ruby red grapefruit quality 79. Alejandra Tomac, María I. Yeannes (Argentina): Color changes in vaccum-packed squid mantle rings (Illex argentinus) induced by gamma radiation 80. Franco Van de Velde, María Pirovani, Daniel Güemes, Andrea Piagentini (Argentina): Effect of washing-disinfection conditions on total anthocyanins retention and color of fresh-cut strawberries 81. Beatriz N. Pirone, Mónica Del Castillo, Antonio De Michelis, Daniela Salvatori (Argentina): Effects of maturity stage and use of drying on sweet cherries (Napolitana var.) 82. Beatriz N. Pirone, Alicia Kesseler, Antonio De Michelis, Mónica Ochoa (Argentina): Temperature, air speed and pre-treatments influence in dehydrated sour cherries colour 13
AIC 2010 – Program
Posters: Color as an Index of Food Composition and Properties 83. Germán Balbarrey, Ana Andrada, Juan Echazarreta, Diego Iaconis, Liliana Gallez (Argentina): Relationship between mineral content and color in honeys from two ecological regions in Argentina 84. Yoko Fukumoto, Shino Okuda, Katsunori Okajima (Japan): Colour references for estimating actual conditions of food material and cooked meat 85. Belén Gordillo, M. Lourdes González-Miret, Francisco J. Heredia (Spain): Importance of anthocyanic copigmentation on the colour behaviour of red wine obtained by prefermentative cold maceration 86. Leandro Langman, Luciana Rosetti, Ana María Sancho, Eduardo Comeron, Adriana Descalzo, Gabriela Grigioni (Argentina): Color characteristics of raw milk from silage and alfalfa-fed cows 87. Graciela Leiva, Leticia Guida, Gabriela Naranjo, Laura Malec (Argentina): Color as an indicator for the Maillard reaction at mild temperatures. The effect of reducing sugars 88. Juan Manuel Zaldívar-Cruz, M. J. Jara-Palacios, F. J. Rodríguez-Pulido, D. Hernanz-Vila, M. L. Escudero-Gilete, F. J. Heredia (Spain): Colour-composition relationships of seeds from two red grape varieties 89. Angel Marqués-Mateu, Sara Ibañez, Héctor Moreno, Juan M. Gisbert, S. Balasch, Mariano Aguilar (Spain): Statistical relationships between soil colour and some factors of soil formation 90. María P. Serratosa, Ana Márquez, Azahara López-Toledano, Manuel Medina, Julieta Mérida (Spain): Color of Pedro Ximenez sweet wine: From grape to raisin and wine Posters: Food Color Vision and Imaging 91. Valter Gosti, Jodi L. Sandford (Italy): Food colouring and liquids – basic and natural colours 92. Masao Inui, Masaru Kato, Yoshihiko Azuma, Daisuke Saito, Machiko Sato (Japan): Evaluation of compressed images displayed on LCD monitor (V): Introducing a coefficient for maximum color difference used in the formula of underestimating edge color difference 93. Saeideh Gorji Kandi (Iran): Applying machine vision for quality control of fruits in human based color space [not presented] 94. Mei-Chun Lo, Jin-Ling Lin, Xin-Kai Ma (Taiwan): A multi-spectral approach of cross-media HDR imaging technique for food store scenes under multi-illuminants using a locally optimized automatic white balancing method 95. Ryoichi Saito, Takahiko Horiuchi, Shoji Tominaga (Japan): Feature extraction of painterspecific color distribution from real paintings 96. Shoji Sakamoto, Yoshitsugu Manabe, Sei Ikeda, Kunihiro Chihara (Japan): Color reproduction of 3D printer 97. Krisztian Samu, Aniko Molnar, Zoltan Nemeth, Balazs Vince Nagy (Hungary): Color optimization of different fruits and vegetables for computer displays [not presented] 98. Takao Sato, Nobuaki Ito (Japan): Contribution of chromatic information in depth perception with rapiddly changing dynamic stereograms 99. Hitomi Shimakura, Katsuaki Sakata (Japan): Colour opponency in chromatic after-effects [not presented] 100. Ignacio Tortajada, Jorge Montalvá, Mariano Aguilar (Spain): Effect of chromatic assimilation (Bezold effect) in the vision of the content in a dinner plate 101. Hsin-I Liao, Shinsuke Shimojo, Szu-Chi Huang, Su-Ling Yeh (Taiwan / USA): What you see affects how you feel on food 14
AIC 2010 – Program
Commercial Exhibition (open all 3 days, October 13, 14, 15)
Sponsors of AIC 2010 with exhibition booths or tables Gold: Silver: Bronze:
Natural Color System Osram X-Rite / Abastecedora Gráfica / Pantone / Macbeth Verivide / DigiEye D’Amico Sistemas Sanico Instrumental / Lovibond
Other sponsors of AIC 2010 Main: Gold: Bronze: Basic:
Agencia Nacional de Promoción Científica y Tecnológica Consejo Nacional de Investigaciones Científicas y Técnicas Fundación Gutenberg Brapack International Association of Color Manufacturers
Grupo Argentino del Color (GAC) and registration booth Book exhibition and sales (participants are invited to bring their books about color for exhibition or sale)
Media partners of AIC 2010 (material and sample copies provided by media partners distributed in the GAC booth) journals: Color Research and Application Colour: Design & Creativity publisher: CRC Press - Taylor & Francis Group associations: Asociación Argentina de Tecnólogos Alimentarios Redalimentaria Asociación Argentina de Ingenieros de la Industria Alimentaria
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AIC 2010 – Program
