2015 2015 SPONSORSHIP REPORT November 2015 High Level Overview & Results
DRAFT — NOT FINAL
OVERVIEW PARTICIPATION 400,000+ visitors 15,928 K-12 students (24% increase over 2014) 1,550 artist entries 1,649 artists (48 countries, 42 states) 162 venues 3 square miles (+2 satellite locations)
HIGH LEVEL OVERVIEW VOTING & AWARDS 56,911 mobile app downloads 422,763 votes cast (23K increase over 2014) 35,500 registered voters $500,000 cash rewarded $238,000 in grants awarded
BRAVO TO OUR SPONSORS! It was an incredible ArtPrize Seven, with lots to do and experience for both our team and the community. ArtPrize cannot move forward without stakeholders like you who give time and resources to bring art to the community in a way that will impact generations to come. This year ArtPrize again introduced more than grand scale art to our city. With new programming including artist and venue grants, ArtPrize Tonight, and education programming serving over 15,000 students, community members were brought together to see the world in a different way. We would like to express our profound gratitude, on behalf of the ArtPrize board of directors, staff and volunteers, for helping us fulfill our mission.
SPONSORSHIP OVERVIEW
CORPORATE SPONSORSHIP
Total Sponsorship Revenue by Level
FINANCIAL SUMMARY Friend
Sponsorship Total — $1,668,468
Patron
99 supporters (top 6 giving levels) 11 multi-year commitments (3 years or more) 12 new 10 returning with increase 71 returning at same amount 5 returning with decrease
Benefactor Signature Leadership
Premier
Thank You to Our Leadership Sponsors
Thank You to Our Premier Sponsors
Thank You to Our Signature Sponsors
Thank You to Our Official Providers
Thank You to Our Public Partners
Anonymous
The Doornink Foundation
The Richard and Helen DeVos Foundation
The Edgar & Elsa Prince Foundation
Founding Sponsor
THE DICK & BETSY DEVOS FAMILY FOUNDATION
Thank You to Our Foundation Supporters
The Porter Foundation
Special Thanks Benefactors
Patrons
Absopure Water
Above & Beyond Catering and Events
McGarry Bair PC
Crown Motors
Blue Cross Blue Shield
Micro Kickboard
Deloitte
of Michigan/Blue Care Network
Neurocore
Direct Trade Coffee Club
Chemical Bank
OST (Open Systems Technologies)
Grand Valley State University
Clark Hill PLC
RDV Corporation
Old Orchard Brands
Comerica Bank
Rockford Construction
Source One Digital
Ellis Parking Company
Sibsco
Via Design
Gerald R. Ford International Airport
Tanger Outlets
The Gilmore Collection
Varnum LLP
Huntington
VĂas Latino Market Consultants
ICONsign
Warner Norcross & Judd LLP
Kent Companies
Worksighted
Lutheran Social Services of Michigan
Special Thanks
Media Partners The Community Media Center El Informador FOX 17 Michigan Radio - 104.1 FM The Rapidian Stellafly Social Media Women’s Lifestyle Magazine WGVU Public Media WZZM 13
Official Provider of the ArtPrize Seven Event Guide
Official Broadcast Media Partner
Special Thanks
Friends Applause Catering + Events
Custom Printers
Model Coverall Service, Inc.
Aquinas College
Grand Action
PepsiCo
Baudville
Green Machine Pedicabs
SEARS ARCHITECTS
Beene Garter
Hidden Creek Apartments
Smith Haughey Rice & Roegge
Cascade Engineering
Ken Grashuis, Realtor
The Catering Company
Certified Tile and Stone Installers
Michigan State University College
The Right Place, Inc.
Compass College of Cinematic Arts Custer, Inc.
of Human Medicine
Special Thanks In-Kind A Moveable Feast Airway Oxygen
Frederik Meijer Gardens and Sculpture Park
Mary Free Bed
Stellafly Social Media
Modern Day Floral
Swift Printing & Communications
BDO USA, LLP
General Mills
Mokaya Chocolates
BIG O’ CAFE
Grand Rapids Art Museum
Mondelez Global
Terra
Biggby Coffee
Grand Rapids Civic Theatre
New Vintage Place
The Crushed Grape
Brush Studio
Grand Rapids Public Museum
On-Stage Services
The Funky Buddha
Celebration! Cinema
Graydon’s Crossing
One Stop Coney Shop
Disability Advocates
Hershey Company
Pig Out Take Out BBQ
of Kent County
Interphase Interiors
Proper Soda
DK Security
Jimmy John’s
S. Abraham & Sons, Inc.
West Michigan Caterer
Eastern Floral
John Ball Zoo
Sietsema’s Orchards
What the Truck
Ferris Coffee & Nut Co.
KBO Group
Sip Organic Juice Bar
Wrigley Jr. Co.
