AVENUE Gems & Kisses Exclusive 2009
AVENUE gives you the exclusive on 2009's hottest new jewellery designer Deliziosa Vendetta of Gems & Kisses.
Gems & Kisses Adornment The Art of special edition deceMBeR 2009 Deliziosa Vendetta of Gems & Kisses Interview by Mavi Beck Photography by Natasja Schumann Cover Photo by Boe Cortes The Golden Girl Mavi Beck: Thank you for the time you have given us Deliziosa, please tell us a little about yourself, how did you find about SLTM? Deliziosa Vendetta: It all started with a simple invitation from a friend of mine who is really into technology. He invited me to share on Second Life�, what he defines as "artistic emotions". I wholeheartedly accepted, and ever since that day, little by little, I have been given a bigger meaning to my virtual life. As far as my artistic and human side are concerned, I try to live my SL with the same honesty, passion and impulsiveness of my real life. MB: What drew you towards the creation of jewellery? Is it something that you find attractive in RL as well? DV: In real life I have a great passion for jewellery as my grandmother was a very talented goldsmith's art master. Since I was a child I have had the chance to admire wonderful pieces of jewellery and to follow the steps necessary in their creation. Even if in real life I did not carry on my family's tradition, I am very glad to have honoured my grandmother in this virtual world. MB: Do you have any experience in graphic arts? Your jewels show an extreme attention to detail. DV: My life has been a crossroad between science and art. I was born and raised in a family of artists of various fields. For instance, I have studied piano at a professional level and I have participated in several modern art exhibitions with some of my works. I draw and create contemporary art installations with different materials. I love experimenting with different kinds of installations and with my ex-boyfriend I did an exhibition with computer projects and light shows that we presented on screen-like canvas. MB: The brand Gems & Kisses has evolved and has become an important name in the landscape of jewellery makers in SL. Was it difficult to establish your name in such a difficult market? DV: The term evolution fully reflects Gems & Kisses' outlook as a brand. It was born recently, in May, but thanks to the daily sacrifice of my staff members, we were able to conquer many hearts. In a few months, my little jewellery box (this is how I define my store, because it has such a shape), has grown bigger and bigger to contain an every increasing selection of more artistic jewellery. We have already been featured in several fashion shows which featured also our jewellery clothes. We have also organized a competition, Miss Gems and Kisses, which will elect kings and queens of our jewellery who will represent us during the year 2010. It was difficult to become established in the jewellery market, but thanks to our quality and availability to communicate with our customers, agencies and other designers, we have managed to achieve great approval in the metaverse. MB: Creating jewellery and wearing it, is a form of expression, what differentiates the Gems & Kisses brand from others present on SL? DV: Jewels truly are a form of expression of our feelings, it is easy to think about jewels of love. The brand Gems and Kisses tries to renew itself constantly by offering different lines all of excellent quality and by always improving the existing products and the customer service. I believe our strength is to try and offer different themes with the same elegance, an example of this are our Meduse and Futuristica lines. MB: Your jewels are incredibly versatile and alluring, who is your typical customer? DV: Gems and Kisses customers are incredibly diverse just because we offer very different kinds of jewellery. The typical Gems & Kisses customers are modern and demanding women, who are looking for jewellery of excellent quality and originality, but we also have men who want to give their partner a precious and elegant token of their affection. The ambition of Gems & Kisses staff is to satisfy our customers, offering them several feedback systems, the first and foremost is the savoir faire of our models, who are practically present at the Gems & Kisses store at any time of the day. MB: Your styles are very different, where do you get your inspiration from? How long does it take you, from the idea of creating a jewel to its practical realization? DV: Gems & Kisses is characterized by the multiplicity of its styles. Starting from the classic, we cross and interpret different themes, like futuristic and religious. The inspiration is part of the creative process, it matures and evolves with it. Curiosity and the sensibility are an artist's guide in their search for inspiration, one of these can be the simple observation of colour gradients, or sharing experiences with other artists. I draw my inspiration from the desire to experiment and innovate. I want to be an artist who is ahead of the times, who knows how to offer something new. The idea of a jewel often is born on a piece of paper, maybe from a drawing I have sketched during the night. The realization of a prototype can take a few minutes, but hours and days are necessary to make all the changes and to reach the result. So, it is a process of progressive creativity, which is born on a piece of paper and comes to life using the main instrument of our time, the computer. MB: Your jewels are exquisite and extremely well crafted and detailed. From the first set to your latest creation, which is your favorite piece and why? DV: Thank you, you perfectly described my jewels. The Gems & Kisses piece that is dearest to me is Satin Set which is composed of a choker, earrings, and a couple of bracelets. It is a creation composed simply of thin monochrome metallic wires, that intertwine with each other giving a final effect that is incredibly delicate and luminous. I love it because it has given the real input to my creativity, helping me create best sellers such as Mimmi, Pavone and Pure beauty. MB: What kind of advice would you give to a beginner who would like to start a career of jewellery designer in SL? DV: My advice is to start from the reproduction of real jewellery, maybe those you wear every day. To be able to create a good piece of jewellery requires much exercise because you have to work with prims of very small dimensions, whose aligning requires an incredible strain on the eyes. Once you have become familiar with the technique you can let your creativity go wild, detaching from the reproduction of existing jewellery. In the end, I believe it is of the utmost importance not to live this world with too much competitiveness, but instead you should try to establish a dialogue with other designers to share experiences and creativity, as art lives because it is renewed by sharing experiences and knowledge. I want to be an artist who is ahead of the times, who knows how to offer something new A Fifth Avenue Choker & Earrings Jewerly Designer - Deliziosa Vendetta Sim Location - Rucott:Embryo Photographer - Boe Cortes Necklace & Earrings The Princess Necklace & Earrings E ernal Bond t Choker & Earrings Fearless Choker & Earrings Strict Elegance Necklace & Earrings Miracle of Light A VENUE www.avenuesl.com