Elements Magazine, Vol 3, Spring 2012
THINK OUT LOUD yearbook magazine vol 3 spring 2012 The Yearbook of the Future is Here YB + VIDEO BAL4.TV WOW Scan with your smartphone to see more. No smartphone? Visit http://bal4.tv/stywzkgu to view the video. BAL4.TV brings the printed yearbook to life with audio, video & links. Contact your Balfour Yearbook Representative for a demo. contents page 2 editor's note page 3 focus groups page 4 school spotlight page 6 countdown to summer. let's think out loud... pge 10 the 22/24 week yearbook work schedule page 12 the big question page 14 adviser workshop page 16 student workshops page 18 print + video. who knew? page 20 are you inspired? think about rewards! page 28 the winners! editor marilyn scoggins copy judi coolidge contributing writers pam banks, karen beavers, judi coolidge, ann elmore, jay elmore, jimmy elmore, dan hamilton, cliff hilton, julie jenkins, bernadine judson, james kerrell, karen lacross, whitney leonard, rick lofgreen, kathy martin, jan priest, kristi rathbun, greg reece, karly richardson, jared rosa, steve russo, juliet sargent, laurie shorter, virginia solomon, dolores tema, colleen wenger creative director eric lindsey project lead meghan giddens designer caitlin burns big question images clif palmberg circulation linda smith elements 1 spring 2012 editor's note Frustrated by his employees' inability to individually develop creative ad campaign ideas, advertising executive AF Osborn began developing methods for creative problem solving in 1939. After hosting group-thinking sessions, Osborn discovered a significant improvement in the quality and quantity of ideas produced by his employees. In his 1953 book, Applied Imagination, Osborn outlined four rules for brainstorming: Marilyn Scoggins, editor Elements is published two times a school year for yearbook advisers and staff members by Balfour, 1550 West Mockingbird Lane, Dallas, Texas 75235, (800) 677-2800. Additional subscriptions $10. Bulk mail paid in Dallas, Texas. Spring Issue 2012. Copyright 2012 by Balfour. Printed in the United States. Reproduction permitted for educational purposes only. Unsolicited manuscripts welcome; magazine assumes no responsibility for the return of unsolicited material. CONGRATULATIONS! JEA Distinguished Yearbook Adviser 2011 Lizabeth A. Walsh, MJE Reno High School Reno, Nevada Liz has taught yearbook for 20 years and newspaper for seven. Her staffs' publications have earned CSPA Gold Medals, NSPA All-Americans and have placed in NSPA's Best of Show contests. She teaches at summer camps, conventions and conferences and evaluates publications for local, state, regional and national organizations. She is a CSPA 2012 Gold Key recipient. �focusonquantity �withholdcriticism �welcomeunusualideas �combine&improveideas As content development began for THINK OUT LOUD, my team and I met to storyboard coverage ideas. We followed Osborn's four rules of brainstorming by focusing on quantity, sharing out loud, delighting in possibilities and collecting collateral. Without question, we succeeded in generating better ideas as a team than we would have as individuals. In our school spotlight, Lancaster HS shares the ceremony and traditions they developed around yearbook distribution day. "are you ready to think about a pick-up party?" (p. 4) presents a formula for creating yearbookmania at your school. Counting down the days until summer is inevitable, so why not incorporate a simple to-do list into your countdown? The twenty-four ideas in "countdown to summer. let's think out loud..." (p. 6), will help you prepare for next year. Speaking of next year, tear out "the 23/24 week yearbook work schedule" (p. 10), make copies of it and hang them above every work station. Evaluating staff members' work and meeting deadlines will be made easier with this creative approach to work flow. The viewpoints of eight advisers using BAL4.TV codes "print + video. who knew?" (p. 18) will inform and energize you and your staff as you consider adding video to next year's book. Thirteen nationally recognized yearbook programs and two CSPA Gold Key recipients take center stage in "are you inspired? think about rewards!" (pps. 20-27). Be sure and scan each BAL4.TV code to learn MORE about the process each staff implemented in making their 2011 yearbook. So, come on and THINK OUT LOUD with us. Send me an email (firstname.lastname@example.org) with your innovative ideas and classroom successes. Let's share what works. p. 5 p. 7 bal4.tv/5pzfdkqh bal4.tv/stywzkgu p. 14 bal4.tv/5j5ybytt p. 21 bal4.tv/7u773e2u p. 22 bal4.tv/3h3gnpfp p. 22 bal4.tv/2v8cb5hv p. 23 bal4.tv/757zwsrz p. 23 bal4.tv/8hpfea3v p. 24 bal4.tv/2ujfj98d p. 24 bal4.tv/2qmhuqnr p. 25 bal4.tv/8apj59uk p. 25 bal4.tv/59gthppf p. 26 bal4.tv/59dbtbjh p. 26 bal4.tv/5v9q7wfn p. 27 bal4.tv/3tyukfs5 elements 2 spring 2012 focus groups KNOW YOUR AUDIENCE The yearbook has a very specific target audience--students, faculty and their families. As a result, the yearbook staff needs to maximize the audience for its book by applying tried-and-true business procedures to its sales plan. First, answer the following questions: by Judi Coolidge Who is your audience? What does your audience want? What do they care about? What do they dislike? here's your action plan PreParation 1 Select a setting with little distraction. 2 Decide on groups to interview. 3 Assign 2 staff members to each group. 4 Schedule times and places to meet. 5 Invite a representative sample to participate. Forming FoCUS groUPS 1 Contact focus group participants with the following information: a Purpose of the group b Confidentiality of responses c Format of the session d Length of the session Organize Groups If you responded that the students attending your school are your primary audience. You're correct. If you added that teachers, staff, parents and community comprise your secondary audience, score two. If you even ventured a guess for questions 2, 3, & 4, subtract 3. In order to create a book that sells, talk to your students and find out what they want. Realize, however, that different students have different needs, and it is rarely possible to address the majority of students by treating them alike. 2 Write 5-6 questions to discuss. a Address the particular needs of a group by asking how the yearbook can better tell their story. b What would they like to see in the way of coverage? c What photos would help convey their story? d What can we do better? FaCiLitating FoCUS groUPS There must be a way to communicate with this group of students. There must be enough members of the particular segment to warrant the time and effort required to interview them. (Two won't do.) The groups must be relatively stable. Some groups are formed to accomplish a specific task and then disband. 1 Introduce yourself & your co-facilitator. 2 Ask a question and allow participants to record their responses on note cards. 