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You’ve seen her avatar on Twitter, you’ve followed her Tumblr, and you live for her Show Requests. We have all come to love the sassy dialogue of DKNYPRGIRL and now, Mini chats with the powerhouse (and mom of two!) behind it all— Aliza Licht. INTERVIEW BY KAITLYN KIRBY PHOTOS COURTESY OF ALIZA LICHT
MINI: Talk to us about your popular pres-
ence as DKNY PR Girl. When did you first step on the social media scene? ALIZA LICHT: Time flies when you’re tweeting all day! I started @dkny in May 2009. MINI: What do you love most about your job? AL: How creative it is. You can literally come up with something and run with it. Obviously, budget permitting! MINI: We adore your hilarious blog staple— Show Requests. What was one of the oddest/funniest show requests you’ve ever received? AL: I would say that all the #ShowRequests over the years amaze me every time. I’ve had CEO’s of dry cleaning companies ask me to trade front row seats for 20% off my next dry cleaning purchase. I’ve had buyers of competitive designers requesting seats—
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I mean, really? Are you buying the collection? I seriously don’t know what these people are thinking. MINI: What some may not know is that you’re also a mom— which you detail on your personal Twitter @alizalicht. How do you juggle such a demanding job in PR with motherhood? AL: I don’t think that everything needs your attention 100% of the time. When I’m at work, I’m 100% focused on work, when I’m home, I’m 100% focused on family. I will pick up work again once the kids have gone to bed. Of course though, if they bust out their iPads, I’m certainly going to bust out my laptop too! They understand that I have a career and I think working hard is a great example to set for them. I am also a Parent Association president at school. I want them to see me involved in their