Beloved lifestyle and home decor company, Serena & Lily, has now made it’s way to the Hamptons. In their first-ever bricks-and-mortar store, the brand is celebrating the summer months in the quintessential seasonal locale. The new Serena & Lily Beach Market, which opened on Memorial Day, is a one-of-a-kind destination with a personality and style unique to the area. “It’s a major step for us as a brand,” said Lily Kanter, co-founder and Chief Executive Officer. “We’re so thrilled to finally have a three-dimensional space where people can come interact with our product. It will be like walking through the pages of our catalog for many, but we’ve taken the vision even further with this space. There’s a surprise around every corner.” Inside the 3,200 square foot space, customers can wander through a selection of Serena & Lily’s core product: bedding, furniture, outdoor living, and a separate KIDSHOP space featuring bedding, games and unique items for
MINI SAYS
SURFS UP, SERENA
The new Serena & Lily Beach Market store is located at 332 Montauk Highway in Wainscott, New York.
baby and kids. In addition, the Beach Market will feature seasonal merchandise available only at the store, including vintage and unusual items hand-selected by Serena, limited edition surfboards and board shorts in Serena & Lily signature patterns, and exclusive product from unique specialty brands. ■