2013 PROFILES OF SUCCESSDENNIS ❱ DENNIS TOLL TOLL FUNERAL FUNERAL HOME HOME ❱ 2013 PROFILES OF SUCCESS
Dennis Toll, Owner/Funeral Director
DENNIS TOLL FUNERAL HOME 55 CHARING CROSS STREET BRANTFORD ONTARIO N3R 2H4 519.753.8655 www.dennistoll.ca
2013 PROFILES OF SUCCESS SUCCESS
eeping abreast of the latest practices while continuing to offer families the very best level of service at a time when they are most vulnerable is paramount to the caring team of professionals at Dennis Toll Funeral Home. “Our focus is not on the business but on the families at their time of need,” Dennis Toll said. “If we look after the service to our families, the business will look after itself.” That philosophy has helped make Dennis Toll Funeral Home the largest funeral home in the city since opening its doors in December 1995. “Our level of service and quality of people have helped us to grow, everyone here is genuinely caring,” Toll said. “Certainly we see people at some of the most difficult times in their lives. Emotionally they are most vulnerable from a decision-making point of view. “We make sure they have the proper information to make decisions that best serve their needs.” Seven full-time funeral directors, all at varying stages of their careers equaling close to 100 years of shared experience, are among the 15-member team of professionals at Dennis Toll. Funeral director Hugh Devereux said it is important that families are armed with choices so they can honour their loved ones in a way that makes them most comfortable. “We always make sure that we offer as many options as possible to help make
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the ceremony more personal for them,” he said. Helping families narrow down their options is accomplished through discussion. “Initially for people coming in, it is difficult because they feel we are overwhelming them with questions,” funeral director Holly Vickovich said. “We have to get a good feeling where they are coming from. You put yourself in the position of that family and that helps you to assist them” Personalizing each service to reflect each individual and their lifestyles makes those who are grieving better able to celebrate that life. “We feel like we do a good job personalizing each family and not categorizing them,” funeral director Meghan Jack said. Music, photographs, slideshows, mementoes and extra touches like the release of doves or butterflies help make the tribute special. “The reality is there has still been a loss and we try to address how best to treat that loss, “ Toll said. Changing times reflect changing customs in the funeral profession and today people are able to offer condolences and get information on the Dennis Toll website as well as attend services through web casting. Dennis Toll Funeral Home continues to assist families after the formal service by offering a premiere reception facility separate from the funeral home. Post funeral follow-up includes assisting families with necessary paperwork and offering guidance. ❱ ❱PAGE PAGE27 5