3 Listen objectively. This is not a time to make excuses or to assume a defensive position. 4 Briefly discuss the questions in a round-table approach, giving each person a chance to respond. 5 After each question is discussed, ask the note taker to summarize the responses. Discuss Yearbook When segmenting the student body, be aware of the following: Accessible -- Substantial -- Lasting -- Provide Refreshments CLoSing tHe SeSSionS 1 Tell participants they will receive a summary of your research via email. 2 Thank them for their help. 3 Adjourn the session. 4 Keep your participants in the loop. elements 3 spring 2012 The students in your focus groups should be as similar as possible. On the other hand, each focus group needs to be as different from the other focus groups as possible. If you determine that their needs are similar, it would not serve your purpose to have a track focus group and a cross country focus group. SCHOOL SPOTLIGHT: Lancaster High School, Lancaster, Ohio are you ready to think about a pick-up party? by Colleen Wenger, adviser Danielle Dunkel(12) & Braden Green(11) Austin Howard(12) & Stephen Sparks(10) Patrick Sabol(11), Siara Patrick(11) & Allison Hoyt(11) Stephen Sparks(10), Madison Chapman(12), Cara Glenn(11) & Allison Hoyt(11) elements 4 spring 2012 "We need to get students excited about the yearbook!" exclaimed Editor Danielle Dunkel during a yearbook staff meeting. "We can't," and "How?" were mumbled by a few staff members. When a school has over 1600 students, a yearbook club should expect some interest in the yearbook and a fairly significant number of books sold each year. But that isn't the case here at Lancaster High School. My staff realized that this needed to change, and it needed to change fast. But our few grumblers were right. How do we make the yearbook more exciting for the student body and, most importantly, turn that excitement into book sales? That was when inspiration struck during our staff meeting. With the help of our wonderful yearbook rep, Danielle McClelland, we realized that WE needed to make the yearbook a bigger deal. Instead of passing out the yearbooks between classes, we needed to distribute the books all at once and use that time as an opportunity to make our school see how important the yearbook really is. My staff was excited right away. They immediately began throwing out ideas. Before we knew it, we had come up with the idea of a Yearbook Pick-Up Party. Within days I received permission from my principal to have a Yearbook PickUp Party after school, a week after the book was due to arrive. The staff threw themselves into making posters to advertise the party and decorations to hang in our cafeteria. We also made two different video announcements to help attract students' attention and to get them as excited as we were about our yearbook party. When the books came in a few days before our party, I had staff members walk about between classes with a book and take it to lunch as a bit of a tease to all the other students in the school. Everyone wanted to see the yearbook, but we kept telling the students that they had to come to the yearbook party if they wanted to see it. While it wasn't a perfect distribution party, there was music, food and more student and parent participation than we expected. We sold more pre-order yearbooks for this year's book than we ever had this early in the school year. It was a learning experience for all of us. A few days after our party, the staff sat down to discuss what went well, what didn't go well and what we want to do next year. We loved how more than 70% of the students came for their yearbook on distribution day and how much more parental involvement there was. We realize, however, that we still have a long way to go to make the yearbook as important to the student body as we want it to be. We need more advertising and more staff involvement. We also hope to include other clubs in our party. For next year's fall delivery, we would love to make our distribution party bigger and better than our first. With the way my staffers share ideas and feed off each other's creativity, I have no doubt that it will be. key points for yearbook pick-up party: � If next year's book is purchased that day, the student receives free name stamping. � If a parent brings in an old yearbook, he/ she receives $10 off the purchase of next year's yearbook. � A preorder flyer to purchase next year's yearbook is placed in each yearbook distributed. � Students who attend the Yearbook Pick-Up Party can pick up their copy of this year's yearbook AND preorder their next one. � Popcorn, music and decorations added FUN to the event. � The yearbook staff collaborated with the other clubs and set up a bake sale and refreshments. � Advertisements for the event included posters, school video announcements, parent and community email and a Facebook event page. � In the past, as many as 50 orders for the following year's book were placed and money collected, about 20% of the total presale. elements 5 spring 2012 More! countdown to summer. let's think out loud... Just remember a few things: Make it flow. The process of wrapping up one year and beginning the next is not about abrupt stops and starts. Don't underestimate your staff members. They have matured over the course of the year and they are capable of completing the tasks. Build in fun activities. That way everyone has something to look forward to. Write things down. Don't rely on your memory when so much is going on. photo by Erick Bielefeld Select 2013 staff. Make a big impression. Tap staff members in a way that is special and lets the school see how important being on the yearbook staff is. For example, deliver balloons to each staff member's first period class with his or her name and the name of the yearbook on it. Throughout the day, people will talk about the yearbook. It might even inspire someone to join the staff. *studio.balfour.com>Inspire & Learn> Elements of Yearbook>Rc 24 Have you found yourself checking a calendar to count how many school days are left until summer vacation? Is your staff restless and distracted? Instead of checking off days, renew staff members' interest by assigning them tasks to complete that are critical parts of yearbook production. Plan to attend summer workshop(s). Consider taking your staff to a summer workshop. Not only is it a terrific way to train them and prepare for the upcoming year, it's a valuable bonding opportunity. Check out the list of workshops on pages 14-17. *studio.balfour.com>Inspire & Learn> Elements of Yearbook>Ev 23 Book delivery, whether spring, summer or fall, is a culminating moment for seniors. Underclassmen, however, should view the book's arrival as a step in the process. Empower them to set goals based on what they have learned. HAVE A FUN SUMMER. elements 6 spring 2012 photo by Shelby Tauber Begin ad sales. 