Babystyle Magazine Fall 2012

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BSM

baby

GEAR GUIDE

little

BLACK BOOK

Gourmet Dad

DEAN MCDERMOTT

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TIFFANI THIESSEN REAL HOUSEWIVES OF NYC AVIVA DRESCHER + HEATHER THOMSON JOSIE MARAN CARLEY RONEY


BABYSTYLE MAGAZINE

FALL 2012

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BABYSTYLE MAGAZINE

FALL 2012

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MEET THE TEAM

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FROM THE EDITOR IN CHIEF

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THE EDITOR’S LIST Babystyle Magazine Editor in Chief Kaitlyn Kirby curates a selection of fall favorites

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STYLE WATCH

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MOMMY CHIC

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BABYSTYLE TECH

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WHAT’S IN THE BAG Real Housewives of New York City star Heather Thomson spills the contents of her handbag

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BABYSTYLE BEAUTY Beauty expert Gretta Monahan looks forward to a new season and new look

PEOPLE 36

MOTHERLY GLOW Cosmetics guru Josie Maran is glowing and this time its beauty by baby

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DREAM DESIGNER HGTV design maven Sabrina Soto dishes on her new book, Home Design

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LITTLE BLACK BOOK Samantha Yanks kicks off our curated list of back to school locales

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5 essentials for your baby, delivered monthly visit bluum.com for more details


BABYSTYLE MAGAZINE

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FALL 2012

FLORENCE FANCY The exclusive Upper East Side boutique creates a chic experience for little fashionistas

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CALIFORNIA COOL Guncles Bill Horn and Scout Masterson pick their Los Angeles fall favorites for their own daughter Simone

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BEVERLY HILLS NANNY A star of ABC Family’s Beverly Hills Nannies, Amanda Averill talks working in the infamous 90210


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BELLY BASICS

Ingrid and Isabel founder, Ingrid Carney began her company with a single band and grew it into a brand of essentials

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RIGHT ON TARGET

Maternity maven Liz Lange shares her secrets for creating a successful empire

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FRENCH FABULOUS Boho designer Sheridan French incorporates vivid colors and patterns into her namesake clothing line

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FUNCTION, FORM, FURNITURE Modern children’s furniture designer Jennifer DeLonge follows a vintage twist style technique in her spaces


BABYSTYLE MAGAZINE

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FALL 2012

BABES IN THE CITY New York City family club Citibabes is now on the move with Citibabes-to-Go

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FIT FOR A KING The iconic Plaza Hotel welcomes young knights in training to their new tower suite

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PRINTED PERFECTION

FEATURES 68

Stationery legend Mrs. John L. Strong is expanding with an adorable children’s line

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FROM PARIS WITH LOVE

Real Housewives of New York City star Aviva Drescher is the quintessential city mother

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Parisian childrenswear retailer Jacadi offers timeless fashion in the French tradition

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THE GIGGLE GAL

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THE GOURMET DAD Celebrity dad Dean McDermott shows off the culinary powers that inspired his new website

MOTHER OF THEM ALL We caught up with Carley Roney, founder of The Bump

MANHATTAN MOM

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SHE’S ECO CHIC White Collar’s Tiffani Thiessen adds designer and mommy to her long list of titles



Kaitlyn Kirby

Founder & Editor-in-Chief

Scott Kisloski

Gretchen Easton

Ender Gocmen

Gretta Monahan

Jade Likely

Michael Benters

Web & Graphic Design

Photography

Contributing Writer

Contributing Writer

Public Relations & Marketing

Production Assistant

Visit Babystyle Magazine online www.babystylemag.com

Follow us on Twitter, Facebook, and Pinterest @babystylemag www.facebook.com/babystylemag www.pinterest.com/babystylemag

For more information:

Email the Editor:

hello@babystylemag.com

kate@babystylemag.com

For press inquiries:

For advertising:

press@babystylemag.com

sales@babystylemag.com

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THE CHIL DR EN ’ S CO L LECTIO N 699

madison avenue, new york

( 21 2) 838- 3775

saks fifth avenue, ninth floor, new york www.mrsstrong.com

( 21 2) 940- 4463


FROM THE EDITOR IN CHIEF

It’s time for back to school and we all know what that means— shopping. We’re breaking

out the backpacks, cable-knit tights, corduroy, and more to celebrate the impending cool weather and all of the excitement that comes along with it. It’s such a fabulous season for fashion and this issue is packed with our favorite back to school picks to make sure you greet the new season with style. Here at BSM, we try to encapsulate the modern parent in every one-hundred page issue, so for our fall cover we chose hip Hollywood dad Dean McDermott and his super chic brood. Dean cooked up a serious recipe for style in our cover shoot, showing all of us the culinary power that inspired his new website, The Gourmet Dad. The style watch will show you the best the new season has to offer with a lovely selection of schoolboy blazers, autumn-perfect tights, oh-so fun backpacks, and while the Olympics may have ended, British-inspired pieces that we’re still obsessed with. I know, but we just can’t stop the London love. We’ve also curated a little black book of back to school shopping locales from some of our favorite tastemakers— Samantha and Sadie Yanks, Bill Horn, Scout Masterson, and Bump It Up author Amy Tara Koch. Destinations like Manhattan’s Yoya and Shoofly, Los Angeles’ Splendid and Peek, and Chicago’s Madison and Friends will have your little one ready for school photos. So whether you’ve already started or are still gearing up, this issue will provide you with everything you need to make this school year one to remember. As the season progresses, be sure to follow us on Twitter as we post new tips and inspiration in 140 characters of less, Pinterest for our frequent pinning sprees, and of course, on Facebook. We wish you all a fabulous back to school season and we’ll be back very soon.

THIS SEASON I’M LOVING

Mismatched socks have never been so cute. Blindmice socks, $15.50; blindmicesocks. com

Bebe au Lait has the softest blankets for cool fall nights.

Luxury blanket, $45; bebeaulait. com

Kaitlyn Kirby Founder and Editor in Chief

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This time of year I swap the bright colors for Essie Wicked. Essie

polish, $8; essie.com


baby & kids DWELLSTUDIO.COM


THE EDITOR’S LIST

editor’s picks

fresh fall favorites 1. perfect peacoat

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When the cool weather sets in this fall, pick up this bright yellow peacoat from Splendid. Allison peacoat, $84, splendid.com.

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2. unique utensils Send your little ones to school in style with this set of yellow and white pencils from Iomoi.

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Set of 14 pencils, $15,

iomoi.com.

3. the sophie sports bra These sparkly chic sports bras are perfect for anything from yoga to breastfeeding. Sophie Sports Bra, From $87, bodyrock-

sport.com.

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4. glitter tote bag If you’re daring, ditch the backpack and tote your school supplies in this glitter tote. Girls glitter tote,

$59.50, jcrew.com.

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5. macalister boot Just like dad’s, only smaller. These suede boots are the best addition to your fall wardrobe. Sperry Topsiders, $50,

sperrytopsider.com.

6. caterpillar stack New seasons are full of new hustle and bustle. Carry your little one’s snacks on the go with this cute container.

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Caterpillar stack, $14.99,

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booninc.com.

7. schoolboy blazer Flannel blazer, $275,

oscardelarenta.com.

8. leather loafers

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Who better to design a children’s collection than Oscar de la Renta? These leather loafers were made to be paired with a schoolboy blazer. Loafers, $110, oscardelarenta.com.

9. lacey ankle tights Lacey tights, $18, han-

naandersson.com.

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10. boxy baby backpack Boxy backpack, $179,

petuniapicklebottom.com. BABYST YLEM AG . COM


STYLE WATCH 1 Corduroy is the quintessential fall fabric. Reminiscent of your childhood, your little one will love it. $98; jcrew.com

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In a dressy cotton fabric, this Italian chino jacket is great for warmer weather. Wear it for special occasions or to jazz up a casual look. $148; jcrew.com

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This Hickey Freeman camel hair sportcoat includes corduroy elbow patches to protect the high-wear area.

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nordstrom.com

BLAZER BOYS SCHOOLBOY BLAZERS ARE SO IN THIS SEASON What better place to rock a schoolboy blazer than in the classroom? So grab your pencils, we’ve curated a bunch of the best jackets for you to don this school year.

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TO BUY (clockwise from top left): 1. Ralph Lauren boys’ langley sport coat, $125, bloomingdales. com 2. Boys’ corduroy sportcoat, $98, jcrew.com 3. Boys’ Italian chino sportcoat, $148, jcrew.com 4. Brooks Brothers corduroy sportcoat, $148, brooksbrothers.com 5. Hickey Freeman camel hair sportcoat, nordstrom.com


STYLE WATCH 1

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Cable-knit tights work well with school uniforms or as an accompaniment to jumpers and skirts. $8; oldnavy.com

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Polka dots and bold prints are a great way to add pizazz to an outfit and keep warm on cool fall nights.

Who says tights are just for girls? BabyLegs has legwarmers that the boys will love too! $12; babylegs.com 5

TO BUY (clockwise from top left): 1. Matching tights from Denmark, $22, hannaandersson.com 2. Cable-knit baby tights, $8, oldnavy. com 3. Lacey ankle tights, $18, hannaandersson.com 4. Remix tights from Denmark, $22, hannaandersson.com 5. Girls’ pindot tights, $14.50, jcrew.com 6. Little foot legwarmers, $12, babylegs.com 7. Girls’ rugby stripe tights, $14.50, jcrew.com

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LOVELY LEGS pairs of bold or patterned tights add a pop to your favorite fall look

Skirts and dresses are a must-have of the summer season,

but can easily carry into fall with heavier fabrics and one basic accessory— the perfect pair of tights.

These superstretchy rugby stripe tights pull on easy and stay put for girls on the go. $14.95; jcrew.com BABYST YLEM AG . COM


STYLE WATCH

1 Take a walk on the wild side with MadPax. Spiky, bubbly bags to give your child the edge this year. $60; madpax.

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com

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3 SkipHop Zoo Packs will have anyone ready for the first day of school. $20;

skiphop.com

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TOTALLY TOTES

be the envy of the playground with these cool backpacks Peanut butter and jelly, pancakes and syrup, ketchup and mustard, backpacks and fall fashion. The backpack is the pinnacle of back to school style and a great way to compliment the new season’s wardrobe. Choose one of our favorite bags and you’ll be the envy of the playground.

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Beatrix New York has a selection of classic bags with modern style. $42; beatrixny.com

TO BUY (clockwise from top left): 1. MadPax Spiketus and Bubble full packs, $60, madpax.com 2. Girls’ tulle-around backpack, $59.50, jcrew.com 3. Manuella doggy backpack, $55, babybot.com 4. Alexander little kid backpack, $42, beatrixny.com 5. SkipHop Zoo Packs, $20, skiphop.com


Plenty of things keep you up at night. Shopping for your kids shouldn’t be one of them.

Our Stores

landofnod.com 800.933.9904

Chicago, IL North & Clybourn 312.475.9903 Northbrook, IL Northbrook Court 847.291.9902 Oak Brook, IL Oakbrook Center 630.368.9990


STYLE WATCH

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One of our favorite British children’s brands Miller London has a lovely fall collection. millerlondon.com

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British footwear does not get better than these Union Jack Hunter wellies. $95; hunter-boot.com

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JACK IS

Buntings are a fabulous way of sprucing up an event. $12; marksandspencer.

BACK

THE OLYMPICS MAY BE OVER BUT THE UNION JACK MOTIF HAS NEVER BEEN MORE IN While we were sad to see the London Olympics come to end, we’re now rocking the Union Jack flag more than ever. With these hip British-inspired pieces, London will be calling and you’ll be ready to answer.

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com

4 TO BUY (clockwise from top left): 1. Luxury baby and children’s wear Miller London, millerlondon.com 2. Union Jack rug, $491, poshtots.com 3. British flag sunglass case, $42, jonathanadler.com 4. Union Jack bunting, $12, marksandspencer.com 5. Iomoi British flag iPhone case, $35, case-mate.com 6. Kids original British boot, $95, hunterboot.com



MOMMY CHIC

MOMMY CHIC back to cool

No longer are glasses for nerds. Geek chic is in with the wide optical assortment from Warby Parker. $95; warbyparker.com

school fashion essentials that even mom can get behind

This school-inspired blazer from Two Penny Blue is a must for every chic mama this season. Plus for every jacket purchased, a school uniform is donated to girls in need in Africa. $355; 2pennyblue.com

A quirky spin on the classic penny loafer, these velvet slippers from Stubbs & Wootton’s fall collection will complete your back to school look. From $400; stubbsandwootton.com

No better way to brush up on your geography this year than with this map cosmetic bag from Jonathan Adler. $58; jonathanadler.com

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A crisp oxford shirt is the epitome of fall fashion and paired with a slim-fitting cropped pant, you can do no wrong. Oxford

shirt $69.50; jcrew.com, Cropped pant $89.50; jcrew. com


THE WOOL CAPE

I ngri dandI sab el . c om Š 2012 Ingrid & Isabel, LLC. All Rights Reserved.


MOMMY CHIC

MOMMY CHIC autumn hues

put your best foot forward this fall in the warm shades of the season

Shades of pumpkin and persimmon are perfect this time of year. Try a bold skirt, scarf, or shoe to celebrate the season. $110; jcrew.com

Warm fall fabrics tweed, suede, and herringbone must find a way into your wardrobe this season. Pair with brightly-hued denim to make the materials stand out as they should. Jacket $258;

jcrew.com

Calf hair loafers and suede two-tone platforms are the perfect accompaniment to new fall fabrics. Loafers $248; madewell. com, Platforms $198; madewell.com

Swap your silver for goldtoned jewels this season. And for an added pop, try Samantha Yanks’ new snake designs for Jennifer Miller. $150; jcrew.

com, $495; jennifermillerjewelry.com

From handbag maven Rebecca Minkoff comes this iconic leather Cupid in the goes-with-everything shade of bone. $495; rebeccaminkoff.com

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chic, timeless & comfortable clothes for before, during and after.


