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Although there are a number of equity mining products in the market, most are difficult to consistently execute on a monthly basis. This is why many successful dealers are automating their equity mining and marketing processes to help them increase market share and gross profits. DrivingLoyalty.com combines next-generation equity mining with a fully automated loyalty marketing system that identifies ideal prospects (those that can upgrade into a newer vehicle for the same or lower payment), executes targeted Web, e-mail, direct mail and mobile marketing campaigns. The program presents customized offers based on each customer’s unique equity position and credit history. These offers include side-by-side comparisons that highlight the cost-of-ownership savings, safety improvements and warranty advantages associated with upgrading to a newer vehicle for the same payment.
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“DrivingLoyalty.com automates what our dealerships historically couldn’t or wouldn’t do” said Chris Branchide, director of marketing for Muller Automotive Group. “Our Toyota store has delivered 45 units a month using this program and has done this for 34 months in a row.” In addition to identifying and marketing to in-equity opportunities, DrivingLoyalty.com also performs a number of other services that help their dealers generate consistent results. This includes creating personalized Websites for each of their customers, generating Web banners and links, automatically generating call lists, and automatically notifying
the sales and service teams 90 minutes before an in-equity customer is about to arrive for service. “Loyalty and frequency are the keys to increasing market share and gross profit” said Scott Davis, founder and CEO of DrivingLoyalty.com. “Shortening the trade cycle leads to increased sales and more high-quality, low-mileage trade-ins. That leads to more certified pre-owned vehicles. More certified pre-owned vehicles means more service revenue. More service revenue leads to higher gross profits. Everybody wins!”
Website: www.DrivingLoyalty.com Phone: (877) 553-1112
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According to Nielsen Data, 48 percent of all car buyers now carry a smartphone. To take advantage of this, the most successful marketers are using DealerApp Vantage to help them design their mobile marketing strategies and cultivate this new marketing channel.
Meter Alert, a Car-finder (to help customers find their cars in crowded parking lots), a Gas Savings Navigator (that helps customers find the lowest-priced gas station) and other practical tools that enhance their daily life. Dealers love the app because it gives them a low-cost marketing channel that allows them to deliver service reminders and sales promotions directly to the pockets of their customers. When a customer receives an offer, the dealer’s mobile app gives them a faster and easier way to schedule service, buy parts, and get vehicle quotes, or view dealer inventory and specials. Because the delivery rates and open rates for pop-up messages and text messages are much higher than e-mail, dealers are having a great deal of success with this platform.
DealerApp Vantage has become popular with Longo Toyota (No. 1 Toyota dealer), JM Lexus (No. 1 Lexus dealer), Paragon (No. 1 Honda/ Acura dealer) and other top-performing dealerships because their comprehensive strategy combines sales and service targeting capabilities with beautiful, dealer-branded mobile apps that include a lot of features that customers and dealers DealerApp Vantage creates an exclusive marketing both love. Customers love the app because it environment for every one of its clients. Every app gives them Roadside Assistance, a Parking is customized to fit the dealer’s particular brand and DealerApp Vantage does not allow third-party advertising on their apps, so there will never be competitor pop-up ads. Website: www.DealerAppVantage.com Phone: (877) 531-2777
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