Design & Graphic Arts 2015

Design & Graphic Arts Now including Photography

2015

Design & Graphic Arts 2015 Contents

Introductory Textbooks Design Management Graphic Design Illustration Colour Animation and Interactive Design World History of Design History and Culture of Design History and Culture of Craft Photography Advertising Index Representatives and Agents

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2 3 6 10 11 12 16 17 24 26 30 31 32

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Front cover image: Mr. Buttons images courtesy of Keith Osborn – Cartoon Character Animation with Maya

Introductory Textbooks

www/Textbook

Communication Design Insights from the Creative Industries Derek Yates and Jessie Price

A guide to the contemporary creative employment landscape, giving knowledge and inspiration to students wishing to build a sustainable career in the communication design industry.

• Leading practitioners, from Moving Brands, Wolff Olins, It’s Nice That, among many others, provide their own insight into the creative industries • Includes handy ‘Search Terms’ throughout, so that readers can further their own research as they read

UK February 2015 US April 2015 208 pages 200 colour illus 270 x 210mm / 10.6 x 8.3 inches PB 9781472534408 £29.99 / $49.95 Series: Required Reading Range Fairchild Books

Derek Yates is course leader for FDA Graphic Design/Illustration at Camberwell College of Arts, UK. Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer.

Contents Summary Introduction Chapter 1 - Brand Chapter 2 - Experience Chapter 3 - Conversation Chapter 4 - Participation Chapter 5 - Navigation Chapter 6 - Advocacy Chapter 7 - Critique Bibliography Further Reading Index

Companion website available: ccd-insights.com

Key Titles Textbook

Design Thinking Understanding How Designers Think and Work Nigel Cross UK April 2011 US April 2011 192 pages 40 bw illus 189 x 150mm / 7.4 x 5.9 inches PB 9781847886361 £15.99 / $25.95 Berg Publishers

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Designing An Introduction Karl Aspelund UK November 2014 US September 2014 356 pages 250 colour illus 216 x 279mm / 8.5 x 11 inches PB 9781609014964 £74.99 / $121.00 Fairchild Books

Design Management

Textbook

2nd edition

Design Management Managing Design Strategy, Process and Implementation Kathryn Best

“A key text. Rich, stimulating and easy to read.” Shimon Shmueli, Elon University, USA Combining both theory and practice, this book promotes a clearer understanding of the role of design in business and the positive impact that it can contribute to an organisation at many different levels. Students and practitioners not only learn about the latest ideas in design management, but also how they are put into practice day-to-day. With examples from a wide range of fields plus interviews and case studies with international design managers, Kathryn Best provides the key knowledge, practice and skills needed with a focus on strategy, process and implementation.

UK February 2015 US April 2015 216 pages 200 colour illus 300 x 220mm / 11.8 x 8.7 inches PB 9781472573674 £37.99 / $56.95 Series: Required Reading Range Fairchild Books

Kathryn Best is a designer, consultant, author and educator.

Contents Introduction Context What is Design Management?

• Why is Design Management Important? • The Design Management Timeline Part One - Managing the Design Strategy Knowledge • Identifying Opportunities for Design • Understanding the Audience and Market • Interpreting Client and Customer Needs • Auditing the Use of Design • Establishing the Design Strategy • Promoting and Selling the Design Strategy • Planning for Long-term Growth Practice Case Study - The Argus3 • Thermal Imaging Camera • Case Study – Camper • Interview - Dr Chris Luebkeman • Interview - Darryl Feldman Key Skills Managing Client Relations • Guiding Design Decisions • Developing Good Working • Relationships • Verbal Communication Part Two - Managing the Design Process Knowledge • Giving Form to Business Strategy • Increasing Awareness with Design • Expressing the Brand through Design • Initiating Design Projects • Design Methods Design Processes • Competitive Advantage Through Design

New to this edition Practice Case Study - Kajima Design • Europe • Case Study - The Honda Zoomer • Interview - Mat Hunter • Interview - Brian Smith Key Skills Managing Creative Teams • Facilitating the Design Process • Developing Collaborative • Cultures • Visual Communication

• Revised case studies and interviews • Now includes student exercises and discussion topics • Includes some of design management’s biggest names, such as Chris Luebkeman (Arup Group UK), Fabio Issao (Mandalah Conscious Innovation), Colette Liebenberg (Colette Liebenberg Design), Mikko Koria (Aalto University), Richard Banham (Nomad)

Part Three Managing the Design Implementation Knowledge • The Project Management Process • Project Management in Practice • Social and Environmental • Responsibilities • Design Policies, Procedures and Guidelines • Translating Global Design into Local Design • Measuring the Success of Design • Reviewing and Revising the Design Strategy Practice Case Study - FooGo/The Formation • Case Study - The Silken Group • Interview - Colum Lowe • Interview - Lynne Elvins Key Skills Management and Leadership • Leading and Advocating Design • Written Communication Appendix 18 Views on Design • Management • Further Resources • Glossary • Index

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Design Management

Textbook

Strategic Design Applying Design Thinking to Innovation in Products, Services, Experiences and Beyond Edited by Natalie W. Nixon

An introduction to design thinking that seeks to blur the division between creative and analytical, preparing students to become innovative thinkers for a complex world.

The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization.

Through this book, students will be introduced to design management, strategic design, service design, and experience design.

• With contributions from active design practitioners from different fields • Intuitive organization guides the reader through the process of design thinking, from theory to implementation to results • Opportunity maps, 2x2 matrices, diagrams, and images enhance readers’ understanding • “Interesting Story” sidebars complement the text with anecdotes from the real world of design Natalie W. Nixon is Director and Associate Professor at Philadelphia University, USA.

Contents Preface Part I: The Why Chapter 1: Theoretical Context - Alison Rieple, University of Westminster, UK Chapter 2: Semiotics - Joseph Hancock, Drexel University, US Chapter 3: Rhetoric - Valerie Jacobs, LPK Brands, US

Part III: The What Chapter 7: Integrative Spaces Natalie Nixon, Philadelphia University, US Chapter 8: Design Thinking in Action, Design Thinking Everywhere - Natalie Nixon, Philadelphia University, US

Part II: The How Chapter 4: Methods - Steve Wilcox, Design Science, US Chapter 5: Models and Frameworks - Michelle Miller, Synexe, US Chapter 6: Tools - Cindy Tripp, Cindy Tripp & Co., US

Bibliography Index

4

UK May 2015 US September 2015 256 pages 30 bw and 20 colour illus 187 x 235mm / 7.375 x 9.25 inches PB 9781628924701 £44.00 / $70.00 Fairchild Books

Design Management

Textbook

Designing Business and Management Edited by Sabine Junginger and Jurgen Faust

Explores the potential role of design to transform the structure and practices of business and management for the greater good of society. For designing managers and managing designers, the book offers visual and conceptual models as well as theoretical concepts that connect the practice of designing with the activities of changing, organizing and managing.

UK September 2015 US November 2015 288 pages 31 bw illus 246 x 189mm / 9.7 x 7.4 inches PB 9780857856241 £22.99 / $39.95 HB 9780857855534 £70.00 / $120.00 Bloomsbury Academic

Sabine Junginger is associate professor at the School of Design Kolding, Denmark.

Jurgen Faust is Dean of the Media and Communication Faculty at the MHMK Munich, Germany.

Contents Summary Foreword, Mohammed Yunus, Nobel Laureate, Bangladesh An Introduction to Designing Business, Jürgen Faust and Sabine Junginger Design Shifts Design on New Ground: The Turn to Action, Services & Management, Richard Buchanan, Weatherhead School of Management, Case Western Reserve University, USA • Designing Business Matters means Designing Business Models, Jurgen Faust • Thoughts on Design as a Strategic Art, Sabine Junginger

Organizational Developments Struggle in Designing and in Management, Richard Boland, Weatherhead School of Management, Case Western Reserve University, USA • Three Thousand Years of Designing Business & Organizations, Ken Friedman, Swinburne University of Technology, Australia 6. Redesigning Organization Design, Daved Barry, Copenhagen Business School, Denmark

Design Thinking Approaches Bridging Design and Business Thinking, Charles Burnette, USA • Design Thinking as an Indication of a Paradigm Shift, Oliver Szasz, MHMK, Germany • Design Thinking in Teaching Innovation, Castulus Kolo, and Christoph Merdes, MHMK Germany • Emerging Production Models: A Design Business Perspective, Stefano Maffei, and Massimo Bianchini, Politecnico Milan, Italy • Hand-made by Love: Crochet Work and Social Business Design, Nadja Ruby, Elisa Steltner and Wolfgang Jonas, University of Arts Braunschweig, Germany

Educational Challenges A Design Studio at a Business School? Stefan Meisiek, Copenhagen Business School Denmark • Designing Education for Business by Teal Triggs, University of the Arts, London • Collaboration requires Design Thinking by Matthew Hollern, Cleveland Institute of the Arts, USA • Translational Design – The Evolution of Design Management for the 21st Century, Michele Rusk, University of Ulster, Ireland • Weaving Together Creative Problem Solving and Design Thinking in an MBA Class, Amy Zidulka, Royal Roads University, Canada

Key Titles Textbook

The Fundamentals of Design Management

The Handbook of Design Management

Kathryn Best

Edited by Rachel Cooper, Sabine Junginger and Thomas Lockwood

UK May 2010 US June 2010 208 pages / 200 colour illus 230 x 200mm / 9.1 x 7.9 inches PB 9782940411078 £26.50 / $36.95 Series: Fundamentals AVA Publishing

UK August 2011 US September 2011 544 pages / 70 bw illus 244 x 172mm / 9.6 x 6.8 inches HB 9781847884886 £85.00 / $150.00 Berg Publishers

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Graphic Design

Textbook

Becoming a Successful Graphic Designer Neil Leonard

As students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organise themselves, billing, etc.