BABYSTYLE TECH

GET CRAFTY MARTHA STEWART’S FIRST CREATIVITY APP CRAFTSTUDIO BRINGS THE WORLD OF PAPER CRAFTING AND DESIGN TO THE IPAD

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s queen of the craft space, it was only a matter of time before Martha Stewart made her way into the tech space with a design app. With her new iPad app, in partnership with Happy, Martha Stewart is able to bring the world of paper crafting and design right to your digital fingertips. Lovers of scrapbooking, memory-keeping and photoembellishment will love CraftStudio. The app allows crafters and non-crafters of all ages and skill levels to create and customize digital cards, invitations, thank-you notes, scrapbook pages, keepsakes, and more.

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Using photos from their digital library, an array of colored and patterned “paper” backgrounds, stickers, stamps, glitter, textured borders, fonts, and punches, users can customize their designs for any occasion. Featuring an exclusive integration with Snapfish by HP, the world’s No. 1 online personal publishing service, creations can be uploaded for professional printing. Designs can also be printed directly from the app using an AirPrint-enabled printer. “One of our core values is to elevate the moments that make every day special, and with CraftStudio we have digitized that Martha Stewart secret sauce that combines inspiration and instruction, tools and toys so that everyone can enjoy the fun of crafting,” says Gael Towey, Chief


Integration and Creative Director at Martha Stewart Living Omnimedia. “In this day of instant sharing and personalization, users can do just that with the cards and keepsakes they create--without getting glitter on the rug! It’s sure to spark hours of creative activity.” The new CraftStudio app is also the first for Happy, a new digital media company dedicated to creating interactive apps exclusively for iOS; Happy was co-founded by Nicholas Callaway and Ellen Johnston, originally of Callaway Digital Arts. “With its high design and elegant interface, this evergreen app for Apple’s iPad gives users endless ways to create, print and share cards and paper crafts with their families and friends,” said Nicholas Callaway. CraftStudio features instructional how-to videos featuring tips from Martha Stewart herself, the abilities to share creations

digitally via email, Facebook, and Twitter, create high-quality prints at home using AirPrint technology, and upload designs to Snapfish for professional printing via online-to-retail or mail-order— perfect for back to school parties, holiday cards, save-the-dates, invitations, and announcements. The Martha Stewart CraftStudio App is available free for a limited time from the App Store on iPad or at www.itunes.com/appstore. The app includes four themed bundles: Everyday, Birthday party, Doily Lace, and Nature. Additional bundles are available for $1.99 each via In-App Purchase.

craftstudio quirks • An extensive assortment of colored and patterned “paper” backgrounds, stickers, stamps, glitter, textured borders, fonts, and punches inspired by the Martha Stewart Crafts product line. • Four introductory themed bundles: Everyday, Birthday Party, Doily Lace, and Nature. • Five additional themed bundles of punches, papers, stickers, and glitter available via In-App Purchase featuring seasonal and occasional motifs: Elegant Celebrations, Spring, Outdoors, Vacation Adventure, and Summer Fun.

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BABYSTYLE TECH

a new peekaboo An adorable app teaching animals, emotions, actions, positions, sounds, activities, and attire. Designed for toddlers. Peek-a-Zoo, $0.99

OH APPY DAY OUR FAVORITE KID-FRIENDLY AND EDUCATIONAL IPAD APPS TO PROVE PLAYTIME CAN MEAN SO MUCH MORE

MONSTER APP An interactive iPad app based on the classic 1970’s Sesame Street book starring Grover— the blue monster we all know and love. The Monster at the End of this Book, $3.99 28 BABYST YLEM AG . COM

join the chorus This musical app features eight monsters who each sing a different note. An attention grabber—voted #1 iPad music app in the US. Monster Chorus, $0.99

scribble artist The best tablet drawing app on the market. Leave the pens and paper behind, your child will thank you. Drawing Pad, $1.99


hello! MEET OUR NEW COLLECTION AT PINHOLEPRESS.COM

BIRTH ANNOUNCEMENTS • THANK YOU NOTES • SHOWER SETS • NESTING PRODUCTS • STORYBOOKS


WHAT’S IN THE BAG This Yummie mom stays minty fresh by stashing sugar-free Trident inside her handbag. Prices vary; available in drugstores

“As a mom, I can never be too prepared,” said Heather. “I always carry a cosmetic pouch with Advil, my son’s Epi Pen, Tide To Go, hand sanitizer, safety pins, and more for all those unexpected situations that may come up throughout the day with my kids…and myself!”

Bottega Veneta cosmetic case, $490; bottegaveneta.com

“I’m a working mom and always on the go, so it’s important to always have access to work and home.” Kate Spade iPhone case, $40;

katespade.com

Thomson carries a python print handbag designed by Good Charma founder and friend Pamela Fink. Stella McCartney python handbag, $1435; saksfifthavenue.com

Bright lights, chic shades. This Real Housewife of New York City dons Bvlgari sunglasses while out and about. Prices vary;

us.bulgari.com

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Bobbi Brown blotting papers are found inside this cute case with mirror. These powder-free tissues are the key to looking fab in oily situations. $20; bobbibrowncosmetics.com

“I never go anywhere without a notebook and colorful pens because my kids love to color when we’re out and about around the city.” Moleskine pocket notebook, $12; mole-

skineus.com

WHAT’S IN THE BAG, HEATHER THOMSON? In this Babystyle Magazine exclusive, we take a look into the handbag of Heather Thomson— Real Housewife of New York City and the woman behind the successful Yummie by Heather Thomson brand. Heather’s handbag is home to OPI Avoplex Cuticle Oil To-Go— perfect for any beauty-conscious mom on the move. $7;

available in drugstores

“This lip shine is made with all natural ingredients and keeps my lips feeling hydrated and looking great.” Bite Beauty lip

shine in Sante, $20; sephora.com

This shapewear founder even smells yummie too! Thomson mixes Tom Ford’s Bois Marocain and Champaca Absolute. From $195; neimanmarcus.com

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baby & kids DWELLSTUDIO.COM


BABYSTYLE BEAUTY

NEW YEAR, NEW LOOK BEAUTY AND FASHION EXPERT GRETTA MONAHAN LOOKS FORWARD TO THE PROMISE OF A NEW SEASON’S FRESH STYLE BY GRETTA MONAHAN

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he promise of a new year, new classmates and new adventures is so exciting for kids and parents alike. Back to school shopping plays an important role in this excitement. Taking the time to help your little student pick out clothing and school supplies makes them feel as special and important as they are. Plus, they say if a child feels confident in their appearance, they’ll have more success in school. I’ve never heard a better argument for a new pair of shoes!

Gretta Monahan is the owner of Grettacole salons, G Spa City & Resort, and Gretta Luxe fashion boutiques. She is also a frequent contributor to the Rachael Ray Show.

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BABYSTYLE BEAUTY

continued from page 29

Back to school shopping begins with the backpack— the signature accessory that needs to be functional and cool. I’m loving Dabbawalla backpacks for little tykes because they’re perfectly sized, have adjustable straps and provide insulation for lunches inside thanks to its neoprene-like fabric. For older kids with more books (and homework), go for a bigger, more robust design like this Big Eco Backpack. The thick straps offer support and multiple pockets help to keep kids organized. The extra bonus? Each backpack reuses plastic from 7, 16 ounce bottles, saving them from our landfills. I’ve found that how you present meals to a little one is almost as important as the food itself! Your little student will be excited when the lunch bell rings with these fun containers and accessories. Lands’ End offers durable and wipeable lunch totes that hold everything. The zig zag stripe version is right on trend for half pint fashionistas. LunchBots condiment containers hold dips and dressings and are completely leakproof. Stainless steel is durable, easy to clean and won’t leach harmful toxins onto food.

Monahan and son Kai Rei

G R ET TA’ S PICKS

Out of this World backpack, by Dabbawalla, from $40; dabbawallabags.com Big Eco backpack, from $42.99; giggle.com

Duo food container, from $17.99; lunchbots.com Dips condiment containers, from $14.99; lunchbots.com

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Photo courtesy of Tea Collection

Photo courtesy of The Good Ones

Send the kiddos off to their first day in clothes that let them express their individuality. Since I’m the mother of a boy, I’m fully aware of the challenge of finding cool, unique clothing for dudes. That’s why I was thrilled to discover the new line, The Good Ones, created just for the boys “who light fireworks in our souls.” Super thoughtful details like folding reflectors on pants and a jacket for high visibility bike riding or skateboarding, tech pockets, patches and Western style pearl snap buttons will make Daddy jealous. In addition to high quality threads, the website is super interactive and offers original music videos, ringtones, printable coloring pages and computer wallpapers. For the girls, keep them in high style while letting them act their age. I love Tea Collection because the looks are right on trend yet age appropriate. The Skinny French Terry Cargo Pants are a unique, standout item they’ll live in all year

and the vast array of dresses with mix and match leggings are comfy and cute, especially when worn with a vintage style denim jacket. When it comes to accessories, girls love customization so they’ll go bananas for the MOGO Charm Band with interchangeable, magnetized charms. Both girls and boys alike will fall head over heels for Kidorable rain jackets, galoshes and umbrellas. From dinosaurs and ladybugs to firemen and ballerinas, these jackets will allow their imagination to soar while keeping them dry and protected. The Mermaid Raincoat is particularly cute with a flippy little peplum tail and the Pirate Raincoat even comes with an eye patch! Every kid needs new kicks for the new school year! Whether low or high top, Converse canvas sneakers are always in style. Go for classic white and let your pint sized Picasso personalize with fabric markers by Sharpie or check out the Create Your Own option on the Converse website. Either way, your child will be proud of their one of a kind work of art! Follow Gretta on Twitter @grettamonahan or visit www. grettastyle.com. BABYST YLEM AG . COM


Josie Maran is a supermodel and founder of eco-beauty brand, Josie Maran Cosmetics

BABYSTYLE BEAUTY

MOTHERLY GLOW ORGANIC COSMETICS EXPERT JOSIE MARAN DISHES ON HER BEAUTIFUL LIFE AS A NEW MOM OF TWO PHOTOS COURTESY OF JOSIE MARAN COSMETICS

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aised in the San Francisco Bay Area by an artist mom and a green builder dad, Josie Maran inherited a fine appreciation for the beauty of nature and for natural beauty. A icon of beauty herself, Maran began a modeling career at the young age of twelve— a career that would soon grow to include contracts with Maybelline, Bebe, and Guess Jeans, as well as numerous appearances in magazines such as Vogue, Elle, Glamour, 36 BABYST YLEM AG . COM

Marie Claire, and Sports Illustrated. Determined to prove naysayers wrong, Maran turned to acting and proceeded to appear in films like The Aviator, Van Helsing, and Little Black Book. Maran was accustomed to traveling the world on photo shoots and while pregnant with her first child, asked makeup artists for non-toxic, natural cosmetics that would be safe for a pregnant woman and her baby; she soon learned no such thing existed.


Soon after, on a shoot in the South of France, Josie discovered the “Moroccan miracle moisturizer” that would change her life and many others— ultimately evolving into her own signature line of socially and environmentally responsible, Argan Oil-based skincare and cosmetics. BABYSTYLE MAGAZINE: How has your life changed since becoming a mom? JOSIE MARAN: Having children of my own has led me to a whole new “ecoawakening.” I feel inspired to be even more conscious of people’s impact on the environment. When I was pregnant with my first daughter, Rumi Joon, I started considering how what I was putting on my body and skin. So I started my natural line of cosmetics to spread beauty and joy and health. I want my daughters to see me as a person who brings happiness and light to people’s lives. Someone who strives for change, and always strives to be better by doing better. BSM: How has your career changed since you’ve become a mother? JM: Ali and I have built a company based on work and family blending together. We’ve got at least one dog in the office every day and we encourage people to bring in their babies if they want to. I want my work community to be an extension of

Maran began modeling at age twelve

While pregnant with her first child, Maran created the organic beauty line out of necessity

my personal community. We’re a family! I’m so lucky to have a team that pitches in with my workload—as a CEO and as a mom—when I need it. I truly believe “the village” will help me raise my girls. BSM: Describe your personal style. What are your go-to pieces, colors, and patterns? JM: My style is girly and eclectic. I love to play dress up and I have a weakness for heels! When it comes to fashion and décor, I tend to mix new pieces with repurposed vintage pieces. One of my favorite dresses is vintage. I love when there’s history behind a favorite dress or a piece of furniture in my home. BSM: How would you describe your children’s style? JM: I want my kids to be comfy so they can run around and play without worrying about their clothes. Right now, Indi Joon is living in Aden + Anais swaddlers. They’re made from bamboo and muslin, so they keep her cool when she’s snuggled BABYST YLEM AG . COM


BABYSTYLE BEAUTY up tight. They come in really cute boho prints that I love. Rumi Joon is definitely her own stylist. She’s super girly, and loves dresses, but right now she’s wearing a lot of bell-bottoms. She looks like a little hippie chick! BSM: You just delivered your second child! How was this pregnancy different than your first? JM: I love being outside, so the choice to give birth in the great outdoors was a natural for me. Being surrounded by birds, plants, and my family was much better than being in a hospital. A home birth was the perfect choice for me—I did it with Rumi and decided to do the same with Indi. I understand that this birth choice isn’t for everyone, but I trust my body to do what women have been doing for thousands of years. While my daughters’ births were very different—Rumi was born in 14 hours under a jasmine vine, and Indi was born in 4 hours under a honeysuckle bush—each was a truly magical experience. I brought my girls out of my body and into nature, and I hope this early experience inspires them to remember their ties to the earth. BSM: What’s the strangest pregnancy craving you’ve had? JM: With Rumi I wanted pickles and ice cream, but with Indi I went for healthy, spicy foods like Indian and Thai curries. BSM: You’re an eco-conscious parent. What is important to you in raising your children this way? JM: I was raised in a bohemian household in Northern California where I grew up appreciating natural, unpretentious beauty. We 38 BABYST YLEM AG . COM

were always into a socially conscious way of living. When I was pregnant, I became more even more conscious. I try to teach my girls to love and care for nature—including creepy crawlies like spiders and bugs. My girls are surrounded by ecoconscious initiatives, from recycling and reusing, to coming to my office in Hollywood and hearing about the natural beauty products we create. BSM: Best piece of parenting advice you’ve ever received? JM: My mom told me to remember how I was as a child when it came to Rumi. If you can be empathetic with your kid and see their perspective, you can find the solution. When you forget how it was to be young, that gets much harder. BSM: How did you decide on your children’s names? JM: We chose Rumi Joon in honor of Ali’s Persian heritage. Rumi was a famous 13th century poet and theologian who wrote about love and Joon means “dear” in Farsi. We’ve always loved the

Maran, husband Ali Alborzi, Rumi Joon, and new daughter Indi

name Indi. It feels strong, independent, and full of life. The name itself means “gift,” which resonated with us because she is already such a blessing to our lives. We chose to give her the same middle name as Rumi— Joon. It ties our daughters to their Persian heritage and to each other. BSM: What are five essentials every mom must have in her wardrobe or gear arsenal? JM: My must-haves are a comfy sling for baby, a breast pumping bra to keep you hands-free, my 100% Pure Argan Oil for head to toe moisture for mom and baby, beautiful easy flowing dresses, and feminine slip-on ballet flats. When it comes to maternity wear, my mantra is to stay comfortable, but look for pretty, flowy pieces to keep you feeling chic. Hatch makes great clothes that work beautifully before, during and after pregnancy.


