Issuu on Google+

Publisher’s Note So this is the month that is typically a celebration of love and passion. To this end, our team has strove on in this labour of love in producing this immensely juicy issue that is filled with nuggets of insights, exciting stories, saucy spreads and delightful unions of sorts. Our curator Paola Tauber has drawn from the pool of creativity in SL to present a most enticing treatment on the musings of love portrayed by different artists...not by any standards the cliche meanings of love but a celebration in all its permutations. AVENUE continues to push the envelope of being different which is why our cover this month done by one of our favourite contributing photographers Divine Tokyoska dares to bare the power of passion in a shoot for ARSNOVA Skins & Shapes. From this month on, we celebrate the partnership with Metaverse Broadcasting Channel in promoting and bringing you the inside scoops of the unfolding of the I WANNA BE A CELEBRITY reality tv contest produced by Phaylen Fairchild, the creator of DIVAS. Stay tuned as we bring you all the latest upates as we scour the grid for the next star of SL in our monthly issues and blog. Last but not least, we are proud to be the main presenter to showcase what would be one of the most controversial exhibitions in SL, FREAK SHOWROOM, an initiative supported by over 60 of the top flickr names of SL in redefining what beauty is. And as they say, beauty is in the eye of the beholder....so behold!

Rusch Raymaker

Rusch Raymaker Publisher & Editor in Chief AVENUE

Editor’s Note Happy February, dear readers! We hope you will enjoy this edition of AVENUE Magazine, as we strive to provide quality content and showing you more sides in Second Life. We are here to help you get to know more of our world and all it’s wonders. For this month, we celebrate collaboration, love, friendship, and innovation. Innovation isn’t exactly limited to one person alone, on the contrary, innovation has a hard time thriving when one is alone. Second Life’s social tapestry encourages and allows for innovation and creativity to thrive more. After all, even in the virtual world, the adage “No man is an island” holds true. So it is with this theme that we managed to have two friends who make dazzling machinima together, a couple with a passion for building, a nature lover who travels to an exotic land to be with his SL and RL love, to grace in the pages of this magazine. People who realize the unique social and creative dynamics that Second Life nurtures are featured here, notably Phaylen Fairchild, who gives birth to I WANNA BE A CELEBRITY, a unique reality show. AVENUE Magazine is proud to have this opportunity to collaborate with her for this unique endeavor that aims to change the way avatars experience and live Second Life. We are looking forward to covering an exciting and interesting season! So, here it is folks, another amazing issue! Please don’t hesitate to give us your thoughts and suggestions to avenueincmagazine@ gmail.com. We would love to hear from you! Thank you very much for reading!

Isadora Fiddlesticks Isadora Fiddlesticks Managing Editor AVENUE

Fashion

Cover Story

Fashion Icon Eshi Otawara

23

customers come first of everything”. Though she has the help of a personal assistant for blogging and customer service, she seems sincerely dedicated to putting out quality items and standing behind them. When asked what her advice would be for new SL designers, she replies, “Free your creativity, respect the copyright of other people’s creations, and never say ‘Oh I can’t do that, it’s too difficult for me’.” Thiuscy’s perseverance is something to be admired and a fantastic testament of the success of ARSNOVA.

Thiuscy Cioc of ARSNOVA 51

Looking forward, Thiuscy’s next major release will be will be another set of skins and shapes with the female line coming first, eventually followed by the men’s. At the time of this interview she plans for this much anticipated release to happen in February. For more information on this and other upcoming releases, join her group by searching for Ars*Nova and bookmark her blog at http://arsnovadesign.wordpress.com/ Thiuscy Cioc is a delightfully down-to-earth person who seems to live by the adage: the sky’s the limit. When asked if she is satisfied with the work she’s done so far, she simply says “Not enough…never enough.” Visit her sim and enjoy the fine collection of avatar apparel and accoutrements that this lovely lady has to offer at http://slurl.com/secondlife/ARSNOVA/131/142/30

A

SEmotion Studio

ONTENTS

Love in Motion

58

Vista Animations Perfect Woman

TESLA Shoes Hot for Teacher

31 Poseball set: SEmotion Modeling14

41

Blacklace Intimate Pleasures

77

From Left to Right: Queenie Extraordinaire: Tesla Marie in Red Hot

Lifestyle Salvo Waydelich: Tesla Urban Tactic in Black

Vixie Rayna: Tesla High Oxfords in Purple Sapphire Coakes: Tesla High Oxfords in Blue

Architechtural Review Alf Whittaker: Tesla Urban Tactic in Brown

Botha Architects

Tesla Marie in Watermelon

145

On Love

237

267

On The Tube

I Wanna Be A Celebrity 217

An Exclusive Look at SL’s Newest Show

I WANNA BE A CELEBRITY Written By Isadora Fiddlesticks Photos By Lilly Boucher Additional photo courtesy of MBC Metaverse maven Phaylen Fairchild has had plenty of meaningful experiences in Second Life ever since she came to the grid as one of it’s Charter Members. She has the successful show DIVAs, participated in SL Big Brother long before I was born in Second Life, and is a successful SL machinima maker. For her, Second Life is a great playground in which she can be creative. Her time inworld has given her plenty of opportunities to interact with everyone, and her contribution to occasions like the SL5B, The Day of Remembrance and other Linden Lab-supported activities has cemented her place in the grid as one of its pillars that helped Second Life mold its culture and lifestyle.

Fairchild. For her, this show is different from all other show she has done in the past. It has been a while since a reality show has hit Second Life, and according to Phaylen, this show “is going to be a wonderful learning experience for everything, the goal is to enrich the Second life experience of our contestants in a fun format.” Indeed, with fun challenges to keep the participants going, Phaylen Fairchild hopes that while doing this reality show, the participants of the reality series will come out appreciating Second Life and their experiences.

Ms. Fairchild explained that she got the concept from “experiencing an ever growing divide between cultures and communities The upcoming reality series I WANNA BE across Second Life, and the difficulty to reach A CELEBRITY is another brainchild of Ms. across so many boundaries to simply get to

Arts

AVENUE Presents Freak Showroom

231

To wake at dawn with a winged heart and give thanks for another day of loving;

Arts Events

artwork © Katiya Rhode-Singh

shoes and think about how the concept of RMB City Beauty breaks our wishes, how it carnally

Snapshot_424_2 - Carola Zabelin A circus shot, it sounds so cliche, but it have a good explanation: We know many histories of famous freak and most of them ended working in circus feeding the arrogant distorted mind of the “normal” ones... so who’s the freak? =/

Cover Credits

We are all part of the same compost heap. We are the all singing all dancing crap of the world. So, if you consider yourself a freak, a human being who is at the bottom of life, who has nothing, who can’t lose anything, you can feel really free to create and live. Because Self-improvement is masturbation, but (I say that) you can save yourself with

Female: ARSNOVA // ARSNOVA // ARSNOVA // ARSNOVA //

Art. I am a Freak and for this reason I can do everything, I’m free, I’m away from Beauty Paranoia. Because every one of us knows that SL is mainly a place for vain people. And I wanted to change this perspective. And as I said: “And this idea could be useful for us too, because through this project we can put ourselves in a virtual Elephant Man’s

BROWN Realistic eyes 10 BLACK short Eyelashes LEONA shape LEONA Skin C17

CONTENTS

Inspirations

Entertainment

doing things, not just testing or thinking about them. And if desire to be free is still and mentally blocks ourselves into a state of alive, without schemes or rules, we can do Social Paranoia encompassed in an economic everything we want. Freedom is the most scheme that pressures us to do what someone important value of human beings. else thinks it’s better for everyone. NL: Last question, in a world in which you can NL: There was another statement that have “one, no one and hundred thousand” caught my attention and I have to ask you, identities, you are finally free to create why is feeling a “stream of consciousness”, something only for yourself, tremendously an experience that we must feel as more as for yourself. ... Why would this “freak” possible? identity be different than any of the other one hundred thousand identities that one LL: Because I need it. Because I need this to could create? explain myself and what I have in my mind. For this reason I must do that as much as LL: Because in SL, in my opinion, people possible. Let myself go, like did writers in feel themselves free to be what they really the past. And I think if it’s so important for are. With a mask you can be really yourself. me, it could be important also for others, With hundreds of masks you can be everyone because in this showroom we have seventy and no one. But ... each of these masks is artists, real virtual artists, not like me, they you. And with other identities you can be a are great and original and sharp! And every medieval character, a neko, a warrior, a girl, artist if they can’t create, if he or she has a man, an escort, a business man, etc. restraints, they feel badly. Freak Showroom’s Exhibit will run from NL: You also stated in the note, “but desire February 2nd until the 16th here: still exists, and in my opinion this is the most important thing” Why is it the most important Freak Showroom - ModaSL - Time Warp Circus thing? (130, 72, 1143) A

Male: ARSNOVA //LL:MAXHELL Skin C03 Because if we have the will to do we are in the right way. Because ARSNOVA //something, GREEN Realistic eyes 04 sometimes the most important thing is ARSNOVA // MAXHELL Shape

Photographed, Modeled and Art Directed by Divine Tokyoska.

By ARSNOVA

Magazine PUBLISHER & EDITOR-IN-CHIEF MANAGING EDITOR FASHION EDITOR ASSISTANT FASHION EDITOR MARKETING MANAGER MARKETING EXECUTIVES, CIRCULATION

Rusch Raymaker Isadora Fiddlesticks Takeshi Kiama Vixie Rayna Jessika Contepomi Nancy Jie AnnieK Watkins Cortney Prieto Mrohs Baxton

ART DIRECTOR

Sapphire Coakes

PRODUCTION MANAGER

Bahiyaa Jumanya

DESIGNERS

FASHION STYLISTS

Callie Hearn Larson Gufler Lilly Boucher Lina Yedmore Vixie Rayna EmmZ Tzara Sapphire Coakes

STAFF WRITERS

INSPIRATIONS CURATOR PHOTOGRAPHERS

CONTRIBUTING PHOTOGRAPHERS

Arialle Dufaux Rubianne Ellison Spruce Canning Tiffany Dragonash Queenie Extraordinaire Kleos Gomes Angelique Ronmark Bahiyaa Jumanya Nazz Lane Paola Tauber Tillie Ariantho Angelique Ronmark Sapphire Coakes Mirari Etchgaray Queenie Extraordinaire Lilly Boucher Takeshi Kiama Isadora Fiddlesticks Divine Tokyoska Kade Klata

AVENUE Magazine is published and managed by AVENUE Inc which owns and operates AVENUE Models, AVENUE Models Academy and AVENUE Studio Online issue can be found at http://avenuemagazine.blogspot.com AVENUE Inc website http://www.avenuesl.com

Send press releases, ads and queries to avenueincmagazine@gmail.com Advertising enquiries and vendor requests please contact one of the following: Jesika Contepomi Nancy Jie Cortney Prieto AnnieK Watkins Mrohs Baxton

