Caravents produced the September 16 soiree on the Santa Monica Pier, with carnival lights, supper club-style lounges, and gaming tables.
Triple Play HBO staged three premieres for its new drama Boardwalk Empire: On the West Coast, the gathering for 350 was designed as a national sales incentive for HBO’s internal digital network distribution team. The New York fete entertained an industry crowd of 1,000, while the Atlantic City affair was a consumer-targeted promotion for 500.
COAST TO COAST
Guests tried their luck at casino games for a buyin of $500 in play money.
By ALESANDRA DUBIN & ANNA SEKULA Carnival-style entertainers greeted guests at the entrance.
Los Angeles
The Peterson Automotive Museum supplied vintage vehicles from the 1920’s.
PHOTOS: LINE 8 PHOTOGRAPHY
Signage evoked Prohibition-era posters.
32 bizbash.com winter 2010–11