16
January 2012
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METAMORPHOSIS ‘11 the iconic media fest!
Chief Guests Ramesh sippy and Boney Kapoor, bollywood's leading personalities along with Chhagan Bhujbal, Founder Chairman - MET, cutting the ribbon at the inaugural ceremony of MET's iconic media fest, METAMORPHIS. MET Institute of Mass Media (MET IMM) has undergone tremendous metamorphosis since its inception, changing its form from a tender caterpillar to a fully grown beautiful butterfly with vibrant colours. Be it any field in Media and Entertainment, MET Institute of Mass Media has proven it’s par excellence. In a similar effort towards the unbeaten path of change, MET IMM has initiated ‘METAMORPHOSIS’ an integrated media event which offers budding media professionals to showcase their talent and interact with the giants of the industry. In the first year METAMORPHOSIS event started on a lighter note with the ‘Comedy Festickle’, followed by ‘Celebrating Game Changers’. This year in 2011, MET IMM is celebrating India. The theme for the event is ‘Dil se India’ – global thoughts, Indian ways! An effort into understanding that sense of Indianness we retain and incorporate into our films, ads and all our communication despite being headto-head with most global superpowers. For instance, McDonalds’ the food giant introducing McAloo Tikki for the Indian market exemplifies how Indian we truly are! During this mega media fest METAMORPHOSIS – ‘Dil se India’. Over thirty events featured across three days, students participated in workshops, panel discussions, Marathi plays, live reportings, campaign designs, jingle creations and many more, with lots of excitement. It was an eclectic mix of over 30
pre-entry and on-ground events, 6 panel discussions and 3 workshops in the field of Advertising, Journalism and Entertainment. Over 400 students from across Mumbai participated in this media fest. The event was inaugurated by leading bollywood icon Mr. Ramesh Shippy, Mr. Boney Kapoor along with Mr. Chhagan Bhujbal, Chairman – Mumbai Educational Trust. On this occasion MET was graced by leading celebrities, personalities from the field of Advertisement, Journalism and Entertainment. On one hand stalwarts like Rohit Shetty, Anu Malik, Atul Kulkarni, Arti Jadhav, to name a few, from Bollywood added to the fest’s glory, on the other hand top notch professionals like Ali Merchant, Founder – Triton, Aman Mannan, Creative Director – Mudra Max, Ajay Jhala, CEO – BBDO, Dhunji Wadia, President – Everest Brand Solutions, Mahesh Gharat, SCD – Ogilvy, enlightened the audience on various mass media topics. The Grand Finale was concluded with a bang, the theme of the grand finale event was based on ‘NAVARASA’, which are the nine basic emotions of human beings – Shringara, Karuna, Haasya, Roudra, Bhayanaka, Bibhatsya, Adhbhuta, Veera and Shanta. The winners and participants were cheerful to receive their awards from the well known actor Mr. Nikhil Dwivedi and the famous director Mr. Dharmesh Darshan. Sachin
NEWS
Actor Brandon Hill enthrals audiences at Title Waves
With the season’s cheers comes many good Scrooge on a journey through his life, where tidings in the month of December he learns the true meaning of Christand what better way to bring some mas and life - and for the very first cheer and goodwill to all than a time, the word ‘Merry Christmas’ special Christmas reading by came into being. done by American Actor This play was presented by Brandon Hill at the new book Hill Station productions, store in Bandra called ‘Title along with Title Waves. Elvis Waves’. Dias, Managing Director of Brandon enthralled the Title Waves told us “We plan audience with his unique to bring many more enterstyle and powerful voice, while taining events at the book he read out “Scrooge - A Christstore this new year”. mas Carol” adapted by Karl B. Peterson from a Charles Dicken’s story, in which three spirits take the miserly Ebeneezer David Vaz
Game4u debuts in Bandra
Game4u, the specialist game retail store from Milestone Interactive Group today announced the opening of its store in Bandra (W) at Reliance Time Out, Reliance Trends (Basement Level), Hill Road. The store offers an array of video, console and PC games; consoles as well as gaming accessories. Located in the heart of Bandra, at Hill road, it is in proximity to the commercial, shopping and entertainment buzz of the city. The most fashionable and trendy suburb of Mumbai, Bandra is well known for its restaurants, pubs, resto-bars and now will have its own gaming destination as well. Game4u’s store is well designed; the layout of the store promises customers a truly delightful shopping experience. An inviting decor in shades of yellow and blue makes the store warm and pleasant, and it is in complete harmony with the displays that are designed
for easy customer interface. Announcing the launch, Mr. Jayont R. Sharma, CEO and Chairman, Milestone Interactive Group said, “We are proud to launch the first gaming store in Bandra - nestled in the very heart of what is known as queen of suburbs. With this addition, we will have Six Game4u stores operating in the country, four in Mumbai and one each in Jalandhar & Ludhiana. Additionally, our online store www.game4u.com continues to service customers across 160+ cities of India. We plan to substantially increase our pan India retail presence in the coming years." The new store opening presents fabulous store inaugural offers for the customers. The advertising communication of the store carries a QR code which enables the customer to browse through the store products and also get some freebies. Troy Inchiparambil