TECHNOLOGY Your Social Media Guide
Twitter www.twitter.com Tweets are short messages, similar in length to a text message (only 140 characters). It is a conversational platform that allows your personality to shine through and tells others to see what you are thinking at that moment in time. You can follow or be followed by other Twitter users.
Facebook www.facebook.com You can connect and share photos, video and opinions with other Facebook users. It is best to keep your business profile professional and current.
Linked In www.linkedin.com Create a personal profile, provide references for colleagues and network with associates. You are able to create open or closed groups to discuss topics/ ideas and gain feedback. This tool is more about engaging in effective communication rather than having hundreds of contacts. According to the September 2010 Social Media & Online PR report by Econsultancy in association with bigmouthmedia Twitter and Facebook are the most popular sites, used by 83% and 80% or respondents respectively. When asked how many organisations are using Facebook – more than two thirds are using it as a marketing channel (67%). Companies are typically favouring Twitter over Facebook for brand monitoring and reacting to customer issues. It is important that you review each of the platforms available to you and make an informed decision on which is the most appropriate for your business and will help you achieve your goals.
If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India. If you were paid $1 for every time an article was posted on Wikipedia you would earn $1,712.32 per hour.
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