AVENUE Gems & Kisses Exclusive 2009
AVENUE gives you the exclusive on 2009's hottest new jewellery designer Deliziosa Vendetta of Gems & Kisses.
special edition DECEMBER 2009 Gems & Kisses The Art of Adornment The Golden Girl Deliziosa Vendetta of Gems & Kisses Interview by Mavi Beck Photography by Natasja Schumann Cover Photo by Boe Cortes Mavi Beck: Thank you for the time you have given us Deliziosa, please tell us a little about yourself, how did you find about SL™? Deliziosa Vendetta: It all started with a simple invitation from a friend of mine who is really into technology. He invited me to share on Second Life®, what he defines as “artistic emotions”. I wholeheartedly accepted, and ever since that day, little by little, I have been given a bigger meaning to my virtual life. As far as my artistic and human side are concerned, I try to live my SL with the same honesty, passion and impulsiveness of my real life. MB: What drew you towards the creation of jewellery? Is it something that you find attractive in RL as well? DV: In real life I have a great passion for jewellery as my grandmother was a very talented goldsmith’s art master. Since I was a child I have had the chance to admire wonderful pieces of jewellery and to follow the steps necessary in their creation. Even if in real life I did not carry on my family’s tradition, I am very glad to have honoured my grandmother in this virtual world. MB: Do you have any experience in graphic arts? Your jewels show an extreme attention to detail. DV: My life has been a crossroad between (this is how I define my store, because it has science and art. I was born and raised in a family such a shape), has grown bigger and bigger of artists of various fields. For instance, to contain an every increasing selection of I have studied piano at a professional more artistic jewellery. We have already level and I have participated in several been featured in several fashion shows which modern art exhibitions with some of my featured also our jewellery clothes. We have works. I draw and create contemporary also organized a competition, Miss Gems and art installations with different materials. Kisses, which will elect kings and queens of our I love experimenting with different kinds jewellery who will represent us during the year of installations and with my ex-boyfriend 2010. It was difficult to become established I did an exhibition with computer projects in the jewellery market, but thanks to our and light shows that we presented on quality and availability to communicate with our customers, agencies and other designers, screen-like canvas. â€¨ MB: The brand Gems & Kisses has evolved and has become an important name in the we have managed to achieve great approval in the metaverse. landscape of jewellery makers in MB: Creating jewellery and wearing it, is a form SL. Was it difficult to establish of expression, what differentiates the Gems & your name in such a difficult Kisses brand from others present on SL? DV: Jewels truly are a form of expression of market? DV: The term evolution fully our feelings, it is easy to think about jewels reflects Kissesâ€™ of love. The brand Gems and Kisses tries to outlook as a brand. It was renew itself constantly by offering different born recently, in May, but lines all of excellent quality and by always thanks to the daily sacrifice improving the existing products and the of my staff members, we customer service. I believe our strength is to were able to conquer many try and offer different themes with the same hearts. In a few months, elegance, an example of this are our Meduse Gems & my little jewellery box and Futuristica lines. MB: Your jewels are incredibly versatile and alluring, who is your typical customer? DV: Gems and Kisses customers are incredibly diverse just because we offer very different kinds of jewellery. The typical Gems & Kisses customers are modern and demanding women, who are looking for jewellery of excellent quality and originality, but we also have men who want to give their partner a precious and elegant token of their affection. The ambition of Gems & Kisses staff is to satisfy our customers, offering them several feedback systems, the first and foremost is the savoir faire of our models, who are practically present at the Gems & Kisses store at any time of the day. â€¨ MB: Your styles are very different, where do you get your inspiration from? How long does it take you, from the idea of creating a jewel to its practical realization? DV: Gems & Kisses is characterized by the multiplicity of its styles. Starting from the classic, we cross and interpret different themes, like futuristic and religious. The inspiration is part of the creative process, it matures and evolves with it. Curiosity and the sensibility are an artistâ€™s guide in their search for inspiration, one of these can be the simple observation of colour gradients, or sharing experiences with other artists. I draw my inspiration from the and luminous. I love it because it has given the desire to experiment and innovate. I want to be real input to my creativity, helping me create an artist who is ahead of the times, who knows best sellers such as Mimmi, Pavone and Pure how to offer something new. The idea of a jewel beauty. often is born on a piece of paper, maybe from MB: What kind of advice would you give to a a drawing I have sketched during the night. beginner who would like to start a career of The realization of a prototype can take a few jewellery designer in SL? minutes, but hours and days are necessary to DV: My advice is to start from the reproduction make all the changes and to reach the result. So, of real jewellery, maybe those you wear every it is a process of progressive creativity, which is day. To be able to create a good piece of born on a piece of paper and comes to life using the main instrument of our time, the computer. â€¨ MB: Your jewels are exquisite and extremely well crafted and detailed. From the first set to your latest creation, which is I want to be an artist who is ahead of the times, who knows how to offer something new jewellery requires much exercise because you have to work with prims of very small dimensions, whose aligning requires an incredible strain on the eyes. Once you have become familiar with the technique you can let your creativity go wild, your favorite piece and why? detaching from the reproduction of existing DV: Thank you, you perfectly described my jewellery. In the end, I believe it is of the utmost jewels. The Gems & Kisses piece that is dearest importance not to live this world with too much to me is Satin Set which is composed of a competitiveness, but instead you should try to choker, earrings, and a couple of bracelets. It is establish a dialogue with other designers to a creation composed simply of thin monochrome share experiences and creativity, as art lives metallic wires, that intertwine with each other because it is renewed by sharing experiences giving a final effect that is incredibly delicate and knowledge. A Fifth Avenue Choker & Earrings Jewerly Designer - Deliziosa Vendetta Sim Location - Rucott:Embryo Photographer - Boe Cortes The Princess Necklace & Earrings Eternal Bond Necklace & Earrings Fearless Choker & Earrings Strict Elegance Choker & Earrings Miracle of Light Necklace & Earrings AVENUE www.avenuesl.com