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Macy’s Goes Gaga
Macy’s/Herald Square was the fan-filled scene for the launch of Lady Gaga Fame. Lady Gaga greeted all of her devoted fans who had purchased the new Lady Gaga Fame. Grace Beauty’s Louise Caldwell with Lady Gaga
Ron Johnson At FGI SELF’s Laura McEwen, JCPenney’s Ron Johnson, Robin Lewis of The Robin Report and FGI’s Margaret Hayes
Ron Johnson, CEO of JCPenney, spoke to the Fashion Group International (FGI) about his strategies for changing the traditional retail paradigm at the venerable retailer. His in-depth discussion was followed by a Q&A moderated by Robin Lewis of The Robin Report. The program was introduced by Laura McEwen, Vice President & publisher of SELF.
ICMAD Honors Young Designers Young Designer winners: Tara Meyer, Samantha Galvez and Matt Zonona
C.O. Bigelow’s Ian Ginsberg, ICMAD’s Pam Busiek and HATCHBEAUTY’s Ben Bennett
The Independent Cosmetic Manufacturers & Distributors (ICMAD) celebrated the winners of the Young Designers Competition at a gala dinner in New York City’s Twenty Four Fifth. BF NOV EMB ER 2 0 1 2 /
T
he new Truth or Dare by Madonna Naked is a provocative and sexy scent that reveals Madonna’s sensual inner qualities. Developed by Givaudan’s Perfumer Stephen Nilsen, the juice suggests a sense of richness and flirty femininity. It is a bold combination of creamy woodiness paired with vanilla nuances and sparkling florals. Truth or Dare by Madonna Naked opens on a top note of honeysuckle, peach blossom and neroli. Its middle note of sensual vanilla orchid, cocoa flower and lily of the valley dries down to a base of Texas cedarwood, oud wood accord and Australian sandalwood. The fragrance, presented in a flacon designed by Fabien Baron in collaboration with Madonna, keeps the same silhouette as Madonna’s original fragrance. It exposes the amber-colored juice, which was inspired by Madonna’s favorite rosé champagne and resembles its rich color after being poured into a crystal flute. The glossy white carton features a delicate gold border and is adorned with Truth or Dare by Madonna Naked is introduced by the Truth or Dare by Madonna Coty Prestige. Naked logo. Truth or Dare by Madonna Naked comes in a 50-ml Eau de Parfum for $55.00, and 75 ml, $68.00. They are joined by Body Lotion in a 200-ml size for $28.00. The collection will be available next month at Macy’s. The launch is supported by a provocative black and white print advertising campaign, which captures Madonna in her truest form—confident and bold, exposed to the world. The advertising was created by Baron & Baron and directed by Mr. Baron. It was photographed by Mert Alas and Marcus Piggott in New York City. BF
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