THE NEW REALITY Budgets Are the Big Challenge Staff layoffs and departmental changes 14.1%
What’s the most difficult part of your job today?
Greater financial scrutiny 13.6%
Shorter lead times 11.4%
Shrinking budgets 36.0%
(In-house planners) Less organizational support 8.5% Greater process complexity 5.1%
Staying on top of the industry 7.3%
Budgets Are Down, Pressure Is Up To what extent do you agree or disagree with the following statements about event planning today as compared to two years ago? (All planners) 5=Strongly agree, 0= Strongly disagree
4.35
4.10
4.08
3.92 3.54
3.37
2.31
t re ed to as ic cu rce lcu ssu ish ca y ult ou en g h ateg e n c s r i e e n t l fi i p b b te str dif ees w ou ever nn re dim to a ve as ha ds ccur mo ults t pla more ore tend h e no an s s t i e m s n a e e is ct at We re th im ere w re Eve ome O.I . n ore t dg t I h u a c r T sho B R. ed m Lead mo be att to lat
Events Are Expected to Drive Business
How are events used as a part of your organization’s overall marketing strategy? (In-house planners)
61.0%
44.1%
41.6%
41.5%
38.3%
17.7%
o t ke nd gt nts lly y ou ve na ma tive nin ips ica eg ab e i o i o l s s a c t t r yp strat h t a i e t u r l s e s s n s i s e t a d t o s u ion ion nt no ing e u sale even e pro ati te cq t e lat tiv ula l r r a erat cat late are rket a o e o en fy re u i s n l n a d t m M sti m e u C idi e er s m m en l sto d g to tim Int rker Ev rt of to so Cu man ng to s o i a n w p i ts de Tra duc pro
44 bizbash.com summer 2010