Photo courtesy of The Glow

BSM: What are your simple steps to great style? JM: Less is more. I believe in a look that is healthy, natural and vibrant. My line is about enhancing natural beauty, not covering imperfections. It’s about glowing skin. I swear by my 100% Pure Argan Oil. It’s the ultimate multi-tasker. I use it as a daily moisturizer all over my face and body, to heal rough cuticles, fix split ends, and a bunch of other things. BSM: If we were to look inside your handbag, what items would tell us you’re a mom? JM: Diapers and breast pads. So glamorous! BSM: Looking back on your first days as a parent, what advice would you give yourself? JM: I wish I knew that I didn’t need so much stuff to raise a happy baby! It’s easy to collect a mountain of toys, but how many get used? BSM: How do you prepare for baby? What steps do you take? JM: I start by paying serious attention to everything I eat so the baby gets everything she needs. I also take a lot more time for me— checking in with my body and my baby. Prenatal yoga is a big help.

Maran and daughter Rumi Joon as featured on The Glow

BSM: How do you begin each morning and end each day? Do you have a routine? JM: I jump out of bed to make some coffee, brush my teeth, then clean my face with Josie Maran Bear Naked Wipes. To save water I don’t turn on the faucet to wash my face. I put my 100% Pure Argan Oil all over my face and body. I do my makeup in about 5 minutes. I curl my lashes, rub Josie Maran Tinted Moisturizer all over, swipe on some GOGO Mascara, and put a little bit of color on my cheeks with my Argan Color Stick. BSM: Favorite way to spend time with your children? JM: We love doing outdoor things together—going swimming in creeks or in the ocean, having picnics in the park, swinging on rope swings. Our favorite places to go camping are Yosemite and El Capitan in Santa Barbara. When we have downtime at home we like to cook and do art projects together. BSM: What projects are you excited to talk about? JM: I’m excited to watch my girls and my company grow! BABYST YLEM AG . COM


BABYSTYLE BOOK CLUB

P E N G U I N A PENGUIN YOUNG READERS GROUP SELECTION OF THE SEASON’S BEST READS

It’s school picture day, and everyone is dressed up and ready to smile for the camera. Everyone, that is, except Josephina Caroleena Wattasheena. $6.99; us.penguingroup.com

A great teacher is the best gift of all, according to the narrator of this warm look inside an urban classroom. $16.99;

us.penguingroup.com

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New school-centered reads for the big kid set that will stir excitement to hit the books. From $5.99; us.penguingroup.com


What are ABCers? They’re Book readers and Friend greeters, Lap sitters and Race runners, of course. $16.99; us.penguingroup.com

When the Insomniacs move twelve time zones away for Mrs. Insomniac’s new job, the family has an impossible time adapting to the change. $16.99;

us.penguingroup.com

Whether it’s the first-day-of-school jitters or the hundredth-day-of-school party, every aspect of the kindergarten experience is introduced with a light and funny poem. $7.99; us.penguingroup.

com

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BABYSTYLE BOOK CLUB

experience as inventive and style-savvy designer to the masses using a layerby-layer approach to turn ideas into dream homes. BABYSTYLE MAGAZINE: Have you always been interested in design? SABRINA SOTO: In my early career, I would help out my mother in her decorating and home staging business. I loved it and soon developed a natural passion and talent for design. I enjoyed creating beautiful spaces and knew that this is what I wanted to do. I just never thought I would be able to do it on television! BSM: What is your overall approach to designing children’s spaces? SS: Children love color and playful spaces, and so do I! When designing a children’s space, I love to incorporate large colorful artwork and graphic wallpaper. Including fun and funky Sabrina Soto stars as furniture like hanging bubble chairs host and designer of creates an exciting and playful envivarious HGTV shows ronment. Most importantly, I don’t such as The High Low think nurseries or children’s rooms Project, Real Estate need to be themes. Let the child’s perIntervention and Get It Sold. sonality reflect through in the space. Make them feel like it’s truly their own. BSM: In some of the nurseries you’ve designed in the past, what have been your favorite pieces or elements? SS: I always like to incorporate a large piece of colorful art. In my sister’s HGTV DESIGN STAR SABRINA SOTO USES A LAYER-BY-LAYER nursery, I used a huge MarimeAPPROACH TO TURNING YOUR IDEAS INTO THE HOME OF kko Karkuteilla print that I wrapped YOUR DREAMS around a wood frame and quilting abrina Soto has enjoyed extensive exposure as host and debatting. I am in the middle of designing my signer of various HGTV shows such as The High Low Project, best friend’s nursery via Skype. It’s been a fun Real Estate Intervention and Get It Sold. She’s made guest and challenging process designing a space appearances on White House Christmas, HGTV’s Green Home, Bang that is 3,000 miles away. For Your Buck, House Hunters and more. So naturally, when it came BSM: Where are your favorite places to shop to the writing of her first book, Home Design, Soto would bring her for children’s finds?

DREAM DESIGNER

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Replacing closet doors with curtains allows for added personalization in a child’s space.

SS: Stores like Pottery Barn Kids, Target, and Etsy carry an array of fun children’s furniture and accessories at budget friendly costs. You can find just about anything from bedding to nightlights. If you can’t find something in-store, always check online for more inventory and options. BSM: What are your simple tips to creating a great space? What’s the ultimate no-no in designing a space? SS: Before you begin to design anything, it’s very important to understand your space. What is the main purpose of the room? Who will be using it? What is your design goal? Once everything is set and evaluated, you are ready to begin. Design in layers or steps. First choose a color scheme. Then pick out the main, heavier pieces for the space such a sofa or a bed. Now you are ready to accessorize. I often see people trying to design backwards. They purchase the small pieces first or even everything at once and then they try to design and soon realize they have a jumble of items that either don’t fit or don’t match. Designing your space is a lot like dressing yourself. You put on your clothes and then you accessorize. You follow a process. BSM: If on a budget, what is one design element

Soto advises to always furnish a child’s bedroom with pieces that can be refinished or painted multiple times.

Photo courtesy of ClosetMaid, www.closetmaid.com, (800) 874-0008

that should always be a splurge? SS: Always spend on the larger, staple pieces. Low budget and cheaper furniture tends to wear out and age a lot faster. Try choosing neutral furniture to match many design themes. This makes redecorating a lot easier and saves you money in the long run. BSM: What are some practical pieces that still look chic and are great to include in children’s spaces? SS: Bright storage ottomans are great in children’s rooms. They provide seating and a space to put away toys and accessories. Floating shelves are great for displaying memorabilia and don’t occupy floor space. Temporary wallpapers are fun and simple to apply. Remove them for a quick design change. If you have hardwood flooring, plush rugs are excellent for a designated play area. BSM: What is your best piece of design advice you can give to parents designing children’s spaces? SS: It’s important to keep in mind that kids are kids. Think beyond themes, keep their spaces fun and allow them to express themselves. Buy multipurpose pieces. Look for furniture with easy cleanup fabric as we all know accidents are bound to happen. Most importantly have fun, it’s ok to ask

Photo courtesy of ClosetMaid, www.closetmaid.com, (800) 874-0008

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Photo courtesy of Crystorama Lighting, www.crystorama.com, (516) 931-9090

BABYSTYLE BOOK CLUB

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your children for their opinions, after all it is their space. So go ahead and bring out you inner child and let your design imaginations soar. BSM: What was one of your biggest design challenges? How did you tackle it? SS: Designing my own space while working extremely long hours. It’s like how the cobbler’s children have no shoes! I went without dining chairs and a sofa for months! It took 6 months to finally finish... but again, it’ll never really be done. I always find new things to add and change out. BSM: How is your personal style reflected in your home? What were you inspired by in the design of your home? SS: I moved from a traditional cape cod home in DC to a very modern apartment overlooking Central Park in New York City. There were two things I wanted to accomplish in this new space. I didn’t want to overdecorate it to take away from the amazing views and I didn’t want a home where people felt they needed to use coast-

In this space, Soto defined the room’s seating group with a statement rug.

Photo courtesy of The Joinery, www.thejoinery.com, (800) 259-6762

ers. I wanted a fun playful space where people could put their feet up while watching a movie, or dance on my 450 lb steel coffee table during a party. BSM: Where are your favorite places to shop for yourself? SS: Target, of course! Asos, Etsy, Ebay, TopShop, Zara, Barney’s, Saks Fifth Avenue, Gracious Home and ABC Carpet & Home. BSM: Describe a day in your life. SS: I wake up early to answer emails and drink a cup of coffee, then I’m off to Central or Riverside Park for an early morning run. A few hours after, I’m usually on set filming The High Low Project for HGTV. By the time I return home, I tend to do more work and either cook or meet friends for a bite. Cooking is a huge passion of mine and I conveniently live above a gourmet grocery store. It makes life easy and keeps me healthy! BSM: Name five things you cannot live without as a designer. SS: Traveling, a Notebook, Paint Fans and Illustration Markers and 7 hours of sleep! BSM: Talk to us about your new book. What are some great tips that can be found in the book? SS: I’ve always wanted to write a book. It allows me to walk anyone through any design process from the initial design concepts to the beautiful finishing touches. The book keys in on colors, surface treatments and textiles, furniture placement, accessories, and organization. I’ve also included my favorite color schemes and design tricks to make it a much simpler process for you. It’s written in such a way so help anyone willing and ready to start their own interior design journey or process. BABYST YLEM AG . COM


BABYSTYLE INSIDER

PHOTOS COURTESY OF CITIBABES

Citibabes’ members enjoy a wide array of classes, a world-class indoor playground, cafe, gym and events for the whole family.

BABES IN THE CITY NEW YORK CITY FAMILY CLUB CITIBABES IS NOW ON THE GO— BRINGING THEIR DYNAMIC CLASSES TO YOUR HOME, OFFICE OR BACKYARD

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itibabes is the only family membership club that offers best-in-class education, amenities, services and activities for both children and adults. A parent can take a fitness class or grab lunch in the cafe with friends while their child enjoys one of their signature classes or is watched by one of their expert childminders. Little ones can enroll in CitiSchool, the club’s preschool, while parents can learn too by attending one of the parenting seminars or other monthly events. Citibabes is modern and cool as well as child-friendly; a place that is pleasing to parents and creative and fun for kids. The club provides a com-

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munity where children and adults may grow and flourish together which makes your job as a parent that much easier. Citibabes hosts a variety of events from baby showers to birthday parties, dinner parties, spa parties, an annual prenatal event, book and product launches, trunk shows, television tapings and charity events. And now, their on the move with new program Citibabes-to-Go! Citibabes-to-Go is the ultimate mobile resource for busy children and parents. Gather some friends and Citibabes will host one of their dynamic classes at your home, office or backyard.


