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er Stev tive job Jobs e Job like to take encourag in a s. The a ed not think differentl foundermoment to only empl think y, he of App oyees diffe also enco le, computers rently. He uraged of his comp elevated any to the worl , musi Even if our expe d you aren c, communica ctations at large to still are ’t an Appl tions, benefi and even for personal e fanat ting push his ic animation own compfrom Jobs’ geniu (like I am), . also push you prob any to s. Beca ed his ably take risks and use not only competito When did he Apple push boun 1997, the launched rs to do the daries, same. ads were its he “Thin of creat unique k Diffe ive rent” Mahatma geniuses such and inspiring. campaign They inclu in and Mile Gandhi, Bob as Albert Eins ded tein, Thom imagery s Davi Dylan, s. pop-up Jim as Edis memorial With Jobs’ death Henson, on, these ads. Pablo s for him, and Picas all of the so, I’ve and othe And I actua lly think been reminded subseque rs in the nt they words of the beauty here: text of industry relate to you — nail “Here’s — so I’d artists like to troublema to the crazy share ones. those who see kers. The roun The misfi d things ts. The they have differentl pegs in the rebels. square y. They The holes. disagree no respect The ones with them for the statu ’re not fond you can’t of s , do is ignor glorify or vilify quo. You can rules. And invent. They imag e them. Beca them. Abou quote them , They inspi t the only use they ine. They thing re. They chan have to push the heal. They explo ge things. be human re. They They see a work crazy. How race else create. been writt of art? Or sit can you stare forward. Mayb at an empt in silen e they wheels? en? Or gaze ce and y canv hear a at a red We make song that’ as and planet see them tools for as the these kind and see a labor s never who are crazy atory on s of crazy enou ones, we see geniu people. Whil the ones e some who do.” gh to think s. Beca they can use the In our people nail micr change differentl the worl ocosm, y. You d, are you are to use create the crazy prod art ones. You the statu ucts in uniq on tiny canv see thing ases. ue s quo. s You explo and interestin You figure might not unde out g ways re and rstan . You chall ways genius. invent. I am inspi d your passi And enge the boun on or your while some red by peop you daries. ever be Remembe all. I urge you art, I see strok le afraid es of to conti r to “thin to be one nue to k diffe of the push rent.” crazy ones And neve . r,
A BOBIT BUSINESS MEDIA PUBLICATION
Congrats to Jane Aqu an inst cosmetolog ructor of nails ino, and Cosmet y at PJ’s Coll olog ege at Platinu y and a boo th of renter Ky. She m Salon in Lou was isvil from ever chosen at rand le, yone who om Readers filled out ’ Cho ice our Awards and she survey , ’s new App the winner of a brand le 100 to see iPad 2. Turn to page which prod out on ucts cam top as nail techs’ fave e s.
I AM ONE OF THE CRAZY ONES I just had to share withh
you that you have thrown me into a full-blown anxietyy attack. It’s not just the feeling I used to get when my NAILS S Magazine would come. This was a real one. I just restarted my subscription and the December issue was my first one in a couple of years. I’m proud to be one of the “crazy ones” that you referred to in your December “On My Mind: Think Different” column. I am in great company and can’t wait until my next creation. Thank you. I really needed that. Hannah.Le e@bobit.co m
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Publisher Cyndy Drummey Cyndy.Drummey@bobit.com Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com
2011
Managing Editor Sree Roy Sree.Roy@bobit.com
Chanda Jenkins Via e-mail
Features Editor Judy Lessin Judy.Lessin@bobit.com
LOVE THAT NAIL ART I just want to Log onhow to www.nailsmag.com answer express wonderful your toNail Art this month’s question checkgotten back here Gallery website is. Iand have so to see what other nail techs have to say. much better at creativity and freehand designs. To see this much talent is amazing, and it needs a place like this to help others who are coming up in the ranks and experimenting with nail art designs. I hated having to search the web for just one design and here you have thousands in one place. Thank you for giving us artists a place to display and share our art!
Lori Radecki Via e-mail
Editor’s Note: We’re glad you found us Lori. For those of you who haven’t signed up yet, go to nailartgallery. nailsmag.com to view all of the images or set up your own profile. We’ve recently made some big changes to the way you can view and peruse through the nail art. We hope you enjoy.
DISCOURAGED NO MORE I just wanted to say thank you for the article “The Right Person for the Job” in your November 2011 issue. It totally encouraged me and took a lot of pressure off of my shoulders. I am a hairdresser turned nail tech who is currently kind of stuck. I am a German citizen married to a U.S. soldier and when we moved to the United States from Germany four years ago, I fulfilled a dream and went to cosmetology school. I only worked as a hairstylist for a few months after graduation because we were stationed in Germany again after only two years in the U.S.
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I am not able to work as a hairdresser because my license from the United States is not accepted here. Germany requires an apprenticeship of three years to become a licensed hairdresser. (The funny thing is to become a nail tech, you need no license at all. So everybody and their mother are able to call themselves a nail tech!) I went back to my old job since I still need to make money. We have already been here for two years, and this entire time I have been worried about having to start all over once we go back to the United States since I have not been able to improve while we are in Germany. I have been doing nails for a hobby for a while now and as I am getting better at it I have been wondering if I would even have a chance to get hired in a salon with a cosmetology license and not a nail tech license. Every time I get the new NAILS Magazine I get excited and want to try all of the new things right away. I start dreaming about working in a cute salon with nice co-workers and nice customers and becoming an awesome nail tech who does the craziest nail art. Well, my spirit was raised all the way into the sky when I read the article and saw that there are actually salon managers who want to train their new techs and who are not looking for new employees who think they are already perfect in everything. I was so excited to read that having a humble attitude and wanting to learn and succeed is also an important part in getting hired. This article has inspired me to go for it.
Senior Editor Tim Crowley Tim.Crowley@bobit.com Editorial Assistant Brittni Rubin Brittni.Rubin@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon Art Director Danielle Parisi Danielle.Parisi@bobit.com Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Katie Fillingame For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson
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MARCH 2012
1/23/12 10:53 AM