PHILANTHROPY
MOST GENEROUS ZIP CODE: 72223 Chronicle report drills down.
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rkansas’s giving as a percentage of discretionary income is the eighth highest in the U.S., according to the most recently audited income tax reports, a study released in August by the Chronicle of Philanthropy says. The state’s median charitable contributions — $3,554 — is the 5th highest in the nation. The Chronicle gleaned the information from tax records of people who earned $50,000 or more in 2008. The Chronicle drilled down to zip code level to compare philanthropy across neighborhoods. It found that, in general, rich people who live in wealthy neighborhoods give a smaller share of their income than wealthy people who choose to live in diverse communities. Zip codes may not be the best way to measure that in Little Rock, however, with its lower population density. The most generous zip code in Little Rock was also its richest, 72223, which includes Chenal and luxe neighborhoods west of the city. Its total giving was $41 million, for a national ranking of 333 out of 28,725 zip codes. The median cost of a home in 72223 in 2012 was $300,000; the Chronicle put median discretionary income in that zip code at $99,508.
Second most generous was the 72212 zip code, with a total of $24.8 million and a national ranking of 1,035. The zip code includes Pleasant Valley, and the median home price is $200,000. Third was 72207 (the Heights, Cammack Village), where the median home price, $225,000, is higher than that in 72212, but where total giving was $22.8 million. Other zip codes: Fourth, 72116 in North Little Rock ($19.8 million); fifth, 72211 ($17.5 million); sixth, 72113 (Maumelle), $15 million; seventh, 72227 ($13.2 million); eighth, 72205 ($10.7 million), ninth, 72204 ($7.1 million) and 10th, 72206 ($5.9 million). The information can be found at philanthropy.com along with the article “How America Gives.” The Chronicle study also found that middle-class Americans give a bigger share of their income to charity than the rich. Households earning $50,000 to $75,000 gave an average of 7.6 percent of their discretionary income; people earning $100,000 or more gave an average of 4.2 percent. Giving to churches accounts for the high per capita giving in Utah (No. 1) and Idaho (No. 6), where it’s Mormon tradition to tithe 10 percent of income, and the Bible Belt, which fills out the top 10 spots.
LURING IN MILLENNIALS
young adults — the Millennials — wanting to help but not quite knowing how find the groups that need them, from non-profits to school groups needing donations of time or money. “If you’re not plugged in, into a community, there’s a barrier to getting involved,” Snyder said. SpareTime is an “interface that is attractive to young people. Young people tend to want to get involved visually, through social media networks” and easy-to-navigate websites. At the suggestion of Fayetteville designer Will Collins of Archetype Productions — himself a Millennial and entrepreneur — Shelton and Snyder decided to apply for a grant from ARK
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NOVEMBER 21, 2012
ARKANSAS TIMES
CONTINUED FROM PAGE 15 Those who regularly sign up for local-food baskets will not be surprised that their first donation was 130 pounds of sweet potatoes, from Summer Kitchen Family Farm. Now they get “every vegetable you can think of.” Six months into the project, they’ve distributed more than 16,000 pounds of food, or 47,000 servings. With their experience in mind, Snyder and Shelton began to see how they could build a business that would help other community projects. Their idea: SpareTime, a website that would allow