Miami/S. Florida Winter 2010

Page 13

SURVEY SAYS We asked readers for their take on this moment in the event business. Here are some highlights.

How would you describe the current economic state of the event industry? It’s going to get worse before it gets better.

We’re fully recovered and back to normal.

3% 4%

20% 32%

We’re still in the thick of the downturn.

We’re through the worst of it, and we have settled into a new normal.

41% We’re just starting to recover.

Are you haggling over prices more or less now (September 2010) than you were a year ago (September 2009)? Haggling less

Haggling more 10% 35%

55% Haggling about the same as a year ago

How would you describe your feelings about your long-term job prospects in the event industry? I’m terrified. I’m a little worried.

I’m very optimistic.

2% 17%

27%

54% I’m cautiously optimistic.

Methodology: The survey was conducted online from September 13 to 23 via a link shared with BizBash email newsletter subscribers and Twitter followers. The data here represents responses from 1,023 people who identified themselves as event planners (who work in-house, on their own, or at firms) or owners or employees of venues or industry vendors.

ON BIZBASH.COM More survey results regarding budgets, holiday parties, and industry staffing levels


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