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observed8 the buzz CREATIVE CURE profile When advertising creative director Joan Flavell was struck with ovarian cancer two years ago, she fought back the best way she knew how—with her creativity. During the darkest hours of her grueling chemotherapy, she found solace in art, taking photographs and digitally enhancing them into dreamy abstract images that bore an almost magical quality.“I love creating art and that didn’t stop just because I was sick,” says Flavell, who in 1989 launched Madog Grafix Visual Communications, a successful advertising and design firm she ran until her illness forced her to close shop. “You can’t focus on the chemo or you may just give up,” she says. Today Flavell is cancer-free, re-launching her firm and plans to sell a line of products featuring her artwork. Says Flavell: “The “madog” herself is back!” – Maggie Evans 16.7 Joan Flavell percent Stats Palm Beach County’s population growth since 2000—this includes 1.3 million residents, with a 40 percent minority population, up 20 percent from a decade ago. Source: U.S. Census Bureau overheard “ Those 36 hours we were in Japan after the earthquake were one of the most terrifying (times) of our lives. ” Boynton Beach resident and Florida Atlantic University Professor Ken Osgood, whom, along with his wife, Rachel, was on a Tokyo train when the earthquake hit. The couple was stuck in Japan for 36 hours before finally getting a flight out. Source: The Palm Beach Post 22 T h e B o c a R at o n Ob s e r v e r beauty WHIFF IT GOOD For ages, women have known the intoxicating power of perfume. Jacqueline Kennedy wore Joy, one of the world’s costliest scents. It’s said that clouds of perfume encircled Cleopatra wherever she went. But finding that perfect aroma—the one with just the right balance of floral, wood and musky notes—isn’t easy. Now a company called Scenterprises offers women—and men—the chance to create their own signature fragrances. Custom perfumery typically takes about six months to complete and can set you back up to $5,000. Scenterprises is more cost-effective—but it’s still not cheap (no one ever said beauty was). Company President Sue Phillips offers individual consultations for $350 to $500 and groups of 10 or more start at $135 per person. While Phillips is based in New York, she meets with clients in Palm Beach County once a month. For more information, visit or call 917-449-1134. – Dian Vujovich

Boca Raton Observer April 2011

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