18 AD SALES RECORD C D Paid Paid Paid Paid E F cash cash cash cash check check check check Promote senior photos. Start publicizing the senior picture deadline and policies. Despite repeated reminders, some parents & seniors will complain that they didn't know about senior portrait requirements. The earlier you start promotions, the more opportunities you will have to communicate information. 16 Get another opinion. One of the greatest tools in planning and developing the 2013 book is an evaluation of the 2012 book. Send your yearbook to a state and/or national scholastic press association to be critiqued. Detailed commentary provides your students with great feedback to help the staff make the 2013 book even better. *studio.balfour.com>Inspire & Learn> Elements of Yearbook>Ev photo by Hal Schmidt 22 Start marketing senior and business ads early. Set ad deadlines, prices and early-bird incentives to start the buzz. *studio.balfour.com>Inspire & Learn>Elements of Yearbook>Ac AD SALES RECORD Contact portrait photographers. Schedule underclass portraits & group photos early so you can pick dates that will work for you. While you're at it, ask the pros to host a training session for your staff. 19 Business ___________________________________ Phone ___________________________________ Ad size (circle one) A B ____________________ 1st billing ____________________ ____________________ 2nd billing____________________ Address _________________________________ Contact _________________________________ Notes ___________________________________ _________________________________________ _________________________________________ Student __________________________________ Year _____________________________________ Zone ____________________________________ Create a staff manual. Spring is a great time to update or create a staff manual. Have next year's editors determine what policies they want to include as they assume leadership. Consider including photo illustration and social networking policies that may have not been in place before. photo courtesy of HR Imaging 15 AD SALES RECORD Business ___________________________________ Phone ___________________________________ Ad size (circle one) A B ____________________ 1st billing ____________________ ____________________ 2nd billing____________________ C D Paid Paid Paid Paid Address _________________________________ Contact _________________________________ E F cash cash cash cash check check check check Notes ___________________________________ _________________________________________ _________________________________________ Student __________________________________ Year _____________________________________ Zone ____________________________________ AD SALES RECORD Business ___________________________________ Phone ___________________________________ Ad size (circle one) A B ____________________ 1st billing ____________________ ____________________ 2nd billing____________________ C D Paid Paid Paid Paid Address _________________________________ Contact _________________________________ E F cash cash cash cash check check check check Notes ___________________________________ _________________________________________ _________________________________________ Student __________________________________ Year _____________________________________ Zone ____________________________________ *studio.balfour.com>Inspire & Learn> Elements of Yearbook>Ph Shoot spring sports & activities. Enter contests. Scholastic press associations sponsor state, regional and national contests. Competing is a great opportunity to bring recognition to your program, and it looks great on your students' resumes. *studio.balfour.com>Inspire & Learn> Elements of Yearbook>Ev 14 21 Generate BAL4.TV code content. If you have included BAL4.TV codes in your 2012 book, now is the time to create content. You can shoot video or create video slideshows with leftover photos. See pages 18-19 for more. photo courtesy of Arvin High School 20 April brings iffy weather in most areas of the country which means teams will be playing in rain, snow, sleet or fog. Photographers can still get some interesting shots. Spring plays, speech tournaments, art shows, choral and band concerts are often overlooked. These are some of the most colorful events of the year. Why not get a head start on production of next year's book? If you have a spring delivery book, focus on underclassmen who play major roles on the teams. Photograph the prom. You might want a professional photographer to cover this event. You may not be able to count on your senior photographers. After all, it's their prom, too. As long as you have professional back up, this is an excellent training opportunity for underclass photographers. They get the experience of shooting a critical event, in difficult lighting conditions. elements 7 spring 2012 13 Start theme development/ storyboarding. Divide students into small groups. Each group is responsible for developing a theme that is unique to 2013. This activity will hone their story-telling, design and brainstorming skills. It will also give your staff usable elements for the 2013 book. *Playbook p. 1-4; studio.balfour.com>Inspire & Learn>Elements of Yearbook>Td 17 12 Find out projected enrollments for next year from the principal. Determine the percentages of underclassmen and seniors who have had their pictures taken in the past two years. The number and size of your portraits and your projected budget determine the size of your book. There should be roughly four or five other pages for every class picture page. If you have 42 pages of portraits, you will need a book of about 208 pages to cover student life, academics, sports and clubs. photo by Richard Lieto Plan an end-of-the-year staff celebration. It could be as simple as a picnic or barbecue or something swankier, like a banquet at a local restaurant. Give awards for outstanding work, finding a way to recognize all members of the staff for their contributions. *studio.balfour.com>Inspire & Learn>Elements of Yearbook>Sr 9 Celebrate! Conduct a pre-sale. Even if you haven't distributed the 2102 yearbook or started the 2013 volume, doesn't mean you can't start pre-selling. Consider including an order form or a coupon in the current book when it is passed out. Also, use early-bird pricing or a pre-sale giveaway to sweeten the deal. *Yearbook Paybook p. 5 6 order a Get a headstart and order your To order to Checks should be made payable to Include your contact information with the check. Offer good through . yearbook today! yearbook at the best price. or send a check for $ . . Create plans for next year's book. Are there obvious changes that are going to occur next school year that will affect a significant number of students? If nothing is apparent, interview administrators. Consider changes in conferences, reorganization of classes (adding a class), remodeling, budget cuts, windfalls, block schedule, etc. 11 000000 19422.0412 Repair equipment. 