Through interviews with people at all levels of design plus useful checklists and exercises, the author provides down to earth and straight forward information that is relevant to today’s students looking to start a career in design.

UK October 2015 192 pages 175 illus 270 x 210mm / 10.6 x 8.3 inches PB 9781472591197 £26.99 / $44.95 Series: Creative Careers Fairchild Books

Neil Leonard is a visiting tutor at Brighton University, the University of the Arts, and Southampton Solent University, UK.

Students • Interviews with a range of international designers, design firms, freelancers and recent graduates • Tips boxes on interviewing, etiquette when dealing with clients and colleagues, terminology, and more • A range of examples from all areas of design plus clear infographics to explain key areas, such as the typical structure of design agencies Contents Introduction Chapter 1: Career opportunities Too many choices? • The transition from education to work • Interview: Holly Karlsson, Shillington College • Work, work-experience, internship or go solo? • The ‘traditional’ design agency • Publishing Branding • The Digital world • Working for agencies as a freelancer • Interview: Jessica Hische • Working directly with clients • Interview: Jamie Sergeant, This is Crowd Chapter 2: Getting out there and getting noticed Self-promotion • Your portfolio Web presence • Interview skills • Networking • Curriculum Vitae • The Right opportunities • Interview: Cameron Sandage Chapter 3: The workplace The Studio • Studio profile: Acme Paris, Caroline and Elodie • Studio profile: Dalton Maag • Interview: Joshua Ogden • Roles within the design studio • Design roles explained • Designer interview: accounts manager • Managing a design business • Keeping on top of things 6

Chapter 4: The work of a designer The job cycle • From brief to outcome: an overview • Finding the right clients • Promoting your services • Pitching your services • Clear ‘client friendly’ communication • Being specific with your offer • The Brief • Working with the client to get a good brief • Interview: Jessica Walsh Chapter 5: The essential skills The necessary attributes • Developing your knowledge • Drawing • Design for print • Interview: Janine Vangool • Design for screen • Motion and time- based work Chapter 6: Forging your own path Starting your own agency • Interview: Anne Brassier • Basic business models • Working as a freelancer • Interview: Lotta Nieman • Being your own accountant • Co-working and collectives • Interview: Rena Tom and Bryan Boyer, The Makeshift Society Exercises Conclusion Index

UNDERSTANDING ILLUSTRATION

CHAPTER ONE CAREER OPPORTUNITIES

ADVERTISING AND MARKETING

The world of advertising and marketing can be an extremely fast paced and exciting world to work in. If you work for a good agency, then you may find yourself working with some big clients, helping them sell their products and services.

While many view this as the process of selling, there are many other aspects to the business such as market research, conducting focus groups and working with other specialists like photographers, copywriters, social media gurus and web designers.

The work created will normally be presented and accessed across multiple platforms including television, web, print and many more contexts. You’ll need to have a good overview of the most recent trends and technologies in order to make sure your outcomes reach the maximum potential audience.

Good clients will be open to highly creative solutions and the best clients will trust you to create innovative work that will be noticed. A good, well-executed campaign will get you noticed and help you gain press, and from there you may find yourself winning awards and bigger clients.

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UNDERSTANDING ILLUSTRATION

CHAPTER ONE CAREER OPPORTUNITIES

WHERE DO ILLUSTRATORS WORK?

SPOTLIGHT ON...

SKILLS IN ART AND DESIGN

SPOTLIGHT ON...

ATTITUDE

SPOTLIGHT ON...

KNOWLEDGE

EVALUATING YOUR STRENGTHS AND WEAKNESSES

CHAPTER 1

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UNDERSTANDING ILLUSTRATION

CHAPTER ONE CAREER OPPORTUNITIES

THE TRANSITION FROM EDUCATION TO WORK

Getting your first design job (like any job!) will likely be exhilarating and terrifying at the same time.

is a must and it is your responsibility.

Even the desk space given to you will cost the agency money and they will

You’ve been elated because you have

expect a return on the investment

the right skills and have beaten the competition, but now you have to prove yourself further by becoming a

they are putting into paying for software, time spent mentoring you and just covering the expense of the

valuable asset.

recruitment process.

The first thing every student will notice when they join a design firm is the pace. In education you have time to reflect, refine and re-do; in an agency a designer will be expected to get good quality, creative work out of the door quickly and without mistakes.

The processes you went through to reach a conclusion while in school are equally valid, and the thought processes will be the same. Research, a sketchbook and (some) time to reflect are still essential if you are to arrive at high quality outcomes.

The first thing to get to grips with in any studio are the systems. Who do you report to, who assigns the jobs, and who signs the work off?

Additionally you will need to learn the systems for filing and storing work so that you can save everything in the right place, check through previous jobs and gauge whether you are on track with a new brief. Apart from that you need to note where you get coffee!

The stakes are far higher in industry and there is a monetary cost associated with everything you do.

In university a good project would lead to a pass, now it will lead to returning custom and, through this, your wages. A mistake can mean that your company loses money, a commission and possibly even a client. Therefore, attention to detail

The number of hours worked may also be a shock to the system. Very few studios have a strict 9–5 schedule, but you have to make sure that as a new employee you are not taken advantage of and shouldn’t feel that you need to be last to leave (as long as the work is done). Alternatively, you need to recognize when you do need to put in the extra hours in order to finish a job on schedule.

Art directed, designed and hand painted over 150sqm of hoarding in collaboration with Incu Clothing and The Galeries. The brief allowed us to create a guided way finding system that acted as an artwork to instil Incu’s brand presence in a public space.

Studio: Mira Yuna Creative Studios 2014 Website: www.mirayuna.com Clients: Incu Clothing and The Galeries Location: Sydney, Australia

Work with the right people. Work for people that value you and your work, regardless of the name of the agency they work for. When they invest in you, you invest in your career.

Adpreneurs

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Graphic Design

Textbook

Becoming a Successful Art Director Steven Brower

How does one become an art director and what does an art director actually do? Giving practical, hands-on advice for both beginning and advanced students in graphic design and illustration, Steven Brower provides a clear picture of what is involved in art directing across the range of industries where an art director might be employed.

UK September 2015 US November 2015 224 pages 200 colour illus 270 x 210mm / 10.6 x 8.3 inches PB 9781472569103 £29.99 / $49.95 Series: Creative Careers Fairchild Books

Through a wide range of resources, students learn first-hand about the interplay between art directors and the people they direct. With useful tips and projects, this book is the perfect introduction to the field.

Steven Brower is the Director of the Get Your Masters with the Masters MFA program at Marywood University in Scranton, Pennsylvania.

Contents Introduction • Adventures in Publication Design • A Brief History of Art Direction • The Life of the Art Director • Advertising, Branding and Packaging • Newspapers and Magazines • Book Publishing • Music, Film and Theatre • Collaborations and Conversations • Art Direction Assignments • Glossary • Bibliography • Index

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Students • Includes 18 interviews with art directors such as Steve Heller, James Fenton, John Gall and Mathew Mullen • Over 25 case studies explore the experience of meeting a brief from both the director’s and illustrator’s point of view

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Key Title Data Design Visualising Quantities, Locations, Connections Per Mollerup

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UK May 2015 US July 2015 176 pages 75 bw and 163 colour illus PB 9781408191873 £22.99 / $39.95 HB 9781408191880 £70.00 / $130.00 Bloomsbury Visual Arts

“This book is intelligent and wise, clear and beautiful, stimulating and useful. It distills and presents in one place a mountain of research results and tried-and-true best practices. It is an invaluable resource for anyone interested in visual communication.”

Stephen M. Kosslyn, Minerva School of Arts and Sciences at the Keck Graduate Institute, USA

Soluta nobis eleifend option

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Graphic Design

Textbook

Stripes, Grids and Checks Michael Hann

Students • Pedagogical features include discussion topics, projects, sample exercises and student assignments • Illustrated with 400 black and white images and an 8 page colour section

The book considers the nature of lines and related phenomena, regular and irregular, repeating and non-repeating, in urban and rural environments, at the macro and micro levels, in landand cityscapes, buildings, and other designed constructions, compositions and objects. Hann analyses, explains and illustrates the nature of each design type, to identify the structural similarities and to show how the manipulation of underlying grid structures can provide innovative compositional frameworks for artists and designers.

