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behind the scenes
ARTS HOLLAND MAGAZINE
Behind the scenes Paris is known for its haute couture; they call London the capital of street style. But what about Amsterdam? Since 2004, the city has been steadily building its international reputation as a fashion destination by holding the biannual Amsterdam Fashion Week.
– Marieke Verhoeven is a freelance writer for the newspaper De Volkskrant and magazines including ELLE, Ode and Schiphol Magazine. She writes about work and career, travel, human-interest stories, lifestyle trends, technology, art and fashion. She studied Communication, Policy and Organizational Science at the Faculty of Social Science, Vrije Universiteit and completed a PhD Program in Newspaper Journalism at Erasmus University, Rotterdam. text
– Jan Willem Kaldenbach has been an all-round photographer for over twenty years, with an old-school, technical background. He has Masters degree in Portraits, Reportage and Fashion.
photography
Amsterdam Fashion Week Every January and July, fashion’s finest unite at the impressive Gashouder in the Westerpark for ‘Uptown’, a series of fashion shows by both established and young designers. Fashion lovers not lucky enough to have secured a front row seat can enjoy themselves at the many ‘Downtown’ events, organized all over the city centre. Amsterdam Fashion Week, with its fashion shows, trade fairs, presentations, lectures, a private training program and a business program, always aims to find a balance between creativity and commerce. And it is not limited to those two weeks. Amsterdam Fashion Week organizes on- and offline activities all year round. So even if you’re not in town during the fashion season, you can still keep up to date with what’s happening in Dutch fashion. Arts Holland Magazine put on its classiest outfit and stepped into the world of Amsterdam Fashion Week, visiting shows by two established brands and three talented young designers. p 70