5 Discuss yearbook specifications. Your rep & principal will help make adjustments for enrollment changes. *studio.balfour.com>Inspire & Learn> Elements of Yearbook>Fi>TOOLS Back up files; save photos, etc. Come back to school with a clean slate. Back up your yearbook project (all photos and files) on a hard drive. Save the photos you didn't use for the future, like the 50th anniversary of the school. Try to get all of the 2012 material off of the network, so it does not get mixed into the 2013 book. elements 8 spring 2012 8 photos courtesy of Lancaster High School 10 Reserve the cafeteria or gymnasium for the day following the delivery of the book. Then organize the room with pickup stations, sales stations and food stations. Coordinate decorations with the theme of the yearbook. *studio.balfour.com>Inspire & Learn>Elements of Yearbook>Bd Plan a distribution day. 7 Camera equipment, computers, scanners and printers may need general maintenance or repairs. Since some repairs can take weeks, this is a good time to start. *studio.balfour.com>Inspire & Learn> Elements of Yearbook>Cm Scrutinize your work area. If the floors need cleaning, the walls need painting, or something needs a face lift, do it now. Once the room is filled with the pitter-patter of little feet (size 13 Reeboks), all chances of cleaning are lost. Also, take an inventory of supplies. Make 4 sure that you have everything needed to make it through the first yearbook deadline. Stock up on pens, pencils, reporters notebooks, printer paper, paper clips, scotch tape, packing tape. Establish one supply area for materials used regularly. Don't put out everything at once or your stock will disappear quickly. It's Murphy's Law of supply and demand: The more you have, the more quickly it is used up. Recognize contributions. Acknowledge secretaries, janitors and other people who have helped. Assign each staff member someone to acknowledge. Start with a simple thank-you note with specific details about what they appreciate. *studio.balfour.com>Inspire & Learn> Elements of Yearbook>Sr 3 Organize a boot camp. Before school starts, call the staff together to have fun & get smart. Between team-building activities and chowing down, include sessions covering copy, photography, design, ad & book sales, as well as policies & procedures. All sessions should be taught by experienced staff members. 2 Create an order form. Students & parents plan for back-toschool expenses. By placing an order form in registration packets, ordering a yearbook becomes part of the process. *Yearbook Paybook p. 5 1 ...3,2,1! now you are done. elements 9 spring 2012 the 22/24 week yearbook work schedule by Judi Coolidge Yearbook advisers and editors agonize over production schedules and deadlines. Even when everyone knows 32 pages are due in five weeks, scheduling the work is a problem. Though there may be only 32 pages due, there are 32 spreads to be designed, dozens of copy and captions to be written, hundreds of photos to be taken and secondary coverage packages to be considered. How do you know if you're really on schedule? Too often, you don't. The results? A log jam of work just before the deadline. You end up compromising your plans, preparing the spreads hastily or (heaven forbid) missing your deadline. An average staff member can easily complete one spread every two weeks. Therefore, one student is capable of doing nine spreads on a 22-week schedule and 10 spreads on a 24-week schedule. Based on this, six staff members can complete a 120-page book. A 196-page book would require nine staff member to finish. This schedule also allows a student who is experienced and capable to work on two spreads simultaneously, or two inexperienced students could share the responsibility of producing one spread. elements 10 spring 2012 WEEK 1 � Staff Training (Design) WEEK 2 � Staff Training (Copy) WEEK 3 � Staff Training (Coverage & Section Ideas) s � Assign Photo r Spread A fo WEEK 4 n � Finalize Sectio esigns D y& � Headline, Cop , esigns Caption D Graphics, Etc. A � Begin Spread s for � Assign Photo Spread B WEEK 5 WEEK 6 � Final Copy Approved A pleted � Spread A Com � Interviews A � Spread A Due Rough Draft A n A ig Preliminary Des B � Begin Spread � Final Copy for Assign Photos � Approved B pleted � Interviews C Spread C � Spread B Com Rough Draft C n C WEEK 18 ig � Interviews B � Spread B Due Preliminary Des WEEK 17 Draft B Rough WEEK 16 ign B G Preliminary Des WEEK 15 � Begin Spread � Final Copy WEEK 14 s for Approved G EEK 13 egin Spread F � Assign Photo W �B � Final Copy H pleted Spread E s for � Spread G Com Approved F � Assign Photo � Begin Spread l Copy � Fina pleted � Interviews G Spread G � Spread G Due s for � Spread F Com Approved E � Assign Photo gh Draft G Rou pleted � Interviews F ign G Spread F � Spread F Due � Spread E Com Preliminary Des Draft F Rough E ue WEEK 24 ign F � Interviews � Spread E D Preliminary Des WEEK 23 Draft E Rough ign E WEEK 22 Preliminary Des WEEK 21 � Final Copy J WEEK 20 I Begin Spread � Approved J � Begin Spread WEEK 19 � Final Copy pleted � Interviews J s for � Spread J Com H Approved I � Assign Photo � Begin Spread raft J Copy � Final J Due pleted Rough D Spread J ign J � Spread s for � Spread I Com Approved H Preliminary Des � Assign Photo pleted � Interviews I � Spread I Due Spread I � Spread H Com ft I Rough Dra ign I � Spread H Due � Interviews H Preliminary Des H ough Draft R ember. ign H s in early Sept Preliminary Des d division page n an as deadline is S: The Christm opening sectio SUGGESTION rcumstances. ld work on the madness. other special ci r in chief shou exams or oid the holiday � The edito ease the le for holidays, read "G" to av hedu possible to incr to skip sp � Adjust the sc be necessary proves, so it is o spreads ncy im h. It might bly work on tw ed, their efficie especially toug underpaid! ore experienc ts can comforta studen erworked and become m s at a time is ov ar. Experienced � As students ye read htly later in the ore than two sp work load slig t working on m e. Any studen at the same tim WEEK 7 WEEK 8 C � Begin Spread s for � Assign Photo ad D Spre WEEK 9 D � Begin Spread s for � Assign Photo l Copy � Fina Spread E Approved C pleted � Interviews D � Spread C Com Rough Draft D n D ig Spread C Due � Preliminary Des WEEK 10 WEEK 11 WEEK 12 � Final Copy Approved D pleted � Spread D Com � Spread D Due elements 11 spring 2012 We ask eleven advisers: "How do you use today's technology to market your book and expand coverage?" the big question James Kerrell Baker School Crestview, Florida On the day before we release the books to the rest of the student population, we plan to host a yearbook signing party for our students in the cafeteria. This