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SALES of models under the BMW 3 Series, which includes the BMW 3 Series Coupe seen above, reportedly helped drive local sales in the first semester.
BMW sales plummet by 14.4% in first semester LOCAL SALES of BMW units fell by more than a tenth in the first half from year-ago levels, data from the German car brand’s authorized distributor Asian Carmakers Corp. (ACC) on Wednesday showed. Sales for January to June amounted to 302 units, or 14.4% less than the same period last year even as the car brand claimed to have notched record sales for last month alone. “We are very pleased to announce that June 2012 recorded the highest sales of ACC to date,” a statement read, but correct figures were not immediately available. The German car brand is said to have accounted for 30% of total sales in the
luxury segment for January to June. In June alone, BMW units accounted for 41% of total premium cars sold, ACC claimed. The company said its sales increase mirrors the record sales of the BMW Group globally. “We have retained the number one position in the premium luxury segment mainly because of the BMW products which are the core of the company’s momentum and the outstanding quality of our service to the Filipino market,” said ACC President Maricar C. Parco in the statement. The sales of BMW were mostly pushed by its 3 series and 5 series.
ACC said it expects the second half of the year to be better and will be continued to be driven by the 3 series and the 5 series. “The 3 Series, BMW’s bi g ge s t volu m e d r ive r, whos e sixth-generation model was introduced to the Philippine market last May, continues to be the leader in its segment with an exceptional 43% increase in month-on-month sales and a 67% increase on its month-to-date sales,” the firm said in its statement. The 5 series was able to post a 69% month-on-month sales growth. Against this backdrop, ACC will be opening a another dealership in Eton Centris in North EDSA.
July 23-26, 2012
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