UK September 2015 US November 2015 224 pages 32 colour and 400 bw illus 246 x 189mm / 9.7 x 7.4 inches PB 9780857856579 £19.99 / $34.95 HB 9780857856265 £65.00 / $112.00 Bloomsbury Academic

Michael Hann holds the Chair of Design Theory at the University of Leeds, and Director of the University of Leeds International Textiles, UK.

Key Titles 2nd edition

Textbook

Design Thinking for Visual Communication

“I have adopted this book. It provides a great structure for this course which has a variety of students from design, advertising and illustration programs.” Rosanne Gibel, Art Institute of Fort Lauderdale, USA

Gavin Ambrose

The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.

184 pages 200 colour illus 230 x 160mm / 9.1 x 6.3 inches PB 9781472572714 £23.99 / $41.95 Series: Basics Design Fairchild Books

Sustainable Graphic Design Principles and Practices

A practical guide to sustainable design, integrating ethical concerns with professional practice worldwide.

UK November 2015 US January 2016 384 pages

• Packed with case material and focussed on practical/studio work • Presenting cutting-edge work in graphic design from practitioners, educators and students from North America, Northern Europe, Australia and the Far East

200 colour illus 210 x 297mm / 8.3 x 11.7 inches PB 9780857850638 £24.99 / $39.95 HB 9780857850621 £60.00 / $99.95 Bloomsbury Academic

UK February 2015 US April 2015

Textbook

Peter Fine

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Illustration

Illustration Meeting the Brief Alan Male

A key text for students and illustrators who are looking to create artworks to fulfil a specific brief, as part of their course, job or career. Packed with lively illustrations, the book guides the reader through their brief, covering the needs of the client as well as considering the audience, in order to get the best possible illustration, not just in artistic terms but in commercial terms too. It explores the foundations, including gathering research, making informed decisions, media placement, subject matter and the use of visual language.

UK February 2014 US April 2014 160 pages 130 colour illus 276 x 219mm / 10.9 x 8.6 inches PB 9781408173770 £25.00 / $39.95 Bloomsbury Visual Arts

Alan Male is an illustrator and writer based in the UK.

Key Title Textbook

Becoming a Successful Illustrator Derek Brazell and Jo Davies

UK June 2013 US August 2013 192 pages 200 colour illus 270 x 210mm / 10.6 x 8.3 inches PB 9782940411931 £26.99 / $44.95 Series: Creative Careers Fairchild Books

“A great class reference for students entering their junior and senior years.”

Alaiyo Bradshaw, Parsons The New School for Design, USA “Congratulations on such an interesting and useful book; I wish I had this when I started out as an illustrator!”

Stuart Kolakovic, professional illustrator “Likely to become a staple on every aspiring illustrator’s bookshelf.” Eye Magazine

2nd edition

The Fundamentals of Illustration Lawrence Zeegen

10

Textbook UK September 2012 US October 2012 208 pages 200 colour illus 230 x 200mm / 9.1 x 7.9 inches PB 9782940411481 £26.50 / $38.50 Series: Fundamentals AVA Publishing

“Great for a young student who might be thinking about getting into illustration, or perhaps someone who wants to start a new craft with a clear view of how the illustration industry operates.” Penelope Dullaghan, Illustration Friday

Colour

www/Textbook

4th edition

The New Munsell® Student Color Set Jim Long

New to this edition • Revised and updated art programme, with updated and more detailed images • New coverage on colour trends and colour forecasting, and creating colour schemes • Updated information on using colour in digital design

Adaptable to both studio and lecture courses and appropriate for all students, this is a full-colour interactive and experimental guidebook for understanding colour in all dimensions. The text provides a complete study of colour use and colour science, including visual perception, optical effects, colour trends and forecasting, how to create a colour scheme, using colour in digital design, and practical application of colour phenomena in fine and applied art practices. In addition, 11 Munsell color charts, 15 interactive charts, and 14 packets of colour chips facilitate hands-on learning of colour’s aspects and effects.

UK November 2015 US September 2015 208 pages 116 colour and 35 bw illus HB 9781501305405 £56.00 / $85.00 Fairchild Books

Additional resources include instructor’s guide, PowerPoint presentations, and an image bank.

Jim Long is Professor Emeritus at Virginia Commonwealth University in Richmond, VA, USA.

Key Title 3rd edition

www/Textbook

Color Studies

UK January 2014 US November 2013

Edith Anderson Feisner and Ron Reed

256 pages 355 illus 216 x 279mm / 8.5 x 11 inches PB 9781609015312 £54.99 / $95.00 Fairchild Books

Designing with Color Concepts and Applications

UK January 2011 US December 2010

“Finally a book on colour that is written with designers in mind, not just artists - highly comprehensive.”

Valerie Mace, London College of Communication, UK

www/Textbook

Chris Dorosz and J.R. Watson

384 pages 700 color 279 x 216mm / 11 x 8.5 inches PB 9781563678592 £60.00 / $105.00 Fairchild Books

A highly visual textbook that takes an interactive approach to the study of colour and design, highlighting the elemental importance for designers to understand how colour is perceived, experienced, and manipulated in order to be used effectively in their designs.

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Animation and Interactive Design

2nd edition

The Fundamentals of Animation Paul Wells and Samantha Moore

Textbook “Intelligently organized and lavishly illustrated, The Fundamentals of Animation is distinguished from most how-to-animate guides for being multidimensional in approach and multivalent in function ...

Wells’s book teaches its users not only to do, but to think animation.” Animation Journal Each stage of the animation process is presented in an engaging visual style and accompanied by examples and analysis of contemporary and classic films. Paul Wells and Samantha Moore discuss in-depth the links between animation and the styles and narratives of other areas of popular culture, aligning theory and ideas to practical advice. The book ends by introducing aspiring animators to the many different career paths open to them and how to produce engaging portfolios and show reels.

UK October 2015 208 pages 230 x 200mm / 9.1 x 7.9 inches PB 9781472575265 £26.99 / $44.95 Series: Fundamentals Fairchild Books

Paul Wells is a professor of animation at Loughborough University, UK. Samantha Moore teaches animation at the University of Wolverhampton, UK. New to this edition • New coverage of animated documentary, fine art animation, 2D digital animation, and the role of VFX in the film industry • Now includes information and advice on working with composers and integrating sound design into original works

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Cartoon Character Animation with Maya Mastering the Art of Exaggerated Animation Keith Osborn

“If you want to learn the secrets to great character animation then this book should be at the top of your list even if you don’t use Maya.” Paul Grant, City College Brighton & Hove, UK If you want to achieve classic cartoon-style animation in computer animation, then look no further! Cartoon Character Animation with Maya will help you to incorporate multiple limbs, dry-brush effects and smears into your films.

The companion website includes a short film incorporating key techniques – as well as the assets and tools used to create the animation and walk-through videos demonstrating the more complex techniques.

Keith Osborn is a freelance animator and animation instructor based in Florida, USA.

UK August 2015 US October 2015 224 pages 200 illus 210 x 270mm / 8.3 x 10.6 inches PB 9781472533678 £29.99 / $49.95 Fairchild Books

Cartoon Character Animation with Maya

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INTRODUCTION

Contents summary

Interviewees include

Introduction Thinking in 2D Animation Planning The Pose Test Breakdowns Refine Cartoony Techniques Conclusion Further Reading Further Viewing Index

Ken Duncan (The Lion King) Ricardo Jost (The Nut Job) Matt Williames (The Princess and the Frog) Pepe Sánchez (Jelly Jamm) T. Dan Hofstedt (Aladdin) Jason Figliozzi (Cloudy with a Chance of Meatballs)

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Cartoon Character Animation with Maya

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4 5

12 3 ChAPTeR ONe THINKING IN 2D

12 14 32 34

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ChAPTeR TwO ANIMATION PLANNING

48 50 52 56 58 62

Design Informs Motion Animating in 2D in 3D Interview: Ken Duncan Over to You!

Thumbnails Video Reference Animation Acting Interview: Ricardo Jost Step-by-Step Walkthrough Over to You!

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ChAPTeR ThRee THE POSE TEST

68 70 72 74 76 78

Scene Prep Designing the Pose A Principled Animation Interview: Matt Williames Step-By-Step Walkthrough Over to You!

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ChAPTeR FOUR BREAKDOWNS

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Liking What You Get vs. Getting What You Like 100 Building a Better Breakdown 106 Interview: Pepe Sánchez 112 Step-By-Step Walkthrough 114 Over to You!

ChAPTeR FIve REFINE

120 124 130 136 140 142

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Achieving Polish The Terrifying Transition Final Polish Interview: T. Dan Hofstedt Step-By-Step Walkthrough Over to You!

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ChAPTeR sIx CARTOONY TECHNIQUES

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140 The Problem of Motion Blur 142 Interview: Jason Figliozzi 144 Step-By-Step Walkthrough 150 Over to You!

