Esbi International Salon The Beauty of You Nuccio and Cheryl Basilisco own and operate Esbi International Salon, one of the area’s hottest beauty spots for personalized on-trend styles and color. A native of Italy, Nuccio exemplifies America as the “Land of Dreams” and describes his recent achievement of his own dreams.
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Each day, Cheryl and I reflect on our many blessings. We are blessed with two healthy and wonderful children, a life of contentment, and a successful business that has been made possible by so many loyal customers. We believe that we truly are blessed to live in the world’s greatest country, where dreams do come true. Owning our own salon is a dream that came true for Cheryl and I, and we live each day in the spirit of gratitude grateful for where we’ve been and how far we’ve come. Our salon strives to provide the best possible service while remaining affordable by offering different levels
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of stylists for each person’s individual needs. We have had outstanding success and support from the clients who have remained loyal to us from our simple salon in North Royalton, to our beautiful location in Strongsville, and now to the magnificent building we call home in Brunswick. Recently, a vision my wife and I shared has become a reality with the launch of our own exclusive hair care line, DIVINITÉ. We chose the name as a testament to our faith in God and a way to represent a positive product that counterbalances the degrading images and messages sent by many products on the market today. As Cheryl and I attended beauty shows over the last 15 years, we’ve noticed that so many products are increasingly marketed in ways that promote promiscuity and a bad self-image. We wanted to go in the opposite direction that makes us proud to hand our products to all different types of consumers. I knew that working on a product line that puts God first wasn’t going to be easy in today’s times, but I also knew with all of my heart and soul that this is what I was meant to do. The road was long, curvy, and full of bumps, but just when I thought of quitting, my good Lord was there to reassure me and pick me back up. I’ve learned so much through this experience. Sometimes He asks the impossible