has been a popular event in the past years so we are going to continue this event. When this is all done, I plan on taking a long nap. I might even go on a vacation. Whitney Leonard Central High School Little Rock, Arkansas In the past, as I tried to change the "yearbook culture" at our school, we planned a Signing Day event that our school could be excited about. Everyone who pre-ordered a yearbook was invited to our Signing Day Party. We distributed books, sold supplemental items, provided colored pens and markers, etc. It was fun and exciting, and it increased our pre-sales! Julie Jenkins Parkside School Peru, Illinois In October we showed an Xtranormal video to promote our pre-order sales. As we get closer to the end of the year, we will set a date for distribution. Typically, we have an after school "signing party." We distribute the books by homeroom and students of all grade levels mingle in the cafeteria and outside patio area and sign books before going home. In the past we have had concession items available for purchase and background music. It's a great way for students to enjoy each other and reminisce about the school year. Laurie Shorter St. Paul's Episcopal Mobile, Alabama We plan to have a good-bye party for our seniors in the summer before they head off for college. At the party, the seniors will be the first to receive their yearbooks just in time to say a last good-by to one another, to share some fond memories, and to exchange "autographs" before everyone heads off to prepare for future fame and glory. elements 12 spring 2012 Juliet Sargent Bishop Kenny High School Jacksonville, Florida In order to bring excitement to our yearbook distribution, we have an annual evening event, Yearbook Presents. It is held the night before the books are distributed. Seniors are the first to receive the books during the school day, and this gives every single student the chance to receive his/her preordered yearbook before the in-school distribution. Yearbook Presents has become a tradition; it is a night filled with student and teacher produced skits for entertainment. More important, it is an evening full of page-turning conversation starters for all. Kathy Martin Riverview School East Sandwich, Massachusetts Riverview's all-school Yearbook Assembly serves as a formal practice for senior graduation. The most anticipated part of the afternoon is the unveiling of the yearbook cover and the announcement of the dedication. Once all the yearbooks have been distributed, the students and staff congregate in the schoolyard for yearbook signing. Rick Lofgreen Show Low High School Show Low, Arizona We created 20 full-color posters and invited students to purchase a yearbook "before the world comes to an end." (This year's theme is a somewhat apocalyptic, countdown to 2012.) On the school's student channel, we will be airing a commercial produced by the yearbook staff urging students to buy their yearbooks because of the apocalyptic events that will take place if they don't! Karly Richardson Pascagoula High School Pascagoula, Mississippi We started a facebook page to give teasers to ramp up excitement for our yearbook. It will be full color, and we opted for a spring delivery so that our books can be distributed before our seniors get out of school. The seniors will receive their yearbooks at a senior brunch on their last full day, and we are also going to hold a yearbook distribution and signing party. Jan Priest Bob Jones High School Madison Alabama Our school has a beautiful courtyard with a patio that borders the library, cafeteria and art rooms. Since it is a summer distribution, we have a "party" atmosphere on the patio. We serve Coke� products, popcorn and play music. Students pick up their yearbooks, gather with their friends and pass their books around. We have found that students just love to get together, catch up on what is going on and sign one another's books. Greg Reece Johnson County Tennessee High School Mountain City, Tennessee In our 75th edition of the Aracadian, we included a time-line featuring photos and covers from previous yearbooks. As a buildup to distribution, we're placing posters throughout the school featuring pictures, covers and items from past yearbooks. We want to generate a buzz about this edition's place in the history of our school and nurture pride in our school as well. Cliff Hilton Christian Academy of Louisville Louisville, Kentucky We have been shooting video of the big events, critical games and senior days. Prior to distribution, we create a slideshow of photos to show to the students. For the first time, distribution will be scattered throughout the school allowing time to thumb through the pages and get autographs. We are pumped! elements 13 spring 2012 Reasons To Attend ONE lease on your yearbook life. Get a new Renew. Rejuvenate. Re-energize. Well, it's not exactly a trip to the day spa, but you will work with award-winning advisers to hone your skills and ignite your enthusiasm. TWO mind & body. Work your It is easy to stay in shape at the workshop. You can work out in the Hilton's fitness center or enjoy optional/nearby recreational activities such as basketball, horseback riding, fishing, golf and tennis. There is also a walking/jogging track. THREE therapy. Engage in retail Speaking of walking. Grapevine Mills Mall is within walking distance of the hotel. The mall features hundreds of great retail outlet stores, offering discounted prices on clothes, gifts, electronics and more. (It's a different kind of workout.) 201 2 elements 14 spring 2012 Adviser Development Workshop July 13-16 Dallas, TX JULY 13-16 NEW LOCATION! Friday, July 13 $195.00 REGISTRATION FEE REGISTER ONLINE: http://conta.cc/smB5r3 Hilton DFW Lakes 1800 Highway 26 East Please print Name School City Grapevine, TX 76051 Cell ONE-DAY TECHNOLOGY TRAINING Deadline June 28 -- Late registrations will incur an extra charge. Learning Opportunities StudioWorks� | beginners StudioWorks� | advanced Photoshop� CS5.5 InDesign� CS5.5 State Zip School e-mail Summer e-mail Customer Account # Sales Representative Includes: complimentary continental breakfast complimentary lunch buffet complimentary refreshment breaks computers provided workshop materials networking with other advisers in-service certificate CheCk all that aPPly: July 13 Technology Training July 14-16 Adviser Training Choose oNe teChNology tRaCk: StudioWorks� | beginners StudioWorks� | advanced Photoshop� CS5.5 InDesign� CS5.5 THREE-DAY ADVISER TRAINING Saturday � Monday, July 14-16 $275.00 REGISTRATION FEE Deadline June 28 -- Late registrations will incur an extra charge. Choose oNe adviseR tRaCk: New Advisers Middle School Advisers One or More Years/Hands On (How to do it) One or More Years/Practical Classroom Approach (How to teach it) Learning Opportunities New Advisers Middle School Advisers One or More