Fox Motors
Kellogg’s
Ski’s Sub Shop
Love’s Ice Cream
Spoonlickers
Mars Chocolate NA
Starbucks
Yoga Hothouse Urban Institute for Contemporary Arts
MAJOR SPONSORSHIP PROGRAMS & ACTIVATIONS
ArtPrize Labs sponsored by Amway, Grand Valley State University and Herman Miller Cares
The Official Beer of ArtPrize — Founders
The Juried Grand Prize presented by 
 Kendall College of Art & Design of Ferris State University
The Public Vote and mPerks Program presented by Meijer
Education Days presented by PNC Bank
Official Vehicle of ArtPrize — Honda
Pantone Pathways presented by X-Rite Pantone
Final 20 Announcement and SmartArt Competition 
 presented by Consumers Energy
ArtClub presented by Edward Jones
Link Sessions and the 3-D Juried Award presented by Haworth
Awards VIP Reception and the Time-Based Public Award presented by DTE Energy Foundation
Critical Discourse presented by ITC, Your Energy Superhighway
Intersections at the HUB presented by Steelcase
The Clubhouse presented by Wolverine Worldwide
Volunteer Program presented by Lake Michigan Credit Union
Water Share Program presented by Spectrum Health
Info Hubs & Official Event Guide presented by MLive
AWARDS
$500,000 in Prizes PUBLIC VOTE AWARDS
Grand Prize
JURIED AWARDS
200,000
$
12,500
$
12,500
$
12,500
$
12,500
$
$
$
$
$
$
Outstanding Venue
PRESENTED BY
200,000
12,500
12,500
12,500
12,500
12,500
$
PRESENTED BY
$220,000 in Grants
Artists For Artists:
Venues
ARTIST SEED GRANTS: $50,000
FELLOWSHIP FOR EMERGING CURATORS: $40,000
PRESENTED BY
Educators EDUCATION DAYS GRANTS: $41,000 PRESENTED BY
PITCH NIGHT GRANTS: $15,000
CITY PARKS CURATORS: $20,000
EDUCATION DAYS GRANTS: TRANSPORTATION GRANTS:$41,000 $9,000
PRESENTED BY
SUPPORTED BY
PRESENTED BY
The Public Vote Grand Prize Winner
The Public Vote Category Winners
The Public Vote Category Winners
The Juried Grand Prize Winner
The Juried Category Winners
The Juried Category Winners
The Juried Category Winners
MEDIA & PUBLIC RELATIONS
National Media Tours Participants: ArtNet, Art in America, Artforum, Complex, Flaunt Magazine, Gawker National Coverage Notable Quotes: “Now seven years old, international arts competition ArtPrize continues to pull the art world off-axis, shifting attention away from bi-coastal cultural centers like New York and Los Angeles to instead shine the spotlight on Grand Rapids, Mich.” —Gus Turner, Complex “ArtPrize's simple online-dating-style matchup has probably beaten them all [art-tech startups] as a game-changer, as evidenced by the massive new audiences it has produced.”
Media Tours Underwritten By
—Ben Davis, ArtNet
National Coverage
Local & Regional Coverage 531+ media placements Daily coverage in all major local networks Features: 15 Detroit Free Press 9 Detroit News 5 examiner.com 20 Grand Rapids Press A1 14 Grand Rapids Business Journal 184+ via MLive 50+ via The Rapidian
Local & Regional Coverage Notable Quotes: “The targeted investments, impressive lineup of jurors and new curatorial initiatives are attracting higher-level artists and creating more trenchant thematic exhibitions that exist like self-contained planets within the ArtPrize universe.” —Mark Stryker, Detroit Free Press “ArtPrize Seven is evolving and expanding, broadening its horizons with events and activities beyond the scope of the exhibition and $500,000 competition while deepening its investment in its future.” —Jeffrey Kaczmarczyk, MLive / Grand Rapids Press
Local and Regional Partners
Top Performing Sponsor Social Media Posts
Top Performing Sponsor Social Media Posts
Top Performing Sponsor Social Media Posts
Top Performing Sponsor Social Media Posts
Top Performing Sponsor Social Media Posts
Top Performing Sponsor Social Media Posts
Top Performing Sponsor Social Media Posts
Top Performing Sponsor Social Media Posts
Top Performing Sponsor Social Media Posts
TECHNOLOGY
ArtPrize Mobile App Traffic (September-October) 56,911 users opened (iOS and Android platforms) 270,580 times viewing a total of 5,985,451 screens New Features Major performance improvements App walkthrough Improved analytics tracking Improved geofencing Meijer mPerks activation
ArtPrize.org Website Traffic (January-October) Page Views: 6,072,984 Visits: 1,175,819 First Time Visits: 662,000 Unique Visitors: 684,279 New Features New approach to engaging the user and presenting content New look and feel Serving a larger number of audiences from the homepage
EXHIBITIONS
Artist Overview 1,649 artists (48 countries, 42 states) Michigan: 70.41% Non-Michigan: 29.59% (up from 25.3% in 2014) Non-US: 4.88% (up from 2.6% in 2014)
Venue Attendance Overview (top 4) Gerald R. Ford Presidential Library and Museum Grand Rapids Art Museum Kendall College of Art & Design Urban Institute for Contemporary Arts
Venue & Curator Development Curatorial Fellowships (new in 2015) The program gives up-and-coming curators the opportunity to work alongside an established curator. $40,000 in grant funding from ArtPrize divided evenly among the participating venues and their respective Fellows. Participating Venues Grand Rapids Art Museum SiTE:LAB Urban Institute for Contemporary Art Kendall College of Art and Design
Artist Development Pitch Night Program Minneapolis (Walker Art Center and mnartists.org) Indianapolis (Indianapolis Museum of Art) Durham (21c Museum Hotels) (new in 2015) Winning artists were awarded $5,000 from ArtPrize and exhibited at 250 Monroe and Lyon Square in the heart of the ArtPrize District.
