Dunhill During New York Fashion Week, Dunhill used laser cut aluminum panels to recreate its founder’s ancestral home in a meatpacking district warehouse.
Pop Culture The combination of cheap spaces and tight budgets has been a boon to the beloved pop-up—here’s a look at how brands have used them in recent months.
COAST TO COAST
The B.C. Dairy Foundation Milk pushers in Canada preached the necessity of dairy last fall with a series of Vancouver “Weak Shops” showcasing fake products for people with no energy—chair pants, wallet walkers—and suggesting that a glass of milk would do them just as well.
Nau Sustainable label Nau wanted a New York retail presence during the holidays, but rather than create just a store, the label decked its venue with repurposed decor and fixtures and built a stage and bar to make it an event space with a community-center vibe.
Diet Coke
ON BIZBASH.COM More photos and details on these and other pop-up events
26 bizbash.com spring 2010
In Boston and New York, the soft drink pushed food pairings with an automat full of health-conscious snacks to complement the thousands of bottles of beverage it passed out to locals.
PHOTOS: FRANK OUDEMAN (DUNHILL), VINA PAREL AYERS (NAU), JENNY KIM (DIET COKE), COURTESY OF BRITISH COLUMBIA DAIRY FOUNDATION
By MICHAEL O’CONNELL