columns Editor’s Ink
8
By Mark Phillips ..................................................................................
Happy 30th birthday, Counterman.
From The Publisher
20
By S. Scott Shriber ......................................................
Wow! I wish I was only 30.
86
Counter-tech
By Mandy Aguilar ......................................................................
Get involved in a MOOC.
Allen & Allan
100
By Allen Markowitz and Allan Gerber ................................
Jobber sales reps and overlooked opportunities.
PUBLISHER
S. Scott Shriber 330-670-1234, ext. 229 sshriber@babcox.com EDITORIAL
Mark Phillips, Editor 330-670-1234, Ext. 299 mphillips@babcox.com Amy Antenora, Editor, aftermarketNews Managing Editor, Counterman 330-670-1234, Ext. 220 aantenora@babcox.com Larry Carley, Technical Editor lcarley@babcox.com CONTRIBUTING EDITORS
departments 12
Mandy Aguilar, Columnist Gary Goms, Commercial Accounts Gerald Wheelus, Columnist Allen Markowitz, Columnist Allan Gerber, Columnist Jerry King, Cartoonist
NASCAR Performance ............................................................................
GRAPHIC DESIGN
This monthly special section takes you behind the scenes of this fast-growing sport.
Lisa DiPaolo, Graphic Designer 330-670-1234 , Ext. 281 ldipaolo@babcox.com
16
Aftermarket News ......................................................................................
Aftermarket News presents news, views and analysis of current trends and events in aftermarket distribution.
MarketPlace
45
....................................................................................................
Every month, MarketPlace showcases the newest automotive product and service innovations your customers are asking about!
Classifieds
88
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ADVERTISING SERVICES
Tina Purnell Advertising Services Manager 330-670-1234 , Ext. 243 tpurnell@babcox.com CIRCULATION SERVICES Brad Mitchell, Director of eMedia & Audience Development 330-670-1234 , Ext. 277 bmitchell@babcox.com Pat Robinson, Circulation Manager 330-670-1234, Ext. 276 probinson@babcox.com Ellen Mays, Circulation Specialist 330-670-1234, Ext. 275 emays@babcox.com CORPORATE Bill Babcox, President Greg Cira, Vice President, Chief Financial Officer Jeff Stankard, Vice President Beth Scheetz, Controller
ADVERTISING SALES REPRESENTATIVES HOME OFFICE:
PUBLISHER:
3550 Embassy Parkway Akron, OH 44333-8318 330-670-1234 FAX 330-670-0874
S. Scott Shriber sshriber@babcox.com 330-670-1234, ext. 229 SALES REPRESENTATIVES:
Bill Babcox bbabcox@babcox.com 330-670-1234, ext. 217
4
Dean Martin dmartin@babcox.com 330-670-1234, ext. 225
October 2013 | Counterman
Jim Merle jmerle@babcox.com 330-670-1234, ext. 280
Sean Donohue sdonohue@babcox.com 330-670-1234, ext. 206
Roberto Almenar ralmenar@babcox.com 330-670-1234, ext. 233
John Zick jzick@babcox.com 949-756-8835
Glenn Warner gwarner@babcox.com 330-670-1234, ext. 212
CLASSIFIED SALES:
Tom Staab tstaab@babcox.com 330-670-1234, ext. 224
Edward S. Babcox (1885-1970) Founder Tom B. Babcox (1919-1995) Chairman Founded 1983. Copyright 2013 Babcox Media, Inc., All Rights Reserved COUNTERMAN (ISSN-0739-3695) is published monthly by Babcox Media, 3550 Embassy Pkwy., Akron, OH 44333. Periodical postage paid at Akron, OH and additional mailing offices. Member, BPA International