Saturday, October 16, departure from Hotel Provincial
10:00-13:00
Excursion to the hills: Sierra de los Padres (included for full registered participants and registered accompanying persons) Lagoon (Laguna de los Padres), Reducción del Pilar, José Hernández Museum, Hills (Sierra de los Padres), Panoramic Point
13:00
(lunch is optional) barbecue: approximate cost per person: Arg. $ 100 people who do not remain at this lunch will be taken back to Hotel Provincial
afternoon
other optional tours or excursions (see social program)
Sunday, October 17 other optional tours or excursions (see social program)
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AIC 2010 – Program
Useful Information Specific of the Meeting Registration All the documentation related to the Meeting can be collected from the registration desk, the booth of the Argentine Color Group. On-site registration is in cash, either Argentine pesos or US dollars. Please, have the registration form already filled and take it to the registration desk, if you have not sent it previously. You can download the registration form from: http://www.aic2010.org/registrFormOvers.doc (for overseas participants), http://www.aic2010.org/registrFormArgent.doc (for participants living in Argentina)
Languages The following languages are accepted for presentation in the congress (with the specified condition for oral papers*): For invited lectures and oral papers: English (AIC official language) French*, German* (AIC official languages), Spanish* (local language) Note*: The use of French, German or Spanish will be allowed provided an English translation is projected synchronized with the speech by the authors. If the presenting author uses English, there is no need of translation. For posters: English
Instructions for oral presentations The time allowed for oral papers is 20 minutes, including introduction by the chairman and questions from the audience. Please, make a speech of about 15 to 17 minutes maximum. For invited lectures, the time is 40 minutes, also including introduction by the chairman and questions by the audience. Load the power-point of your presentation into the computer of the Meeting the previous day of your session, ar at least during the coffee break or lunch break preceding the session. You will not be able to load the file when the session is running. If your session is scheduled for the morning of Wednesday 13 October, please contact the organizers on the evening of Tuesday 12 October in order to have your power-point loaded. Please use PPT, don’t use PPTX. Be sure to stay at the oral session at least 15 minutes before the beginning of the whole session, and meet the chairman of the session.
Instructions for poster presentations Poster presenters may put up their posters from Tuesday 12 October at 16:00. It is recommended that you be available near your poster as often as possible during coffee breaks. You will also be expected to be available near your poster during the two poster sessions on Wednesday 13 and Thursday 14 October in the evening. Please note that it is the responsibility of the presenters to bring, put up and take down their posters. Removal of posters: Posters must be removed at the conclusion of the Meeting on Friday 15 October at 19:00 (before the city tour and dinner). Any posters not collected by this time will not be kept and will be disposed of. 17
AIC 2010 – Program
General Information about Argentina, Mar del Plata and Buenos Aires Exchange: The Argentine currency is the peso. The rate of exchange varies from 3.95 to 4.03 pesos per US dollar and from 5.20 to 5.40 per Euro. There are bills of 2, 5, 10, 20, 50, and 100 pesos, and coins of 1 peso and 5, 10, 25, and 50 cents. Traveler checks are also accepted in many stores and restaurants. Banking: Regular banking hours are from Monday to Friday from 10:00 to 15:00. Automatic Tellers Machines(ATM): Automatic tellers are numerous around the city. Most of them are in the principal commercial banks of Buenos Aires and Mar del Plata and are available 24 hours. You can withdraw money in cash from the banks cashiers just in Argentinean pesos. Emergency phone numbers: Police: 101 // Tourist Police Station: 0800-999-5000, or 4346-5748 (in Buenos Aires). General emergency: 911 Transportation: city of Buenos Aires buses: There are more than 180 lines going through the city and providing connection with all districts. The service is available at regular intervals. Sometimes, streets may be blocked in the downtown area due to traffic jams. Hours: Bus service is available all day long but its frequency decreases after 12:00 in the nigth. Fare: AR $ 1.10 to AR $ 1.25 depending on distances. You need to have at least 2 or 3 AR $ in coins; the fare is paid to a machine in the bus; bus drivers don’t handle money or change. http://www.loscolectivos.com.ar Transportation: city of Buenos Aires subway: This is the fastest and easiest way to reach your destination. The five subway lines are connected with the main avenues, railway and bus stations, and converge upon downtown, to