Love t he Way She Moves Featuring Vista Animations Perfect Lady AO

Photography by Kade Klata Modeled and Styled by AVENUE Model, EmmZ Tzara

VISTA The Perfect Lady AO - Walks Outfit: Azul eWe Black & White Skin: Belleza Belle Shoes: Stiletto Moody Bare Audrey Hair: Damselfly - Azalea Necklace: Alienbear Princess Amaterasu

VISTA The Perfect Lady AO - Stands Outfit: MP Konoe Dress Midnight with MP Black Horizon Neck Adornment Skin: Belleza Belle Shoes: Bax Ankle Boots Black Suede Hair: ETD Janae

VISTA The Perfect Lady AO - Jump and Land Outfit: -azul- Milonga TANZANITE Skin: Belleza Belle Shoes: Stiletto Moody d’Orsay Hair: ETD Cadey

VISTA The Perfect Lady AO - Dive Outfit: *Kitties Lair* Micro Bikini Santa Cruz Cherry Skin: Belleza Belle Hair: ETD Patricia

VISTA The Perfect Lady AO - Fly/Hover Outfit: -azul- Coppelia BR Skin: Belleza Belle Shoes: Stiletto Moody d’Orsay Hair: ETD Tyra Necklace: EARTHSTONES - The Awakening

VISTA The Perfect Lady AO - Sits Outfit: LBD WoolPulli & LBD Lea Pants Skin: Belleza Belle Shoes: *Courtisane* Hors d’haleine Red Hair: Damselfly Isydora Necklace: From Alienbear

VISTA The Perfect Lady AO - Ground sits Outfit: Beauty Avatar Mirror Skin: Belleza Belle Shoes: Bax Ankle Boot Black Suede Hair: Boon UZU22

A

Hot For

A Class Act

Photographed by Divine Tokyoska Styled by Vixie Rayna

Teacher

with TESLA

Featuring AVENUE Models:

Queenie Extraordinaire Vixie Rayna Sapphire Coakes Salvo Waydelich Alf Whittaker Cody Bolero

From Left to Right: Vixie Rayna: Tesla Ziggy in Morning Glory Sapphire Coakes: Tesla Ziggy in Enlighten Salvo Waydelich: Tesla Urban Tactic in Black Queenie Extraordinaire: Tesla High Oxfords in Brown Alf Whittaker: Tesla Urban Tactic in Black

Tesla High Oxford in Purple

From Left to Right: Queenie Extraordinaire: Tesla Marie in Red Hot Salvo Waydelich: Tesla Urban Tactic in Black Vixie Rayna: Tesla High Oxfords in Purple Sapphire Coakes: Tesla High Oxfords in Blue Alf Whittaker: Tesla Urban Tactic in Brown

Tesla Marie in Watermelon

From Left to Right: Salvo Waydelich: Tesla Urban Tactic in Black Queenie Extraordinaire: Tesla Hyla in Black Snake Alf Whittaker: Tesla Urban Tactic in Brown Vixie Rayna: Tesla Marie in Blue Sapphire Coakes: Tesla Marie in Watermelon Cody Bolero: Tesla Urban Tactic in Blue

Tesla Hyla in Black Snake

A

Cover Story: Written by Queenie Extraordinaire

Photography by Mirari Etchegaray

Arsnova W

hat does the term “new art”, a style of music from the Middle Ages, and an SL avatar by the name of Thiuscy Cioc have in common? All three of them relate to the term “ars nova”. In early 2007 a new content creator was born and now fast approaching her 2nd rezday, Thiuscy Cioc is going strong and continually looking for new ways to expand the creative empire known as ARSNOVA.

Like many people, Thiuscy wasn’t too crazy about Second Life the first time she tried it. It was the urging of a friend to give it another chance that brought her back and she’s certainly thankful for that, as are her many customers! With a background in graphic design, it was only natural for her to dive headfirst into content creation. Starting off with clothes, she soon decided to put herself to what many consider the ultimate test: the difficult challenge of skin creation. Thiuscy finds excitement in new challenges and has recently released her first pairs of shoes. While she admits that a good friend helped her

with the sculpts on the new footwear, she also notes that she is learning 3D modeling herself and hopes to do much more work with sculpted prims in the future. Currently when you land in the ARSNOVA sim you find yourself in the center of a Stonehenge replica in the middle of Thiuscy’s store. Neat and organized with a sectioned off area featuring the latest releases, you can easily find what you are looking for. And what will you find at ARSNOVA? Everything from shapes to skins, to prim lashes and eyes, along with clothes and the previously mentioned shoes. More importantly, Thiuscy creates for both genders, so be sure to bring your significant other. Her organizational skills continue outside of her store with an easy-to-navigate plethora of well-known and high quality stores, completing ARSNOVA as a pleasant and worthwhile shopping locale. Probably most widely known for her skins, Thiuscy reminisces about the first time she attempted to make one. She laughs as she recalls how horrible it was, but she was determined and a few weeks later she released “Zandra”, a female skin she says still sells well today. To this day she loves skin creation most of all, but prefers to say she creates “avatars” since she also does the shapes and eyes to make up a complete character, but she also finds clothing design to be relaxing. Thiuscy does not plan to stop taking on new endeavors; she would love to delve into animations and furniture in the future. Like many others she began by looking to magazines, photos and websites for ideas but felt too limited. She says she has always been a creative person in RL and soon realized that her best inspiration comes from her own imagination.

Like many designers, she finds herself focusing her attention on her business and customers. She says “[my] customers come first of everything”. Though she has the help of a personal assistant for blogging and customer service, she seems sincerely dedicated to putting out quality items and standing behind them. When asked what her advice would be for new SL designers, she replies, “Free your creativity, respect the copyright of other people’s creations, and never say ‘Oh I can’t do that, it’s too difficult for me’.” Thiuscy’s perseverance is something to be admired and a fantastic testament of the success of ARSNOVA. Looking forward, Thiuscy’s next major release will be will be another set of skins and shapes with the female line coming first, eventually followed by the men’s. At the time of this interview she plans for this much anticipated release to happen in February. For more information on this and other upcoming releases, join her group by searching for Ars*Nova and bookmark her blog at http://arsnovadesign.wordpress.com/ Thiuscy Cioc is a delightfully down-to-earth person who seems to live by the adage: the sky’s the limit. When asked if she is satisfied with the work she’s done so far, she simply says “Not enough…never enough.” Visit her sim and enjoy the fine collection of avatar apparel and accoutrements that this lovely lady has to offer at http://slurl.com/secondlife/ARSNOVA/131/142/30

A

Love In

with SEmot

n Motion

tion Studio

Styling and Photography By Sapphire Coakes Poses by SEmotion Studio Featuring AVENUE Models:

Vixie Rayna Alf Whittaker

Poseball set: SEmotion Intimate 06

Poseball set: SEmotion Modeling09

Poseball set: SEmotion Modeling13

Poseball set: SEmotion Intimate 08

Poseball set: SEmotion Cuddles 02

Poseball set: SEmotion Modeling14

Poseball set: SEmotion Modeling13

Intimate

with Bla

Pleasures

acklace Photography By Kade Klata Featuring AVENUE Models:

Kyrinnia Desmoulins Sydney Nitely Liane Maertens Laury Sands Tiffany Dragonash Sapphire Coakes Olyvia Zenovka

Kyrinnia Desmoulins: Dark Temptation - Red Leather Teddy Set

Left to right: Sydney Nitely: Sweetness - Scarlet Floral Liane Maertens: Silent Night - Emerald Satin & Lace Camisole Set

Left to right: Laury Sands: Minstrals Kiss - Purple Satin & Black Velvet Tiffany Dragonash: Playful Innocence - White Satin & Lace Camisole Set

Left to right: Laury Sands: Minstrals Kiss - Purple Satin & Black Velvet Tiffany Dragonash: Playful Innocence - White Satin & Lace Camisole Set

Left to right: Sapphire Coakes: Laced Dreams - Black Velvet and White Laced Corset Olyvia Zenovka: Heart Breaker - Pink Satin & Lace Bra Set

Left to right: Olyvia Zenovka: Heart Breaker - Pink Satin & Lace Bra Set Sapphire Coakes: Laced Dreams - Black Velvet and White Laced Corset

A

Eleganza by B! Fashion

Written By Tiffany Dragonash Photos by Tillie Ariantho and Queenie Extraordinaire On January 25th, Avenue Models presented Eleganza, a fashion show featuring the designs of B! Fashion’s Barbarella Cioc. For those of you that had not seen the fabulous work of this wonderful designer, I hope that you had a chance to get to this show. The AVENUE Models presented an amazing array of Barbarella’s creations to a very appreciative crowd. On arrival to the location, it was obvious this was not going to be a typical, same as always show. B! Fashion deserves better than that and

AVENUE delivered. Beginning with the runway devoid of straight edges that approximated an inverted T and continuing with the brilliant white color scheme to which the colorful dresses contrasted. The choreography as well, was anything but boring, as multiple models

were present on the runway together, up to four at a time as exchanges were made. While the set design and choreography were all expertly and imaginatively done, the real stars of the show were the expertly textured and magnificently done clothing of Barbarella. The show began with shorter skirt lengths and gradually worked its way to full length gowns, but every design fit with the theme of Eleganza, a word derived from elegance. As for the textures, you have to see them for yourself to appreciate them. Even the accompanying photos only hint at the quality of them. In a fitting end to an exciting show with

great designs, just when everyone thought the show was over, the AVENUE Models surprised again. Rising from behind the curtain came a flying slab of ice much like a floating cloud, carrying the models bedecked in five of the most impressive outfits presented this day. Once in the air, the flying glacier circled the runway, over the head of an enraptured audience. The show didn’t end until several

rounds were made, but eventually all good things must come to an end. Of course, the end of the show was a cue to begin the after party. Many of the guests, led by the AVENUE Models, climbed onto the runway to dance the night away alongside DJ TheArtfullOne Skytower who led like a pied piper on his mobile dj decks amidst the beautiful dancing fashionistas.

Model of the Month

Olyvia Zenovka

Written by Naturelle Santos Photography by Mirari Etchegaray

I had the opportunity to meet this sweet and kind girl between a show and another, and what we had was more then an interview and could be defined as a relaxing chat between friends. Olyvia Zenovka, Winner of November JCNY Model Fest, in AVENUE Models since her beginning, talks to us about her start, her career, her experiences and some tips and tricks about modeling. I found her good-natured, funny, and intelligent, and I think you will, too. Read on!

Naturelle Santos: Just a classic question to start: when and how did you start with modeling in SL? Olyvia Zenovka: I began modeling last year, when I applied for a position with LeeZu Baxter Designs as one of her store models. When visiting her store, I became instantly infatuated with the designs she offered, and couldn’t get enough of it. It was a long time before I began to inquire about modeling outside of the store. Really, it wasn’t until after we had the Little Black Dress show that I thought I could actually be more than just a store model. After deciding to venture out and try my hat at more, I got some help from some wonderful friends in learning the basics (and calming my nerves) so that I could get in touch with the right people and start actively working as a model. I am very, very lucky to have been inspired by some amazing women who showed me just how wonderful the fashion industry in SL could be.

needed in my abilities to be able to be productive in the modeling industry. NS: Do you want to mention someone? OZ: Two of my biggest inspirations, who were also my mentors, since starting in this business, have been Payton Heron and Poptart Lilliehook. They are the ones who gave me advice, taught me how to walk (since I had never been to modeling school), gave me support when I would have interviews (before the AVENUE interview) and just generally were pillars of support and good advice. Also, Barbara and LeeZu for seeing something in me in the beginning that made a poor shop-aholic turn into a model. NS: Great, this was an opportunity to show some love. :) OZ: I really owe them everything. I don’t think that I would have been able to make it near as far as I have without their guidance and support. I’ll never be able to thank them enough. I really just hope I make them proud.

