Idea File
In September, Los Angeles-based café, store, and gallery Royal/T launched an in-house pop-up with public craft workshops on making terrariums and crocheting birds.
In September, Brooklyn-based accessories and apparel retailer HaydenHarnett had Rhode Island’s Inflicting Ink Tattoos on hand to customize customers’ leather bags.
Retail Therapy Many stores are ramping up in-store events to boost sales—or at least get people in the doors. Here are six recent promotions. By LISA CERICOLA
After Macy’s annual Glamorama fashion show at the Chicago Theatre in August, guests attended an in-store party at Macy’s on State Street, which offered makeovers, dancing, and virtual golf games.
For the December opening of an American Eagle Outfitters store in New York, the chain lit up Times Square with a 25-story LED sign that ran live footage from the red carpet and the party.
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For its fifth anniversary, Canadian fashion magazine LouLou held a block party along Toronto’s Bloor Street in September. Retailers offered gifts, spa treatments, discounts, and activities such as a T-shirt painting station in a Puma store.
PHOTOS: SUTHI PICOTE (ROYAL/T), CASEY COYLE CREATIVE SERVICES ( HAYDEN-HARNETT), COURTESY OF GAP INC., BIZBASH (LOULOU), COURTESY OF PRODUCTION GLUE (AMERICAN EAGLE), ERIC CRAIG FOR BIZBASH (GLAMORAMA)
Guests ate brownies and listened to indie band TV/TV at the opening of a Gap concept store in New York in November.