Raising Funds
for Your Child’s School by Stacey Boyd
Now, more than ever, parents are coming to the rescue of struggling school districts hit hard with budget cuts. Needs vs. Wants Most parents don’t want to buy cookie dough or wrapping paper, but such goods are among the more popular items that schools sell to their communities to raise money. Instead, why not focus on fundraisers that are more practical and enticing. One idea that works well is a shopping night for your school or
neighborhood. Sign up local businesses to participate on a specific night and they donate back a certain percentage of proceeds of sales that night to your school.
Go Local Partner with local businesses that have a vested interest in the parent community. Local establishments know that moms
handle the majority of household spending and are usually happy to forge authentic connections to attract and retain a mom’s business. Leverage the mom customer to the business! Consider a weekly pizza night at a local restaurant where a percentage of the billings go to your school. Or do a couple of “special” restaurant nights during the school year. Cont’d on page 78
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January 2013 Atlanta Parent 77