NS: Which was the first agency you worked for? OZ: AVENUE was my first agency, actually. “Smile”. NS: You started great then. OZ: I was very, very lucky.

NS: What do you think has contributed to your success? OZ: (laughs) Luck! Really, I see myself more as a girl who loves clothes and has been lucky enough to have a job that encourages the dream that anything is possible. Also, I think the fact that I’m unyielding in my morals of never treating someone how I don’t want to be treated, and a strong work ethic. I don’t like the phrase “give up.” It’s not something I will ever do, and have been rewarded for. NS: Good answer! OZ: Honestly, I think I see myself differently than other people do. I look at the models around me and think: “Wow, they are so beautiful and so amazing,” They give me something to aspire to be like. I will forever be thankful, even if I should leave this industry, for the friends and family I have met along the way. >>

NS: How was it in the beginning? Was it difficult for you? OZ: Again, I was lucky enough to know quite a few people through LBD when I first started modeling seriously. Without the people who helped me in the beginning, I wouldn’t be where I am right now. I know that not everyone gets the start that I did in this business. So I consider myself extremely fortunate to have been able to meet people that I did and have them take me under their wings, showing me the ropes, helping me to have the confidence I

NS: I remember my first runway. I was so scared and nervous, even if in a virtual environment, could you tell us how your first time it was? OZ: I was petrified. That’s probably the best word I could use to describe it. I still get nervous before shows, and I don’t think that will ever change. My first show was the LeeZu Baxter Designs “Little Black Dress” show, held on the To the Nine’s sim with the store models as the models in the show. Everyone had experience except me, and 90 people showed up for the show. It was like walking through concrete when you got out there. Thankfully, the LBD team is very much a family, so everyone was supportive and wonderful. I wouldn’t have made it through the process without them.

to do a certain job (be it on the catwalk, or a print ad, or store modeling) that I represent their product well. NS: Have you ever modeled in Real Life? OZ: No. My experience with the Arts is in a different field. I have extensive experience on stage acting, as well singing. I have a Bachelors degree in Music with a minor in Musical Theatre. NS: So you’re comfortable with being on stage? OZ: : I am. Being on stage is where I feel at home. It’s something I have done since I was a small child, and was fortunate enough to be able to continue through my life. NS: Do you think there are some connections between a real and a virtual model? OZ: I think your morals and values are there. Again, by investing so much time and energy into our avatar it becomes an extension of oneself. That, I think, is one what makes it similar.

NS: It’s impressive how you can feel yourself there in the runway while physically in front of a PC... OZ: I know! I think that’s more because of the relationships/bonds we make with other people. Even if you’re in strict role-play environments, your avatar usually has some part of you in it, something that allows your avatars experiences feel more “real” to NS: Have you ever thought of being a model in real you than just pixels on a screen. life? OZ: When I was a young girl I wanted to be. There are NS: Besides the fun stuff, is there a stressful side pictures my parents have of me, “striking a pose” for during fashion shows? the camera. OZ: Anything you invest your time in will have some stresses, and it’s not always sunshine and roses when NS: You have modeled for many designers, could you you’re in a show. Inevitably, someone will crash. tell me your favorites to work with? Another person can’t attach hair so they need to TP OZ: Honestly, my favorite designer in all of Second somewhere just so they can get dressed. It’s always so Life is LeeZu. She was before I started working for her, fast paced that you feel like it goes by in the blink of and I imagine she will be if I ever stop modeling. The an eye so even the slightest anxious feeling is amplified appreciation I have for her work and artistic ability has because of the intense situation you’re in. only grown since then. Really, since I see how hard she works, my appreciation for any designer has grown. NS: Stress and adrenaline... I am very proud and honored to be able to have had OZ: Designers, Agencies, you name it; they all have the opportunity to showcase her designs. It’s my hope faith in you to represent their brand. For me, I simply that I have made them as beautiful as they make me. hope that the people who have put their faith in me >>

NS: You’re represented by many agencies, what, in your opinion differentiates AVENUE Models from the other agencies? OZ: I really like the family aspect that you feel in AVENUE. I think that is one of the first things that struck my attention with AVENUE, was the fact that everyone is quite invested in the company and working towards the same goals. Due to this, it makes everyone want everyone else to succeed and strive to make AVENUE the best agency it can be. I wanted a place that felt like home, with friendly people and wonderful friends.

NS: You were the winner for November JCNY Model ‘Fest. Please talk to us about this exciting experience. OZ: I didn’t believe it at first. Honestly, I don’t think it has sunk in yet! JD produces an amazing product with her jewelry, and the fact that I am even able to be associated with it in such a way is a complete honor. When I found out I had won, since it was so late, I thought I had hit some key on the keyboard and pasted my name into the form “laughs”. To even be included with the list of winners from previous months is something that amazes me. There are some really fabulous women who have won the Model’Fest competition before me, women who I look up to as mentors and sisters.

NS: A team effort... OZ: Yes. After all, we’re all here together. :) It doesn’t make sense to me to have a business run NS: You’re not there just as a coincidence. a different way. When you get people invested in a OZ: (blushes) Thank you, Naturelle. It still feels like a company/agency, they want to do better because they dream, though. are a part of something bigger than themselves.

NS: What experience in your modeling career do you think is the most unforgettable? OZ: There have been so many of them; it’s hard to pick just one. For obvious reasons, my first show. My first photoshoot, as well. I still have that picture! NS: It’s something unforgettable. I know what you mean. OZ: OZ: The first time someone looked at me like I look at the more experienced models. I’ll never forget when she told me she “wanted to be like” me when she grew up. I just hugged her and told her she already was. I’m not any different than any other wonderful woman who wishes to try to be a model. I’m still just that girl with an addiction to shopping.

look stupid! NS: Other then model you’re also manager for Lion Skin, how do you feel in this position? OZ: Blessed to know someone with a spirit as amazing as Lion’s. Honored that she would trust me enough to manage her company. She is another designer that I have had the pleasure of being able to take part in the creative process with.

NS: I had the opportunity to meet her and I found her a very interesting girl. OZ: She is one of the most amazing people I have ever met in my life. She has this uncanny ability to make me laugh and then frustrated in the exact same moment. She’s this... chaotic creative force that is very much like a Lion. Powerful and intimidating, yet majestic OZ: (laughs) Can I tell you a secret, without it going and graceful at the same time. into the interview? NS: Could not choose a more appropriate name. NS: Never tell a secret to a journalist... just joking OZ: That she did. lol, I don’t consider myself a journalist. NS: First time I met her, she was dancing in her shop OZ: Haha, true enough. But you’re AVENUE family! alone... OZ: When you IM’d me, and told me that I was going OZ: She loves to shake! to be featured in the magazine, I IM’d Rusch to make sure it wasn’t a hoax. *GIGGLES* :)~~~~ NS: Now I would like to focus more on your model attitude and secrets. NS: You’re too modest girl, you deserve it and I love OZ: My secrets? Be yourself. Don’t ever give up, have humble people! patience and know that at the end of the day you’re OZ: Seriously. I don’t consider myself a “super/top still you...so don’t compromise who you are. Be willing model.” So when things like this happen, I imagine to work for what you want, and be thankful for the someone jumping from the bushes and saying, “WE opportunities you have been given. FOOLED YOU.” I’m still just as awestruck at the “super/top models” NS: Are there some photographers you especially love of Second Life as any other girl in this business. Does to work with? that make me silly? OZ: I adore each photographer that I have had the NS: Nahhhh! opportunity to work with. I love the different ways OZ: Whew, good. Sorry for getting off track there. that people see me even if I haven’t changed my NS: I’m tempted to publish it lol... appearance. OZ: (laughs) It would make me look stupid. NS: People with a huge consideration of themselves >>

NS: Many are photographers but few are artists... OZ: That is very very true. Thankfully, I have been able to work with some amazing photographers in SL who are artists. NS: Assuming that, like any good model, it is huge; talk to us about your tricks to manage the inventory. OZ: It is a constant process of arranging. I must do it every day, if I’m being honest. My inventory is one folder after another, with subcategories in nearly everything. My hair folder, for example, is broken down with “blonde, Black, Red, other”, with each of those folders there are “Formal” and “casual” folders. Then within those are “updos” and “down” folders. That way, I know exactly where to go when I’m looking for something. It’s the same thing with clothes, jewelry, nearly everything. Just make sure you make it as easy as possible for you to find what you’re looking for. NS: And what about your poses, which methods do you use for the shows? HUD? Old school? OZ: Each store I buy poses from has its own folder. I have an Animation Preview HUD from Kru’s Boutique with all of the poses from that folder loaded into it. That way, I put on the outfit I’m wearing in a show and can quickly go through all my poses without having to manually pose with each one just to figure out which I’m going to use. I’m probably too organized. It’s the Virgo in me. *laughs* NS: Being a perfectionist is never a fault. OZ: I just don’t like to not know where things are, in real life, and in Second Life. NS: An argument for our “newbie” models: What are your tips to deal with the monster lag we usually encounter at the shows? OZ: Everyone knows about the removal of un-needed prims, detaching things you don’t “have to” have...so I will give my biggest tip. Be patient. Take a deep breath, and don’t panic. Panicking when you’re going down the catwalk and aren’t exactly in the center is only going to cause you to over correct yourself and send you stumbling like a drunk man back and forth. Anything can be done correctly; you just don’t need to freak out about it. NS: Sometimes I envy real life models that don’t have to deal with lag... OZ: Real life models don’t have to attach facelights to their eyeballs just because they need to wear earrings, eyelashes, a necklace, a hat, hair and a lip piercing! They should be thankful.

NS: Many girls attend fashion academies and would do anything to be hired by an agency, but basically we must admit that the models who regularly work are often the same, how do you explain this fact? OZ: This is a business that is very hard to break into. Be patient, your time will come. You may not get hired by one agency, but there is another that will have you. Do your research as to the backgrounds of the agencies you want to work for, set your sights on that goal and just keep trying. I think a lot of times it’s the same models working because the designers and the agencies know that those models are reliable and won’t let them down. Everyone, I hope, will be given a chance one day. Just shine in that opportunity; it will only lead to more.

the time. But I still don’t want to lose my inventory, though, *laughs*. NS: While not busy with modeling what do you like to do in SL and where can your fans meet you? OZ: Fans? I’d like to think of people more as just future friends. I wasn’t kidding. I’m just the same as anyone else here. If someone wants to meet me, they can always IM me. I may not be able to answer right away, but I’ll sure try and say hello as soon as I can. Where I hang out really depends on the day. I love spending time with my friends, so wherever they are, I’ll be there too.