APPeNDIx

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CONTENTS

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Animation and Interactive Design

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Video Games An Introduction to the Industry Andy Bossom and Ben Dunning

Video Games offers a highly visual, example-led introduction to the videogame industry, its context and practitioners. Filled with full-colour, illustrated interviews and case studies, Bossom and Dunning give insights into the creative processes involved in making games, the global business behind the big budget productions, console and online markets, as well as web and app gaming and the (re)emergence of the indie game scene.

Ben Dunning teaches Games Development at Kingston College, UK.

UK October 2015 US December 2015 192 pages 200 colour illus 270 x 210mm / 10.6 x 8.3 inches PB 9781472567116 £26.99 / $42.95 Series: Creative Careers Fairchild Books

Andy Bossom teaches Games Development at Kingston College, UK. Contents summary

Students

Introduction Technology, Games and Moore’s Law Lateral Thinking: Gaming in Other Contexts Ethics The Business of Games Industry Perspectives Conclusion Additional Reading and Resources Glossary of Terms Index

• Wide range of industry interviews and case studies - with interviewees including Sir Clive Sinclair • 200 colour illustrations show work from some of the world’s most prestigious game studios • Online resources include extended interviews, software walk-through videos, and interactive examples

Five The Business of Games

< 122 Mobile and Web Takeover

Mobile & Web Takeover

Interview : Alex Williams [6]

As a games company, is Miniclip predominantly a developer or a publisher?

Since we started a transition has taken place.

We did start out evenly balanced between producing our own games and publishing games from 3rd party developers. Over time it has become easier for us, and our network of developers has grown considerably.

Additionally what they can do and offer has significantly grown, so that currently we are 85% publisher and 15% developer.

Alex Williams is Head of Games at Miniclip and is well placed to discuss Miniclip’s origins, its strategic decision making processes and business model and how it has achieved over a decade of success.

Miniclip is primarily a Flash-based gaming hub, how do you see its future with the emergence of alternate technologies and sections of the online industry ceasing to support Flash?

Probably 75–80% of our games are Flash based. Over the last few years we have been a strong supporter of Adobe Shockwave as a 3D option. We did look at using Unity3D early on because it had benefits for the developing community but it didn’t really have any benefit for the users.

Every game you see in Unity, up until a couple of years ago, could still be made in Flash or Shockwave. The user didn’t have the plugin for Unity and so the penetration rate was quite low. There was no point in us moving to Unity at that stage because we would just have had to force our users to go through an install process.

However, Unity has grown up as a product and you offer a lot more with a significant user benefit. It is a really powerful tool. It is fantastic because Shockwave and Flash were never designed for game making. Unity was designed as a game building tool from the ground up and now has other applications.

Flash was initially used for hotel websites and Shockwave for kiosks, CD Rom’s and e learning. Unity doesn’t have any of thoe legacies that you have to work around.

As a Publisher, does Miniclip have a global strategy when considering so many differing cultures and do your games translate in the global Internet marketplace?

Different games perform well in different areas but we haven’t at this stage got the resources to focus on or have country editors sourcing games for a particular market. We do source predominantly for a global user and our audience splits down to roughly 30% US, 15% UK and then Canada, Australia for the western markets and then its lots of 2 or 3%’s amongst the emerging markets, Pakistan and India.

We have seen on a basic level that cricket games perform particularly well in India. On the website in India you will find a slight preponderance of cricket games but as a general rule, we try to keep things as universal as possible.

When creating games for a universal audience does this affect the design approach to the user interface?

We try to have as little text in the games as possible. The instructions should be intuitive but if there is a need for instructions, we aim to have them graphically explained. We generally find 9 out of 10 people don’t read the instructions in the slightest. So we try to have them embedded within the game. When playing a game, you don’t want to lose your focus or have it taken away. It’s better to take the player through a tutorial process, as simple as possible, rather than a tutorial that you have to complete before being able to proceed onto the game. Running along, you might get a little flag that says A for up and B for down. Therein level one, level two, level three effectively are the tutorial, but you are actually earning and progressing in the game at the same time.

[5]

[6] Examples of early Robot Rage concept art exploring a potential splash page where the battle narrative of broken robot parts is visualized. This concept was not chosen as image 4 illustrates, as a combat action shot is a far more exciting first impression.

[5] Robot Rage was previously released on Miniclip as a 2D Flash game. Due its popularity it was a remade in 3D using the game engine Unity 3D (loading screen pictured). Rereleasing the game in a new format has extended the life of the game, reengaged its original following and the reboot attracted new players to the company brand.

008

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Video Game Design Principles and Practices from the Ground Up Michael Salmond

“This is the best text I have read on the subject. The author knows the subject from experience and you can tell he enjoys teaching it and knows how to do it. Like a good game it has different levels you must conquer and this is a fun trekking guide.”

Arturo Sinclair, Ithaca College, USA A visual introduction to integrating core design essentials, such as critical analysis, prototyping, level design, mechanics and aesthetics, into game design.

UK September 2015 US November 2015 208 pages 200 colour illus 270 x 210mm / 10.6 x 8.3 inches PB 9781472567482 £29.99 / $49.95 Series: Required Reading Range Fairchild Books

Each chapter concludes with a workshop project to help you put what you’ve learnt into practice.

Michael Salmond, Digital Media Design, Florida Gulf Coast University, USA. Contents summary

Students

Interviewees include

Defining Games • World Building (Mechanics, Rules and Behaviors) • Video game Analysis • Understanding the Motivations for Play • The Formal Game Design • Concepts • The Preparation Phase • The Principles of Level Design • Principles of Level Design Part 2 • Character Design • Getting Them to Play, Keeping Them Playing • Interface Design and Audio Design • Where Next?

• Conclusion: Thanks for Playing

• Case studies from designers and developers featuring a variety of games from blockbusters to independent titles • Projects help budding games designers build problem-solving, creative thinking and creative strategies • Interviews with leading industry professionals

James Portnow, CEO at Rainmaker Games Brandon Sheffield, Gamasutra.com/Game Developer magazine Steve Gaynor, co-founder The Fullbright Company (Gone Home) Kate Craig, Environment Artist. The Fullbright Company (Gone Home) Adam Saltsman, creator of Canabalt &amp; Gravity Hook Jake Elliott &amp; Tamas Kemenczy, Cardboard Computer (Kentucky Route Zero) Tyson Steele, User Interface Designer, Epic Games Tom Francis, Game Designer, Gunpoint &amp; Floating Point Kareem Ettouney, Art Director, Media Molecule. Little Big Planet 1 &amp; 2, Tearaway.

Kenneth Young, Head of Audio, Media Molecule Rex Crowle, Creative Lead, Media Molecule

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Animation and Interactive Design

Key Titles

Textbook

The Principles and Processes of Interactive Design

“A reliable, consolidated source for many of the most important principles and strategies to know when beginning in interactive design.” Julie Mader-Meersman, Northern Kentucky University, Kentucky, USA

Jamie Steane

“A great guide for anyone venturing into this dynamic and exciting field!” Max Ackermann, Central Saint Martin’s, London, UK

Basics Interactive Design: User Experience Design Creating designs users really love

“An accessible, visually compelling introduction to UXD, this book offers that big picture which will help motivate students to learn more about the field and its methods.”

Jeffrey Bardzell, Indiana University, USA

UK January 2014 US March 2014 208 pages 200 colour illus 270 x 210mm / 10.6 x 8.3 inches PB 9782940496112 £37.99 / $59.95 Series: Required Reading Range Fairchild Books

Textbook

Gavin Allanwood and Peter Beare

“An extremely useful reference/activity hand book if you are a Design Teacher, a Project Leader, a Design Team Member or if you are mentoring a Design Team for example.

Use for guidance, to stimulate ideas and to plan project meetings. The book is a good resource to aid lesson planning, or to compile presentations.” tssreviews

UK February 2014 US April 2014 184 pages 200 colour illus 230 x 160mm / 9.1 x 6.3 inches PB 9782940496136 £23.99 / $44.95 Series: Basics Interactive Design Fairchild Books

www/Textbook

Basics Interactive Design: Interface Design An introduction to visual communication in UI design

“This is not only a book, but also an incredibly useful learning tool that can be utilized on a daily basis.” Sean Brennan, Project Manager, Haneke Design, Tampa, Florida, USA “[Covers] all matters concerning clear and visual communication including interviews with professionals in the field, and case studies. Includes practical exercises. An Ideal book for teaching and students of all things related to visual communication in interface design.” tssreviews

UK January 2014 US March 2014 192 pages 200 colour illus 230 x 160mm / 9.1 x 6.3 inches PB 9782940411993 £23.99 / $44.95 Series: Basics Interactive Design Fairchild Books

Dave Wood

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World History of Design

The definitive global history of design

World History of Design Victor Margolin

Authored by pre-eminent design scholar Victor Margolin, World History of Design is an indispensable new multi-volume work, providing a comprehensive and detailed historical account of design from prehistory to the end of the 20th century.

UK February 2015 US April 2015 716 bw and 161 colour illus 2-Vol HB Set 9781472569288 ÂŁ395.00 / $575.00 Bloomsbury Academic

The first two volumes contain almost 800,000 words and 1,000 images, featuring all world regions across all periods up to the end of World War II, including substantial new material on design in Latin America, Asia, the Middle East and Africa.

