Craft Beer Trade Buyers' Guide
A 32 page booklet, published by Beer & Brewer magazine. 18,500 copies distributed for free via National Liquor News, Australian Hotelier and bars&clubs magazines. Produced for the Australian on- and off-premise liquor retailer, to help better understand craft beer, and why retailers should consider selling it in their venues now. Contents: What is craft beer & why you should consider selling it, How to taste craft beer, Building a craft beer list & staff training, Beer & food matching, How to sell craft beer, How to store & serve craft beer, Glassware.