New Citibabes-to-Go offerings include: CitiArt Passport: Explore the world of art as your little one journeys to Italy, Egypt, France, Australia, and more in this exciting art class. By creating art projects inspired by countries around the world, your child will discover the art and culture native to these regions as well as learn both traditional and innovative artistic techniques. Creating the pyramids of Egypt and the aboriginal art from Australia are just a few of the masterpieces that your child will stamp on their CitiArt Passports! CitiChefs: You don’t have to watch Top Chef to know that

A parent can take a fitness class or grab lunch in the cafe while their child enjoys one of Citibabes signature classes

New Citibabes-to-Go includes: CitiArtists, CitiArt Passport, CitiChefs, and A Taste of Spanish

food science is where it’s at these days. Tapping into that growing interest, Citibabes has created a new hour-long cooking and science combination class for their oldest learners. Join in as they explore through food, stories, experiments, hands-on investigation, and activities while using materials found in the kitchen. Children will have fun creating delicious treats while tapping into the natural curiosity they have about the world around them. CitiStars: Are your little entertainers ready for Broadway? Designed for the actors and actresses among us, this class brings the art of acting to life through music, movement, and games. Children will transform into different characters and act out scenes from their favorite stories. A fun and exciting way to learn about theater, the class will conclude in the production of a play written, directed, and acted out by your little ones. citibabes.com

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BABYSTYLE INSIDER

The Tower Suite features a 23-foot exposed brick cathedral ceiling

The Plaza, New York’s most iconic hotel, has introduced a new package and oneof-a-kind suite just for young knights in training with a knack for bringing imagination to life. With the addition of the signature Tower Suite, Eloise will have new friends at The Plaza— including a Family Ambassador, who will be dedicated to curating custom experiences for families staying at the hotel. The Plaza henceforth bequeaths thine noblest sons “Knights of The Plaza.” Young boys who have demonstrated bravery and prowess on the battlefield are invited to spend the night in The Plaza’s new Tower Suite, which only began accepting reservations as of late June. The suite features a round bed within a unique circle-shaped bedroom overlooking 5th Avenue. The 23-foot exposed brick cathedral ceiling exemplifies medieval architecture, giving the bedroom the authentic feeling of spending the night in a real life siege tower. The living room features The Plaza’s very own coat of arms, as well as medieval art that bring the time period to life. The life of a young knight is not an easy one—bound to defend his lord and liege and hold himself to the highest standards of combat, knowledge in writing and leadership, the Plaza explains. Families who want to treat their young royals to a night of medieval make-believe, history and fun, should THE PLAZA HOTEL’S NEWEST SIGNATURE FAMILY PROGRAM look no further than The Plaza’s Tower OFFERS A SUITE OF ROYAL STATURE Suite. Young guests staying in the suite will be given The Plaza’s royal treatment, eave it to New York City’s Plaza Hotel, home to the including hotel-wide recognition that his popular Eloise Suite, to take you and your children on an lordship or her ladyship is present. unforgettable adventure within their 5th avenue walls.

FIT FOR A KING

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Their authority will be validated by a pin worn to indicate that the hotel is now under the medieval hero’s protection. In addition, children will receive an eight inch metallic painted chocolate knight upon arrival, medieval-themed DVDs and books, and a closet full of knight dress-up outfits and toys from FAO Schwarz to complete the experience. To remain under the guardianship of the brave knight, guests also have the option to book an adjoining Edwardian 5th Avenue suite and Deluxe King Room, converting the room to a three-bedroom suite, for a vacation the whole family will find memorable. The “Knights of the Plaza” package includes a night in the signature Tower suite, the Tower Suite Royal Welcome amenity, a picnic lunch at Belvedere Castle in Central Park, a welcome gift bag including a Knights at The Plaza pin, $100 Gift Card to FAO Schwarz, The Knight at Dawn hardcover book of the Magic Tree House Series, The Sword in the Stone Disney Classic DVD, The Plaza Boutique ‘Prince’ or “Princess” robe, and The Plaza disposable camera to document your knightly adventures inside.

For years, Eloise has made The Plaza the New York hotel of choice for young girls, and now boys have signature experiences of their own with the launch of the Knights of the Plaza package. In addition, the hotel’s Family Ambassador will assist with all reservations. The Family Ambassador can also assist guests with experiences around the city, from private shopping tours at FAO Schwarz and custom guides of the city’s best playgrounds, to access to museum exhibits and activities that will bring out the carefree child in everyone. “We’re absolutely thrilled to welcome this new family component to The Plaza’s existing first-class offerings. Our Eloise program has been a smashing success, and the addition of the “Knights of The Plaza” program will reaffirm our position as the top urban resort in New York City, especially for families” says Cynthia Scherer, Director of Sales and Marketing of The Plaza. The Plaza has always offered a timeless and captivating experience for their guests, now it’s your child’s turn to see for themselves— crown required.

The Plaza Hotel’s Tower Suite is perfect for youmg knights in training

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BABYSTYLE INSIDER

BEAUTY REST THIS COMFORTABLE INTIMATES LINE CELEBRATES WOMEN’S EVOLVING BEAUTY— BOUDOIR, BELLY AND BEYOND PHOTOS COURTESY OF BELABUMBUM

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ffering basic essentials, fashion maternity and nursing foundations, intimates, sleepwear, loungewear and even swimwear, Belabumbum has become a symbol of celebrating women’s evolving beauty—making them feel beautiful, sexy and comfortable at every stage: belly, boudoir, and beyond.

Belabumbum founders Alyssa Weiss and Heidi Rauch

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Belabumbum was founded in 2001 by two college friends, Alyssa Weiss and Heidi Rauch— a pair who believe in well-being, laughter, and creativity. Inspired by Heidi’s development work across Latin America and tales of better fabrics and cuts in the sunny southern hemisphere, Belabumbum prides itself on creating essential, fashion forward pieces ranging from vibrant printed separates to pretty lace tops and bottoms designed to lounge in, sleep in, and wear out on the town. With just the right amount of detail, Belabumbum lingerie and maternity is playful yet sophisticated, known for its bold color choices, comfortable fabrics, and luscious laces. The company’s best-selling Copacabana Lace collection is a great example of Belabumbum’s versatile layering pieces and now with the addition of their Green line, the pieces are available in eco-friendly fabrics like bamboo and organic fruit-dyed cottons. When co-founder Alyssa became pregnant, Belabumbum Maternity was born. Belabumbum believes that women grow more beautiful during pregnancy, so the maternity line encourages women to feel pampered, sexy, and hip— during and after pregnancy, the company’s motto states. Now that Heidi also has a child, there’s an abundance of inspiration to continue to expand the line. Over the last year Belabumbum has more than doubled its maternity business and formed partnerships with some of the largest maternity websites and retailers in the United States, Europe, Australia, and the Middle East.

Belabumbum pieces range from lacy tops and bras to lounge pants and swimwear

Belabumbum’s founders started the company to support themselves, the people who work with them, and their customers. Their vision to create collections of fun, feminine styles that accompany women through the many phases of their lives inspired a beautifully comfortable and chic collection that has grown to include loungewear and swimwear pieces. Not only is Belabumbum determined to impact women in a positive way, providing them with fabulous fashions to wear before, during, and after pregnancy, the company also works with socially conscious manufacturers in South America to ensure excellent working conditions and job security. Find Belabumbum in fine boutiques and department stores throughout the United States, Europe, Australia, Japan, and the Middle East or visit them online at www.belabumbum.com.

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BABYSTYLE INSIDER

PRINTED PERFECTION PAPER POWERHOUSE MRS. JOHN L. STRONG HAS EMERGED WITH THE SWEETEST CHILDREN’S STATIONERY COLLECTION

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rs. John L. Strong has upheld the tradition of fine handcrafted stationery of the highest quality since 1929 and now their bringing their gorgeous Ready to Write™ collection to the hands of little ones. Just for chic parents like you, Mrs. John L. Strong has expanded their paper wares to include notecards, fill-in invitations, fill-in thank you notes, book plates and gift enclosures. Marked with child-friendly icons like the dinosaur, giraffe, and ballerina, the Ready to Write™ children’s collection features the same high quality signature hand engraving as the grown-up pieces. So as you carefully select your back to school supplies, think of these chic stationery essentials to add just a touch of sophisticated glam.

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The Mountain Buggy Duet and Joey can be purchased on Amazon.com

DOUBLE DUTY THESE NEW STROLLERS FROM PHIL&TED’S OFFER GREAT STORAGE SOLUTIONS FOR FIRST TIME PARENTS ON THE GO

with an inline or a side-by-side? This really comes down to personal preference, and the latter can offer some pretty obvious problems when out and about. And to be honest, how can a side-by-side work as a single? Other important things to consider are: Is it easy to transition into each mode? Does it offer good storage for my travels? Can I manoeuvre easily with one or two kids? These are not easy feats, and it’s a hard road finding the perfect stroller, but all terrain pioneers Mountain Buggy have come up trumps with duet™— a compact side-by-side that has successfully downsized yet not compromised, offering the perfect solution for first time parents. With its ultra narrow width that’s the same as a single stroller, duet is a serious contender as a stroller that will last a lifetime. What’s so clever about this stroller is that because of the unique width, you already have the base of a single stroller, just add the joey™ clip on tote bag, and you can take one child PLUS loads of storage! And when number two arrives, you simply remove the bag and apply the second seat back onto the frame— it is that easy! What’s also very cool about this little stroller is its ability to take two travel systems or carrycots to accommodate twins! It’s not everyday you come across a stroller that offers you growth as well as supreme functionality, adaptability and maneuverability... and won’t break the bank balance.

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stroller for first time parents can often be daunting, with so many brands and choices out there, where do you begin? A top trend at the moment which is extremely beneficial for parents are stroller options that can convert from a single to a double. This eliminates any future stress of having to purchase later on down the track when number two comes along. With many stroller brands offering this solution, be sure to ask yourself the following question - should I go BABYST YLEM AG . COM


BABYSTYLE INSIDER

French wardrobe in a contemporary and seasonal spirit. Jacadi provides the world with authentic and timeless children’s fashion in the French tradition. This reputation is the result of a strong commitment to quality, incomparable fabrics, exclusive patterns and attention to detail, the Parisian company explains. Jacadi products reflect elegance and refinement for children from 0 to 12 years for clothing, footwear and nursery. And that philosophy is evident to anyone whose ever stepped foot into one of Jacadi’s many retail locations. Think beautiful brightly-lit displays, plush seating, classic childrenswear that provides a pop of color. With boutique locations in the hundreds, Jacadi is the epitome of French style and elegance. If you’re choosing timeless pieces to add to your child’s wardrobe this fall, pick Jacadi— the French fashion brand has a long track record of providing top of the line children’s clothing to stylish kids everywhere. Jacadi clothing will follow your child from newborn to toddler and beyond.

FROM PARIS WITH LOVE PARISIAN RETAILER JACADI PROVIDES THE WORLD WITH AUTHENTIC AND TIMELESS CHILDREN’S FASHION IN THE FRENCH TRADITION PHOTOS COURTESY OF JACADI PARIS

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ay bonjour to the new season’s collection from famed French childrenswear retailer Jacadi. Children ages 2 to 12 will adore the cardigans, capes, and vests— a reinterpretation of the traditional

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Appaman’s first retail store in Hong Kong

STREET CRED COOL SCANDINAVIAN OUTFITTER APPAMAN FINDS INSPIRATION ON THE STREETS OF BROOKLYN AND TURNS IT INTO A COLLECTION OF VIBRANT GARMENTS PHOTOS COURTESY OF APPAMAN

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nspired by, and named after, the childhood companion of founder and designer Harald Husum, children’s outfitter Appaman is an uber cool translation of Brooklyn street style. While growing up in Norway,

Husum befriended a corduroy ape named Appaman. Now the Appaman children’s line reflects the whimsical spirit of those youthful times and celebrates the unbreakable bond between a boy and his ape. The collection has a unique Scandinavian perspective on Ameripop iconic imagery. By finding daily inspiration on the mean streets of Brooklyn, Husum translates it into his ever changing palette of vibrant garments. Every season new pieces are created, and tried and true favorites are updated. Some of our favorites include the Mini Professor jacket, unique tees, and ponchos. For boys and girls alike, Appaman is street cred cool. BABYST YLEM AG . COM


BABYSTYLE INSIDER

FANCY PANTS BY-APPOINTMENT-ONLY CHILDREN’S BOUTIQUE FLORENCE FANCY BRINGS A SELECTION OF EUROPEAN FASHION TO THE CITY

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xclusive boutiques are no longer just for grown-ups. Upper East Side children’s destination Florence Fancy is jam-packed with chic brands not often found in every children’s retailer.

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Florence Fancy founder and mother of two Nancy McCormick Vella

When one enters the enchanting world of Florence Fancy, housed on top of a charming brownstone on Manhattan’s Upper East Side, one is immediately struck by its total dedication to the art of dressing children beautifully. The company was founded by entrepreneur and mother of two Nancy McCormick Vella, as the fashion source for discerning customers who want their children to look and feel, stylish and distinctive. According to Vella, children’s clothing is a form of creative expression for those who select it. Parents’ perceptions of their child’s personality are reflected in what they choose for their youngsters’ wardrobe. “Little princesses will adore our feminine dresses that are elegant, graceful, and made of ethereal fabrics. Your roughand-tumble little fellow, who loves to bring the sandbox home with him, will love our sturdy, no-nonsense play clothes that will reflect his lifestyle and withstand multiple trips to the laundry,” shared the exclusively-chic boutique. With clothing for all occasions, special or casual, The Florence Fancy Collection features pieces that function as multi-purpose. The fabrics, often specially made for individual garments, are durable and easy to wear. Patterns are bright, colorful and fun— the three main ingredients that make children love the clothes they wear. Vella travels frequently to all the fashion capitals of Europe in her quest to bring back items not read-

ily available in the United States. Exclusive brands run the style gamut from classic to whimsical, vintage to formal to contemporary. The clothing exemplifies the high standards of European craftsmanship and grace. “We operate more like personal stylists,” Vella explains of the Parisian atelier-like service she offers. “We style and pair pieces to make a complete outfit or wardrobe for the season. “And it does not stop there. “If someone has a birthday party that they have yet to purchase a gift for, they can call us up the day of and we do our best to personally deliver the item,” she says. Hand-delivered, fashion on your doorstep— what could be better than that?

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BABYSTYLE INSIDER

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fancy brands In the Spring, Florence Fancy introduced its own line incorporating a renaissance of Florence touched in with a bit of fancy and what’s more, the boutique carries the adorable La Stupenderia, Simple Kids, and Caramel Baby and Child lines to name a few. Visiting Florence Fancy is an experience— a chic and memorable outing from start to finish. From the moment little ones step foot onto the fourth floor of the Upper East Side townhouse, it begins. “We take off their coats, offer tea, champagne, espresso, and of course macarons from Ladurée,” explains Vella, of the way guests are greeted upon arrival in her boutique. And don’t worry your pretty little head that the pieces may be found perhaps, gasp, somewhere else. All pieces found in the Florence Fancy boutique are exclusive to and hand-picked for the UES children’s destination. Florence Fancy’s commitment to excellence and devotion to the highest level of customer service will result in many visits to this wondrous emporium from discerning shoppers and their friends. But only if they decide to share their secret with them.