NS: You’re a friendly and kind girl, Olyvia and I thank you so much for your time. OZ: I appreciate that, Naturelle. Very much, I am NS: To finish, we would like to know a little bit so glad we got the chance to meet. You didn’t about your personal tastes in fashion. steal my time, but you’ve given me a moment to OZ: I adore color. I’m drawn to classy clothes that remember by meeting a new friend and fellow will last through quick trends, and colors that AVENUE sister. leave you breathless. I tend to dress in Second Life A according to how the weather is, here, in real life. Right now, because it’s cold outside, I’m in pants and a big sweater. NS: Any favorite shop or designer to mention? OZ: First and foremost, LeeZu Baxter Designs. Right now, because it’s cold outside I really love the winter clothes that are being put out by Muism and the knit caps and sweaters of Argrace. Naturally, I love wonderful dresses, so Baiastice is always on my quick list of shopping. NS: If your house was burning down and you could only save one clothing item, what would it be and why? OZ: Oh, this is hard! I would say my Jones Coat from LBD. It’s what I found when I entered “coat” into the search tab one night, and found LBD which consequently changed my second life, I wear it all

Architectural Review

Botha Architects Written by Arialle Dufaux Photography by Tillie Ariantho

Achieving harmony and natural balance is the key to design success for Sergio Botha and business partner Jay Pessoa, the powerhouse duo behind some of Second Life’s finest architecture at Botha Architects.

These real life brothers joined SL about 2 years ago and Sergio says building really came about as a bit of fun. “I signed up to Second Life first and it was a couple of months later I downloaded the viewer and then started to login almost daily. I bought a small 1024 square metre plot for fun, next to my real-life brother’s beach property, and then I made his house and mine”, explains Sergio. Botha’s background is in architecture and it shows; from the elegant layout of the sim which feature the pair’s display homes to the smallest details in the houses themselves. “Jay is into scripting, so he handles all of that in relation to the houses. I do the design but we both manage the program, systems and sim management. From a technical perspective we like to experiment so we bring something new to each build,” Sergio says. “I use 3D computer graphics tools that enable us to create builds that are quite realistic. However, it’s important to achieve the right expression and mood for a build or even a space within a building and for that you need solid technique. I remember a teacher once told me that ‘great’ is making a glamorous theatre stage from just an old pillow, a broken chair and a few lights,” he adds. >>

Sergio describes the houses grounded in the ‘modern’ style in the true architectural sense. “I would say our style has its origins in modern architecture but really you could write a book about this! Our style is very ‘now’ and we’ve been influenced by an eclectic range of elements from different historical periods. What I can say for sure is that for me a building has to be functional and it has to make you feel something.” “In SL I start with random concepts and just let it grow from there, trying to concede that each building has its own ‘personality’. The structure of a house, in my opinion, is the most important thing and that’s what gives it longevity. Textures, for instance, can be changed and improved over time but a well-structured house will stand the test of time,” says Sergio thoughtfully. The houses are a visual delight. Each is unique yet they are all underpinned by quality. From the smallest details such as the glazing to the baked-in light effects, Botha and Pessoa’s homes are indeed realistic with some the best use of textures of any SL pre-fab builder on the grid. The designs are highly intelligent with small and difficult spaces avoided in favour of large, light-filled areas that are easy to move around in and aesthetically pleasing. The use of glass dominates most of the builds and this too is cleverly used; not only to achieve the trademark spaciousness of a Botha home but to firmly contextualise the build within its surroundings whether on a beach, in a woodland setting or elsewhere. >>

“While I do bring RL architectural ideas to what I do in SL, the work I do in Second Life has always been what I would call ‘loose’ and ‘experimental’ but using realistic spatial concepts. And that’s one piece of advice I would give to someone looking to buy a home; pay attention to proportion and the relationships between different spaces,” adds Sergio. Unlike some pre-fabs, these homes are packed with features that utilise the scripting talents of Jay such as smart-lock doors and home alarm systems. They have smart-blinds for privacy control as well as indoor and outdoor controllable light sources and all these features are all managed through a single menu, which can be modified for any number of users.

What then does the future hold for Botha Architects? Sergio suggests that will depend on technology itself making advances. “Every day in SL is a learning experience for me. What I try to do in-world is achieve the same quality, detail and complexity as any well-designed real-life house I’m working on. There’s a lot of progress to be made with shaders and 3D graphics are improving all the time as well. Of course, this has to be balanced against quality and performance issues in-world. But right now Jay and I are developing some ideas for a new venture in 2009 that is very exciting. I see bright things for the future”, says Sergio. (Botha Architects: 125, 126, 24)

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Interesting Sims

Unintended Water Written by Arialle Dufaux Photography by Angelique Ronmark

Artists, it’s said, are often inspired by a muse. This time, however, a muse of a different kind has inspired the creators of a new sim on the grid, Unintended Water. Cyro Spyker and thess Writer, have teamed their creative energies to create this magical place, filled with art, beauty and secret places to explore. The pair has been a couple since 2007 and came up with the idea for the sim while floating on a raft surrounded by water. Cyro says the name was inspired by the British band, Muse and their song “Unintended” which he finds hauntingly beautiful. “thess and I were talking about new goals together and the idea of creating a sim around water, specifically a fjord, was born. We wanted to create a place to chill, to retreat, where you can be yourself,” he explains. A feature of the sim is the clever use of water; however, buildings too punctuate the landscape

with a central gazebo at the heart. “This is in the middle of the sim, with a great view. Around it lays more water…misty, dark and a little mysterious,” Cyro says mindfully. While the mood here evokes a certain sadness, just beyond lay large and brightly coloured flower fields serving as an emotional juxtaposition suggesting happiness and joy. “thess was dancing around a lot during the build which I found amusing and inspiring,” says Cyro. It’s not only the couple who are inspired though, with SL photographers already flocking to Unintended Water, their work on sites like Koinup and Flickr a testament to the beauty of the sim. In addition to the physical appeal of the sim, Thess and Cyro have put in place a number of interactive art installations, which must be experienced to be fully appreciated. >>

And it’s obvious the pair has a sense of humour with one such installation being a bath submerged under the sea. This space, nestled by the coastline, is exquisitely lit with romantic lamps and some of the most subtle particle light I have seen in Second Life. At once it is both amusing and romantic…sure to warm the hearts of lovers in SL looking for a private and intimate space to chill. If keeping your head out of water is more your style there’s always the boathouse or the tree house in which to kick back or the other installations to admire like the row upon row of mannequins in an open field. “It’s lovely to see how people use the space and it will probably keep evolving and changing just like Second Life itself,” says thess. Unintended Water (122, 144, 22)

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What Love can Do:

Leyla Firefly and Luna Cartier of

Belle Belle Furniture Written By Rubianne Ellison Photos by Mirari Etchegaray We’ve seen them all: sordid news stories detailing how adulterous Second Life residents have ruined marriages and torn apart families. Accounts like these may raise television ratings, but they hardly tell the whole story about what true Second Life partnerships can be. Leyla Firefly and Luna Cartier are Second Life and real life partners in every sense of the word. Firefly, who lived in Belgium and owned a game store at the time, came to Second Life after finding it on the web. “I found SL on mmorpg.com. Downloaded, logged in, looked for my gun and people to kill,” she joked. When she didn’t find anyone to assault, Firefly turned to the creative side of Second Life. All you fashionistas out there owe her a debt; she created the first prim shoes. Cartier, on the other hand, came into Second Life because of real life business interests. “That was back at the Beta, and I basically explored all it had to offer back then,” he explained. “I think virtual worlds are amazing spaces and allow people the

opportunity to collaborate when they normally would not be able to.” It was a different kind of opportunity to collaborate that kept Cartier in Second Life- he stayed because of Firefly. The two partnered in Second Life, and married in real life on October 23rd, 2008. Together, they own Belle Belle furniture, complimenting each other’s skills and interests. Firefly creates home furnishings, while

Cartier manages the business. “I am Bob the Builder,” Firefly joked, referring to a popular children’s show, “and he is Martha Stewart.” Cartier researches home decorating, furniture, and design trends, while Firefly makes them a virtual reality. In addition to managing the business, Cartier is his wife’s muse. If Firefly gets stuck during the design process, Cartier is there to inspire her. “Say I want to build a set in white,”

she elaborated, “I make him look at my screen so he can say ‘Oh, Wonderful!’” But sometimes, when Cartier suggests ways to improve the design, Firefly’s temper flares. “Sometimes he says ‘You better do this.’ and I get angry and we throw the furniture,” she joked. “We make love and then I do what he said.” Their passionate relationship has influenced their business. Belle Belle’s line of sex furniture, Passion Inside, is the result of their dedication to “bring some class to pixel sex.” The couple searched the grid for three weeks to find the right animations. “We looked for sensual and romantic ones, not the I’m- a –lame- porn- star moves,” Cartier pointed out. Their favorite item from the Passion Inside line is the recently released bath and coziness of more traditional pieces. Neko Z, tub. my personal favorite, is a charming blend of grunge and retro styles. The kitchen has a refrigerator When Firefly passed me a land mark to Belle and a fish tank, while the dining room has stray Belle furniture, I had to ask her if the living yarn balls rolling about. Leyla has also created room set I saw in the photo was real or Second windows that look out onto cityscapes and wintry Life. When I arrived at the store, I had to look scenes, mini blinds, outdoor furniture, food, and at everything twice, and still couldn’t believe gifts like adorable LOLcats. What stands out most my eyes. Their favorite piece, the tub, is old- about her work, though, is the detail that makes fashioned, claw- footed, and filled with steaming it look real. As Cartier said, the store has a lot of water that looks even better at night. It comes “WOW moments.” with the accessories: a pair of fuzzy pink slippers atop a shaggy white rug, a towel rack and back In addition to Belle Belle furniture, Firefly brush, a shelf with candles, and my favorite- a and Cartier own Mystique, a romantic sim that table with glasses and chilled champagne. To one is a tribute to their love. Their house, a replica side of the bottle lie two condoms. Each furniture of Frank Lloyd Wright’s Falling Water House, is set in the store is divided into six rooms- living tucked into one corner, but not accessible to the room, kitchen, bedroom, office, dining room and public. Another sim, Cirque Mystique, houses bath room. The Arne, Firefly’s best- selling set, is Firefly and Cartier’s favorite build-The Queen a modern, sleek set in grays and browns. Although Leyla’s Revenge. It’s exactly what it sounds likeit’s a minimalist creation, it retains the warmth a pirate ship, but it’s a pirate ship that houses

a club. Firefly also owns a club gear store, SHX, want to make that!’” Cartier observed. Most with items by Saii Hallard, a friend that she importantly, Firefly says, is to build with love. “You can see when someone builds with love,” considers the best scripter in Second Life. she pointed out. I asked Firefly if she was upset Firefly and Cartier recommend that those by people following suit and making prim shoes who want to get into building visit the Ivory after she invented them. She said no, explaining Tower of Prim Knowledge, play with the building that innovation in Second Life is necessary, and tools, and practice constantly. Firefly also added exactly how the real world functions. “That’s that she’s always using edit to inspect things she what’s so great about SL…have an idea…make it sees around the grid, and she also “inspects” work, and see others adapt to your ideas,” she interesting items she sees in real life. “We’ll elaborated. “You need innovation to spur new be out in real life, and Layla will sudden say ‘I ideas.”

