NY & LA March/April 2010

Page 62

Best in Show It’s hard to overstate the impact of the Consumer Electronics Show, the world’s largest trade show of its kind. This year’s attendance held steady, drawing about 120,000 attendees to Las Vegas amid an optimistic mood. Here’s a look at 10 standout exhibits from the show’s sprawling halls.

LAS VEGAS

The C.E.S. show floor can be dizzying, and Samsung’s exhibit took that fact to its literal extension. Mirrored ceilings created a kaleidoscopic look that allowed showgoers to see themselves and the crowd from multiple, unusual angles.

Panasonic built a theater into its crowded exhibit, which encompassed individual areas for many of its products. Multiple screens showed off its 3D technology.

The entrance to LG’s dramatic booth beckoned guests with bright wraparound screens made from three panels. Sleek white cabinetry marked the displays, and white panels overhead glowed with LED patterns. Sparks Los Angeles created the exhibit.

60 bizbash.com spring 2010


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