The third and last volume, covering the period from World War II to the present, will be released later in 2016.

Victor Margolin is Professor Emeritus of Design History at the University of Illinois, Chicago, USA.

Contents Volume 1 Prehistoric Times to World War I 1. The Prehistoric Age 2. The Earliest Civilizations, 7000 BCE - 900 BCE 3. The Classical Age and Early Byzantium, 900 BCE - 800 CE 4. Medieval Europe and the Islamic World, 800 CE 1200 CE 5. Africa, the Americas, and Asia, 900 BCE - 1200 CE 6. Renaissance Europe and the Ottoman Empire, 1200-1750 7. Cross-Cultural Encounters, 1200-1750 8. The Industrial Revolution: Europe and America, 1750 CE - 1830 CE 9. Chapter 9 The Age of Exhibitions: Great Britain 1830 CE - 1900 CE

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10. The Craft Ideal and the Art Movement: Britain and Elsewhere, 1861-1915 11. The Age of Exhibitions: Europe Outside Great Britain, 1830 CE - 1900 CE 12. Art Nouveau and the Decorative Impulse, 18901914 13. The United States, 1840-1900 14. Canada, Australia, New Zealand, 1300 CE - 1900 CE 15. Protoindustrialization in Diverse Regions, 1750 CE 1900 CE 16. Colonies and Pre-industrial Nations in Asia and Africa, 1750 CE - 1900 CE 17. Modern Design in Europe and America, 1900-1917 18. Art and Literature of the Avant-Gardes, 1897-1918 19. World War I, 1914-1918

Volume 2 World War I to World War II 20. Design in the Soviet Union, 1905-1928 21. Weimar Germany, 19181933 22. France, 1918-1939 23. Great Britain 1918-1939 24. Western and Southern Europe 1900-1939 25. Central and Eastern Europe, 1900-1939 26. Scandinavia, 1917-1945 27. Italy, Germany, Portugal, Soviet Union, 1922-1940 28: The United States, 1917-1941 29. Latin America: Cuba, Mexico, Brazil, 1900-1939 30. Latin America: Chile, Argentina, Colombia, Venezuela, Uruguay, 19001939 31. Commonwealth Countries; Canada, Australia, New Zealand, 1917-1939

32. The Near and Middle East, 1900-1939 33. Colonies: Africa: 1900-1945 34: Colonies: India, Hong Kong, and Burma 1900-1945 35. Asia: China and Siam, 19001939 36: Asia: Japan and its Colonies, 1900-1937 37. World War II, 1939-1945

History and Culture of Design

The ultimate A-Z of key topics, ideas and designers

The Bloomsbury Encyclopedia of Design Edited by Clive Edwards

The Bloomsbury Encyclopedia of Design provides a comprehensive guide to design, with entries on key topics in the history and theory of design, addressing a range of design forms including graphic, textile, furniture, metal, ceramic, fashion, stage and film, vehicle and product design.

UK November 2015 US December 2015 500 bw illus Set 9781472521576 Introductory price £395 / $615 valid until up to 3 months after publication (RRP ££440 / $725) Bloomsbury Academic

The Encyclopedia provides upto-date peer reviewed coverage of the last 250 years of design history, with global coverage by leading international design scholars and design historians.

Complete with a comprehensive index and full cross referencing, The Bloomsbury Encyclopedia of Design is the definitive guide to Design.

Clive Edwards is Professor in Design History at Loughborough University, UK.

Contents

Editorial team

Dissemination Teaching and Research Periodicals Museums Organisations Awards

General Editor: Clive Edwards, Loughborough University, UK

History Styles Movements Historians Concepts and Ideologies Therories/Positions Philosophies Critics/Theorists Concepts Practice Practice/Process Methods Tools Processes Aspects Applications Systems Environmental Visual and Symbolic Material

Subject Editors: Harriet Atkinson, University of Brighton, UK David Raizman, Drexel University, USA Sorcha O’Brien, Kingston University, UK Sarah Kettley, Nottingham Trent University, UK Anne-Marie Willis, Director, Team D/E/S, Queensland, Australia Dipti Bhagat, London Metropolitan University, UK Advisory editors: Cheryl Buckley, University of Brighton, UK Deana McDonagh, University of Illinois, USA Jacques Giard, ASU Herberger Institute for Design and the Arts, Arizona State University, USA Jeremy Aynsley, University of Brighton, UK Lin Lin Chen, National Taiwan University of Science and Technology, Taiwan Wolfgang Jonas, Braunschweig University of Arts, Germany

Practitioners Designers/Studios Manufacturers Retailers Geography National Surveys

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History and Culture of Design

The Encyclopedia of Asian Design Edited by Haruhiko Fujita

The first comprehensive publication to focus on Asian design and its histories. Although definitions of design in Asia are multiple, fluid, and historically contingent, the disparate cultures within this vast landmass have long produced arts and crafts, interior, graphic, and design objects for domestic, regional, and global consumption. The Encyclopedia provides in-depth, critically informed coverage of these practices, products, and the interpretive issues pertaining to them.

UK March 2016 US May 2016 Set 9780857853851 Special introductory price: £595 / $950, valid until up to 3 months after publication (RRP £650 / $1118) Bloomsbury Academic

The Encyclopedia is divided into four volumes – covering East Asia, South and Southeast Asia, the Middle East and Central Asia, and Global and Regional Themes and Issues.

Haruhiko Fujita is based at Osaka University, Japan.

Contents Volume 1: Design in East Asia Introduction • Japan • China • Hong Kong • Inner Mongolia A.R. • Macao • Tibet • Taiwan • Guangxi Zhuangzu, Ningxia Hui, Xinjiang Uygur A.R. • Mongolia • Korea • North Korea • South Korea • Volume Index Volume 2: Design in South and Southeast Asia Introduction • Singapore • Malaysia • Cambodia • Laos • Brunei Darrussalam • Timor-Leste • Myanmar • Vietnam • Philippines • Pakistan • Bangladesh • Sri Lanka • Bhutan • Nepal • Maldives • India (Contemporary) • India (Pre-20th Century) • Indonesia • Thailand • Volume Index Volume 3: Design in Western and Central Asia Introduction • Kazakhstan • Kyrgyzstan • Tajikistan • Turkmenistan • Uzbekistan • Iran • Cyprus • Jordan • Bahrain • Kuwait • Oman • Qatar • Saudi Arabia • United Arab Emirates • Yemen • Armenia • Azerbaijan • Georgia • Turkey • Israel • Lebanon • Palestinian Territories • Syria • Iraq • Afghanistan • Volume Index Volume 4: Transnational Issues in Asian Design Introduction • Introduction and rationale for this volume • Transnational Design • Geopolitics • Religion: Buddhism • Religion: Hinduism • Religion: Islam • Nationalism and Minor Transnationalism in Asian Design • Nationalism and Globalism in Asian design (a) • Nationalism and Globalism in Asian design (b) • Early Modern Asian Trade; Land Systems • Early Modern Trade and Knowledge Exchange • Early Modern Asian Trade Sea Systems (-1850) • Asian Sea Systems • Early Modern Eur-American-Asian Trade • Interregional and Global Manufacturing and Industry • Asia in the Global Economy (Outsourcing & Related Issues) • Asia in the Global Economy (Outsourcing) • Transnational Asian Brands • Asian Perspectives on Sustainability • Asian Perspectives on Sustainability • Diaspora and design (a) • Diaspora and design (b) • Aesthetics of Asian Art and Design • Indian Styles • Chinoiserie • Islamic Styles • Japonisme • Other Asian Styles APPENDIX Asian Collections and Research Institutes • Volume Index • General Index

Key Title Design Critical and Primary Sources Edited by Daniel Huppatz

This reference set brings together 100 essential texts on design from the mid-19th century to the present day, covering key thinkers, movements and issues for design. Each volume features an editorial introduction and articles are grouped into thematic sections within the volume.

• 100 essential texts on design • Addresses foundational topics alongside exciting new areas such as service design and design for sustainability • Writings by key designers, cultural critics and scholars, including Ruskin, Le Corbusier, Charles and Ray Eames, Baudrillard, Wally Olins, Victor Margolin and many more Daniel Huppatz is a Lecturer in the Faculty of Design at Swinburne University, Australia.

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UK September 2015 US November 2015 Set 9781472539366 Special Introductory price £495 / $795 valid until up to 3 months after publication (RRP £550 / $890) World English Bloomsbury Academic

History and Culture of Design

Designing the French Interior The Modern Home and Mass Media Edited by Anca I. Lasc, Georgina Downey and Mark Taylor

Tracing France’s central role in the development of the modern domestic interior, from the prerevolutionary period to the 1970s, this book addresses the importance of media in representing and promoting French interior design to a wider audience.

