Avila University, 2014-2015 Undergraduate Academic Catalog

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51 AR 365. Watercolor. (3) Beginning watercolor techniques, working with color, composition, and formal considerations as well as development of familiarity and skill with watercolor pigments, papers, and brushes. Group discussion and critiques. Prerequisite: AR 111. 3 semester rotation – check with advisor. AR/CO 379. Digital Media: Design for the Web I. (3) Introduction to the principles of web design and development including site planning, design and construction. Projects and lectures will explore web design principles as related to aesthetics, function, user experience and accessibility. Foundational instruction in current industry technology (HTML, CSS, Dreamweaver). Prerequisite: AR 271. FA. AR 380. Special Topics. (1-3) Selected topics to be determined by the department. AR 387. History of Contemporary Art. (3) Study of the architecture, sculpture, painting, and photography from Impressionism through the present. Reading and writing intensive. Meets the Communication Intensive course requirement in the major. SP. AR 390. Directed Studies. (1-3) Intermediate studies in a concentration area. Topic of study initiated by the student and presented in writing to the primary concentration instructor and art coordinator for approval prior to registration.

AR 442. Design Studio I: Identity. (3) The analysis, conceptualization and development of communication systems for businesses and institutions, including symbols, trademarks, logotypes, and branding. Projects appropriate for graduation portfolio. Prerequisite: AR 345 and 346. FA. AR 444. Design Studio II: Format. (3) This course examines the design process that connects form, structure, materials, color, imagery, and typography with product information to distinctively communicate a product’s personality or function. Through brainstorming, exploration, experimentation and strategic thinking, visual and verbal information is shaped into a conceptual design strategy. Creative skills from conceptualizing and rendering to three dimensional design, design analysis and technical problem solving are all employed to create inventive and innovative design solutions. Projects appropriate for graduation portfolio. Prerequisite: AR 345 and AR 346. SP. AR 447. Design Studio III: Publication. (3) Focus on the manipulation of text and image within both print and e- versions of periodical formats, specifically magazine, newspaper, book, and brochure design. Emphasis on balancing client-oriented practical problem solving with personal style development and self-expression. Oriented toward professional standards and practices. Use of student’s own photography and illustration encouraged. Projects appropriate for graduation portfolio. Meets the Communication

Intensive course requirement in the major. Prerequisite: AR 345 and 346. FA.

Art + Design chair for approval prior to registration.

AR/PY 459C. Art as Therapy. (3) Exploration of techniques of art useful for facilitating self-expression and communication. Demonstration of how art promotes both personal and group understanding. Investigation of symbolic meaning in art and understanding of how art can lead to behavior change and self-understanding. Useful for artists and classroom teachers, as well as for therapists who work with groups of children or adults. Meets the Capstone course requirement for the Art Therapy concentration. This is a Communication Intensive course. Prerequisites: PY 101 and PY 310. FA, odd years.

AR 495. Internship. (1-6) Student seeks art-related position and presents proposal in writing for approval by primary concentration instructor and Art + Design chair prior to registration. Prerequisites: junior standing and departmental approval. FA, SP, SU.

AR 471. Digital Media: Design for the Web II. (3) Continuation of contemporary web design techniques with a focus on responsive design for user centered digital environments. Projects and lectures will explore various web tools and conceptualization skills as related to progressive site design and development. Advanced instruction in current industry technology (HTML, CSS, Dreamweaver). Prerequisite: AR 379. SP.

AR 498. Senior Studio. (3) Design projects for freelance clients and on-campus clients, working individually and as teams. Students meet directly with clients and vendors, preparing job parameters, job flow, budgets, estimates and time-lines. With AR 497, meets Capstone course requirement for Graphic Design majors. Prerequisite: AR 447. SP.

AR 480. Special Topics. (1-3) Selected topics to be determined by the department.

The candidate for the Bachelor of Arts degree in Business Administration offered through the Avila Advantage program must complete all the University general degree requirements.

AR 490. Directed Studies. (1-6) Advanced studies in a concentration area. Open to students only in their last two semesters. Topic of study initiated by the student and presented in writing to the primary concentration instructor and

AR 497. Portfolio Preparation. (3) Preparation of a graphic design portfolio, resume, and business letterhead. Resume and cover letter writing and interviewing workshops. Culminates in professional portfolio review. With AR 498, meets Capstone course requirement for Graphic Design majors. Prerequisites: AR 447. SP.

Avila Advantage – Business

Outcomes for Avila Advantage-Business Graduates for the Bachelor of Arts degree in Business Administration will be able to:


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