Sam Tran in his Ashley Furniture HomeStore in Bakersfield.
Ashley Furniture HomeStore Sam and Jacky Tran, owners Address: 8915 Rosedale Highway Phone number: (661) 588-7953 Website: ashleyfurniturehomestore.com E-mail: bakersfield@ashleyfurniturehomestore.com What is your history in the furniture business? We have been in the furniture business for more than 20 years. We began with a small mom and pop store in San Bernardino, Calif., and built our way up to a large independently owned furniture showroom in Temecula, Calif. in 1996. We worked very closely with Ashley Furniture as a vendor when we managed that independent store, so we knew the product’s outstanding value and exceptional quality very well when we decided to open our first Ashley Furniture HomeStore in Fresno in January 2010. We took over the Bakersfield location from its previous owner in November 2010. What is your business’s target market? Everybody! If you’re a college student looking for a big sectional to fit all your friends in your living room, we’ve got it. Or if you’re a business woman who works from home, we’ve got a beau158
Bakersfield Life
August 2011
Photo by Alex Horvath
BUSINESS PROFILE
tiful home office section. Maybe you’re chic, looking for something with an urban clean-line shape, or maybe you’ve got an eye for the ornate engravings of traditional styles; we’ve divided our showroom into lifestyle selections: Rustic Country, Metro Modern, Traditional Classics and Family Spaces, just to name a few. It just depends on your lifestyle, and what will fit you best. What is the most popular category of furniture you sell? Living room furniture, such as sofas and sectionals, are our more popular items in the store. We also offer the “No Use, No Lose” protection plan option that covers all common accidents and incidents such as nail polish and wine spills, water damage, burn marks, etc. for five years. Families do not have to settle for the darker or more maintainable fabrics. They can choose that eggshell-color sofa and have the peace of mind that their purchase is protected against those common incidents. What are the advantages of operating a furniture business in Bakersfield right now? The advantage of our Ashley Furniture HomeStore in Bakersfield is that we are completely different than any other furniture store in the area. Take a look in our showroom, and you’ll feel a completely different experience than ever before as you browse for furniture. You’re going to feel like you’re stepping into different vignettes or even through walls of different homes, as you walk our showroom. It’s all displayed like it would be in a home, so you can get the actual experience of what it would look like in your own bedroom, living room, home office or dining room.