A variety of media and representational techniques are discussed, including drawings, prints, illustrated magazines and films. Structured into three parts and including chapters by leading scholars addressing a wide range of subjects, this book is intended to broaden understanding of French interiors, from historical, theoretical and practice-based perspectives, and provide a new understanding of the relationship between architecture, interior spaces, material cultures, mass media and modernity.

UK September 2015 US November 2015 272 pages 50 bw illus 244 x 169mm / 9.6 x 6.7 inches HB 9780857856593 £65.00 / $112.00 Bloomsbury Academic

Anca I. Lasc is Assistant Professor of history and theory of design at Pratt Institute, New York City, USA. Georgina Downey is an independent scholar and Visiting Fellow in the Graduate Art History Program at the University of Adelaide, Australia.

Mark Taylor is Professor of architecture at The University of Newcastle, Australia.

British Design Tradition and Modernity after 1948

British Design brings together a collection of original essays from international scholars, designers and journalists, offering new perspectives on the significance of British design in the last sixty years, with case studies looking at domestic interiors, retail spaces, schools, universities and objects of transport.

Edited by Christopher Breward, Fiona Fisher and Ghislaine Wood

Chapters include fascinating investigations into a variety of significant historical and social moments, from the rise and fall of the English Country House style to the modern shopping space and key contemporary designers such as Thomas Heatherwick.

UK July 2015 US September 2015 352 pages 41 bw and 30 colour illus 244 x 169mm / 9.6 x 6.7 inches PB 9781472505378 £24.99 / $42.95 HB 9780857857125 £75.00 / $128.00 Bloomsbury Academic

Christopher Breward is is Principal of Edinburgh College of Art, University of Edinburgh, UK Fiona Fisher is a researcher in the Faculty of Art, Design and Architecture at Kingston University, UK. Ghislaine Wood is a curator at the Victoria & Albert Museum, UK.

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History and Culture of Design

Design by IKEA A Cultural History Sara Kristoffersson

“Accessible and compelling, the book offers invaluable insight into the blurring of corporate, political and brand worlds in the 21st century.” Alison J. Clarke University of Applied Arts Vienna, Austria The first sustained critical history of IKEA, arguing that the company’s commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity – one that is bound up with ideas of social democracy and – its material expression in a pared-down, functional design aesthetic. Drawing on original research in the IKEA company archive and interviews with IKEA personnel, Design by IKEA traces IKEA’s symbolic connection to Sweden, through its design output and its promotional materials, to examine how the company both promoted and profited from the concept of Scandinavian design.

UK October 2014 US December 2014 160 pages 22 bw and 17 colour illus 244 x 169mm / 9.6 x 6.7 inches PB 9780857858146 £19.99 / $29.95 HB 9780857858139 £65.00 / $120.00 Bloomsbury Academic

Sara Kristoffersson is guest professor of Design History and Theory at Konstfack National University College of Arts, Crafts and Design, Stockholm, Sweden.

New Mythologies in Design and Culture Reading Signs and Symbols in the Visual Landscape Rebecca Houze

Taking as its point of departure Roland Barthes’classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity, considering a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children’s building toys. The individual case studies employ a variety of analytic methods and among the ubiquitous global trademarks examined are BP, McDonald’s, and Nike.

Houze’s reflections encompass contemporary American popular culture and the history of American industry, with reference to figures such as Thomas Jefferson and Walt Disney. The collection suggests some ways of thinking about its meanings and the lessons we might learn from it.

Rebecca Houze is Associate Professor of Art History at Northern Illinois University, USA.

Contents Acknowledgements List of Figures Introduction 1. Green 2. Gateway 3. Bull’s-Eye! 4. I is for Indian 5. The False Mirror 6. One State Two State, Red State Blue State 7. DS 8. Sports and Leisure 9. The Grid Conclusion Index 20

UK September 2015 US November 2015 192 pages 10 colour and 30 bw illus 234 x 156mm / 9.2 x 6.1 inches PB 9780857857620 £19.99 / $29.95 HB 9780857855213 £65.00 / $120.00 Bloomsbury Academic

History and Culture of Design

Design Objects and the Museum Edited by Liz Farrelly and Joanna Weddell

Brings together leading design historians, curators, educators and archivists to consider the place of contemporary design objects within museums.

Contributors draw on a wide range of 20th century and contemporary examples from international museums to consider how design objects have been curated and displayed within and beyond the museum.

Chapters are grouped into three thematic sections and explore museological practice and issues, the roles people play in creating meaning, and the challenge contemporary design has in producing interpretation and learning within the museum.

UK September 2015 US November 2015 256 pages 66 bw illus 246 x 189mm / 9.7 x 7.4 inches PB 9781472577221 £19.99 / $29.95 HB 9781472577238 £65.00 / $112.00 Bloomsbury Academic

Liz Farrelly teaches at the University of Brighton, UK. Joanna Weddell is currently at the Research Department of the Victoria & Albert Museum and the University of Brighton, UK; she also teaches History of Art.

New Series

Design, Histories, Futures Edited by Tony Fry, Lisa Norton and Anne-Marie Willis The series investigates the agency of design across time and cultures to enrich critical thinking about design history and theory.

Tony Fry is Director of the sustainment consultancy Team D/E/S and Professor of Design, Griffith University, Queensland College of Art, Australia. Lisa Norton is a full-time faculty member at the School of the Art Institute of Chicago, USA. Anne-Marie Willis is Professor of Design Theory at the German University in Cairo, Egypt.

Steel A Design, Cultural and Ecological History

“Goes beyond conventional commodity histories, in addressing the philosophical conditions in which the production and consumption of steel originates.”

Paul Micklethwaite, Kingston University, UK

UK January 2015 US March 2015

“The provocative essays in this volume are at once a critique of history and a call for its relevance to the present and future.”

Victor Margolin, University of Illinois, USA

UK February 2015 US April 2015

Tony Fry and Anne-Marie Willis

Design and the Question of History Tony Fry, Clive Dilnot and Susan C. Stewart

272 pages 31 bw illus 216 x 138mm / 8.5 x 5.4 inches PB 9780857854803 £19.99 / $34.95 HB 9780857854797 £65.00 / $120.00 Series: Design, Histories, Futures Bloomsbury Academic

320 pages 216 x 138mm / 8.5 x 5.4 inches PB 9780857854773 £19.99 / $29.95 HB 9780857854766 £65.00 / $112.00 Series: Design, Histories, Futures Bloomsbury Academic

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History and Culture of Design

Iconic Designs 50 Stories about 50 Things Edited by Grace Lees-Maffei

“In this book fifty icons of modern design are unpacked for you in a thoroughly imaginative manner, cutting across class, age, regional and temporal boundaries. A must for all students and lovers of design alike.” Peter McNeil, University of Technology Sydney, Australia “A lavishly illustrated, treasurable guide.”

Choice Magazine

Made in Italy Rethinking a Century of Italian Design

“This carefully curated collection of essays asks us to understand that the relationship between geography and design is, and was, never contained in a map but something far less stable – culture.” Susan Yelavich, Parsons The New School for Design, USA

Edited by Grace Lees-Maffei and Kjetil Fallan

Key Titles

UK September 2014 US November 2014 240 pages 50 colour illus 246 x 189mm / 9.7 x 7.4 inches HB 9780857853523 £25.00 / $40.00 Bloomsbury Visual Arts

UK November 2013 US January 2014 344 pages 100 bw illus 244 x 169mm / 9.6 x 6.7 inches PB 9780857853899 £24.99 / $42.95 HB 9780857853882 £75.00 / $125.00 Bloomsbury Academic

Textbook

The Design History Reader Edited by Grace Lees-Maffei and Rebecca Houze

“Intelligently selected and carefully structured, with an impressive temporal and geographical range, this collection will prove invaluable to students new to design history.”

Jill Seddon, University of Brighton “An essential resource for understanding the history of design, the development of the discipline, and contemporary issues in design history and practice.” New Design “Really good read. Lees-Maffei and Houze have skilfully collected and edited a wide range of interesting and sometimes unexpected (but very rewarding) essays and, furthermore, have organized them in a clear and navigable way.” Design Issues

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UK March 2010 US March 2010 544 pages 70 bw illus 244 x 189mm / 9.6 x 7.4 inches PB 9781847883896 £24.99 / $39.95 HB 9781847883889 £75.00 / $129.95 Berg Publishers

OBJECTLESSONS The hidden lives of ordinary things

Published in association with The Atlantic, these short books explore everyday objects and the lessons they hold.

Series Editors: IAN BOGOST, Ivan Allen College Distinguished Chair in Media Studies and Professor of Interactive Computing at the Georgia Institute of Technology, USA CHRISTOPHER SCHABERG, Associate Professor English at Loyola University New Orleans, USA

NOW AVAILABLE AVAILABLE SEPTEMBER 2015

PB 9781623563110 | £9.99 $16.95

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objectsobjectsobjects.com | @objectsobjects bloomsbury.com/series/object-lessons PB 9781628929133 | £9.99 $16.95

A PARTNERSHIP FROM:

History and Culture of Craft

Critical Craft Technology, Globalization and Capitalism Edited by Clare M. WilkinsonWeber and Alicia Ory DeNicola

From Oaxacan ceramic workshops to dessert kitchens in provincial France, Critical Craft presents thirteen ethnographies which examine what defines and makes ‘craft’ in a wide variety of practices from around the world. Challenging the conventional understanding of craft as a survival, a revival, or something that resists capitalism, the book turns instead to the designers, DIY enthusiasts, traditional artisans, and technical programmers who consider their labour to be craft, in order to comprehend how they make sense of it.

