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1.Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
A. B. C. D.
Strategic marketing system Vertical marketing system Horizontal marketing system Conventional marketing system
2.What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
A. B. C. D.
Market-penetration pricing Sensitive pricing Target pricing
Market skimming
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3.Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
A. B. C. D.
Side pull strategy Push strategy
Pull strategy Downward strategy
4.What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
A. B. C. D.
Barter
Offset Free trade Compensation deal
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5.What takes place when dealers purchase some or all of a product line?
A. B. C. D.
Part-line forcing Half-line forcing Forcing by brand Full-line forcing
6.Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?
A. B. C. D.
Pull strategy Downward strategy Upward strategy Push strategy
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7.What type of distribution places the goods or services in as many outlets as possible?
A. B. C. D.
Selective distribution Exclusive distribution Marketing distribution Intensive distribution
8.When the number of intermediaries are severely limited, this means an
A. B. C. D.
strategic distribution marketing distribution
inclusive distribution exclusive distribution
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9.When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
A. B. C. D.
break-even current profit
negative current profit maximum current profit lowest current profit
10.What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
A. B. C. D.
Rectangular marketing system Conventional marketing system Horizontal marketing system Vertical marketing system
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11.What form describes a buyer and seller directly exchanging goods with no money and no third party involved?
A. B. C. D.
Sale
Offset Auction Barter
12.What mode of entry is it when local and foreign investors share ownership and control?
A. B. C. D.
Direct investment Sole proprietor Foreign investment Joint venture
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13.When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
A. B. C. D.
buyback arrangement free trade agreements
price adaptation trade agreements
14.What is a simple way to engage in international marketing?
A. B. C. D.
Cultural attainment Licensing
Travel abroad Communications
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15.What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
A. B. C. D.
Triangular marketing system Horizontal marketing system
Rectangular marketing system Vertical marketing system
16.Which companies have launched a website without any previous existence as a firm?
A. B. C. D.
Brick-and-click
Employee-centered companies Customer-centered companies Pure-click companies
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17.Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?
A. B. C. D.
Tying agreements Marketing agreements
Promising agreements Loosening agreements
18.Companies are pursuing which objective when they start with prices high and slowly drop them over time?
A. B. C. D.
Market tactics
Market pricing Focusing on market share Market skimming
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19.Which type of distribution relies on some intermediaries willing to carry a particular product?
A. B. C. D.
Planned distribution Marketing distribution
Strategic distribution Selective distribution
20.What type of system does a firm employ to decide about the most critical decisions management faces?
A. B. C. D.
Pulling system
Marketing channel system Pushing system Advertising strategic system
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21.What is an ultimate form of foreign involvement?
A. B. C. D.
Direct ownership Direct investment Foreign trade
Foreign investment
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