BRAND NEWS
Bottled Water
by logging 52 percent growth in cases sold on U.S. mainland. The product has extended its availability through The Fresh Market stores in states across Northeast, mid-Atlantic, Southeast, and Midwest states. Hawaiian Springs has also expanded its availability in Southern California with Alliance Beverage Partners, John Lenore & Company, and Trent Beverage Company. Hawaii Magazine named the water as the best cold drink of 2012, and Honolulu Magazine polled readers who selected the water as the best local beverage brand for 2013. Volvic Water has been bottled in Regional Park of the Auvergne Volcanoes in central France since 1961. Volvic receives its mineral balance after a slow, natural filtration process through six layers of volcanic rocks. The brand is one of the leading waters in the world, with sales around $1.5 billion and presence in more than 10,000 stores, according to the company. Since 2010, Volvic in North America has been supporting UNICEF and recently the Rainforest Foundation with its “Drink 1, Give 10” campaign.
Ethiopia clean water, elementary school facilities and academic scholarships. Nuzee Water products are being sold at
Terrible Herbst locations in Las Vegas. TalkingRain has introduced Black Cherry
as its newest flavor addition to the TalkingRain sparkling spring water lineup. Available in spring of 2013, Black Cherry is the tenth TalkingRain flavor. Other flavors include: Lemon Lime, Tangerine, Natural, Lemon Zest, Coconut Pineapple, Pomegranate Lime, Peach Nectarine, Berry and Kiwi Strawberry. Balance Water was consumed by performers, presenters and staff at the Grammys on Feb. 10. More than 2,000 bottles were consumed at the event, according to the water maker. Balance Water, which positions itself between a spring water and a tea, uses organic flowers grown in Australia and locally-sourced spring water in California, New York and Germany. The company claims that the water helps focus and concentration. Essentia, founded in 1998, was the first
Badoit is a sparkling, natural mineral
water that comes from Saint-Galmier, France, approximately one hour southwest of Lyon, and was discovered in 1778. The water suits fine dining and is contained in a 750 mL glass bottle. Danone Waters also produces Evian Water, which offers a 1 L PET bottle. The company says that Evian starts as snow and rain on the peaks of the French Alps and has been bottled since 1826. Nika Water Company, which donates all
of its profits toward bringing clean water and sanitation to people in underdeveloped countries such as Ethiopia, Kenya, Uganda and Sri Lanka, celebrated its four-year anniversary on March 8. The company funds strategic missions abroad to construct water wells, purification systems, plumbing and sanitation, along with schoolhouses and libraries. Nika, San Diego donors and families with funds at the Jewish Community Foundation of San Diego have raised $175,000 to bring
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brand of its kind to offer water with a pH level of 9.5. The company claims that Essentia is the best and fastest-growing brand in the category within the natural foods channel. The company also says that it grew 85 percent between 2009 and 2010, another 25 percent in 2011 and is currently experiencing a 50 percent growth rate is sales. WAT-AAH!, a water for kids and teens, is
now available in Ahold USA Supermarkets and its subsidiaries, including Stop & Shop, Giant-Landover and Giant-Carlisle. WAT-AAH! is also available in Kroger and Kroger banners such as Dillons, Fred Meyer, Fry’s, King Soopers, QFC, Ralph’s and Smith’s, along with Shaw’s Shoppers, Farm Fresh, Giant Eagle, BiLo, Albertsons, ShopRite, Food Lion and Whole Foods Markets, among others. The water is currently distributed by UNFI, Nature’s Best, Kehe and various DSDs and food service providers.