Next month Belle Belle will be expanded to two sims, the newest one housing fantasy related items, including furnishings with gothic, medieval, Arabian, and science fiction themes. There are also plans for a third sim for houses Firefly has created.

seems to infuse their Second Life creations. The furniture is made with painstaking detail so couples can enjoy it with each other and friends; an entire romantic sim was created so Second Life couples have a classy place to be together. “Hey, when you find the right person in SL, you may be 5000 miles apart in real life,” Cartier What struck me most about Firefly and Cartier, pointed out. Firefly and Cartier’s creations allow far more impressive than their furniture store, distant lovers to spend quality time together in was the evidence that the couple is deeply in love classy settings. and extremely happy. That love and happiness A

Recreation & Sports Feature: Written By Spruce Canning Photography by Angelique Ronmark Additional Photos by Isadora Fiddlesticks (live wrestling shots)

Out of all the sports that have been introduced to SL, Pro Wrestling is very much like its RL counterpart to the point that when you attend a match as I did, one could feel the excitement that such a match entails. All the aspects of Pro Wrestling were there. Alpin Criss is the founder of the Second Life Championship Wrestling and the creator of the Voodoo HUD, which simulates the injuries and wrestling moves in SL for the wrestlers and the audience in general. Criss, who is a devotee of the drama and the rivalries of the ring created SLCW due to the lack of realism in wrestling video games. He also stresses that the live performance was a big factor in creating SLCW. When asked about its similarities to the WWE in Real Life, he dismissed that by saying that its bubble had burst and that he is a devotee of the “Old School” of wrestling and as he said about RL wrestling in which it is “How you lose is what defines how good you are.” As to the entertainment value of wrestling in SL, Criss said

g g n n i i l l t t s s e e r r W W that he had watched every sport from boxing to hockey and as he put it, “ wasn’t very entertained”. He then said that pro wrestling and SL was the perfect match because wrestling is all about entertaining. For the most part, that’s what his wrestlers do with the drama and live performance of the sport. A very good example of this entertainment would be the rivalry between the current Heavyweight Champion Tenzan Karu who took the belt from the former champion Waroop Bravin. Bravin told me that he would do everything he could to get the belt back. According to Bravin, there are several contenders for the various titles. The main contender for the Women’s title is Katheryn Blackadder whom I saw wrestling a serious rival at the match on January 10th 2009. Ari Lane also struck Bravin as a serious contender as well. As to the match I witnessed that afternoon, I felt the excitement and the raw emotion that was generated by the fans of the various wrestlers and I saw that Alpin Criss was right in the essence of SLCW. SLCW is the most entertaining form of sporting event because the art of wrestling is about entertaining. The viewing public is what makes SLCW in the first place. Eric

Stuart, the SLCW General Manager was kind enough to send me the fight card and the outcomes of the matches on the 10th as an example of what happens at a SLCW match. The first match on the card was a Rivalry match between BigEvil Mandelkorn and Wolfy Kessel which resulted if BigEvil winning with a cross face which caused him to submit. One of the two women’s matches was between Harley13 Tigerpaw and Lipgloss Magic to decide the Number One contender for the SLCW Women’s championship. The match resulted in Lipgloss’s submitting after a combination of devastating wrestling moves. The third match showcased a budding rivalry between Morpheus Shellman , the SLCW International Champion and MikeFreeman Straff, Celtdan McMahon the third contender, for the International title was not medically cleared to compete. After a bloody match, Morpheus emerged victorious with the win after finishing Straff off with a Scottish Car

Bomb.The second match in the decision of the Number One contender for the Women’s title was between Katheryn Blackadder and Misaki Yumako. In a match that had seen the referee being knocked out by a flying clothesline from Katheryn in the early moments of the bout, Misaki grabbed a chair from the audience and was quickly disqualified as she swung it at Katheryn which gave Katheryn the match. With the night’s matches decided, the winners of the two women’s matches have already faced each other in which is the SL equivalent of the WWE’s Wrestlemania. The Heavyweight Champion, Tenzan Karu will also appear to name likely contenders that he will most likely face at Wrestlefest which is the SL equivalent of the WWE’s Wrestlemania. With the professionalism of Alpin Criss and his group of dedicated entertainer/ athletes, one would actually feel that he or she was at an actual WCW or WWE event watching the Nature Boy Ric Flair defend his title against Sting or Hulk Hogan. The

atmosphere was like that of a major arena with the cheers and the jeers to each individual wrestler in the ring. The SLCW lives up to its reputation that it can bring entertainment and sport to a happy medium and that this sport should be seriously checked out on one’s experiences in SL. A

Woman CEO of The Month:

Joy Laperriere CEO of EGG Development and VP of Sales and Marketing for First Meta

Written By Rubianne Ellison Photograpy By Tillie Ariantho

I

didn’t feel prepared for my interview with Joy Laperriere, CEO of EGG Development and VP of Marketing and Sales of First Meta. In fact, I was downright intimidated. A real life academic, I don’t know the first thing about business and corporate… stuff, so I wondered if I hadn’t gotten in over my head. I was overjoyed to discover that Laperriere is much more than a business woman; she’s a resident whose passion for building and content creation has become the foundation for an innovative and successful Second Life business.

Laperriere teleported me to EGG Development’s Office, where she lounged on a couch surrounded by various pieces of advertising paraphernalia. Meters away, I could see what appeared to be a dilapidated city block. She asked me to excuse the mess, explaining that EGG Development, a full turnkey services provider that specializes in development, had been commissioned to create a custom advertisement. In other words, Laperriere and her business partner, Minky Mousehold, facilitate real life businesses forays into the virtual world. Laperriere and

Mousehold, both CEOs, founded the company when they discovered that their interests in builds and project management were a good match. The company name EGG (yes- all caps) isn’t an acronym. It simply means that the company provides services to take companies’ projects from incubation to hatching. “If you wonder,” Laperriere joked, “we love eggs. Any form of them.” In addition to being CEO of EGG Development, Laperriere is the VP of Sales and Marketing for First Meta. Her boss there, Tyra Fierrens, heard about Laperriere because

of her previous work on custom products and her reputation in the Second Life Singapore community. Being a VP ended up being more than Laperriere expected however. “First Meta is a start up company. Many things were done the first time for them. Being a start up company, expenses needed to be wellmanaged, so we did way beyond what our responsibilities require with one common goal.” The goal, to launch the Meta Card grid wide and establish First Meta as a renowned bank, was possible because the company was able to provide real life documents and registration to prove its credibility. First Meta, whose Meta Card is essentially a credit card for residents, is soon introducing two exciting products. Laperriere explained that she wanted to change people’s perception of banks as “sharks,” which has led to the creation of the Meta Card Flexi. While the original Meta Card requires real world credit approval, the Flexi’s credit limit will be two times a member’s savings. Basically, if you have 2000L in savings with First Meta, you can borrow 4000L without credit approval that might violate your real life privacy. The Flexi Card will be available in February, but an even more innovative product will be launched between March and June 2009. First Meta has created a card that works like a debit card and will allow residents to spend Linden and other virtual currency in the real world. Laperriere explained, “So instead of having to sell your Lindens to PayPal and then transfer to your bank, you could spend it straight off

via a debit card by First Meta.” Despite her innovative marketing strategies, Laperriere, like many women, finds she is still not always taken seriously in business settings. Soon after beginning to work with her, she explained, people realize she knows what she’s doing. I asked her why she chose business and content creation when many Second Life residents choose to work in the fashion or entertainment industries. “I will say the business side of me is always in me,” Laperriere replied. “Whatever I lay my hands on I’ll do it and aim for 100%. Since I

was a kid, I’ve always been different from the other girls. I am more of a mask, centurion, and He-Man girl…and of course, Legos.” Laperriere firmly believes that many things in business, including how one is perceived by business colleagues, depends on what is said. “Be quick to think,” she advised, “but don’t be too quick to speak.” While Laperriere is facilitating the launch of new products for First Meta, she also has some exciting projects going on with EGG Development. While names of many of the real life companies she works with cannot

be disclosed, she did tell me she’s working with Ikatoo, an advertising company, Tangs, a Singaporean department store, and SKII, a beauty brand. In addition, Laperriere and Mousehold do pro bono work for charity organizations, with an event for the Singapore Heart Foundation upcoming. They will also be working on the set for First Fusion, an Ewing Fashion Agency event for Amsterdam International Fashion Week. During First Fusion, real life and Second Life models will strut down the runway simultaneously. Laperriere was also eager to tell me about My

Wardrobe, an EGG development label that will house some of Second Life’s most talented artists and designers, both established and new. My Wardrobe will be launched in March. At the end of our meeting, Laperriere gave me a tour of a build she’s doing for real life hip hop artist Novel Hooligan. Filled with impressive detail, the urban warehouse will contain a club, complete with lounges, a stage, and a dance arena. The duct work and texturing were especially impressive. Laperriere was aiming for a modern/ urban fusion style for the club, which will probably open in February. As we concluded the tour, I asked Laperriere her opinion on some residents’ belief that Second Life has reached its peak in terms of real life/ Second Life products. Her reply was evidence of her passion for content creation and business. “I don’t understand how Second Life can reach its peak when creativity never ends. Do you remember the days when hairs were still with no flexi? Prims were just prims…then came the flexi feature…then scripting…now sculpted… 3D models…it’s always evolving, and talents are always popping up like popcorn.” A

SLentrepreneur of the Year Awards 2008

Written by Arialle Dufaux Photography by Mirari Etchgaray

Avarie says she too noted the success of women in the competition. “I was struck by the fact the top 3 entrepreneurs

As the inaugural SLentrepreneur of the Year were women. I have no scientific explanation behind Awards drew to a close late last year at a glittering why women got the most votes although I do have in-world ceremony, the real winners emerged as the some theories behind why women excel in Second powerhouse women of Second Life. Of the 13 nominees, who were all put forward by the residents of SL, the top three were women. Vying for the coveted title of SLEntrepreneur of the Year, the 5 women and 8 men all came from vastly different backgrounds. What they had in common however, was a drive and spirit to succeed in the competitive business world of SL. Avarie Parker, publisher and co-editor of SLentrepreneur Magazine, the organisation behind the project, says this was the first year for the magazine and also the awards. “The magazine was started in January 2008 so this was the first chance we had to honour an entrepreneur. My original goal was to get the word out to the general population that SL isn’t just about social networking and cybersex but includes many revolutionary business applications as well,” she says enthusiastically.

