PROCASESTUDY
Keith Dallison, Post Production Manager, MBC.
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MBC deployed Pixel Factory, a promo solution for its newly launched Bollywood channel. Keith Dallison, Post Production Manager at MBC, sheds light on how the solution has improved workflows One of the keys to success for a big broadcaster like MBC is the need to be progressive and seize any opportunity to make an impact on its viewers. When we plan to launch new channels we need to go on air as soon as possible, not prolong the process for months and be beaten to the post by the competition.
And that puts pressure on many areas within the operation. So when MBC wanted to launch a new channel called MBC Bollywood, we wanted it to be on air as soon as possible. Ideally, a new channel needs to build an audience quickly; then it has to retain those viewers. So the content has to be marketed intensively, and one proven way to do that is through on-air promos and
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trailers. With good ideas that are well designed and produced, they give the channel a strong sense of identity as well as enticing audiences with the programmes and movies that are coming up. The problem is that the traditional route to produce all the different day and time versions, once the trailer has been cut, is labour- and hardwareintensive for an editor in a suite