Presented By
Artist Development Link Sessions One-on-one meetings between 40 arts professionals and ArtPrize artists for portfolio reviews, informational interviews and career guidance. Partnerships with Lawyers for the Creative Economy and Creative Many Michigan.
Artist Seed Grants 161 applicants 25 selected to receive a $2,000 grant
Artist Seed Grants Supported By
Link Sessions Presented By
VOLUNTEER PROGRAM
Volunteer Program 872 total volunteers 10,354 hours served 3,430 shifts $238,870 value added Major Corporate Volunteer Participants Amway Lake Michigan Credit Union X-Rite Pantone
Presented By
EDUCATION PROGRAMS
(new in 2015)
SmartArt Competition
Field Trips 19 days
Art Education Year Round
Art Competition Year Round
Tours Programs Events Grants Resources
Tours Studios Events Grants Resources
Events Resources Exhibit
15,000+ participants (K-12 students)
10,000+ participants (all ages)
250+ participants (High School Students)
Presented By
Supported By
Presented By
Education Days
ArtPrize Labs
Education Days 16,354 K-12 students attended (28% increase over 2014) 156 program sessions offered 70 school districts 194 total schools 11 program partners $50,000 in grants awarded 75% of educators reported they incorporated their students’ ArtPrize experience in a lesson plan or a pre/post classroom activity.
Presented By
ArtPrize Labs (new in 2015) 10,924 total participants 3 studio events 4 partner programs 11 program partners $5,175 in grants awarded
Sponsored By
ENVIRONMENTAL SUSTAINABILITY
Water Share Program The Water Share program exists to strengthen the basic principles of water conservation — informing and educating visitors about the importance of hydration and reductions in resource consumption. ArtPrize partnered with Spectrum Health to distribute Water Share stickers to attendees at no cost, allowing visitors to fill their water bottles at participating venues all around the district. 15,000 Water Share stickers distributed 25 venues participated 131 reusable water bottles sold at the HUB Presented By
Absopure Water also provided clean-fresh water fill stations around the district.
Alternate Transportation ArtPrize will continue to promote alternative transportation as the best way to get to and around ArtPrize. Whether that’s taking advantage of the Meijer Park and Ride, the Rapid Bus Line or the downtown Silver Line, ArtPrize is an advocate for public transit. ArtPrize was thrilled to partner with the newly launched bike share program, Spokefly — working together to increase the number of bike corrals around town, making sure cyclists are fully accommodated and encouraged to bike during this season of ArtPrize.
SOCIAL EQUITY & ACCESSIBILITY
Rapid Rides to ArtPrize Program This program aims to diversify our audience, to lower barriers of both understanding and access to ArtPrize, and to educate about the simplicity and efficiency of our public transport system. 31 community partners ArtPrize granted 3,000 Metro Passes and Event Guides to Community organizations, focusing 25% of these on the Roosevelt Neighborhood and Hispanic Community. ArtPrize also granted 2,000 Metro Passes and Event Guides to be distributed by HeadStart partners.
Presented By
Access Art Lounge Rooted in the spirit of social inclusion and our belief that Grand Rapids can be a leader in Universal Access, ArtPrize offered visitors more options and offerings for an enjoyable ArtPrize experience. TheAccess Art Lounge, programmed by Disability Advocates of Kent County and furnished by Custer, Inc., was a hospitality space designed to ensure that visitors who need a wheelchair, a quiet space, or resources to accommodate their individual needs, had an easy access point into the event.
Access Art Pathway The Access Art Pathway provided a special route that was carefully curated for those with mobility challenges in mind.
Pantone Pathways Presented By
Bilingual Outreach & Materials Weekly ArtPrize column in El Informador Weekly coverage leading up to and throughout the event by El Informador journalists Distribution of 30,000 free copies of the Spanish-language Event Guides Distribution of 12,000 Spanish-language Education Days bookmarks Distribution of 1,500 Spanish-language ArtPrize Labs Family Day Activity Kits Bilingual volunteers and Registration Site 
 at Rumsey Street
American Sign Language (ASL) Interpretation at all major ArtPrize events
2016 KEY DATES MARCH — ANNUAL REPORT BREAKFAST & NETWORKING EVENT APRIL — THE PREMIER EVENT AUGUST — ONE WILD NIGHT SEPTEMBER — SPONSOR RECEPTION ARTPRIZE 2016 — SEPT. 21 – OCT. 9, 2016 WE LOOK FORWARD TO ANOTHER OUTSTANDING ARTPRIZE SEASON AND YOUR CONTINUED PARTNERSHIP!