AVENUE LeLutka Exclusive 2009
Be the first to preview LeLutka's latest collection to be released 16 Oct 2009. In this exclusive with AVENUE Magazine, Fashion Meister Minnu Palen shares her thoughts and creative direction of the LeLutka team. Everyone loves their LeLutka ;) Enjoy!
LELUTKA A VENU ExclusivE rElEasE OctObEr 2009 behind the Curtain: Minn Pale nu en Writer: Vixie Rayna Photographer: Emi Bade Vixie Rayna: Thank you for taking the time to chat with AVENUE Magazine. Tell the Readers a little about yourself. What brought you to Second Life? Minnu Palen: Hello Vixie and thank you for taking the time to interview me today, I'd also like to thank AVENUE and all those who make this publication happen for allowing me and my team to tell you more about us... Well to be totally honest, it was unexpected. I was watching TV one night and there it was. This person was talking about this fascinating place and I just had to try it. VR: Minnu Model Skins (MMS) was born in July of 2007 and was known almost immediately for its amazing high-fashion glamour skins and strong brand image. Your skins are a staple in just about every resident's inventory. In fact, your brand was well established by January of 2008 a mere six months later. How did you become interested in producing skins? Please tell us about your first design. MP: I've been asked this many times, but some blogs have chosen to misquote me. The idea of creating my first skin was purely selfish. I could not find anything on a grid that matched my fashion sense and how I wanted to be perceived, that is when I started to tinker with the idea of just creating my own. Now that I look back, those skins were horrible and I am actually grateful for those out there who bought it and put their faith in me as a skin designer. However, it was my first creation, and I was extremely happy with them, and just so proud of myself for being able to create something. When I realized people actually enjoyed and appreciated my work, I started working on better skins. I felt I owed it to my customers to make something better. Thus generation 2 was born, and a few months later... generation 3 and then 4. I actually feel it shows when I create something, I am very transparent, and I was under extreme pressure and under a lot of stress when I created my ZERO skin line, which was after the whole generation 4 situation. It shows that I was not in a good place but trying to make up for whatever happened, I will not get into it, but I am glad it happened in a sense, I have learned a lot since. VR: Its two years later and you've re-branded to LeLutka, which includes hair, clothing, and jewelry in addition to your amazing skin designs. This couldn't be done alone and you've enlisted the help of several notable designers such as Thora Charron, Valena Glushenko, Anykey Munster and Azufr3 Catteneo. MP: That is all correct, although you forgot to mention shoes, lingerie and also poses hehe, I forgive you though. We are always adding new things to our sims, I don't expect everyone to keep up with it all. :) I enjoy keeping myself surrounded with creative, talented and easy going people. Sharing my work space with other creative minds, is what drives me. We have a sim that we use to create, each designer has their own work box and it is great to tp into that sim and see them all working, it makes me want to hop on mine and create something amazing. I love sharing with my friends and those whom I love, anyone who knows me can attest to that being true. and Summer `09 collection, now that we have tested the waters, we could do what we feel it is best for the brand as a whole. Now we know it can be done, however we are going back to our roots with the Fall/Winter `09 collection, experimenting with fashion and daring ourselves with what appears to be the impossible. VR: Your roots! All of SL is abuzz about the new collection, what can we expect to see? MP: The changes will be rather noticeable, not only with the new builds, but everything will be different. I guess everyone will just have to wait and see, be surprised, I look forward to us changing the way the SL world looks at us again. We have done it before, I would love to do it again. The way we see it now is, you could either like it or hate it, but at least we will be doing what we like. I think we lose ourselves sometimes when we stop doing what we love and just do things that others will love. When you stop having fun creating, you need to take a step back and realize if it is worth making others happy and not yourself. Another thing that will be done differently is the fact that we will no longer be doing huge releases as it was becoming extremely stressful for all of us involved. VR: News from your blog states that the talented Marni Grut will join the team for the new collection. Her talent will be a great asset to your team! How did this collaboration begin? Will you be approaching a guest designer for each new collection? Who would you love to work with next? MP: I knew of Marni's work way before I asked her to work with VR: Were you always interested in a broader market? Was this your part of your original vision? MP: We (Thora, Aradia and I) were never interested in broader market to be honest. We wanted to experiment with the Spring us. Some of her designs were previously used in some of our GLAM Magazine editorials. We became great friends shortly after and she is not only talented, but a very professional individual, not to mention supportive of me and the company, through the good and the bad. We felt Marni would be a great addition to the brand as a guest designer, she is very creative. She is also very dedicated, not only to her work but also her friends. There are many qualities and way too many reasons to mention in one paragraph as to why she was chosen. We, would love to have other guest designers in the future. However, who knows what will happen. We often change our mind, I could only tell you what is certain today, and I never know what will happen tomorrow. However, Thora, Aradia and I are extremely happy with the team of people we have chosen to share in the company we love and cherish. VR: Thank you for taking the time to speak with me. Is there anything you would like to add? MP: I would like to thank you again, send a big hello to all my friends and AVENUE readers, and wish you luck with your future journeys Vixie. A Please visti Lelutka @ LeLutka (249, 139, 23) A VENUE www.avenuesl.com