the main tourist and hotel area. The service runs Mondays through Saturdays, from 5:00 to 22:00, and Sundays and holidays from 8:00 to 22:00. Fare: AR $ 1.10 per trip. It is possible to buy cards for a single trip, 2, 5 or 10 trips (the fare is just multiplied, no discounts are made, but you avoid queuing every time). http://www.metrovias.com.ar/V2/Home-En.asp?lang=EN Transportation: Mar del Plata buses: In Mar del Plata, you will need a card to pay the bus fare. These are a few places where you can buy the cards: Av. Colon 1554, Av. Independencia 3446, Av. Independencia 4466, Av. Luro 6701, Av. Colon 3350, La Rioja 1445, Talcahuano 346, Falucho 2099, Av. Constitucion 4386, Av. J.P.Ramos 1766, Av. J.B. Justo 750, Av. Luro 3302, Rivadavia 2602, Av. Jara 3550, Belgrano 4144, Rivadavia 2248, Saavedra 2602, Av. Libertad 5750, Tetamanti 1772, Mario Bravo & Vergara, Buenos Aires & San Martin, Av. J. B. Justo & San Juan, Av. Constitución 6639. Transportation: Taxis in Buenos Aires city and Mar del Plata: They can be requested by phone or you may call them on the street. Radiotaxis (provided with radio systems) are considered safer. There are a great number of taxis in the city –getting a taxi near the tourist areas is easy at any time of day or night. Usually, you will wait for no longer than a few minutes. Taxis can be easily recognized by their colors –black and yellow. In addition, a red light on the taximeter indicates that they are available. Tips: It is usual to give a 10% of the total at restaurants; but it depends on the kind of service you receive. Buenos Aires city and Mar del Plata weather: In October, the city of Buenos Aires has average temperatures between mild and warm, from 10 °C up to 22 °C (50 °F up to 72 °F). Mar del Plata’s weather is colder because of the sea, in this time of the year it goes from 8 °C to 16 °C (46 °F to 61 °F), with a lightly breeze during the afternoon. Communications: There are excellent telephone, fax, e-mail and telegraph services, and the DDI (International Direct Dialing) may be accessed everywhere in Argentina. The country code is 54, which must be followed by the city code (Buenos Aires is 11, Mar del Plata is 223) and the phone number. If you call to a local phone, just dial the number. If you call from one city to another in Argentina, just dial 0 + the city code + the phone number. Public telephones operate on coins or on phone cards that can be purchased at convenience stores. Internet: Wi-Fi internet connections are available in airports, restaurants, coffee stores and hotels in Buenos Aires, Mar del Plata, and everywhere. Most hotels, restaurants and bars provide free access to Wi-Fi.
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free
THURSDAY, Oct. 14
free
FRIDAY, Oct. 15
free
12:30: lunch (1 h.)
Car: 3 persons + English guide: $ 635
Minibus: $ 825 Or fare: $ 55 with a minimum of 15 persons
Departure: 13:30 Return: 18:30
Mogotes Point Lighthouse, Barranca de los Lobos, Chapadmalal Miramar, Pedestrian Street, Vivarium of the Dunes, Energetic Forest
MIRAMAR
12:30: lunch (1 h.)
21:00: dinner / show (at Torreón del Monje)
19:00: city tour includes: Main Beach (Playa Grande), Gof Club, Av. Colon, Stella Maris, Los Troncos Neighborhood
city tour / dinner / show (included for registered accompanying persons)
free
12:30: lunch (1 h.)
(lunch at Hotel Provincial is included for registered accompanying persons)
free
WEDNESDAY, Oct. 13
Fare: $ 575 by car (not including the entrance to the Museum)
Juan Manuel Fangio Museum in Balcarce:
other optional tours or excursions:
lunch (optional) barbecue: approximate cost per person: $ 100
Lagoon (Laguna de los Padres), Reducción del Pilar, José Hernández Museum, Hills (Sierra de los Padres), Panoramic Point
(included for registered accompanying persons)
10:00: excursion to the hills
SAT, Oct. 16
Car: 4 persons (without English guide): $ 1475
Minibus: $ 2065 Or fare: $ 138 with a minimum of 15 persons
Departure: 8:30 Return: 20:00
City The Mount Calvary The Moving Stone Independence Park and Fortress The Stone Centinel Route 226
TANDIL
SUN, Oct. 17
Reservations for tours not included in the AIC full registration: Erica Berg. Tel.: (+54-223) 492-2121 extension 141. E-mail: ericaberg@pezzati.com Fares are in Argentine pesos. Make reservations some days in advance
(at Auditorium, twin building next to Hotel Provincial)
opening of the meeting artistic exhibition reception cocktail
18:00 to 20:00
Car: 3 persons + English guide: $ 950
Minibus: $ 1350 Or fare: $ 90 with a minimum of 15 persons
Departure: 9:00 Return: 18:00
Cities of: Pinamar Carilo Villa Gesell Santa Clara del Mar Mar Chiquita Valeria del Mar Ostende Route 11 (North)
COASTAL TOUR
TUESDAY, Oct. 12
Social Program, for accompanying persons
AIC 2010, Color and Food: From the Farm to the Table - Interim Meeting of the International Color Association Hotel Provincial, Mar del Plata, Argentina, 12–15 October 2010 - Organized by the Argentine Color Group
Bus Terminal: San Juan 1521
Tienda Le贸n bus final stop: Moreno 3239
ADUM: Guido 3256 between San Lorenzo and Roca