UK September 2015 US November 2015 208 pages 20 bw illus 234 x 156mm / 9.2 x 6.1 inches PB 9781472594853 £19.99 / $29.95 HB 9781472594860 £65.00 / $112.00 Bloomsbury Academic

Clare M. Wilkinson-Weber is Associate Professor of Anthropology at Washington State University Vancouver, USA. Alicia Ory DeNicola is Assistant Professor of Anthropology at Oxford College of Emory University, USA.

Amateur Craft History and Theory Stephen Knott

A historical and theoretical framework for understanding amateur craft in the modern era, from 19th century Sunday painters and amateur carpenters to present day railway modellers and IKEA hackers. Stephen Knott’s study explores the curious and unexpected attributes of things made outside standardised models of mass production, arguing that amateur craft practice is ‘differential’ – a temporary moment of control over work that both departs from and informs our productive engagement with the world.

UK July 2015 US September 2015 192 pages 41 bw and 14 colour illus 246 x 189mm / 9.7 x 7.4 inches PB 9781472577344 £22.99 / $39.95 HB 9781472577351 £70.00 / $120.00 Bloomsbury Academic

Knott’s discussion of the theoretical aspects of amateur craft practice is substantiated by historical case studies that cluster around the period 1850 – 1950.

Stephen Knott is a writer and researcher and teaches at Liverpool Hope University, UK.

Key Title Textbook

The Craft Reader Glenn Adamson

“The scope of The Craft Reader is breathtaking… This book will stand as an invaluable tool for craft scholars.”

Sandra Alfoldy, Nova Scotia College of Art & Design, Canada “Thought-provoking, revealing, opinionated, intelligent, accessible and comprehensive ... a huge achievement.” Crafts Magazine

24

UK December 2009 US December 2009 672 pages 75 bw illus 244 x 189mm / 9.6 x 7.4 inches PB 9781847883032 £25.99 / $42.95 HB 9781847883049 £75.00 / $129.95 Berg Publishers

History and Culture of Craft

Sloppy Craft Post-Disciplinarity and Craft Edited by Elaine Cheasley Paterson and Susan Surette With an afterword by Glenn Adamson

The book brings together leading international artists, historians, theorists and educators to explore the possibilities and limitations of ‘sloppy craft’ within an interdisciplinary context.

Contributors address ‘sloppiness’ in contemporary art and craft practice, discuss the importance of traditional concepts of skill, and the implications of sloppiness for a new 21st century emphasis on interdisciplinarity, as well as for activist, performance, queer and Aboriginal practices.

Elaine Cheasley Paterson is Assistant Professor of Craft History at Concordia University, Montreal, Canada.

UK August 2015 US October 2015 256 pages 60 bw and 32 colour illus 234 x 156mm / 9.2 x 6.1 inches PB 9781472529008 £19.99 / $34.95 HB 9781472534880 £65.00 / $112.00 Bloomsbury Academic

Susan Surette is a doctoral candidate in the Department of Art History at Concordia University, Canada and a professional artist and critic.

Published in association with the Smithsonian American Art Museum

Nation Building Craft and Contemporary American Culture Nicholas R. Bell

In this beautifully designed and illustrated volume, leading craft scholars, curators and artists come together to assess the post-War history and contemporary flourishing of craft in America. Their critical gaze encompasses craft practice by artists, professional makers, and amateurs; crafting as it takes place in the studio and in the domestic space, and as it is exhibited in museums and galleries; craft that uses materials and crafting in the digital arena, and critical issues confronting craft such as industry, education and digitization.

Contributors include Glenn Adamson, Elissa Auteur, Maria Elena Buszek, Neil Gershenfeld, and Ezra Shales.

UK July 2015 US May 2015 272 pages colour illus throughout 244 x 172mm / 9.6 x 6.8 inches PB 9781474249492 £19.99 / $30.00 HB 9781474249508 £54.00 / $80.00 World English Bloomsbury Visual Arts

Nicholas R. Bell is the Fleur and Charles Bresler Senior Curator of American Craft and Decorative Art, at the Renwick Gallery of the Smithsonian American Art Museum, Washington, DC, USA.

Key Titles The Invention of Craft

Thinking through Craft

Glenn Adamson

Glenn Adamson

UK February 2013 US April 2013

UK October 2007 US October 2007

272 pages 70 bw and 16 colour illus 244 x 169mm / 9.6 x 6.7 inches PB 9780857850669 £16.99 / $29.95 Bloomsbury Academic

224 pages 44 bw and 16 colour illus 244 x 172mm / 9.6 x 6.8 inches PB 9781845206475 £17.99 / $34.95 HB 9781845206468 £53.00 / $104.95 Berg Publishers

25

Photography

Textbook

Making Photographs Planning, Developing and Creating Original Photography

Highlighting the distinction between ‘making,’ rather than ‘taking’ photographs, Making Photographs introduces a structured way of developing creative solutions to the work you want to make, fusing personal ideas with knowledge, compositional elements and practical skills.

Mike Simmons

Simmons explores a range of photographic practices, including portraiture, landscape, still life and abstract, and discusses techniques such as directorial photography, photomontage and camera-less photography.

UK February 2015 US April 2015 176 pages 200 colour illus 230 x 160mm / 9.1 x 6.3 inches PB 9781472530370 £23.99 / $39.95 Series: Basics Creative Photography Fairchild Books

Mike Simmons is Programme Leader for MA Photography at De Montford University, UK. Students • Features a wide range of photographic examples from historical and contemporary practices • Includes case studies and exercises

Key Titles Textbook

Textbook

Basics Creative Photography 03: Behind the Image Research in Photography

Basics Creative Photography 02: Context and Narrative

Anna Fox and Natasha Caruana

UK July 2011 US September 2011

UK March 2012 US May 2012 176 pages 200 colour illus 230 x 160mm / 9.1 x 6.3 inches PB 9782940411665 £23.50 / $34.50 Series: Basics Creative Photography AVA Publishing

26

Maria Short

184 pages 200 colour illus 230 x 160mm / 9.1 x 6.3 inches PB 9782940411405 £23.50 / $34.50 Series: Basics Creative Photography AVA Publishing

Photography

Getting the Picture The Visual Culture of the News Edited by Jason E. Hill and Vanessa R. Schwartz

For the first time this volume defines what counts as a news picture, how pictures are selected and distributed, where they are seen and how we critique and value them.

Presenting the best new thinking on this fascinating topic, the book is organised into two parts. In the first part, twenty-six short essays critically analyse a single news picture, from iconic images such as Capa’s Falling Soldier to the less well known. In the second part, twentythree overview essays explore broader themes around genre and medium, including sport, fashion, society, celebrity and war images, and photography, painting, wood engraving, film and video.

UK February 2015 US February 2015 320 pages 73 colour illus 246 x 189mm / 9.7 x 7.4 inches PB 9781472526496 £24.99 / $39.95 HB 9781472524225 £75.00 / $128.00 Bloomsbury Academic

Jason E. Hill is a 2014-15 Andrew W. Mellon Foundation Fellow at the New-York Historical Society, USA. Vanessa R. Schwartz is Professor of History, Art History and Film at the University of Southern California, USA.

Photographs, Museums, Collections Between Art and Information Edited by Elizabeth Edwards and Christopher Morton

Almost every museum has photographs as part of its ecosystem, gathered as information, corroboration or documentation, shaping the understanding of other classes of objects.

This volume presents a series of case studies on the historical collecting and usage of photographs in a range of global institutions, from art galleries to maritime museums, in Cuba, France, Germany, New Zealand, South Africa and the UK. Together they offer an insight into both the history of collections and collecting, and in the practices and poetics of archives across a range of disciplines, from history and museum studies to the ‘archival turn’ in contemporary art practice.

UK May 2015 US July 2015 272 pages 20 colour and 52 bw illus 234 x 156mm / 9.2 x 6.1 inches PB 9781472533920 £19.99 / $34.95 HB 9781472524928 £65.00 / $112.00 Bloomsbury Academic

Elizabeth Edwards is Research Professor of Photographic History and Director of the Photographic History Research Centre, De Montfort University, Leicester, UK. Christopher Morton is Curator of Photograph and Manuscript Collections at the Pitt Rivers Museum, Oxford, UK and Departmental Lecturer in Visual and Material Anthropology at the Institute of Social and Cultural Anthropology, University of Oxford, UK.