Life businesses. I feel that SL as a business platform is much more open and accessible to women than perhaps traditional boardrooms in real-life. Women can use their skills at building communities in a new way in Second Life that may give them an advantage. The one thing all of the women entrepreneurs had in common was a very loyal following of Second Life supporters that was the result of dedicated customer service and community building,” she adds. Clothing reseller, Mimi Juneau, took out the top honour followed by Saffia Widdershins and Avenue Inc’s very own Rusch Raymaker. Juneau’s business model is so exquisitely simple it was bound to work: gather the best of the best SL designers, select key items from their ranges and put them together in one store. So far, she is stocking Bax Coen boots, Zhao Shoes, Sartoria, Anubis, Lady Thera, and Lolita among others. Widdershins is best known for her work at

the

helm

of

Prim entrepreneurs.”

Perfect Magazine and

The awards attracted thousands of votes from

Prim Perfect blog as residents and Avarie scoffs at suggestions about the well as hosting SLCN’s legitimacy of the process. Meta Makeover Show. Just

like

Juneau,

Widdershins also identified a ‘gap’ in the market. She saw an abundance of magazines and blogs devoted to fashion but nothing devoted to the homes and gardens market, which is where she’s carved her niche.

“I felt the best way to get the SL community truly involved was to allow them to vote. Second Life is a very complex and unique landscape of people from around the globe and I wanted to get the opinion of those residents that were interested enough to vote. All of the nominees were selected by SL residents, a diverse population with differing

Raymaker joined Second Life nearly 2 years views of what constitutes a Second Life entrepreneur ago and since that time has steadily built the Avenue and as with most things about virtual worlds, the Inc empire comprising a modelling and photographic old rules don’t apply, so the process was also about agency, a modelling academy and more recently this redefining what a Second Life entrepreneur really very publication, Avenue Magazine. On the horizon is.” for 2009 are plans for a television venture.

Parker herself, while not eligible for an award,

Avarie says anyone thinking of starting a is quite the entrepreneur with a real-life background business in Second Life should read the backgrounds in graphic design, and joined SL in 2006. of these women at http://www.slentre.com.

“A good friend and business partner, Brian

“I think the individual profiles of our winners Regan, was actively growing his real-world recruiting and nominees offer tried and true advice on how business and this gave me the inspiration to use to do business in SL and how not to do business. my web design and development skills to build the Anyone thinking about beginning a business could SLENTRE.COM website in an attempt to report on do well to read the advice from these successful real world businesses in Second Life. Over the year

I’ve refined the content, driven by my readers, to and we are already taking nominations for the 2009 also highlight SL business.”

SLentrepreneur of the Year. This year I anticipate

“SL sees outstanding people from all over the even more interest as word spreads and I believe we world come together in a completely new way and I have only just begun to discover the true potential want to thank all the nominees and readers for their of this powerful tool called Second Life”, says Avarie continued support. The awards reflect that diversity proudly.

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Club of the Month

The Koola Interview by Angelique Ronmark Pictures Lilly Boucher Muzeek Okey and Boo Rang’s photos by Angelique Ronmark The Koola is a one of a kind club in SL. The Koola is an exact replica of the club in RL and was built following the architects drawings. From time to time there are live streams from The RL Koola club that resides in London. I interviewed the owner, Boo Rang and music manager Muzeek Okey of The Koola to shine a light on their feelings and experiences about this great club. Angelique Ronmark: Please tell me now why you decided to start this club? :) AR: What is your drive? Boo Rang: Well I had been enjoying the SL club scene for about 4 months and was involved RL with some promoting and just saw that there was an opportunity to do something really exciting involving a RL club here in SL, bringing something different to the scene and offering the RL club a different promotional platform. BR: The drive was the buzz of creating a new concept.

AR: And now the concept almost exists for a year. How do you look back on it? BR: It’s been a roller coaster. We are open a year in March, was a while getting all in place. :)) It’s not as easy as it looks running an SL club. BR: its important to get a balance of fun and work, SL work is just that, people are here to chill, relax often after a long RL day so getting a great team helping run and SL club is essential, then remembering to keep a balance is important too, The Koola has been lucky in that sense :) >>

AR: That sounds like a great philosophy! BR: Also there is a massive mount of talent in here, so many creative people. AR: Ah please go on. BR: We have in SL been essentially a House club, a little sexy vocal, commercial, some electro, occasional minimal beats and soul. We have been lucky in some of the DJs that spin here produce too and have introduced there music to the club as well. We are looking in the coming months to really explore other styles of music much more in keeping with the RL Koola, which also plays RnB, Techno, Hip-hop etc. AR: That’s awesome! BR: Yes it’s pretty much the only one setup like this :) AR: What would you say to our readers who haven’t been to Koola? BR: Well I’d say that we are placed on a really lovely sim, a few cute shops, some surf and the club, open from 12 till 6 PM daily SLT, a great range of SL DJs, fantastic staff, creating a fun and not too serious atmosphere and if you keep an eye out there is also often exciting RL DJs joining us with live events from the RL Koola. BR: A unique concept in the club scene :)

That brings us to another big name of The Koola. The music manager is also a DJ and producer in SL and RL. Muzeek Okey. AR: What is it about Koola that attracts you? Muzeek Okey: The first time I came there were these RL parties which were streamed inworld I loved the ambiance we could feel. MO: The friendship born with Boo made me come to DJ for the club as maybe the 1st SL resident of Koola MO: I feel like in a family. MO: The evolution to the task of music manager honoured me a lot. AR: Lovely. MO: Share my passion of music with people around SL like I do in RL :-)) AR: Haha :) that’s a good passion. AR: What would you say to other people about Koola? MO: The most human club we can find in SL. And by those words I would conclude this month’s club article. Visit The Koola for a unique experience and feel at home.

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DJ of the Month:

DjGoGo Dreadlow Interview by Queenie Extraordinaire Photography by Lilly Boucher

H

is group info reads: “4 the love of house, 4 the love of people” and hearing what GoGo has to say about his time and experiences in SL confirms just that. He is a true crowd-pleaser with the essential skill of playing to each individual audience and venue to suit the ambience. He also says “There is no money that pays the fun I have playing for you all. Thanks for the love you give me in each party!!!!” Those are the words of a dedicated DJ. Read on to learn more about what makes this master of house tick! SL Birth Date: 12/23/2007 (seems like yesterday) Schedule at press time: ScoutLounge on Sundays 3PM SLT truehouse on Mondays 2:30PM SLT Koola Klub on Tuesdays 2PM SLT Sleek on Fridays 2PM SLT GoGo also does guest appearances at Woods and Vanqul. For more updates you can join DjGoGo Dreadlow’s fan Group: “House Music Nation”

DD: I am a RL DJ since 1993. I also was resident at some RL clubs until 2005. Nowadays I usually play 2 or 3 times a month as guest in clubs. I never experienced online DJ’ing before SL. QE: What type(s) of music do you play? Specialities?

Queenie Extraordinaire: How did you come to find out about SL?

DD: Normally I play a wide range of styles inside the house music concept; it can go from soulful to electro house and from funky to tribal house. Sometimes I play all styles on the same session. One of the things I like to do is gradually increase the type of house from more calm and relaxed to more strong and intense beats. If you ask me what style I normally play more, I would have to say funky and vocal house but, above all depends the club, the crowd and the ambience.

DJGoGo Dredlow: One beautiful day I was speaking with a RL friend, and the subject came: Second Life, the virtual world. I was kind of curious about it and I tried it. Once you enter the world you start to meet people and after that there is no way back (smile). The most interesting thing you can find on SL is the people you meet and the nice friendships you QE: Best/favorite part of being a DJ in SL: can easily create. That is why I keep coming DD: The best part of being a DJ in SL... It’s online. kind of hard to choose one thing. The party people and the dance movement are really intense. Having fun, giving fun to the others. QE: Did you have any prior DJ experiences To be able to experience new things and not having the risk of a RL performance. To be either in real life or online?

able to test that track that you are not sure how it will work when you play it RL. And most important of all, the love you receive from your audience; this is unique and priceless. And course you are much more available to people and they to you, if you compare with RL DJ’ing. QE: Hardest part of being a DJ in SL:

DD: The challenge you have, when you are always looking to improve. The need you have to always be searching for new tunes and new forms to make your performance unique and unforgettable to your audience. If you want to keep enjoying the crowd, you will always need to be creative, even if you had a really bad day (smile). But notice that these are the hardest things and not the worst things. I

always have great fun doing this. QE: Anything you consider to be your trademark? (ie. song, portion of your show, opening, etc) DD: I always like to get creative and use everything a DJ can use. I like to use loops, samples, effects and acapellas to make every set something different and unique. There are things that you will hear just once in your life time, and I like to create that special and unique Carroll - What a wonderful world moment. These are the things that only old school DJ’s do and I think that distinguishes Most Requested all times: Solu Music - Fade me from most of other DJ’s. QE: Any request(s) you absolutely refuse to QE: Most requested song(s)? (If you take play? (Again, if you take requests) requests) DD: If you are talking about house music, DD: I normally don’t take requests, but of there is almost nothing I can’t play (except if course there are some tunes that people keep I don’t have it - smile). The most important thing is to have fun, and make people have asking for. fun. A good DJ makes a good audience and a I will choose one song from three different good DJ understands the crowd, almost like categories that I think are the most requested. he can read their minds. This is the secret and the hardest thing to do. However, if someone Classic: Fish Go Deep with Tracey K - The cure asks me something I really think is unsuitable and the cause for the club or the ambience, I kindly ask the New Release: Axwell and Bob Sinclar feat Ron person to choose other song.

QE: One thing that would make DJ’ing in SL Try always to improve, to be creative and make your sets unique. easier/better: DD: Less lag (smile). For example when you are playing in one of those super crowded clubs and everybody is exploding in particles. QE: Future goals: Result... sim down DD: My only goals are to have fun and also to give some special moments to all the people in SL using my music. QE: When you’re not DJ’ing, what else do you enjoy doing in SL? (ie. favorite, sims, stores, hangouts) QE: Websites/other online venues: DD: We all have that mythical place where DD: Coming Soon (smile) we feel really good, mine is the calm and beautiful Apollo Gardens. Perfect place to relax and enjoy soft moments in your Second Life. I also like to chat with good friends and explore new places.. And of course shopping. My preferences are “EMERY” and “BEAUTY AVATAR”, because their clothes are more realistic. QE: Any advice for new and upcoming DJ’s? DD: Just be yourself, play your style and have as much fun as you can. Never ever think you are some kind of superstar, there is no such thing in SL. If you are good, remember that in this virtual world there are hands full of DJ’s that are at least as good are you, so forget that arrogant super DJ personality cause that way you will fall down quick.

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DJane of the Month:

Jasminx

Saenz

Interview by Queenie Extraordinaire Photography by Lilly Boucher

Straight out of real life’s Gotham City and hitting a virtual club near you is this month’s featured DJane, Jasminx Saenz. With her forthright and fun-loving attitude, it’s easy to see why Jasminx has the personality to draw fans from all over. Read on for more from this spunky lady and find out where you can hear her next!