Years/Hands-On hotel guests iNdiCate aRRival & dePaRtuRe dates: Check in: _____/_____/_____ Check out: _____/_____/_____ (How to do it) One or More Years/Practical Classroom Approach PaymeNt: Charge my workshop(s) registrations & hotel together. (How to teach it) Includes: complimentary continental breakfast complimentary lunch buffet complimentary refreshment breaks workshop materials curriculum planning networking with other advisers resource room in-service certificate photos by Hal Schmidt I'm responsible for my travel & evening meals. Charge my workshop(s) only. I'm responsible for my travel, hotel & evening meals. total due: workshop(s) & lodging $____________________ Charge my Balfour Yearbook Customer Account. I am sending a check payable to Balfour Yearbooks. I would like to pay by credit card. Visa Mastercard American Express computer lab NEW LOCATION! HILTON DFW LAKES (internet included) Expiration Date: / $122.00 ROOM RATE PER NIGHT Signature elements 15 spring 2012 student workshops DAYS MAY 16 31 - June 2 4-6 4-7 6-7 6-8 11-12 STATE NJ LA IL FL TN TX MS MS IL TN TX MN MI LA FL OH NY NJ AL WA AZ AL TX TX NC CA TX NC VA TX TX CA CA KY & IN CA TX FL CA CA FL NJ NV CITY New Brunswick New Orleans Carterville Melbourne Murfreesboro Houston Oxford Biloxi Chicago Knoxville Whitehouse Collegeville East Pointe Shreveport St. Pete Westerville Canandaigua Bridgewater Birmingham Seattle Phoenix Hoover Waco College Station Mars Hill La Quinta Lubbock Carolina Beach Charlottesville Fort Worth Amarillo Santa Clara Fullerton Louisville Malibu Corpus Christi Coral Gables Palo Alto Costa Mesa Coral Gables Edison Reno PLACE Rutgers University, Yearbook Idea & Motivational Workshop Hampton Inn & Suites 1201 Convention Center Blvd. College Only John A. Logan College Holy Trinity Episcopal Academy Middle Tennessee State University Houston Baptist University Jr. High Workshop Ole Miss Biloxi High School St. Xavier University Hardin Valley Academy Whitehouse High School St. John's University Rome's Portrait Studio: Yearbook and Graphic Design Workshop Captain Shreve High School Hilton St. Petersburg Bayfront & University of South Florida - St. Petersburg Campus Otterbein University Canandaigua Academy Hilton Garden Inn, Cover Design Workshop Birmingham Southern College Half-Day StudioWorks Training Every Thursday in July Seattle Pacific University Arizona State University - Walter Cronkite School of Journalism Spain Park High School Baylor Universtiy Texas A&M: Yearbook, Newspaper, Photography, Broadcast, Marketing & Advertising Mars Hill College Homewood Suites, Camp Solution Lubbock Christian University Courtyard by Marriott University of Virginia Texas Christian University, MediaMania Amarillo College Texas Panhandle Yearbook Workshop Santa Clara University Orange County Bellarmine College Pepperdine University Radisson CC Beach University of Miami School of Communication HS, MS & Elementary School Menlo College Vanguard University University of Miami (college level) Exceed Education Center One-Day Workshop - Reno High School JUNE JULY AUG 13-15 14-16 18-20 18-20 18-21 19-20 20-22 20-23 26-27 27-28 28-30 5, 12, 19 & 26 6-8 9-11 11 9-12 20-23 23-25 23-26 24-25 24-25 24-26 24-26 26-27 26-28 TBD 30 - Aug 1 30 - Aug 3 1-3 1-4 3-5 7-9 8-11 13-14 15 elements 16 spring 2012 CONTACT Sharon Bodnarchuk Lesley W. Marcello Stacey Sisk or Jim Hawkinson Marcia Meskiel-Macy Josh Houston Dee Moore Karen Loden Karen Loden Brad & Deb Nemsick Stephanie Crichton Debbie Vaughn Kerry Nelson or Reida Lazer Ramonda Hollenquest Debbie Vaughn Steve Ferguson Danielle McClelland Barbara Catallo Sharon Bodnarchuk Jimmy Elmore or Jay Elmore Kerri Kuykendall Susan Fearnside Jim Robbins, Joe Robbins, Mike Dunn or Chris Nail Jim Anderson Dee Moore Stephanie Petrovich Frank Ortiz Jerry Clark & Susan Cox Josh Lovell Tammy Bailey Cheryl Chrisman Dennis Ball Kelly Hendricks-Parsons Susie Bretting Elizabeth Knapp Corey Mundwiler Adriana Lunoff Marcia Meskiel-Macy Shelly & Scot Townsend Steve Eddy Marcia Meskiel-Macy Nancy Prudente Larisa Capodieci PHONE 908-625-7421 (985) 447-3528 (618) 457-4342 (321) 298-0252 (615) 867-6345 (713) 782-0700 (601) 540-6132 (601) 540-6132 (815) 254-9790 (865) 406-3764 (903) 316-7518 (320) 808-4317 or (952) 926-2664 (248) 298-6699 (903) 316-7518 (727) 546-3552 (440) 503-2019 (585) 924-8338 908-625-7421 (205) 444-5088 (206) 721-9795 (480) 980-3842 (205) 967-9323 or (205) 746-4302 (512) 422-1982 or (214) 803-3486 (713) 782-0700 (828) 273-8801 (909) 855-2892 (806) 795-0525 (910) 465-0499 (434) 989-2283 (817) 307-2551 (800) 677-2810 x5105 or (806) 676-3970 (408) 656-0880 (714) 615-1054 (502) 794-1580 (323) 823-0565 361-510-0783 (321) 298-0252 (925) 998-4140 (310) 372-2911 (321) 298-0252 (732) 899-4228 (775) 237-8360 E-MAIL OR WEB ADDRESS email@example.com firstname.lastname@example.org or collegemediaconsultants.com email@example.com marciameskielmacy.com firstname.lastname@example.org or email@example.com yearbookworkshops.com Karen@msyearbooks.com Karen@msyearbooks.com firstname.lastname@example.org email@example.com Debbie.Vaughn@balfour-rep.com firstname.lastname@example.org or email@example.com firstname.lastname@example.org Debbie.Vaughn@balfour-rep.com email@example.com or floridayearbookseminar.com Danielle.McClelland@balfour-rep.com Barbara.Catallo@balfour-rep.com firstname.lastname@example.org Jimmy.Elmore@balfour-rep.com or Jay.Elmore@balfour-rep.com email@example.com Susan.Fearnside@balfour-rep.com Jim.Robbins@balfour-rep.com or firstname.lastname@example.org email@example.com yearbookworkshops.com Stephanie.Petrovich@balfour-rep.com firstname.lastname@example.org Jerry.Clark@balfour-rep.com or email@example.com Josh.Lovell@balfour-rep.com Tammy.Bailey@balfour-rep.com firstname.lastname@example.org or northtexasyearbooks.com email@example.com firstname.lastname@example.org or BALFOURnorcal.com email@example.com Elizabeth.Knapp@balfour-rep.com IgniteU.net firstname.lastname@example.org marciameskielmacy.com email@example.com firstname.lastname@example.org Marciameskielmacy.com/MeetMe@Miami email@example.com firstname.lastname@example.org elements 17 spring 2012 deo. w t + vi prin new? ho k ribu VIRG ting INIA Fren adv ship SOL iser Wolf High OM forth Sch ON s: , Tex ool KAR as Mar JARE Law EN B shall DR Lawton Hig EAVE Ben County OSA ton, h Sc RS ton, H Okla hoo Ken igh Sch BER tuck ool hom l DAN y a NAD Cen Etiw ter L HAM INE Cen ine S ILT Etiwanda H JUD ter L r Hig ON and igh S SO ine, a, C Mich Schoo alifochool N K higa rnia n l RocRIST Byro PAM k Ca I RA nP St BAN Little nyon THB Ciboeele Hig KS ton, High UN lo, T h S Colo Scho exas choo KAR rado ol l EN L Calu A m Calu et Hig CRO me hS SS t, M con t elements 18 spring 2012 c ichighool an Why did you decide to use QR Codes in your 2012 yearbook? DAN � We switched to a spring delivery last year and were worried about not providing as much