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THE DAILY WILDCAT Printing the news, sounding the alarm, and raising hell since 1899 DAILYWILDCAT.COM THURSDAY, APRIL 24, 2014 SPORTS - 6 VOLUME 107 • ISSUE 140 ROUND THE WORLD UA SOFTBALL WINS TWICE ON WEDNESDAY The Center for English as a Second Language holds its annual International Festival to celebrate cultural diversity SPORTS - 8 BY ADRIANA ESPINOSA The Daily Wildcat BASEBALL’S JETPACK IS MORE THAN JUST FAST public, Ortiz added. Jeremy Lee, student activities coordinator at CESL, said that the International Festival has been taking place annually for around 30 years and represents more than 30 countries. The International Festival gives the students at CESL a chance to showcase their cultures for UA students and to be with their fellow The UA recently introduced its new rebranding campaign with the main tagline “Bigger Questions. Better Answers. Bear Down.” Eddie Navarette, associate vice president of marketing communications and brand management, said that the new tagline represents what the university aspires to be as a whole. “This is an active tagline that builds into all the things that we do here,” Navarette said. “It’s grounded and something very important. It’s not just an athletic battle cry. It’s everything: It’s a way of living here, it’s a mindset — everything is grounded in this whole idea to ‘bear down,’ achieve and do well.” The new marketing and rebranding campaign, which was launched on April 11, is one of the largest campaigns that has ever been launched at the UA . Phase one of this reinvention campaign is costing about $600,000, but it was entirely financed by foundation money received from donors, Navarette said. This renovation of the UA’s image was much more complex than some may understand, Navarrete said, and the project has required a number of people working on it. “We worked closely with every constituent group you could imagine on campus — faculty, staff, leadership, external partners, donors, alumni,” Navarrete said. “They helped us land on a concept through interviews and focus groups. It was a dedication to cadence.” The introduction of the rebranding was concurrent with the launch of the Capital Campaign, the UA’s new fundraising campaign, so that the two could be introduced at the same time, according Chris Sigurdson, senior associate vice president of university relations. Sigurdson said the focus of the rebranding campaign is to show people what the UA stands for and works toward. “There’s who we are and making sure that it’s authentic and true to who we think we are, and making sure that people know who that is and why it’s INTERNATIONAL, 2 REBRANDING, 2 SCIENCE - 12 MEXICAN FOOD DOESN’T HAVE TO BE UNHEALTHY REBECCA MARIE SASNETT/THE DAILY WILDCAT MOHAMMAD BIN KHNAIN, a freshman from Saudi Arabia studying English, performs a traditional Lebanese folk song during the Center for English as a Second Language’s International Festival on Wednesday on the UA Mall. He plays the Oud, an instrument similar to a guitar but without frets that is commonly used in music from Eastern countries. FIND US ONLINE BY HANNAH PLOTKIN The Daily Wildcat ‘Like’ us on Facebook A festival celebrating cultures from around the world was held on the UA Mall on Wednesday. The International Festival is put on annually in order to give the international students of the Center for English as a Second Language a chance to educate the community on their native countries’ cultures, said Follow us on Twitter Find us on Tumblr ON OUR WEBSITE For breaking news and multimedia coverage check out DAILYWILDCAT.COM Fernanda Ortiz, curriculum coordinator at CESL. Participation in the festival gives students a chance to wear traditional clothing from their country, Ortiz said, and children from local elementary schools often attend to learn about international cultures. The festival takes about two to three weeks to set up, and instructors help their students to prepare information for the UAPD collecting Earth-sized unused medication planet could SCIENCE have water BY KATYA MENDOZA WEATHER The Daily Wildcat HI 90 58 SUNNY LOW Eagle, Colo. Condor, Brazil Albatross, Canada 60 / 34 85 / 63 54 / 32 QUOTE TO NOTE “ UA kicks off new school branding I believe I only went to church once, and I never really believed in a god that looked vaguely like Jeff Bridges in ‘Tron.’” OPINIONS — 4 The University of Arizona Police Department will hold its biannual “Prescription Drug TakeBack” program event on campus this Saturday from 10 a.m. to 2 p.m. The event will give community members an opportunity to get rid of their unused and unwanted prescription pills from home. This is UAPD’s third year having the event at its station on First Street. The event accepts solid prescription medications in their original containers with personal information removed from the prescription labels. Kim Birmingham, chief pharmacist at the Campus Health Pharmacy, said that the Prescription Drug Take-Back is a good way for people with unused medication to prevent potential drug abuse and to clear cabinet space. throughout Park Student Union & Cactus Grill starting April 23 BY MICHAELA KANE The Daily Wildcat FILE PHOTO/THE DAILY WILDCAT THE UNIVERSITY OF ARIZONA Police Department is holding the Prescription Drug Take-Back program, which gives community members the opportunity to dispose of unused or unwanted prescriptions. “It’s a great opportunity for people to get rid of medications that have been sitting around … because of the national problem of adults, as well as kids, getting into medicine cabinets and taking opiates or controlled substance medications,” Birmingham said, “but also to get rid of the stuff you’re not using, because a lot of the stuff expires and just sits there.” Sgt. Filbert Barrera, public information officer for UAPD, said that UAPD has collected over 70 pounds of unwanted UAPD, 3 An Earth-sized planet was recently discovered orbiting in its star’s habitable zone, confirming for the first time that planets similar to Earth can exist close enough to their stars to house liquid water. Discovered using NASA’s Kepler Space Telescope, the planet joins Earth as the only other known planet orbiting its star in what astronomers refer to as the habitable zone. Based on the star’s luminosity, the habitable zone is the distance a planet would have to be from its star in order for the average temperature to be above the freezing point of water and below the boiling point of water, allowing water to exist as a liquid, said Tom Fleming, a lecturer in the UA astronomy department. “We want to know the statistics of planets in the habitable zone so we have some idea about how common potentially life-bearing worlds may be,” said Josh Eisner, an associate professor in the UA astronomy department. “From that statistical point of view, it’s very interesting.” According to NASA, the planet, known as Kepler-186f, is located approximately 500 lightyears away in the Cygnus constellation. While the planet is similar in size to Earth, the star it orbits PLANET, 12


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