Exclusive brands curated by Florence Fancy founder Nancy McCormick Vella run the style gamut from classic, to whimsical, to vintage, to formal, to contemporary

La stupenderia simple kids ox kids maan caramel baby and child

Style is found in every room of Florence Fancy’s Upper East Side showroom

The exclusive appointment-only boutique can be found at 53 East Seventy-fifth Street, No. 4A in New York City. To make an appointment, call 347 733 4161. For shoppers outside of New York City, you can shop online at www.florencefancy. com.

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BABYSTYLE INSIDER

kidscase collection

little BLACK book CURATED BY BILL HORN, SCOUT MASTERSON, SAMANTHA YANKS, AND AMY TARA KOCH 60 BABYST YLEM AG . COM

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hen it comes to back to school shopping, it’s all about the latest trends, the cool factor, durability, and most of all, location. In this Little Black Book, we’ve asked our style gurus across the country to curate their fall fashion favorites and we have to say, they get an A+ on this chic test.



BABYSTYLE INSIDER

EAST COAST CLASSIC G

otham and Hamptons Magazines’ Editor in Chief Samantha Yanks and oh-so chic daughter Sadie fill us in on the best back to school shopping locales in New York City and insider tips for a superlux school year and beyond. Gearing up for Kindergarten and her kids jewelry launch with Jennifer Miller, Sadie Yanks is ready for Fall!

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Photo by Tom Fitzgerald / www.society-in-focus.com

Photo by Ben Fink Shapiro

Samantha Yanks can now be seen regularly on “The Scoop with Samantha” on WNBC Weekend Today in New York on Sunday mornings


west village wonder For the last ten years, Yoya has been bringing the best in children’s fashion and design to their store in New York City’s West Village. It’s Sadie’s favorite place to shop for chic clothing. Yoya Shop, West Village 636 Hudson Street Tel: 1 646 336 6844 www.yoyashop.com

the best of new york city

comfy cozy

fancy feet

Stella McCartney boasts a sense of whimsy that is perfect for little ones with a keen eye for style. The sweatshirts and day of the week undies are favorites of Sadie’s and are great staples to have in a back to school wardrobe. Stella McCartney, New York 112 Greene Street Tel: 1 212 255 1556 www.stellamccartney.com

With selections for newborns to big kids, Shoofly in Tribeca is a back to school destination for any mini shoe lover. Shoofly, Tribeca 42 Hudson Street Tel: 1 212 406 3270 www.shooflynyc.com

party princess

glitter girl

Oscar de la Renta recently debuted a collection just for the petite fashionista. All year long, Sadie looks forward to donning a special occasion Oscar dress for her birthday in April. Oscar de la Renta, New York 772 Madison Avenue Tel: 1 212 288 5810 www.oscardelarenta.com

All that glitters is gold, and pink, and silver. J.Crew is home to sparkly headbands that Sadie can’t get enough of. J.Crew Crewcuts, New York 1190 Madison Avenue Tel: 1 212 348 9803 www.jcrew.com

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CALIFORNIA COOL G

uncles Bill Horn and Scout Masterson, costars on Oxygen’s Tori & Dean: Home Sweet Hollywood, share their favorite Los Angeles shopping spots for style maven daughter Simone. It’s all about comfort and cool factor for this little one. Watch out Pre-school, here she comes!

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Photo by Frances Iacuzzi Photography

Photo by Dean McDermott

BABYSTYLE INSIDER


chic and splendid

Photo courtesy of Strller Traffic

What began as a quest to create the ultimate t-shirt resulted in a collection of ultra-comfortable, effortlessly chic styles for the entire family. Splendid has become the Guncles’ all-around favorite clothing company for school clothing. Comfortable, timeless, and durable. Splendid, Los Angeles 189 The Grove Drive Tel: 1 323 933 2990 www.splendid.com

fuzzy fabulous

the best of los angeles

Curio + Kind is a sophisticated children’s brand with a playful sensibility. Think feather ballerina skirts, rosette a-line minis, and like Bill and Scout love, the faux fur jackets perfect for fall nights in LA. Curio + Kind, Smallshop Showroom 110 East 9th Street, Suite A692 Los Angeles, CA Tel: 1 213 488 0090 www.curioandkind.com

take a peek Peek focuses on offering high-quality children’s apparel and a shopping experience that allows all ages to connect with the joy of childhood. The Guncles are big fans of Peek denim. “The Audrey jeans in bright blue would look amazing paired with a t-shirt and hoodie or sweater.” Peek, Santa Monica 1015 Montana Ave Tel: 1 310 434 9700 www.peekkids.com

photo op With vintage fabrics in modern sihlouettes, Tbags LA is a great blend of playful sophistication. Pair this floral dress with tights and Simone could wear it for her new class photos to stand out in the crowd. T-bags, Los Angeles info@tbagslosangeles.com www.tbagslosangeles.com

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BABYSTYLE INSIDER

MIDWEST MUSTS B

ump It Up author Amy Tara Koch has curated the best of the midwest with these must-visit shops in Chicago. In this exclusive, Koch has paired funky with fabulous, classic with cool— all found in destinations that will have your little ones ready for a chic new school year. 66 BABYST YLEM AG . COM

Visit Amy on the web on her new website www.amytarakoch.com


small shop, big style Little Threads is Amy’s go-to spot for baby gifts. This charming shop in the Roscoe Village sells everything from Petit Bateau to local designers wares. A great space for kids too— their stuffed toy play area offers a place to hang while the grown-ups shop. Little Threads, Chicago 2033 Roscoe Street Tel: 1 773 327 9320 www.shoplittlethreads.com

the best of chicago

this little piggy This Lincoln Park locale carries the largest selection of European children’s footwear in Chicago. The Piggy Toes collection includes everything from sport casual to dress, from winter boots to sandals and everything in between. Piggy Toes, Chicago 2205 North Halsted Tel: 1 773 281 5583 www.ptoes.com

gold coast gem Started in 1996 as a way for the owners to source hip clothes for their daughter, Madison and Friends has evolved into the Barney’s of sorts for the toddler to tween set. The Gold Coast boutique carries Stella McCartney, Ella Moss, Flowers by Zoe, and Vintage Havana. Madison and Friends, Chicago 43 East Oak Street Tel: 1 312 642 6403 www.madisonandfriends.com

cuckoo child A midwestern destination for crazy cool kids clothing and more. If you are looking to channel the hipster Rossdale brood, Psychobaby in Chicago’s Bucktown offers up-to-theminute trendy gear. Psychobaby, Chicago 1630 North Damen Avenue Tel: 1 773 772 2815 www.psychobaby.com BABYST YLEM AG . COM


BABYSTYLE TASTEMAKER

THE REAL

MANHATTAN MOM BORN AND RAISED IN NEW YORK CITY, AVIVA DRESCHER IS MORE THAN JUST A HOUSEWIFE BY JADE LIKELY

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viva Drescher’s life is under a constant microscope—with the American public looking in as they please. As the newest member of The Real Housewives of New York City, all aspects of her life are up for scrutiny. But the television program is only one detail of Drescher’s busy life story. Some may see the RHONY cast as nothing more than reality stars, but there is much more to the New York beauty than just a luxurious lifestyle. Drescher is the quintessential New York woman— the real Manhattan mom.

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Photo courtesy of Bravo TV

Drescher is the mother of Harrison, Veronica, Hudson, and Sienna

“Deciding to do the show was one of the toughest decisions I ever made,” said Drescher of her choice to join the show. Drescher got her start on the program through a friend, who suggested she simply do an interview with the series’ crew. Soon after, Drescher was signed on to be one of the five Real Housewives for Bravo’s New York City-based series. RHONY highlighted the ups, the downs and the ins-and-outs of being a wife and mother in the big city and all of the implications that come with it. Being in the limelight, especially on a show known for its drama, can be wearing on anyone. “We all went through a unique experience that only the three of us can understand,” said Drescher, who was only acquainted with co-star LuAnn de Lesseps prior to shooting but states that she and Carole Radziwill were closest during the series. “We have a strong bond, and our perceptions are very similar.” When the spotlight isn’t on her own life, however, Drescher likes to move the focus over to helping others. She advocates for three separate charities, including Cancer Schmancer, a charity founded by cousin-by-marriage Fran Drescher that focuses on raising awareness for cancer research and early detection in women. She also works very closely with Live4Life, a foundation dedicated to Melanoma research. But it’s the third charity, One Step Ahead, which perhaps hits closest to home. When she was young, Drescher lost her leg in an unfortunate farming accident and has since worn a prosthetic limb. While this debilitating injury may be BABYST YLEM AG . COM


BABYSTYLE TASTEMAKER

Drescher is also thoroughly involved in several philanthropies

discouraging and hindering to others, Drescher’s resilience and vitality pushed her through the tragedy and has inspired her to help children in situations like her own. “My favorite charity work, which I have been doing since my twenties, has been the one-on-one work I do with new amputees,” she said. “All of these charities have touched me or a loved one personally.” Drescher’s advocacy for those less fortunate is inspirational, but her dedication to something else is even more notable—the love she harbors for her family. Drescher and her husband Reid have four children—three together and one from Drescher’s prior marriage— ranging in ages from 11 to just under two years. Together, the 70 BABYST YLEM AG . COM

couple strives to create a home environment that is disciplined but filled with love. “Reid and I parent with one voice,” she said. “We feel that parenting with one voice is very important, otherwise the children will try to divide and conquer!” The children’s lives are kept to a fairly strict routine, with habitual bedtimes and daily tasks. Drescher says her and her husband are generally in consensus when it comes to making decisions regarding discipline in the house. “Reid and I almost always agree on discipline rules, but we have a rule—If we differ on a parenting decision, the parent who is leaning on the more conservative side wins!” she said. Discipline can be a tough business, though. “The


greatest challenge of motherhood is striking the proper balance of love and discipline,” she said. “Discipline is essential for the child’s well-being and their entrance into society. But with that said, disciplining a child is a lot of work and takes moral strength by a parent.” It’s not all work and no play in the Drescher family though. “I take my children to museums, the theatre and to restaurants all the time in NYC,” she explained. “For kids, there’s the Children’s Museum, Dylan’s Candy Bar, the New York Library, Central Park, ice skating and of course Serendipity! The city has an endless array of goings-on for children!” Of course, Drescher and her family have to look good while roaming the city. For the children, she sticks to traditional garb—Bois de Rose, Bonpoint, Ancar smock dresses and big bows for the girls and Ralph Lauren or Brooks Brothers button-downs, bow ties and blazers for her boy. Her NYC hotspots for children’s fashions include Bonpoint, Magic Windows and Baby Cotons. For herself, Drescher likes to stick with classic style as well. “I love classic pants, bow blouses and an elegant, lady-like look juxtaposed with a hint of modernity,” she described. “I believe in subtly showing your best assets.” Her color favorites include muted beiges, greys, black and ivory. She does like to stray away from the traditional every now and then, though. “I like vintage clothing and pieces here and there,” she said. “I love Peter Som, Anne Bowen and Victor de Sauza for dressing up!’ Drescher also believes that she can stay stylish while still being a practical mommy. Instead of carrying both a purse and a diaper bag, she opts for a larger handbag that she can fit all of her parenting necessities in as well as her own personal items. “A peek into my purse will display a milk bottle, diapers and wipes, a pacifier, lollipop wrappers, Skylander Figures (an X-Box game), an Elmo

doll… you name it!” she said. Drescher stays just as healthy as she does stylish as well. Some of her “mommy must-haves” include organic fruits and vegetables, grass-fed milk and meat and Omegabrite Fish Oil supplements. She also cited exercising as one of her favorite things to do in her free time. Style and health aside, Drescher’s number one priority is her family. “Our life is very child-oriented,” she said. “The greatest part of being a mother is the love that I experience with my children.” In fact, when asked what she would name a parenting book if she ever wrote one, she had one simple response: “Just Love Them. [There’s] so much written on how to parent and how to do this and that regarding the raising of children. I say, just love them.”

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BABYSTYLE INSIDER

SECRETS OF A BEVERLY HILLS NANNY STAR OF ABC FAMILY’S BEVERLY HILLS NANNIES AMANDA AVERILL DISHES ON WHAT IT’S LIKE TO WORK IN THE INFAMOUS 90210 BY JADE LIKELY PHOTOS COURTESY OF ABC FAMILY

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The cast of Beverly Hills Nannies

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annying is no easy task, but Beverly Hills Nannies star Amanda Averill’s patient and nurturing spirit and ability to adapt to unpredictability make her a natural at a job that many others couldn’t handle. Averill, a Wisconsin native, has nannied in New York City and San Francisco and currently resides in sunny Beverly Hills, tending to the children of the wealthy area’s many well-to-do families. Nannying as a whole can get hectic at times, but in Beverly Hills, there’s also a glamorous side of the job. “Beverly Hills is full of celebrities, dignitaries, executive, and rich kiddies, which means luxuries! It’s easier to be a nanny in an affluent city like Beverly Hills because everything is covered. They give you a car, they hand over petty cash, they take you on vacation, they give you a higher income. However, with the perks also come more pressures. It’s a catch twenty-two.” Averill has seen her side of hectic. From being charged with the task of exchanging empty water bottles in for cash at a local grocery store—for a grand total of less than $3 profit at the end— to stumbling upon infi-

Averill and costar Justin Sylvester

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BABYSTYLE INSIDER

Averill has had a lifelong connection to nannying

delity in a client’s home, it seems as though there is never a lack of excitement on the job. Excelling in such a high-pressure work environment takes a special kind of person. “I think moms in Beverly Hills are looking for that ‘special something’ in a nanny, much like a director would be looking for that ‘it’ factor in an audition,” said Averill. “Families want their nanny to not only have childcare experience, but be able to hang out at the country club, speak another language, talk high-end fashion, and golf the back nine. All in a day’s work!” But while these extra qualities are an obvi-

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ous perk for Beverly Hills nannies, Averill insists it’s still the deep love of children and unwavering tolerance that’s necessarily for such a job. “To me, a perfect nanny is someone who is a nurturer by nature,” she said. “Kind, happy, responsible and patient. ‘Patience’ is the key word here.” And connecting with the children may be even more important than that. “When parents are scouting a nanny they need to go with what feels right for their family. They should choose someone who the kids interact with the best. After all, it’s the children who will be spending the most time with the nanny!” Averill grew up with this nurturing sort of mentality, getting her babysitting license at age twelve. “I read this book when I was eleven called “Baby Island.” I remember praying at night that God would drop me off there,” Averill reflects. “He didn’t. So I decided to get my babysitter certification at twelve instead!” Averill’s early life in West Bend, Wisconsin has played a large part in her fostering personality and love of a family atmosphere. Averill says that her large, close-knit family truly inspired her to take a career path towards nannying. “My mother was a teacher, and I always wanted to be just like her,” said Averill. “However, I must have missed the ‘teacher boat’ and went straight to the ‘nanny raft!’” Still, Averill’s career fulfills her desire to work closely with children, and the young nanny couldn’t be happier with that. “Children are spontaneous and amazing. I couldn’t think of a better way to spend my work hours.” Tune into ABC Family’s Beverly Hills Nannies Tuesdays at 9/8 central to get a glimpse at Averill and her co-stars in action.



