4. DESIGN ROI TOOL This section reviews the hypothesis of the Design ROI study and the framework created as part of the research, comprising the levels and objects of design use, as well as the design activities, benefits and metrics. The framework formed the basis for the Design ROI tool together with measurement theory, investment accounting and the interviews conducted as part of the research. In this section we will also discuss the potential functions and logic of the tool prototype developed in the Design ROI project.
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