JS: I play various venues all over SL but a few of my favorite places are my own club, House Divaz. Club Enigma is always magic for me, and the FAC. I probably play about 3 to 4 sets any given week. QE: How did you come to find out about SL? JS: A friend brought me here. (Cin xo)

Queenie Extraordinaire: SL Birth Date: Jasminx Saenz: I rezzed in SL in July of 2007 QE: Did you have any prior DJ experiences either in real life or online? and DJ’ed my first gig about a month later. JS: Yes. I DJ in real life as well as SL. And I’ve been DJ’ing now for about 4 years. QE: Where and when can we hear you DJ?

QE: What type(s) of music do you play? Specialities? JS: I think most times I’m going to have a Tech House Sound with a New York House influence. But I keep an open mind with genres. I’ll play minimal tech, techno, & electro. I love Dub Mixes. What ever keeps the bodies moving.

events- Fashion shows, gallery openings, photoshoots, sim openings, club openings, festivals, etc.

QE: Best/favorite part of being a DJ in SL: JS: I love having a room full of people from around the world listening to your vibe. And I get asked to be a part of a lot of really fantastic

QE: Anything you consider to be your trademark? (ie. song, portion of your show, opening, etc) JS: Geez I don’t think so. I dressed as Daft Punk once does that count? lol

QE: Hardest part of being a DJ in SL: JS: The fame. Being recognized everywhere. The endless parties. It never stops.

A friend mentioned my trademark could be my easier/better: JS: I think it’s a pretty easy process as it is huge head. (lol TY CH xo) now. Just plug in your URL and go. QE: Most requested song(s)? (If you take QE: When you’re not DJ’ing, what else do you requests) enjoy doing in SL? (ie. favorite, sims, stores, JS: Anything by Deadmau5 hangouts) QE: Any request(s) you absolutely refuse to JS: One of the best parts of SL besides DJ’ing for me is just hanging out with my SL friends. play? (Again, if you take requests) Chatting and laughing. I know a real cast of JS: Anything by Deadmau5 And btw...strangest request....”how much do characters. your panties sell for” QE: Any advice for new and upcoming DJ’s? QE: One thing that would make DJ’ing in SL JS: Good question. I think the DJ scene in SL

has changed so dramatically since I was a new DJ that I’m not sure how to answer. I guess I would recommend for new DJ’s just to get out there on the scene. Check out all the amazing clubs and DJ’s and find your place in the party. QE: Future goals: JS: Have Pete Tong do an intro for me. Websites/other online venues: http://www.mix.dj/Jasminx

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An Exclusive Look at SL’s Newest Show

I WANNA BE A CELEBRITY

Written By Isadora Fiddlesticks Photos By Lilly Boucher Additional photo courtesy of MBC Metaverse maven Phaylen Fairchild has had plenty of meaningful experiences in Second Life ever since she came to the grid as one of it’s Charter Members. She has the successful show DIVAs, participated in SL Big Brother long before I was born in Second Life, and is a successful SL machinima maker. For her, Second Life is a great playground in which she can be creative. Her time inworld has given her plenty of opportunities to interact with everyone, and her contribution to occasions like the SL5B, The Day of Remembrance and other Linden Lab-supported activities has cemented her place in the grid as one of its pillars that helped Second Life mold its culture and lifestyle.

Fairchild. For her, this show is different from all other show she has done in the past. It has been a while since a reality show has hit Second Life, and according to Phaylen, this show “is going to be a wonderful learning experience for everything, the goal is to enrich the Second life experience of our contestants in a fun format.” Indeed, with fun challenges to keep the participants going, Phaylen Fairchild hopes that while doing this reality show, the participants of the reality series will come out appreciating Second Life and their experiences.

Ms. Fairchild explained that she got the concept from “experiencing an ever growing divide between cultures and communities The upcoming reality series I WANNA BE across Second Life, and the difficulty to reach A CELEBRITY is another brainchild of Ms. across so many boundaries to simply get to

opportunity to. Since I come from an era when Second life was a little smaller, I like to create experiences with absolute strangers that would mimic a social situation and allow dynamics to form and collaborations to begin.” I imagine that I WANNA BE A CELEBRITY will not be like any other show, and when I asked Ms. Fairchild what the meaningful experiences shall the show give to the participants, she tells me that being on a reality show in Second Life has made her create a different concept for a reality show.

know someone else with similar interests.” Phaylen further states that, “The Grid is so massive and impersonal that to achieve some sense of community, people have segmented off. Some went off to third party forums or chat rooms, some use other social networking devices to form friendships and get to know people they wouldn’t otherwise have the

Phaylen relates, referring to her experience in SL Big Brother, “When Endemol Entertainment brought Big Brother into Second Life, I was one of the 15 housemates. Our place in the house was not reliant on skill or enthusiasm for Second Life itself, but on how many people we could teleport in to click on a picture and vote for us to stay in for another week. At about week three, I simply didn’t care whether I stayed in the house anymore or not because the process of gathering votes became exhausting, repetitious and pointless. I wasn’t getting anything from it except annoyed friends who were tired of hearing from me!” The auditioning process as Phaylen explains goes this way; “The first round of auditions are very simple. People can teleport into the White Room on the Metaverse City sim. This is, in concept, the birthplace of all great things. It’s an empty canvas, sterile, waiting to be discovered. Along the walls are dozens of empty frames where interested individuals

can drop in their picture and a notecard answering 10 questions that are posted on the wall, and then they are included in the first round. That round continues until February 15th. The producers narrow it down to 14 contestants who then move on to face to face interviews with a panel of judges who will ask them questions. From there the field is narrowed to six contestants who will compete in the series.” Phaylen encourages new people to come and join. The concept is all about learning and being willing to give something a try. The greatest challenge is the process of learning something one completely doesn’t know about in a fun manner. “It’s about discovery and collaboration ultimately, and through that creating a unique and satisfying experience.”Phaylen says. Every step of the process will be recorded for the show. I WANNA BE A CELEBRITY makes up of six parts, with six avatars from around the world vying against one another in various skill-based challenges. “The focus of this show is bring in Mentors who excel in a particular skill set and have them spend a couple of hours with the contestants in a crash course. That could be in building, photography, or Avatar customization. There are also many people who lead very reclusive Second Lives and don’t give themselves much of an opportunity to socialize. They may benefit from a show that focuses on event organization or suddenly and unexpectedly

being interviewed on a live show with a hundred people listening to their every word. The world is so multilayered and it really is our ultimate goal that the show be an asset to both the competitors and the watching audience. The reason we opted to do it in a reality show competition style series was quite simple - our job is to also entertain. However, if we can do that while contributing to someone else’s

Second Life experience, thats what we’ll do.” are no real losers here.” He adds. His television Phaylen Fairchild explains. company, MBC, is a respected group that are behind many of Second Life’s most watched Every round ends with a winner receiving shows. an exclusive award and an elimination of one member who judges deem as not up to par With AVENUE Magazine becoming its to move on the next round. The skills that official magazine, Phaylen has this to say: will be tested on are building, photography, “I’m thrilled that AVENUE Magazine has come performance, avatar customization, social on board, I think our mutual interests in engagement, and collaboration; six skills that creating a format that is as beneficial as it is make up Second Life. Guiding them along the entertaining will hopefully set a new standard path towards Virtual Stardom will be Second in virtually filmed entertainment.” Life’s most successful professionals. We look forward to covering I WANNA BE A The winner of the competition will receive CELEBRITY and best of luck to the participants! a deal from the Metaverse Broadcasting Company, an opportunity to star in their own A show and continuous nurturing and celebration of their talents. As such, this show provides all those who are in it an opportunity to shine in their field and as Phaylen says in the press release; “to bridge the gap between the magnificent creatives out there.” According to Robustus Hax, CEO of MBC, the show is merely a catalyst, with the show having the “ability to give them exposure, recognition and assistance they deserve.” “There are so many amazing people out there operating beneath the radar due to the sheer size of our world, this is simply a fun format in which to acknowledge the efforts and foster the Second Life skills of our resident peers in a lighthearted, immersive and entertaining medium. Hopefully we manage to enrich the Second Life experience of everyone involved while we’re at it. There

AVENUE Presents:

Freak Showroo m

Fluffy Rokocoko This is my Freak Av for the show. I call her Mrs. Puff Mrs.Puff is a midget lady, she’s a junky and lives from day to day. Mrs.Puff has an agency for midget prostitutes but sadly she is the only employee, so she has to work hard to keep her agency and get her daily shots. I love Mrs.Puff.

A remarkable exhibit of the macabre, “Freak Showroom” is planned for an opening on February 2nd. The exhibit, created by Loglady Loon will present to the residents of second life a show that forces artists to think of “Generating the Ugly”. Ms Loon has solicited works from seventy of her fellow artists to create avatars that are macabre in every sense and submit pictures of them for display for exhibit. On her flickr site and in the instructions she decries the celebration of what she perceives to be a perverseness in SL, as the celebration of “Beauty”. The exhibition of the grotesque will be held at the ModaSL SIM and run for fifteen days.

While the build was still in progress at the time of writing, I stopped over for a visit and chat with Loglady. I arrived at the entry point, on a skybox hovering nearly twelve hundred meters above the virtual surface of second life. The build, is being done by Ms Asenath Rossini, a noted builder and disk jockey in second life. While awaiting Loglady’s arrival I took a stroll through the still developing site. At the entry point, a weather beaten wooden sign said simply “Welcome to Time-Warp Circus”. A nearby note card giver will provide visitors both information and insight on the exhibition.