coverage as in the past. Using BAL4. TV codes is one way to address that issue. We can include pictures right up to the end of the school year and upload a video slide show. KAREN L � This year all grade 4-12 students in our district have iPads. It seemed to be a natural progression of our technology push to add the BAL4.TV codes, and I was very excited when my yearbook rep brought up the possibility. PAM � You can talk about the band's halftime performance all you want, but being able to actually see it increases coverage. You are taken to a whole new level by hearing and seeing the music and formations. We have thousands of photos saved on our server. Only a handful of those make it to the actual page. With BAL4.TV codes, we are able to create a slideshow showcasing hundreds more images that otherwise would never be seen. VIRGINIA � I had been noticing them in magazines and was excited to try using them. Our program completely funds itself, and I was eager to use them to make money. allowed us about another month's worth of coverage that wasn't already included in the yearbook. Prom and graduation were still always left without coverage. Also, in a neverending world of fundraisers, we will actually be saving money by including BAL4.TV codes AND be able to put more `stories' in the book. For what we were paying for around 20 stories on a DVD, we could potentially include 200 BAL4.TV codes in our book. Do you plan to use BAL4. TV again next year? DAN � Our school just started a video production class, and I plan to utilize that. The instructor of that course is looking for projects for his students to work on, and I need someone with video production skills and equipment, so the QR codes provide the perfect co-operative learning situation for both of us. VIRGINIA � We are going to work harder to educate senior parents on what they are, because it is a no-brainer to use them in senior ads! We only had two parents use them this year and it will be a money maker if we can make that happen. BERNADINE � We plan to continue to use 15 to 20 QR codes each year. It will be a natural part of the book. We are thinking that the music video/ lip dub will become a tradition, but who knows if we can keep that up! How are you using BAL4. TV codes to EXPAND coverage? KAREN B � First, as part of our 100th-year coverage, we showcased our library and the office aids who are assistants in it. Second, we are including things from LORE Assembly where we introduce our book to the school. (The LORE Queen is elected in February and the page is done in the book, but there is nothing in there about the assembly and the presentation of the book to the school.) Third, our media production created a video on BULLYING for the school district, and we want to highlight their efforts with a code. JARED � We will use them as highlight videos and for student profiles. We will also include them in advertisements and senior ads. We have a supplement that we do at the end of the year, but we plan to keep providing information as a priority. This will probably push us to include a couple more BAL4. TV codes. KRISTI � We are using the BAL4.TV codes on calendars as a way to recap each month of our chronological book. We'll also use them to include spring events that happen past deadline in lieu of a printed supplement. KAREN L � Every year my Journalism/Yearbook class creates a 20-30 minute senior video that we show to the student body right before graduation. Until now, only seniors who purchase the DVD had a copy. Now, anyone who purchases a book will be able to access the video. We also plan to include end-of-the-year activities that don't get covered in our spring delivery book. What Advice would you give other advisers who are considering using BAL4.TV codes? VIRGINIA � Start talking up QR codes early and often. At our first faculty meeting in August, I told the faculty that we would be using them. Then, make pricing decisions. For instance, we sold our codes based on minutes: 0-3 -- $80, 3-6 --$110 and 6-10--$140. Be sure you let your booster clubs know they are available as well. The organization itself may not have any money, but the booster club often does. Finally, the best thing I did was a scheduled notification. About a week before each deadline, I would send an email to the sponsor/ coach/teacher of whatever groups or teams were covered to ask them (again) if they wanted to add a BAL4. TV code to their spread. It worked about 50% of the time which added money to my bank account. KAREN B � As in anything with technology � jump in with both feet. You cannot hurt the BAL4.TV codes. Our Balfour reps and tech support are the best at walking you through things. This is our first year with Balfour in a long time, and I have Who is more excited about using BAL4.TV, you, your students or both? KRISTI � Hmmm...I think we all are! It gives us a chance to work with our talented broadcast/video students. I keep thinking about how cool it will be for them in ten, twenty years, when they see and hear themselves and their friends at the events! BERNADINE � I think that the excitement is equal. I love the idea, but I am kind of low-tech. The students have been around them and other kinds of video sites for a long time now, so to them BAL4.TV codes are just an obviously welcome part of the book. PAM � I think we are all pretty excited. We used to create a DVD supplement, but that still only called Tech Support many times. They are always great. Just jump in there and do it. Try it on one or two things and watch it explode. DAN � Long-time advisers like myself (18 years), should embrace new developments likeBAL4.TV codes. These codes have renewed my excitement about making the yearbook. Even if you don't have a video production class, chances are that there are kids roaming your halls who know a lot about video technology and can help you. BERNADINE � We have a video/BAL4.TV code team as part of the staff who goes out on photo shoots and other assignments. They spend their time making the movies and creating feature ideas for video segments. KRISTI � My advice is to try it out and use your resources. I count on the fact that there are always students who can help and who know a ton. It's their publication, so it seems like a natural fit. We're introducing our students to a variety of media, helping them use multiple technologies, while continuing to foster excellent journalism skills. JARED � Let anyone and everyone put one in if they want to pay for it. PAM � Start early. Don't be conservative. HAVE FUN! Get creative with where you place the BAL4.TV codes and don't limit yourself to the `obvious' places like prom and graduation. Think about the pages that could really benefit from an audio/visual supplement and figure out how to incorporate it into the coverage. Also, make sure you have video cameras everywhere. We purchased