BABYSTYLE DESIGNERS

RIGHT ON TARGET QUEEN OF AFFORDABLE MATERNITY FASHION, LIZ LANGE STEPS FORWARD AS THE ULTIMATE IN CHIC ENTREPRENEURS BY ENDER GOCMEN

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iz Lange has shown at New York Fashion Week on two separate occasions, she has a flagship store on New York’s Madison Avenue that is knock-your-socks-off beautiful, and she is a member of the prestigious Council of Fashion Designers of America. But there’s one more tid-bit that makes this fashion-forward designer stand out from the rest: she does it all for moms-to-be with Liz Lange Maternity. Liz Lange, founder and president of Liz Lange Maternity, has transformed maternity style— she is the face of modern maternity wear. We could even go as far as saying she has dramatically altered society’s very perception of maternity style and fashion. And let’s be honest, who doesn’t like a little drama? Liz has always been a fan of fashion. “I have always adored fashion,” says Lange in her recent interview with BSM. “[I’ve] been the friend with whom other friends wanted to shop. I grew up on the Upper East Side of Manhattan with an extremely stylish shopaholic mother.” Prior to maternity style stardom, Liz launched herself into fashion design when she 76 BABYST YLEM AG . COM

Lange has women’s collections found in Target stores and on HSN

was in her 20‘s. She had recently left Vogue Magazine to work for a fashion designer whose work she admired. Around that time, her friends started getting pregnant and Liz noticed her friends complaining about the same thing: they couldn’t find anything to wear while pregnant that they actually liked. Always the sartorial, Liz set out to fix that problem, which would eventually become Liz Lange Maternity. Starting in 1997, and stretching over nine


Lange recently expanded her collection to include diaper and handbags

short years, Liz went from a single-room office handling design, production, public relations, sales, and shipping, to coining fashion-forward terms like “maternity chic,” “the fitted maternity silhouette,” and most importantly, Liz Lange Maternity. Along with opening her flagship store on New York’s Madison Avenue, she has created Liz Lange for Nike—a line of maternity active wear— and in 2002, Liz began her partnership with Target, designing the Liz Lange for Target line. It is the only maternity product sold in Target stores nationwide. To say Liz is qualified is an understatement. So BSM jumped at the chance to speak with Liz about life, lessons à la mode, and the pursuit of fabulous-fashion for moms-to-be. We started off by asking her to describe her style in her own words: “My style is very Upper East Side [Manhattan] classic, lady-like with a twist.” How is your style reflected in your collection? “My collection is similar. People sometimes think of my designs as being overly sexy or cutting edge but really I started with a simple idea that maternity clothing could be fitted (as opposed to the oversized clothing that was so prevalent back when I got started in the late 1990s). I think a beautifully cut fitted garment in a great fabric is sexier than a nude belly baring crop top.” What are your go-to style pieces? What can we find you wearing most? “My #1 go-to pieces are dresses. I live in them. They take 2 seconds to put on in the morning and yet when wearing one, you are always pulled together and ready for anything. In the summer I pair them with flip flops or flats for day and strappy sandals or heels for evening. In the winter, I throw on to-the-knee boots or pumps and layer a cardigan over them. To me nothing is easier, chicer, sexier than a woman in a great dress (and they are so comfortable too!).” Give us a sneak peek. How does a day as Liz Lange begin

and end? “I seem to require very little sleep. I am awake by around 5:30am. By 8am, I have walked our dog, fed the kids, worked out and sent the kids off to school. My days are always different... here are some of the activities that are often on the menu: Design meetings for my new nonmaternity collection exclusively for HSN, Completely Me by Liz Lange, Target Design meetings, magazine, newspaper and TV interviews, speaking engagements, new business meetings, working on my next book, conference calls, answering customer emails and tweets, travel for speeches, Target meetings in Minneapolis, press appearances, and my live shows each month on HSN and Shopping Channel Canada. When I don’t have a business lunch, I always have lunch with either my sister, together we have a shopping e-newsletter called Shopafrolic.com or my best friend, fellow design entrepreneur, Jonathan Adler. I try to be home by 3pm each day so that I am there when my children (ages 11 and 13) get home from school.” Liz Lange Maternity is a fashion-forward world of sophisticated, elegant, and dare we say, sexy chic style that allows women to celebrate one of the most special moments in their lives. And what’s a celebration without style? BABYST YLEM AG . COM


BABYSTYLE DESIGNERS

BELLY BASICS INGRID & ISABEL FOUNDER INGRID CARNEY CREATED AN ESSENTIAL COLLECTION FOR THE BELLY AND BEYOND PHOTOS COURTESY OF INGRID & ISABEL

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hen Ingrid Carney was pregnant with her first child, Isabel, she quickly discovered dressing for two was not easy or fashionable. Carney then took the maternity market by storm with the concept of the Bellaband—the essential maternity accessory—and in 2003, founded Ingrid & Isabel which now includes a vast collection of maternity wear for women.


BABYSTYLE MAGAZINE: When did you first know you were interested in design? INGRID CARNEY: I have always loved fashion. My mother may recall better than I, but my earliest memory is as an eight year-old. I fashioned a pair of hip-hugger flares out of a beach towel and thought, “Hey, I just designed something.” I was lucky to have an international upbringing and while I opted to go with marketing over design in school, I feel my interest was heavily influenced by the unique fashion abroad. I was able to blend fashion from many places and showcase ensembles that I thought were interesting and different. BSM: We’re obsessed with Ingrid & Isabel. Tell us how the company came to be. IC: Well, thank you! I like to say I was lucky, but then my husband reminds me that I had a lot of practice before this endeavor. I spent several years in marketing, the last of which were at start up companies in Silicon Valley where I was exposed to so many innovative ideas and a constant desire to create new products or services. With this experience I felt prepared to start Ingrid & Isabel when I thought of the Bellaband. I had no intention of starting a company and loved being a stay-at-home mom, but the idea was original, universal and possible. So, Isabel was born, the Bellaband was pursued, and the company Ingrid & Isabel began. BSM: What was the first piece you designed for the collection? IC: The Bellaband, as it was the inspiration due to a bump in my belly, and really the entire inspiration behind the company. We worked with a factory for nine months to engineer a

A ruched tank looks great pre and post baby

knit suitable for the Bellaband. After several rounds of wear testing among pregnant women we launched in 2003. BSM: What should moms look for when selecting pieces to wear during their pregnancy? IC: I recommend taking inventory of one’s closet before purchasing new fashion. Set aside pieces that may grow with your belly— items made with stretch material, empire waists, flowy styles, oversized sweaters, dresses, and pants with stretch. I suggest tees, a legging to pair with tunics, or dresses that may become tunics, and excellent pant options. I think having a black dress you can depend on is very important. Then be sure to dress it up. Colorful flats, cowboy or riding boots, scarves, long necklaces and colorful earrings are always a great choice. BSM: What is your biggest fashion pet peeve? IC: I just tend to want to fix everyone. I literally want to help. If she’s wearing size 29 when she should be in a 27, if her bathing BABYST YLEM AG . COM


BABYSTYLE DESIGNERS

The collection now includes everyday essentials like classic tees

Ingrid & Isabel began with the Bellaband in 2003

bottom is too big for her body, if she’s stuck in an era that no longer exists, I just want to intervene, pull her aside, and say, you look better than what you’ve put together for yourself, my love. And I can help! 80 BABYST YLEM AG . COM

BSM: Where are your favorite places to shop for your children? IC: I love to mix it up. Bubble is a favorite boutique in San Francisco that carries funky and great quality kids clothing. Piece a few items from there with pieces from Tea Collection or Target. BSM: What are some staples every style-savvy mom should have in their closet? IC: A great brown leather belt, preferably worn, a flowy top that goes with everything, a black wedge with a straw heel, a perfect white tee shirt that works for your body shape, and black flats. Plain works, but if it’s two-tone or has sparkle that’s a plus. BSM: Do you have any style secrets? Advice for looking great on little time? IC: Skinny jeans and almost anything on top. I find myself turning to silk tops quite a bit on the most casual of days. Opt for a bit of a heel if you want to dress it up just a tad, and then throw on a special piece of jewelry you wouldn’t normally wear on a casual day. You own it, so wear it! I bet it puts a spring in your step that day! BSM: In three words, describe your life as a mom. IC: An answering machine. LITERALLY. My girls have so many questions and expect answers. So, I supply the answers I know, and we look up the ones I don’t and discover them together. Either way, Mom is the machine with the answers.


GO AHEAD, FLAUNT YOUR BUMP. LET THE BELLABAND HOLD YOUR PANTS UP.

mid pregnancy Wear pulled up or folded over to hold up and smooth out too-loose maternity wear

late pregnancy Use folded over once or twice to hold up your pants when your belly pushes them down

post partum Helps the transition with tooloose maternity pants or too-tight pre-pregnancy jeans

e a r ly p r e g n a n c y Wear folded over to hold up unbuttoned pre-pregnancy jeans

IngridandIsabel.com Š 2012 Ingrid & Isabel, LLC. All Rights Reserved.


BABYSTYLE DESIGNERS

french FABULOUS INSPIRED BY HER GREAT GRANDMOTHER, SHERIDAN FRENCH DESIGNED HER FIRST PIECE AT AGE TWELVE AND NEVER LOOKED BACK

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ow back in her home town of Fort Worth, Texas raising a family of her own, Sheridan French’s lifelong dream of owning her own label was realized with the launch of Sheridan French, a chic line of womenswear that is a fusion of exceptional prints and classic, flawless design. By combining unique, hand-woven prints with timeless lines, the Sheridan French brand is a celebration of color and her own inimitable zest for life.

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BABYSTYLE MAGAZINE: Tell us about the Sheridan French line. SHERIDAN FRENCH: Colorful, chic and effortlessly fun. Most days I do not have the luxury of changing outfits halfway through, so I need to make sure that whatever I put on at 7am will carry me through school drop off, errands, luncheons, business meetings, and date night. I absolutely have to be put together AND comfortable, which every piece in my line achieves. BSM: When did you first realize you wanted to design your own collection? SF: I never thought I would pursue this as a career. I began sewing dresses with my great grandmother and mother before I was a teenager, ended up roping my mother in to helping me sew and design for charity fashion shows while I went to school for my masters in Europe, and shortly after I moved back to Texas the opportunity honestly just fell into my lap. I knew I had to pursue it then and see what came of it. Glad I did! My mom says that by the time I was two years old, I refused to leave the house unless I was wearing at least six silk scarves. My daughter is already the same way. It’s just in our blood. BSM: What are some of your favorite items in the

collection? SF: The Georgina Dresses are my personal favorite clothing items, and I am over the moon for each and every one of my hand-woven clutches and bags, particularly the songket ones. Each one takes three months to make! BSM: What inspires you to create? SF: My life! I truly design for myself—a gal on the go—and everything stems from that. Color BABYST YLEM AG . COM


BABYSTYLE DESIGNERS

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Bohemian chic is a classic theme found in the Sheridan French line

is like air to me; I cannot live without it. Everything I design stems from those two aspects, yet I am always inspired by travels as well. BSM: How would you describe your own style. What can we always find you wearing? SF: I have an extremely broad range of tastes. Some days I style an outfit with feminine flair, and other days the only thing that feels right is my treasured leather jacket. In the summer I am always wearing neon sandals, and in the winter I wear an old Etro beanie everywhere. My favorite colors are everything in the Pantone swatch book. BSM: Moms are often pressed for time. What are your simple steps to great style? SF: Learn how to do a mean top knot on those days when you just don’t have time to wash and dry your hair. I also couldn’t live without NARS Multiple sticks. For a quick pick me up on the makeup front, there’s not a better product out there. BSM: How are your bright and bold designs carried over in your home? SF: I think my husband is a saint to put up with what

I bring into our home. Don’t get me wrong he likes color also, but I really push the limits. My living room has a leopard print rug, yellow silk drapes, a green lamp with a bright orange shade, orange and turquoise pillows, huge gold lanterns, a neon purple lacquer chair— It is pretty fun and incredible if I do say so myself! My daughter’s room is 100% bohemian, as I wanted it to fit her personality. My oldest son’s is more masculine, especially for a toddler room. Lots of navy and mahogany, with splashes of orange and lemon lime thrown in. The nursery is classic yellow and blue— very soothing for those sleepless nights. BSM: Statement bag or statement shoe? Why? SF: Bag! Even in exercise clothes, you can carry a fabulous bag. You can’t wear Louboutin’s with bike shorts. BSM: Who are your style icons? SF: Elizabeth Taylor for her layering of diamonds, and Kate Moss for her layering of everything that shouldn’t match, but she makes it work. BSM: What is important to you in raising your children? SF: Love, endless and unconditional. What more do they need?

