Nielsen MRT & LRT Survey 2009 - Topline Results

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02 :0 02 0 :4 02 03 5 - :1 5 :3 03 04 0 - :0 0 :1 03 5 : 05 - 0 4 5 :0 4 : 05 0 - 3 0 :4 05 06 5 - :1 5 :3 06 07 0 - :0 0 :1 06 08 5 - :4 5 :0 07 08 0 - :3 0 :4 08 5 : 09 - 0 1 5 :3 9 : 10 0 - 0 0 :1 09 11 5 - :4 5 :0 10 11 0 - :3 0 :4 11 12 5 - :1 5 :3 12 13 0 - :0 0 :1 12 14 5 - :4 5 :0 13 0 : 14 - 1 3 0 :4 4 : 15 5 - 1 5 :3 15 16 0 - :0 0 :1 15 17 5 - :4 5 :0 16 17 0 - :3 0 :4 17 18 5 - :1 5 :3 18 0 : 19 - 1 0 0 :1 8 : 20 5 - 4 5 :0 19 20 0 - :3 0 :4 20 21 5 - :1 5 :3 21 22 0 - :0 0 :1 21 23 5 - :4 5 :0 22 23 0 - :3 0 :4 23 5 : 00 - 0 1 5 :3 0 : 01 0 - 0 0 :1 00 5 :4 -0 5 1: 30

TOTAL Train Riders Total Week, 12mn - 12mn

8

Early Morning Morning

Total Train

Noon

TV

*Base: All MRT/LRT riders at least 1x a week, 15+ (1,000)

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Afternoon Evening

6

2

0 35

30

25

20

4 15

10

5

0

Radio

Source: Nielsen-Trackworks/MPAS MRT & LRT Study

Confidential & Proprietary Copyright Š 2007 The Nielsen Company


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