ARKADE NOVEMBER 2012

Page 32

SALES PITCH

2013

BINDINGS RAIDEN - ZERO LE PITCHED BY KNUT ELIASSEN

We wanted to show our support to our team riders, Bryan Fox and Austin Smith, and their passion of getting kids to lead a healthier life - Drink Water. They believe there should be a balance in what kids see in snowboarding - Not every kid is down for energy drinks and not every professional snowboarder is willing to promote energy drinks. We think that is such a good message and are proud of our team riders for taking the initiative of creating something as unique as Drink Water Therefore we wanted to show support by doing a collaboration binding with them. The Raiden Drink Water Bindings presented by Nitro. The Drink Water binding is based on the Raiden Zero binding. A perfect binding for hitting all the rails and features in the park and cruising the entire mountain. Bryan Fox, Brandon Hobush, Austin Smith, Blake Geis and many more ride this binding all year long. You can find the Drink Water bindings at core snowboard shops! - $210

UNION - ATLAS PITCHED BY DAVE GRAVES

The Atlas is the new generation of performance for Union and is back for its second season! If light weight all mountain, responsive bindings are what you’re looking for, give the atlas a closer look. The Atlas base plate has minimal binding to board contact. Only 20% of the base plate touches your board’s top sheet underfoot. The remaining area is consumed by an EVA bushing. This bushing dampening system reduces dead spots in your boards flex pattern under foot. The Atlas is bomb proof. Made with high end nylon, extruded aluminum heel loops and magnesium buckles you can rely on the Atlas to be there for you all season if not longer. The Union disc’s are universal and can be mounted on any board out there. The Atlas from Union retails $239 and comes in three sizes and 4 colors. - $239


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