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THE GOURMET DAD HOLLYWOOD HIP DAD DEAN MCDERMOTT HAS JUST EMERGED ONTO THE CULINARY SCENE AND HE’S COOKING UP A RECIPE FOR SERIOUS STYLE INTERVIEW BY KAITLYN KIRBY

PHOTOGRAPHED BY

GRETCHEN EASTON

HARPER ASSISTANT ABBY HALL

HAIR AND MAKEUP WILHELMINA CREATIVE’S


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The McDermott family has five children— Jack, Liam, Stella, Hattie, and Finn

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e’s a family man, a guy’s-guy in Hollywood, a devoted husband to Tori Spelling, a motorcycle enthusiast, an actor, a producer, an adventurist, and now a gourmet dad. Dean McDermott has made countless amounts of chicken fingers, mac and cheese, and butter noodles over his thirteen-year tenure as a dad, but has now set his culinary sights on something bigger— his new career as an up-and-coming chef. He’s now taken to his personal website, The Gourmet Dad, to teach how to make gourmet meals with a kid-friendly kick. While he may leave out a few ingredients, sneak in a few more, and cook dishes a bit differently, one thing is certain— he’s doing it all with tremendous style.

BABYSTYLE MAGAZINE: How long have you been interested in cooking? When did you know you wanted to take the culinary leap? DEAN MCDERMOTT: I have always been into cooking. My mom believed that a proper gentleman should know how to cook and clean. I’m good at cleaning, but I’m passionate about cooking. I remember making boxed cakes with my Mom and loving the process of bringing a cake or a meal together. Plus, I loved spend-

ing that time with my mom. As the years went by, cooking would come in and out of my life. I worked as a line cook at a steak house, I was a waiter, a bartender, a prep cook, you name it. I loved the camaraderie and sense of family involved with working in a restaurant. I knew I wanted to take my love for cooking to the next level about 3 years ago. I wanted to refine my cooking knowledge and fortunately, I’m in a place in my life where I can go back to school and get a degree in culinary arts. I can finally fulfill a dream of becoming a chef. BSM: To date, what has been your biggest culinary challenge? How did you tackle it? DM: That has got to be my very first day at school. Keep in mind, the last time I was in a classroom was in 1983. I walked in the classroom, and saw everybody in their whites, cracking open their books, and looking like deer in the headlights when our teaching chef walked in; I was petrified. Not only did I miss the first two classes of the quarter and started off behind everyone, the chef struck the fear of God into the other students. I was like “Oh no,

he’s one of those chefs, a meanie.”

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The McDermott family added their fifth child to the mix this fall

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Donut making with Dean the Gourmet Dad

It turns out he is one of the nicest people I’ve ever met and he talked me out of leaving the class because I felt I had made a terrible mistake enrolling in this class. Well, I stayed, and after an hour in the class, I was running the show. BSM: What are your favorite things to cook? DM: My favorite thing to cook is duck. I love the rich dense taste it has, it handles different flavoring and sauces very well, plus I love keeping the fat that comes out of the duck to cook with. Anything fried in duck fat is ridiculously good. BSM: We’re certain your kids love when you cook for them. What do you enjoy cooking for them? Have you been able to expand their palettes or turn them into more adventurous eaters? DM: Liquid nitrogen ice cream. The kids help with the ice cream base, and I put on quite a smoke show when I put in the LN2. Making the LN2 ice cream is how I got them to start try92 BABYST YLEM AG . COM

ing new things. By showing them a different way to cook things, I exemplified that at any age you can try new things, experiment with food, and live to tell the tale. I have expanded their palettes little by little, but it doesn’t happen over night. Now they eat salmon, salad, curry chicken, and the list is growing. BSM: Growing up, what was your favorite food? What is your favorite food now? DM: One of my favorite things to eat when I was growing up was my moms spaghetti and meatballs. I would eat so much of it, I remem-


ber leaving the table in pain I was so full. Today one of my favorite things to eat is linguini and tomato sauce. It’s simple and I believe the true test of an Italian restaurant is their sauce. When you get a great sauce on a perfectly cooked pasta with a bit of parmigiano cheese and fresh basil, it’s heavenly. Some time the best dishes are the simplest. BSM: If you could have dinner with one person, who would it be and why? DM: My mom. She passed away when I was fifteen. I never got a chance to say goodbye or tell her how I felt about her, or have the opportunity to spoil her with my successes. She would always go without so we never needed anything. I would also like to cook the dinner and show her my culinary prowess. After all, she started me on this journey. BSM: As we approach the fall back to school season, do you have any tips for quick and easy meals or snacks for little ones? DM: Anything on a stick. You can do cake pops, PB&J, celery flies on a log, carrots and dip, chocolate covered banana rolled in rice crispies, strawberries filled with cream cheese, apples and cheddar, anything! Everything tastes better on a stick. BSM: Let’s talk parenting. You’re one of Hollywood’s favorite celebrity dads. How has your life changed since becoming a parent? DM: First off, I’m flattered to hear that I am a favorite Hollywood Dad. When ever your given credit for being a good parent, it’s music to your ears. Being a Dad has changed me in many ways. As chaotic as it is having a brood of kids, it has a very calming effect on me. As someone who lacks a lot of patience, it has taught me to take a breath, stay calm, and that there is a solution to every problem. I’m not

The quintessential cool California family

so reactive anymore. I am responsible for shaping these little ones lives, and what I do or say has a positive and/or negative effect on them, so I have to choose my words and reactions wisely. It really turns you into a great listener, and diplomat with a huge heart. BSM: What traits or quirks do you think your children have inherited from you? DM: Liam has my temper. He has a

short fuse and gets frustrated when he cant do something. He’s a bit of a perfectionist, like his mom. Stella, aside from looking exactly like me, has a bit of the stubborn Scotsman in her. She is very strong willed. Hattie is funny and crazy, just like T and I. She also revs an imaginary throttle with her right hand. I think she likes motorcycles just like her Dad. Jack is 6 foot 3, with a size 14 foot. Guess where he gets that from? BABYST YLEM AG . COM


BSM: What has been your proudest moment as a parent thus far? DM: Seeing any of my children proud of their accomplishments. When Jack tried out for the football team. He had never played the game before, and he made starting defense, and offense. For as proud as he was, I was 10 times more proud. When Liam and Stella did their first dance recital, they were so proud that they had remembered their moves, and I’m sorry, but the two of them in gold sequins melted my heart. BSM: Describe your parenting style. How does your style differ from Tori’s or are you both on the same parenting page? DM: I am definitely the bad cop in the McDermott household. I was brought up with a lot of love and a lot of discipline. I had instilled in me from a very early age to be a gentleman and an all-around good person. I want my kids to have the same traits. Respect is a dying art. BSM: Do you have any hopes of opening your own restaurant? If you could open one, what would you serve and what would you call it? DM: I would absolutely love to open a restaurant, as well as a food truck, and not in any particular order. I would tell you my concept, but I’m afraid if I put it out there, someone might take it. Regardless, it has always been a dream of mine to open a restaurant. BSM: Looking back to your first days as a parent, what is one piece of advice you would give yourself? DM: The one piece of advice that was given to me when I first became a Dad, was to trust my instincts, and to NOT listen to other people’s unsolicited advice. I stuck with that and was amazed how many people offered up their advice and opinions on how I should raise a kid. They came out of the woodwork. BSM: Describe your personal style. What are your goto pieces of clothing or everyday outfits? DM: I would describe my personal style as a little edgy rock and roll-ish. I love John Varvatos. It’s like he designs just for me. His stuff is very cool and he loves good ol’ rock ‘n’ roll music. The Stones, Zeppelin, Hendrix, The Doors. It definitely influences his clothing design, and on top of it all, hhe is one of the nicest people I have ever met. My go-to pieces in my wardrobe are John Varvatos. BSM: Do your children cook with you in the kitchen? What do you let them handle? How would you encourage others to let their kids get involved in the kitchen? 94 BABYST YLEM AG . COM


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DM: The kids love to cook with me. The second I open the fridge, they immediately ask me what I’m making and can they help. I let them knead dough, wash veggies, peel potatoes and let them cut fruits and veggies with my close hands on supervision. They know they are to NEVER touch my knives without my help. I want to make sure that they know they are very sharp and dangerous, but I don’t want to make them taboo. I encourage my kids to try anything and everything, but with a head full of knowledge about what their doing and the dangers and benefits of that particular task. If you encourage your children to participate in the making and creation of a dish, the more they will eat that they haven’t tried before. BSM: Where are your favorite restaurants in LA? What are the culinary spots you hit most often? DM: I have so many favorite places to eat in L.A. There are too many to list. I am, however, on a food truck binge. I know, I’m late to the game. But better late than never. I’m obsessed with two trucks and I follow them everywhere— Grill ‘em All and Cousins Maine Lobster. Grill ‘em All makes killer burgers. The Dee Snider— PB and J on a grilled-to-perfection 1/3 of-a-pound burger. The Man O’ War— deep fried Funyu-covered lasagna served on a burger— is absolute heaven. Cousins Maine Lobster serves lobster rolls, bisque, and the most amazing lobster ice cream! Yes, I said lobster ice cream. Sheer brilliance. It’s flown in from Maine fresh daily and you can taste the difference. It’s amazing. BSM: Name five kitchen essentials that every chef parent should have in their arsenal. DM: A good quality chef knife, paring knife and a steel. Spend the extra money to get a really good set and keep them sharp. So many kitchen injuries are a result of dull knives. Good cookware. Again, spend the little extra to get good heavy-bottomed pots and pans. They hold heat really well, and disperse it evenly. They will also last ten times longer then cheap pots and pans. A good food processor. They’re so versatile and can cut, chop, blend, and mix just about anything. It’s a real time saver in the kitchen. A thermometer. It enables you to take the guessing out of cooking proteins by letting you know exactly what temperature its at so you’ll never serve under or over cooked meat. I have an infrared thermometer, you can point it at anything and get its temperature. A good cutting board. I love wood cutting boards, they need maintenance, but are so worth it. I like the grip they provide for your knives and are a lot easier on them than plastic cutting boards. If you have these essentials, you can cook just about anything. BABYST YLEM AG . COM


BABYSTYLE LOVES

SHE’S ECO-CHIC WITH A LINE OF ECO-FRIENDLY CHILDREN’S FURNITURE AND A DAUGHTER OF HER OWN, TIFFANI THIESSEN KNOWS THE IMPORTANCE OF BEING ECO-FAB BY JADE LIKELY PHOTO COURTESY OF USA

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iffani Thiessen has had many roles in her lifetime. From the iconic Kelly Kapowski on Saved by the Bell to her most recent role as Elizabeth Burke on USA’s White Collar, it’s clear she is a versatile and talented actress. And with the start of PetitNest, a line of eco-friendly baby furniture and décor, you can add designer to the list. There’s one role, however, that Thiessen is especially excited about—the role of mommy.


Paul and Thiessen collaborated on their children’s line PetitNest

Photo courtesy of PetitNest

Thiessen’s baby nursery designed by Lonni Paul

Thiessen and her husband Brady Smith welcomed daughter Harper Renn into their lives in 2010. Adding a child to the equation can be a stressful situation for any new family, but Thiessen took the big change as elegantly as any mother could. “I find that even though I am juggling many more things and trying to balance it all in a timely fashion, I am actually more care free,” the motherslash-actress said. “I think having a kid makes you appreciate the feeling of ‘whatever happens, happens’ and it’s good for us not to be so tightly wound up.” When Thiessen isn’t at work or designing items for PetitNest with co-founder Lonni Paul, it’s all about time with Harper. “If I’m not working, it’s playing outside, coloring or painting and snuggling and laughing with Harper,” she said. “Oh, and there’s always cooking happening in the kitchen! I love to cook.” Gap, H&M, Zara and Gilt are some of Thiessen’s go-to shops for fashions for her daughter, while simple staples contribute to her own classic style. Jeans, blazers and t-shirts are some of her favorite day-to-day items to reach for, as well as statement jewelry and silk blouses for a touch of style in the mix. And of course, comfortable yet stylish shoes are a must-have for both

on-the-go moms and kids. “Kids should have a cute pair of sandals and a good pair of hip tennis shoes. Shoes are important when your kid is finally walking and then running around everywhere!” Thiessen said of Harper’s shoe necessities, while citing Yosi Samra flats, Converse and Vans as some of her own personal favorites. Besides having an eye for classic style for both herself and her daughter, Thiessen has an eye for design. Her new line of modern furniture and décor provides versatile and eco-friendly cribs, dressers, bedding and wall décor for new parents. PetitNest offers items that can be re-used even after the nursery years are done. “Re-use when you can! [If] you find a fabulous piece of furniture, keep it. Make it

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Photo by Blue Lily Photography


Photo by Blue Lily Photography

last and re-use,” Thiessen said. “We feel our designs are not just for children. You can even use our dressers in other rooms in a house!” Besides the reusability of PetitNest’s furniture, Thiessen tries to stay eco-friendly in other aspects as well. “The biggest thing you can do is to buy eco-friendly, green products. From furniture that is non-toxic and sustainable to cleaning products that are natural and have no harsh chemicals,” she encouraged. “Also, recycle! Almost everything can be recycled these days, so check your local waste management company and see what they will take in your recycling bins.” Thiessen also encourages buying at local farmer’s markets or even growing food independently if possible. Thiessen gets her inspiration for PetitNest from many things, including different architecture, landscaping, interior design and, of course, clothing. In her own home, a simple color was enough inspiration to create a nursery for baby Harper. “Lavender was my favorite color for the moment, so we started the idea first with that and then built around the color,” she said. Harper’s nursery even features some of her mother’s own designs—a PetitNest dresser and a wall tree. “Those are two big statement pieces that will stay in her room for years to come,” Thiessen said. But while designing for PetitNest has become a passion of Thiessen’s, Harper remains number one in her eyes. “I love being a mom. I love it more than I thought I would – which is hard to even think, because I knew I would love it!” she said.