Moving the virtual me along the boardwalk, I took the first branch to the right passing a rickety horse drawn carnival wagon and then strolled past food and drink dispensers. Noting that a rat was busily gnawing away at a plate full of pancakes and cupcakes in one dispenser, I moved along. As I passed by a fortune teller’s booth I stopped briefly thinking momentarily about trying it, but decided not to as I do like to be surprised. There were several more kiosks of sorts sitting off the boardwalk on a sickly green parched looking ground texture, one booth had a knife throwing display and I stopped. I jumped on it briefly until thinking that several people I know could possibly wander by and take advantage of my situation as I rotated strapped onto the spinning wheel, so I hopped off quickly. There are several carnival rides, each in keeping with the macabre theme, awaiting visitors when the exhibit opens. With names like; The Odd and Emotional Funhouse! Severed Head Teacup Ride and Topsy Turbulent Tubby Carousel! I’m certain visitors will find them amusing. My last stop before catching up with Ms Loon was at the three big top tents arranged in a semi-circle at the far end of the boardwalk directly down from the TP entry point. Ample space for the exhibition and any events that may be held here I noted as Ms Loon arrived. Nazz: In a note card describing the exhibition, you state, “And I have to tell you: human beings in SL are the same in RL, with just one exception, the Artists.” Why are they an exception? Loglady: Everyone in SL can become an artist. This is one the most interesting things I found here in SL. SL sometimes spurs people in a positive way. Here “normal” people have the opportunity to

create Art, even if virtual, but full of feelings and meanings. And it’s interesting to see how people are able to create Art with the same “medium” (SL graphics) but with different approaches. >>

Nazz: There’s a quote in the note that caught my attention, I assumed it to be from the author Chuck Palahniuk. It said, “Self-improvement is masturbation. But we are too addicted to reason in a healthy way.” What that does that mean in context of the exhibit? Loglady: Yes, it is Chuck Palahniuk. This showroom is called “Freak VS Beauty Paranoia”. I have to confess that some books of Palahniuk are my personal Bible. In Fight Club (book, movie and song) he spoke about that “Only after disaster can we be resurrected. It’s only after you’ve lost everything you are free to do anything. You are not a beautiful and unique snowflake. You are the same decaying organic matter as everything else. We are all part of the same compost heap. We are the all singing all dancing crap of the world. So, if you consider yourself a freak, a human being who is at the bottom of the life, who has nothing, who can’t lost anything, you can feel really free to create and live. Because Self-improvement is masturbation, but (I say that) you can save yourself with Art. I am a Freak and for this reason I can do everything, I’m free, I’m away from Beauty Paranoia. Because every one of us knows that SL is mainly a place for vain people. And I wanted to change this perspective. And as I said: “And this idea could be useful for us too, because through this project we can put ourselves in a virtual Elephant Man’s shoes and think about how the concept of Beauty breaks our wishes, how it carnally and mentally blocks ourselves into a state of Social Paranoia encompassed in an economic scheme that pressures us to do what someone else thinks it’s better for everyone. Nazz: There was another statement that caught my attention and I have to ask you, why is feeling a “stream of consciousness”, an experience that we must feel as more as possible?

Loglady: Because I need it. Because I need this to explain myself and what I have in my mind. For this reason I must do that as much as possible. Let myself go, like did writers in the past. And I think if it’s so important for me, it could be important also for others, because in this showroom we have seventy artists, real virtual artists, not like me, they are great and original and sharp! And every artist if they can’t create, if he or she has restraints, they feel badly. >>

Hio Taringa All We Need Is A Freak

Carola Zabelin A circus shot, it sounds so cliche, but I have a good explanation: We know many histories of famous freaks and most of them ended up working in circus feeding the arrogant distorted mind of the “normal” ones...so who’s the freak? =/

Nazz: You also stated in the note, “but desire still exists, and in my opinion this is the most important thing” Why is it the most important thing? Loglady: Because if we have the will to do something, we are in the right way. Because sometimes the most important thing is doing things, not just testing or thinking about them. And if desire to be free is still alive, without schemes or rules, we can do everything we want. Freedom is the most important value of human beings. Nazz: Last question, in a world in which you can have “one, no one and hundred thousand” identities, you are finally free to create something only for yourself, tremendously for yourself. ... Why would this “freak” identity be different than any of the other one hundred thousand identities that one could create? Loglady: Because in SL, in my opinion, people feel themselves free to be what they really are. With a mask you can be really yourself. With hundreds of masks you can be everyone and no one. But ... each of these masks is you. And with other identities you can be a medieval character, a neko, a warrior, a girl, a man, an escort, a business man, etc. Freak Showroom’s Exhibit will run from February 2nd until the 16th here: Freak Showroom - ModaSL - Time Warp Circus (130, 72, 1143)

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Loglady

Love joi embrace I can’t can’t cr skin. Let me b I’m so s sorry, t are free We can c everythi miracle, feel the it. It’s happines and me.. We are F are huma head, mi differen

y Loon

ins us. With an eternal of sorrow. live without your mind. I ry, smile, die, without your

be part of you. sorry, things happen. I’m so the world spins. You think you e, but it’s not true. cry for nothing and for ing; we are waiting for a , but not today. You can e change but you can’t catch s only an illusion, a fake ss, ‘cause you are who you are . I’m your idea of Love. Freaks, we are beasts, we an beings, tied up head to ind to mind, chained in our nt fates.

Inspirations by Paola Tauber

ON L

 V E

words by Khalil Gibran

artwork © Cala Rossini

Love has no other desire but to fulfill itself. But if you love and must needs have desires, let these be your desires: artwork Š Di Hoorenbeek

To melt and be like a running brook that sings its melody to the night. artwork Š Raul Crimson

To know the pain of too much tenderness. artwork Š Angel-Ronmark

To be wounded by your own understanding of love; artwork Š kato.salyut

And to bleed willingly and joyfully. artwork Š *~Filomena Paine~*

To wake at dawn with a winged heart and give thanks for another day of loving; artwork Š Katiya Rhode-Singh

To rest at the noon hour and meditate love’s ecstasy; artwork Š Leila Carroll

To return home at eventide with gratitude; artwork Š ** ~ Emmy ~ **

And then to sleep with a prayer for the beloved in your heart and a song of praise upon your lips. artwork © ♥ Tam ♥

Featured Photographer:

Divine Tokyoska

Written By Rubianne Ellison

When I think of the Second Life photography studios I’ve seen, my mind is filled with images of backgrounds emanating white light, portraits of models on the walls, and fancy couches. As I settled in to interview Divine Tokyoska, I looked around me in bewilderment. We were on couches on a mostly empty, but charming, grassy lot, surrounded by Chinese screens. Where, I wondered, are the pose balls, pose stands, fancy lights and glittery backdrops? As the interview progressed, Divine revealed that she takes her photos in a freebie studio that she keeps in a small hut on her land. To her, getting a good shot is about hard work, movement and most of all…having fun! Tokyoska, a self-confessed “Silent Hill freak,” came to Second Life after she discovered a fellow artist had created the Little Silent Hill sim. Little Silent Hill, based on a Playstation game series, was so captivating that she never left. About 5 months after becoming a resident, Tokyoska wanted to document her purchases. She explained, “There are so many talented artists in SL creating the most unusual and exciting products”. A real life photographer and artist in many mediums, Tokyoska applied her real life skills to virtual photography. She’s a musician in real life, and takes many pictures of bands and live shows. Her real life understanding of angles and composition facilitates her Second Life photography work, but in the end she says “it’s really just luck when you get that one good shot”. In order to always get that one good shot, Tokyoska is always honing her skills. She explained, “I’m always trying to push myself to learn new things… so nothing comes out the same really.” She advises would- be photographers to always keep moving and move themselves to the center of the action. She went on to say that she’s always panning in all directions and zooming in and out to get unique shots. “Don’t be afraid to jump on tables…get RIGHT up in there…always moving,” she urged.

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Movement of the camera is vital, but Tokyoksa also approaches most of her shots with some goal in mind. She comes up with a general mental image of the shot, determining if the end product is really possible in Second Life. She makes notes, makes the poses she needs if she can’t find them for purchase, but in the end, she laughed, a photo “takes on a life of its own.” Tokyoska publishes her photos on her Flickr stream, and works with Second Life designers and models in addition to other clients who commission her work. Currently, she has a running gig with Avenue Magazine, and she also works with Sissy Pessoa of Baiastice. Tokyoska has also done a couple of in- world shows – one for the Lost World Gallery and another called “Rejected.” A third show, SomArts, blended real life and Second Life. SL artists’ work was blown up and then shown in a real world gallery, while simultaneously, real world people could talk to the artists in world. Another project close to Tokyoska’s heart is The Survivor Tales, a graphic novel that has a growing following on Flickr. She began the graphic novel to entertain herself, but as it gained popularity, residents began asking her if they could participate in it. Tokyoska is constantly amused that Survivor Tales participants insist on creative death scenes. “I find it funny,” she joked, “so many people want me to kill them off.” Her fascination with the undead began at an early age, as her mother is a horror writer. Tokyoska admitted to having a “weakness for the undead.” Although The Survivor Tales are a labor of love, she explained that they are hard to keep updated, each two page panel taking three days to complete. The humorous, but gory tale details the story of a band of survivors who find that they have immunity to the initial breakout of an airborne virus that turns people into zombies. Unfortunately, if the survivors are bit by zombies the virus mutates and negates their immunity. Tokyoska has mentally plotted the entire novel, and has big plans for protagonists Rose and Izzy. Tokyoska shoots all her photos, including the ones of flesh-eating zombies, in a small hut on her lot. She prefers using her studio because of the control it offers when editing. She went

on to explain, “I like to work with a lot of layers, adding effects to the background, but not my avatar.” Before she found the freebie studio, Tokyoska merely rezzed a prim and colored it. Now, she says, all she needs to get good shots is a chroma key background and music. “There really is no secret to Photoshop or SL photography….it’s just a matter of taking the time to learn,” she pointed out. In addition to stressing that would- be photographers don’t need any fancy equipment, Tokyoska also urges those who want to improve their photos to shoot in large resolutions. She takes hers at 3000 x 2106 pixels with constrained proportions, and says this make it much easier for her to edit. Another way to improve Second Life photos is to use the liquify tool in Photoshop in order to smooth out harsh angles. She also always uses the dodge and burn tools when editing photos. In order to get their feet in the door, Tokyoska recommends that photographers be careful about how they present others work, create a good portfolio, and organize their Flickr galleries by designer. “This makes it easier for us fashion addicts to browse and the names show up in search…so they can find you,” she elaborated. The last piece of advice Tokyoska gave to photographers is that photography is a waste if one isn’t enjoying doing it, therefore Second Life artists shouldn’t take themselves too seriously. “I’m not that deep of an artist,” she said, “but have come to terms with that. I just like making pretty pictures, or gross, depending on my mood… Sl should ALWAYS be fun.” In the future, she hopes to delve into machinima. You can see Divine Tokyoska’s work, including her favorite photos “Lazy Morning,” “Survival Sisters,” and “Potrait 2,”on her Flickr photo A stream at http://www.flickr.com/photos/7268230@N03/.

Prolific artist in both Real Life and Second Life China Tracy (RL: Cao Fei) dreamed about a perfect community where artists and art revelers can dwell together and share a wonderful vision in blurring the lines of reality, fantasy and geographic locations, and from that dream RMB City was born. RMB City is a global collaboration, with FilipinoAmerican metaverse development group AVATRIAN LLC as engineers, Ms. Fei and China-based Vitamin C Creative Space serving as developers, and Londonbased Serpentine Gallery as RL public presenter. The sim is a symbol of international unity and cooperation. Dubbed as “Your city in Second Life”, it is a smorgasbord of rich colors, blending the past, present and dreams of a future where reality and virtuality are one and the same. China Tracy started the event by giving a very thoughtful speech, and then proceeded with inaugurating the first mayor for RMB City, Mr. Uli Sigg. The celebration was continued at the waterpark, and fireworks display and large jumping goldfish were the backdrop of the dancing and mingling of crowds having a great time. There was also a virtual Feng Shui event in various areas, describing how Feng Shui can be practiced in virtual worlds. The event last January 9 was attended by many luminaries of the virtual world and was well blogged and publicized. Author of “The Making of Second Life” and New World Notes chief blogger Hamlet Au

gave the collaboration his support by writing about it during the period of its creation. RMB City is located at: RMB City 1, RMB City 1 (153, 34,126) A


AVENUE Magazine February 09