several flip cameras and checked them out with the cameras. That way if we were at a game or at a pep rally, we were able to swap back and forth between still photos and video. Some SLR cameras even have a video option built in. KAREN L � Don't be afraid to try it. Even if your students don't have many "smart" devices yet, they will someday, and they will be glad you included the bonus material in your book. elements 19 spring 2012 are you inspired? think about rewards! During a special CSPA Awards Luncheon on Friday, March 16, Edmund J. Sullivan, executive director, presented the Gold Key Award to David Graves, St. Thomas' Episcopal School adviser, Houston, Texas, and Lizabeth Walsh, Reno High School adviser, Reno, Nevada � two of six Gold Key recipients. Through their contributions to CSPA, Graves and Walsh have demonstrated their support for excellence in teaching journalism and in advising student publications. Sullivan also announced the Gold and Silver crown winners at the Student Awards Convocation the same afternoon. The Pacemaker winners will be announced at the JEA/NSPA Journalism Convention to be held April 12-15 in Seattle, Washington. photo by Jake Palenske photo by Hal Schmidt photo by Hal Schmidt photo by Hal Schmidt photo by Hal Schmidt elements 20 spring 2012 2012 CSPA Gold Key Recipients photo by Hal Schmidt photo by Hal Schmidt David Graves St. Thomas' Episcopal School Houston, Texas Lizabeth Walsh Reno High School Reno, Nevada CSPA GOLD Crown & NSPA Pacemaker Finalist The Belltower St. Thomas' Episcopal School Houston, Texas Adviser David Graves Editors Ryan Herrscher Jenny Pearsall Representative Lisa Schwartz elements 21 spring 2012 CSPA GOLD Crown & NSPA Pacemaker Finalist Indian Shawnee Mission North High School Overland Park, Kansas Adviser Becky Tate Editors Alexis Reid Annie Basham Representative Whitney (McMahan) Baker CSPA GOLD Crown Carillon Bellaire High School Bellaire, Texas Advisers Patti Simon Roberta Wallace Editors Emily Cohen Luther Fan Linda Hsu Vivian Huang Ruoxi Yu Representatives Ryan Almon Hal Schmidt elements 22 spring 2012 CSPA SILVER Crown & NSPA Pacemaker Finalist The Lonestar Vista Ridge High School Cedar Park, Texas Adviser Jamie Ray Editors Lyndi Martin Eric Allen Representative Morgan (Anderson) Tuggle CSPA SILVER Crown & NSPA Pacemaker Finalist Tigrium Holy Trinity Episcopal Academy Melbourne, Florida Adviser Sarah Tricano Editors Taylor Kara Zach Bergeron Representative Marcia Meskiel-Macy elements 23 spring 2012 CSPA SILVER Crown & NSPA Pacemaker Finalist The Lion McKinney High School McKinney, Texas Adviser Lori Oglesbee Editors Jacquelyn Brenna Becca Browder Bliss Froehlich Callie Seibert Sydney Smith Representative Jim Anderson CSPA SILVER Crown & NSPA Pacemaker Finalist The Arena Legacy High School Mansfield, Texas Adviser Leland Mallett Editors Carly Smith Alison Peterson Bethanne Glover Representative Cheryl Chrisman elements 24 spring 2012 CSPA SILVER Crown Predator West Potomac High School Alexandria, Virginia Adviser Mel Mobly Editors Joshua Crow Erica Sucher Morgan Drucker Alexx Graybill Representative Tammy Bailey CSPA SILVER Crown Legacy Klein Collins High School Spring, Texas Adviser Bradley Froebel Editor Ashley Hildebrandt Representative Mary Beth McIver elements 25 spring 2012 CSPA SILVER Crown Vox Populi Harvard-Westlake School Studio City, California Adviser Jen Bladen Editors Gaby Cohen Alison Nadel Representative Corey Mundwiler NSPA Pacemaker Finalist Triune Trinity High School Euless, Texas Adviser Christine Davis Editors Collin Smith Ana Rais Representative Chris Cox elements 26 spring 2012 CSPA GOLD Crown Ibis University of Miami Coral Gables, Florida Adviser Randy Stano Editor Lilana Oyarzun Representative Marcia Meskiel-Macy CSPA GOLD Crown Agromeck North Carolina State University Raleigh, North Carolina Adviser Bradley Wilson Editor Susannah Brinkley Representative Josh Lovell elements 27 spring 2012 the winners balfour office & adviser of the year Hoover, Alabama Ann Elmore, wife & mother ! Jimmy&JayElmore,Office of the Year What did you think when your name was called for office of the year? JIMMY � I was caught completely off guard. I thought we may have qualified for the Gold level, but when those offices had been recognized, I really did not expect to hear our name called. We were really happy and appreciative of the award! What part do you play in this great team? ANN � I'm fortunate to have married and shared 44 years with this wonderful man. It's just all kind of plain and simple. He's a very good man and a very hard worker. Plus, we were blessed to have Jay pick up the ball and run with it. To whom do you credit your success? JAY � Success in any business requires enormous support. That begins at home with my wife Julie and our children, Jackson, Hayes & Anna Lane. I've been fortunate to be mentored by my father who has taught me a strong sense of time-management, attention to detail, organization, humility, perseverance and the habit of life-long learning. It ends with the solid support we receive from our account executives Tracy Noren and Jessica Youngpeter, as well as our billing analyst Renate Jackson. photo by Clif Palmberg Dolores Tema, Adviser of the Year Fairfield Preparatory School Fairfield, Connecticut Steve Russo, Balfour Representative Why did you nominate Dolores Tema for adviser of the year? STEVE � This fall her principal suggested she find someone to mentor for the yearbook position, because, he said, "You are not going to work here forever." I realized that when she retired not only would Prep lose a great adviser, but I would also lose one of my last connections to my first year with Balfour, which was then Taylor. Even in business, friendships are two-way affairs that will be tested and, as in life, steadfastness will be photo by Clif Palmberg What were your highlights over the last 24 years? DOLORES � Working as a yearbook adviser has been one of the best parts of my teaching career. I was fortunate to have students who were curious, motivated and fun to work with. There were many late nights, but with my crew and Steve's help, we always made our deadlines. Steve was always there when we needed him, and his positive reinforcement for me and my students still amazes me. the measure of authenticity. elements 28 spring 2012 be a Cont act a Balfo B ur Ye ALFOUR arbo EXC ok L to vi Repres USIVE ew a enta ti dem o tod ve ay. W effort with zero Balfour eYearbooks bring the printed yearbook to life with web links, audio and video. 1550 W. Mockingbird Lane Dallas, TX 75235 PRSRT.STD U.S.Postage PAID PERMIT No. 4083 Dallas, TX REGISTER ONLINE: http://conta.cc/smB5r3 Adviser Development Workshop 201 2 July 13-16 Dallas, TX Reasons To Attend ONE Get a new lease on your yearbook life. TWO Work with our award-winning instructors. THREE Network with advisers from all over the country.