Photo credit: USA

Thiessen currently stars as Elizabeth Burke on USA’s White Collar

To learn more about the eco-friendly and versatile furniture by Thiessen, visit the brand’s website at www.petitnest.com. BABYST YLEM AG . COM


BABYSTYLE DESIGN

DeLonge is the mother of Ava, 10 and Jonas, 6

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cclaimed interior and product designer, entrepreneur, and tastemaker in the modern family design movement, Jennifer DeLonge’s lifestyle brand incorporates her contemporary, playful aesthetic in her interiors and product designs to create hip family living spaces and a sophisticated state of play in the home. BABYSTYLE MAGAZINE: Have you always been interested in design? JENNIFER DELONGE: From an early age, I have always been interested in any form of creativity. I’d spend hours rearranging my room as a young girl, stay in on a Saturday night to finish a school project and even sell handmade items to friends. BSM: Tell us how your company came to be. JD: I was already working as a successful Interior Designer with my own namesake company and then when we had my daughter, my creativity went into overdrive. I knew instantly that I wanted to mesh my skill of interiors and furniture with the world of family design. From day one, the intentions of what we do is to create a world of stylish pieces that integrate beautifully into

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a modern family home. Having children is the most amazing life change but it doesn’t mean you need to check your style at the door once you do. We continue to follow this motto today, each piece we introduce has multi-function— one part beautiful and one part need. BSM: What was the first piece you designed for the collection? JL: The AVA toddler chair. It completely change the way the industry looked at furniture for the little one. It was the first of its kind with its upholstered, modern lines. BSM: What inspires you to create new pieces? JL: A blend of form and function is the key to design success. I am constantly inspired, especially by traveling. My family and I just returned from spending two months in europe in almost 15 different countries! BSM: What advice do you have for parents designing a nursery? JL: When designing a nursery, remember that the room can be designed with items you love! Just because it is a baby’s room, it doesn’t mean you need to only incorporate chicks and bunnies. There are so many choices out there now, don’t get overwhelmed! A beautiful crib, a fabulous glider...and then have fun creating a cozy space with textures through rugs and drapery and pick artwork that has meaning. Overhead light that can dim is a always a must if you can, it creates a gorgeous glow. BSM: What is your biggest design pet peeve and why? JL: My biggest design pet peeve is when the unconventional shows. If I could hide every TV, computer, and iphone charger in ever house when not in use, I would. BSM: Describe your personal style in terms of both fashion and design. How is that reflected in your furniture collection? JL: Always start with the classics and add a twist of vintage, unique

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Jennifer DeLonge, well-known furniture and interior designer, is the inspiration behind Snugli’s makeover

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MINI MODERN

Vintage with a twist is DeLonge’s personal style

THE DO’S AND DON’TS OF CHILDREN’S DESIGN

DO hang up your child’s own art work infuse modern and vintage pieces use unconventional pieces like armoires for art supplies have soft light at bed time and lots of good music

DOn’t use themed bedding, lighting and accessories everywhere use only pastels use all the same furniture heights— mix and match forget bl ack out curtains

and a little bit of punk. In furniture its the same, classics stand the test of time. pick classics but take a little more risk with the surroundings. BSM: What was the biggest design challenge you’ve faced? JL: My current design project, a beach house. It was built in the 1950’s so it has been torn down to the studs, I only left the basic structure, everything else will be brand new. When tackling a challenge, You can’t look at the big picture or you will be too overwhelmed. Take it day by day, and make decisions every day. It all adds up to a beautiful space once done. It’s when you stall and can’t make a decision that the task at hand then becomes daunting. BSM: What color combos are you into right now? JL: Right now, I am loving a grouping of mixed chairs around the dining room table, I can’t get enough of terrazzo flooring and I’m obsessed with tufted wool plaids piped with a pop of color like hot yellow. BSM: What are your go-to pieces, patterns, or colors? JL: I always love a David Hicks

pattern for wallpaper or flooring. And I always find a way to infuse linen and mohair into a space to warm up a room. BSM: What has been your greatest career accomplishment to date? JL: That I can always be there for my children, no matter what. I have an amazing team at Jennifer Delonge, so having a flexible schedule is very empowering as a mother! Working with two very prominent companies, Snugli and Franklin & Ben, on design collections has been a true love. It has given me the ability to branch out into new categories— baby carriers, strollers, high chairs and cribs. BSM: What are your mommy musthaves? JL: My incredible husband and kids, hot yoga, my beach runs, my amazing girlfriends, and, of course, Conundrum wine. BSM: What can we find your wearing most often? JL: Currently, a beloved Rick Owens jacket and Isabel Marant faux python high-top sneakers.

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BABYSTYLE INSPIRATION

MOTHER OF THEM ALL CARLEY RONEY PLAYS TECH MAMA TO THE KNOT, THE NEST, THE BLUSH, AND THE BUMP— AS WELL AS THREE CHILDREN OF HER OWN BY JADE LIKELY PHOTO COURTESY OF THE NEST

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eing a mother is a full time job of it’s own. Between the cooking, the laundry, the after-school sports and the crisis management that all come with parenthood, it’s difficult to find a moment to catch your breath. So how do some women manage full-time careers while being full-time mothers? For entrepreneurslash-mother of three Carley Roney, it’s all about learning to juggle.

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Roney with three children— Havana, Cairo, and Dublin

Photo by Sarah Merians

Roney is one of three co-founders of XO Group, a media company housing a multitude of pregnancy, wedding and “everything in between” websites offering young women information, advice and products to aid them through a very transformative portion of their lives. The company’s ventures include The Knot Wedding Network, home and lifestyle how-to guide The Nest, The Bump Baby Network, and fashion and beauty lifestyle website, The Blush. “The Knot, The Nest, The Bump and now The Blush each serve a specific role in the business and have a unique place in my heart,” said Roney of her business ventures. “In many ways, the XO brands are like another set of children!” Roney and her business partners began the group in 1996 after realizing there were limited advice and information resources for modern couples. “With the realization that the world of weddings was outdated, cluttered and chaotic, [we] formed The Knot, Inc.—now known as XO Group, Inc.—to help today’s brides and grooms plan the weddings of their dreams, wheter it’s a country club-chic wedding or a tropical destination wedding,” said the versatile businesswoman. The wedding-based brand quickly grew into a wedding and parenting brand with the addition of The Bump, a collection

of books, websites, and iPhone applications full of “up-to-date, real and reliable” advice and information for new moms. On top of monitoring content, strategizing on marketing and handling many other aspects of the business side of the XO Group family of sites, Roney is a hands-on mother of three children. “Pure madness is how I would describe my day,” said the busy mom and entrepreneur. “Work starts as soon as the alarm clock sounds. Between showers, breakfast and the kid’s extracurricular activities, I barely have time to put on lipgloss!” Staying on top of all of her responsibilities is key. Roney cites that laying out tasks between herself and her husband allows them to stay accountable at home, and keeping priorities straight is always a necessity. “Finding balance between working and being home is definitely the biggest challenge,” she said. “My secret to survival is that when I’m home, I’m home. If I’m home and my kids are awake, I’m 100% there.” To get through her hectic days, Roney BABYST YLEM AG . COM


Media mogul Roney began The Knot in 1996

Photo by Daniela Stallinger

BABYSTYLE INSPIRATION

has several staples that help her tackle any task at hand. A baby carrier, collapsible stroller, reliable breast pump and stylish diaper bag are some pieces that Roney says are essential for her day-to-day duties. Roney also says that “The Baby Bump,” the first book from The Bump collective, is a must-have for on-thego moms. “’The Baby Bump’ is the only pregnancy book with the attitude and style of a modern mom,” she said. “it will help shed light on all the real do’s and don’t’s of pregnancy—it’s like chatting with a been-there, done-that best friend!” The Bump also offers two smartphone applications for tech-savvy moms. Roney’s ability to handle such a vast amount of responsibility is astounding, but to the busy mom, it’s all in a day’s work. “Become a really good juggler, and perfect your ability to change personas on a dime—‘book reading to the kindergarten class’ 108 BABYST YLEM AG . COM

mommy one minute, ‘Blackberrywielding, emailing to get the deal done career girl’ the next,” advises Roney. She also urges active, careerdriven moms to simply stay organized. Another is to realize that no matter how hectic things may get at any given point, things will all work out in the end. “I wish that someone had told me that it will all balance out. You have to be willing to make sacrifices in the early days—[they] will come in the form of free time, money and your social life,” said the mom. “But once you have your feet on solid ground, it all evens out.” And the biggest thing that Roney has learned about herself since becoming a mommy-slash-entrepreneur? “You do not understand your capacity to love until you have a child.” Photo courtesy of XO Group


The inside scoop on pregnancy and baby!

Join our vibrant online community for expert tips, mom-to-mom advice and resources for everything baby right near you!

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Wing is more than just the founder of Giggle— she’s an advocate for new parents everywhere

baby & kids DWELLSTUDIO.COM


Wing is more than just the founder of Giggle— she’s an advocate for new parents everywhere

THE GIGGLE GAL

ONE OF NINE CHILDREN, GEAR EXPERT ALI WING CREATED A NEW PARENT RESOURCE STORE WHOSE NAME WILL PUT A SMILE ON YOUR FACE

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li Wing is more than just the founder of giggle— she’s an advocate for new parents everywhere. By offering smarter solutions and building a parenting community, Wing has made giggle a resource destination. In addition to smarter products, giggle offers customized services to help make it easier to become a new parent, such as giggle personal shoppers and giggle’s ultimate baby

registry, giving parents a robust set of tools such as gear guides, starter checklists and a baby gear dictionary. BABYSTYLE MAGAZINE: We love giggle. Tell us about your founding of the company. ALI WING: A long-time brand marketer focused on lifestyle markets, I was blown away when I started researching the baby market for a client to find the absence of

Giggle has thirteen locations across the country

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The Santa Monica Giggle store

a trusted “curator” to help parents navigate the growing glut of “stuff for baby.” And that was the beginning of an idea. The overwhelming product search for first time parents is anything but fun. Our name was inspired by the fact that the best part of becoming a parent is the gift of the “giggle” that babies give your life, so long as the craziness of the “stuff factor” doesn’t steal that glow. Our job done well, we help you get back to the giggle and enjoy your baby with fun, smart solutions you love from us. We opened our first store October 2003. I would like to think our success is based on the fact that we were conceived as a solution to an existing problem of no go-to trusted resource in the market, and we successfully provide that. BSM: How would you advise other 112 BABYST YLEM AG . COM

parents or mompreneurs to turn their loves into a career they are truly passionate about? AW: Know how you will define success. Be clear if your goals are growth, income, flexibility, creativity, or what. It will become the most important part of your decisions and will drive what you build and whether you end up satisfied and happy with it. BSM: Let’s talk style. What is your go-to ensemble? AW: Jeans, sport coat, wedge platforms and hopefully, some cute jewelry. I’m a huge fan of super simple dresses that you can wear with as much ease jeans and like to wear them with skinny jeans and/ or leggings. I’ve loved Orla Kiely for years, especially her vintage patterns. This year, I’m dying for blues and greens, but as anyone who

knows giggle already knows, I’ve always adored orange. BSM: If you could give your son one piece of style advice, what would it be? AW: Less is more. Invest in quality. Err on the side of classics.

Giggle is always the store with the stripes


giggle gab TODAY’S PARENT MUSTHAVES FROM NEW PARENT ENTHUSIAST, ALI WING

giggle Better Basics Halo Sleepsack simplifies so much for sleep! A terrific crib mattress firm, healthy and smart. giggle Better Basics, OMI or Naturepedic are what I recommend. The Naked Tub a baby tub is such a must for nervous new parent hands and this one is as easy-to-use and store with its collapsible legs. VIPP diaper pail Best of the best and lasts for years in other rooms in the house. Babyganics Foam Wash super lightweight, 100% plant based.

BSM: What is a common misconception about new baby gear? AW: The most universal misperception is that picking gear is more about the latest product features advertised than about your lifestyle. A lot of parents think you have to have a changing table. Today, there are so many great options for convertible dressers. Invest in less! Of course, there are thousands of little product solutions people think they have to have—from binkie/pacifier holders to bottle warmers to crib tents—that are far more likely to be something that’s nice to have rather than anything you ever felt lost without. BSM: What do you think is the ticket to managing motherhood and a career? AW: Organization! I’m a master at night before school activities, preplanned outfits, pre-packed bags, etc. Just like when Tyler was a baby, I prepared baby food in batches. Planning and organization! BSM: Looking back to your first days as a mom, what advice would you give yourself? AW: Breathe. It’s a moment in time,

it goes so fast and everything will work out. BSM: Favorite places to shop for yourself and your children? AW: Beyond giggle, for other furniture, I’m a big Room and Board fan. Beyond a few mainstay brands, I have a few favorite small boutiques. For my own shopping, there is this delightful boutique in Narrowsburg, NY—the Catskills—called Enochian that I cannot get enough of and I adore the founder! For my son, I love Levis and the line ToobyDo. I also love QuickSilver for him. For fun, especially jewelry, I love shopping vintage. I am a real mix and match girl. BSM: What are your personal mommy must-haves? AW: Jeans, Cole Haan aviator sunglasses, Orla Kiely totes, iPhone, and a great blue blazer. BSM: What is one of the most important lessons you have learned as a businesswoman? As a mom? AW: As a businesswoman, like everyone says, it takes longer and is harder than your first plans. Plan and fund accordingly. As a mom, business is business. Family is everything. BABYST YLEM AG . COM


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