27

Photography

The African Photographic Archive Research and Curatorial Strategies Edited by Christopher Morton and Darren Newbury

African photography has emerged as a focus of research over the last twenty years as a result of a growing interest in postcolonial cultures and a turn towards visual evidence across the humanities and social sciences. This volume explores the many rich photographic collections that have recently come to light and the complex theoretical and practical issues involved in their study. Based on case studies from across the continent dating from the 19th century to the present, chapters consider what constitutes an archive; the value of a critical and reflexive engagement with photographic collections; and the question of where and what is ‘Africa’ as it is constituted in the archive?

UK April 2015 US June 2015 288 pages 72 bw illus 234 x 156mm / 9.2 x 6.1 inches HB 9781472591241 £65.00 / $112.00 Bloomsbury Academic

Christopher Morton is Curator of Photograph and Manuscript Collections at the Pitt Rivers Museum, Oxford, UK and Lecturer in Visual and Material Anthropology at the Institute of Social and Cultural Anthropology, University of Oxford, UK. Darren Newbury is Professor of Photographic History at the University of Brighton, UK.

Photography and September 11th Spectacle, Memory, Trauma Jennifer Good

It is impossible to think of September 11th 2001 and not, at the same time, recall an image. The overwhelmingly visual coverage in the world’s media pictured a spectacle of terror, from images of the collapsing towers to fatigued firefighters.

Drawing on trauma theory, this book asks whether the prolonged exposure of audience to images in the media was cathartic or damaging. Additionally it explores how individuals used images to process their feelings in photographic memorial websites, interrogating perceptions that these were an aid to recovery and providing a new understanding of how audiences see and process news photography in times of crisis.

Jennifer Good is Senior Lecturer of History and Theory of Photojournalism and Documentary Photography, LCC at the University of the Arts, London, UK.

28

UK March 2015 US May 2015 224 pages 14 bw illus 234 x 156mm / 9.2 x 6.1 inches HB 9781472533319 £55.00 / $94.00 Bloomsbury Academic

Photography

Key Titles

Textbook

2nd edition

Basics Photography 01: Composition David Präkel

“A little bit of luxury to have an entire book given over to composition... this text informs and inspires.” K. J. Shepherdson, Canterbury Christ Church University “What an amazing book.” Kevin Scully, Granite State College at Rochester & Portsmouth, USA

UK July 2012 US August 2012 184 pages 200 colour illus 230 x 160mm / 9.1 x 6.3 inches PB 9782940411771 £23.50 / $34.50 Series: Basics Photography AVA Publishing

Textbook

2nd edition

Basics Photography 02: Lighting

“Exceptional. A number of students I know have bought this and so they should.

Informative and inspiring.” (Praise for the first edition) K. J. Shepherdson, Canterbury Christ Church University, UK

David Präkel

“The Lighting text is one of the best I have come across thus far; thorough, clear, well-designed, great examples.”

Michelle Given, Murray State University, USA

UK February 2013 US March 2013 192 pages 200 illus 230 x 160mm / 9.1 x 6.3 inches PB 9782940411955 £23.99 / $39.95 Series: Basics Photography AVA Publishing

Textbook

Photography The Key Concepts David Bate

“Photography: The Key Concepts, brilliantly engages students in the essential theoretical debates around contemporary photography. … it strikes just the right balance between erudition and plain explanation.”

Michael O’Brien, Roehampton University

UK July 2009 US July 2009 224 pages 20 bw illus 234 x 156mm / 9.2 x 6.1 inches PB 9781845206673 £14.99 / $24.95 HB 9781845206666 £55.00 / $99.95 Series: The Key Concepts Berg Publishers

29

Advertising

Epica Book 28: Creative Communications Epica Awards

“The value of publications like this is enormous.

The Epica Book helps us remember what was great and why it was great.” Josef Miguel Sokoloff, President of the Lowe Global Creative Council Chief Creative Officer, Lowe/ SSP3, Bogota (praise for Epica Book 26) Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards. Illustrated with over 1000 full-colour images, this stunning book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

UK September 2015 US November 2015 400 pages 1,200 colour illus 300 x 220mm / 11.8 x 8.7 inches HB 9781472590695 £45.00 / $78.00 Series: Epica World English Bloomsbury Visual Arts

This edition of the Epica Book includes fascinating background stories on all the latest Epica d’Or winners.

The Epica Awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012.

Key Title 2nd edition

The Fundamentals of Creative Advertising Ken Burtenshaw, Nik Mahon and Caroline Barfoot

Textbook UK September 2011 US November 2011 184 pages 200 illus 230 x 200mm / 9.1 x 7.9 inches PB 9782940411566 £26.50 / $38.50 Series: Fundamentals AVA Publishing

“Highly recommended to upper-division and graduate marketing and design students, faculty, and practitioners.” P. G. Kishel, Cypress College, USA, Choice Magazine “A concise overview, extensively illustrated, which gives the novice a sound orientation and understanding of the jargon, stages and evolution of an ad campaign from idea to finished product.” Photoicon “A great introduction to the world of creative advertising.” Digit magazine

30

Index

A

D

P

15

Davies, Jo

10

African Photography Archive, The

Hann, Michael

9

Photography and September 11th 28

28

Design and the Question of History

21

Haruhiko Fujita

18

Photography: the Key Concepts 29

Amateur Craft

24

Design by IKEA

20

Hill, Jason E.

27

Präkel, David

29

Houze, Rebecca

20, 22

Price, Jessie

2

Huppatz, Daniel

18

Principles and Processes of Interactive Design, The

Iconic Designs

22

R

Illustration: Meeting the Brief

10

Reed, Ron

Interface Design

15

S

Invention of Craft, The

25

Salmond, Michael

Allanwood, Gavin

Ambrose, Gavin Anderson Feisner, Edith Aspelund, Karl

24, 25

9 11 2

B Barfoot, Caroline

30

Basics Creative Photography 2: Context and Narrative 26 Basics Creative Photography 3: Behind the Image 26 Basics Photography 1: Composition

29

Basics Photography 2: Lighting 29 Bate, David

29

Beare, Peter

15

Bell, Nicholas R.

25

Best, Kathryn

3, 5

Data Design

H Handbook of Design Management, The

Adamson, Glenn

8

Design: Critical and Primary Sources

18

Design, Histories, Futures

21

Design History Reader, The

22

Designing: An Introduction

2

Designing Business and Management Design Management Designing the French Interior Design Objects and the Museum Design Thinking Design Thinking for Visual Communication

5 3 19 21 2 9

5

Photographs, Museums, Collections

I

J Junginger, Sabine

5

K Knott, Stephen

24

Kristofferson, Sara

20

Designing with Color

11

L

Dilnot, Clive

21

Lasc, Anca I.

19

Dorosz, Chris

11

Lees-Maffei, Grace

22

Becoming A Successful Art Director

8

Downey, Georgina

19

Leonard, Neil

6

Becoming A Successful Graphic Designer

Dunning, Ben

14

Lockwood, Thomas

5

6

Becoming A Successful Illustrator

E

10

Bloomsbury Encyclopedia of Design, The

17

Bossom, Andy

14

Brazell, Derek

10

Breward, Christopher

19

British Design

19

Brower, Steven Burtenshaw, Ken

8 30

C Cartoon Character Animation with Maya

12

Caruana, Natasha

26

Cheasley Paterson, Elaine

25

Color Studies

11

Communication Design Cooper, Rachel

2 5

Craft Reader, The

24

Critical Craft

24

Cross, Nigel

2

Long, Jim

11

Edwards, Clive

17

M

Edwards, Elizabeth

27

Made in Italy

22

Mahon, Nik

30

Making Photographs

26

Male, Alan

10

Margolin, Victor

16

Encyclopedia of Asian Design, The

18

Epica Book 28

30

F Fallan, Kjetil

22

Mollerup, Per

Farrelly, Liz

21

Moore, Samantha

Faust, Jurgen

5

Fine, Peter

9

Fisher, Fiona

19

Fox, Anna

26

Fry, Tony

21

Morton, Christopher

8 12 27, 28

N

27

15 11 14

Schwartz, Vanessa R.

27

Short, Maria

26

Simmons, Mike

26

Sloppy Craft

25

Steane, Jamie

15

Steel

21

Stewart, Susan C.

21

Strategic Design

4

Stripes, Grids and Checks

9

Sustainable Graphic Design

9

T Taylor, Mark

19

Thinking through Craft

25

U User Experience Design

15

V Video Game Design

14

Video Games

14

W Watson, J.R.

11

Weddell, Joanna

21

Wells, Paul

12 24

Nation Building

25

Newbury, Darren

28

Wilkinson-Weber, Clare Willis, Anne-Marie

21

Fundamentals of Animation, The 12

New MunsellÂŽ Student Color Set, The

11

Wood, Dave

15

Fundamentals of Creative Advertising, The

New Mythologies in Design and Culture

Wood, Ghislaine

19

World History of Design

16

Fundamentals of Design Management, The

30 5

Fundamentals of Illustration, The 10 G Getting the Picture

27

Good, Jennifer

28

Nixon, Natalie W. Norton, Lisa

20 4 21

O Object Lessons

23

Ory DeNicola, Alicia

24

Osborn, Keith

12

Y Yates, Derek

2

Z Zeegen, Lawrence

10

31

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