ABOUT THE SHOW Mystic India: The World Tour is an internationally acclaimed Bollywood dance spectacular based on the concept of ancient India’s transition into modern India. Created in 2011 by the internationally acclaimed dance company, AATMA Performing Arts, the show has traveled to over 4 continents, visited more than 7 countries, and has been seen by over 200,000 people in the last year alone. The show features renowned musicians, brilliant dancers, breathtaking aerialists and acrobats, and over 750 opulent costumes. The colorful costumes and elaborate sets have been custom designed in India’s film capital by a team of 40 designers and workers over the course of three years. The lighting, set design, and special effects have been fully customized to sync with the show’s high production value, and it will take the production team three complete days to transform the venue into a one-night fantastical environment. The team of diverse, impeccably trained dancers combines authentic Indian and modern techniques bringing the streets of Mumbai and New York into perfect harmony. Audiences can expect an explosion of colors and energy as they travel on a celebratory journey through Rajasthan, Tamil Nadu, Maharashtra, Punjab, Uttar Pradesh, Gujarat, and even through the progression of Bollywood films via a stunning visual display that fuses dance, theater, and spectacular special effects. Director, Amit Shah says, ”If you have ever wanted to visit India, Mystic India is your direct flight there.”
2013 TOUR HISTORY In 2013, Mystic India: The World Tour was seen by over 200,000 people in the following cities: Pigeon Forge, TN Johannesburg Niagara Falls, ON Allentown, PA Dalian Bahrain Changsha Xining Chongqing Shenzen Xiamen Las Vegas, NV Valhalla, NY Chandler, AZ Pasadena, CA New York, NY Fresno, CA Atlanta, GA Schenectady, NY Miramar, FL Brampton, ON Markham, ON
USA South Africa Canada USA China Bahrain China China China China China USA USA USA USA USA USA USA USA USA Canada Canada
Dollywood Theme Park Emperors Palace Fallsview Casino Resort Miller Symphony Hall N/A BEIC Center N/A N/A N/A N/A N/A Mandalay Bay Westchester Community College Wild Horse Pass Casino Beckman Auditorium American Museum of Natural History William Saroyan Theatre Cobb Energy Performing Arts Center Proctors Miramar Cultural Center Rose Theatre Flato Markham Theatre
RAVE REVIEWS Mystic India: The World Tour has been featured by:
MYSTIC INDIA: THE WORLD TOUR
NEW JERSEY PERFORMING ARTS CENTER
SATURDAY, MARCH 8, 2014
NJPAC & EVENT OUTREACH ABOUT THE EVENT On Saturday, March 8, 2014, Mystic India: The World Tour will be performing at New Jersey Performing Arts Center (NJPAC) in Newark, NJ. The beautiful 3,000-seat theater has been known to present award-winning theatrical productions, Broadway musicals, and concerts. Mystic India: The World Tour will be the first Indian show presented by NJPAC and will serve as the launch for continued South Asian programming at the venue.
MARKETING & EVENT OUTREACH TELEVISION COMMERCIALS Millions of viewers will watch our advertisements with your logos on TV ASIA daily and AVS every Saturday and Sunday. PRINT MEDIA The show is being advertised with our advertising partners (News India Times, Desi Talk, and India Abroad) as well as through Neerja Public Relations and the NJPAC public relations board. The following print materials are also being distributed in New Jersey, New York, and Pennsylvania and will be displayed in a number of local South Asian businesses. - Postcards (distributed by an exclusive marketing team starting February 2014) - Posters - Billboards (at NJ Transit Train stops in NJ as well as bus stops in Newark, NJ) MAILING LISTS Hundreds of thousands of emails with our online flyers will be sent through NJPAC, TV Asia, AVS, Neerja Public Relations, AATMA Performing Arts, as well as our other media sponsors. SOCIAL MEDIA Mystic India: The World Tour and AATMA Performing Arts have a combined total of more than 25,000 likes on Facebook. Our sponsors will receive exclusive recognition on Facebook as well as other social media networks (Twitter, Instagram, etc.). AT NJPAC Pop-up banners, 7,000 playbills, VIP booklets, and logo projections will be used to promote our sponsors. The playbills will be seen by the 3,000 viewers at Mystic India: The World Tour and also at 5 other shows at NJPAC during the month of March, including a sold-out show by Bill Cosby.
MYSTIC INDIA: THE WORLD TOUR
NEW JERSEY PERFORMING ARTS CENTER
SATURDAY, MARCH 8, 2014
SPONSORSHIP LEVELS PRESENTING
$20,001
20 VIP Orchestra Tickets ($2500 Value) 10 Premium Orchestra Tickets ($890 Value) 2 Personal Banner Stands in Lobby of NJPAC Logo on Step & Repeat photo station in Lobby of NJPAC Company Table at VIP Ticket Holder Event After Show Logo on All Publicity Material (flyers, posters, billboards, social media ads, television commercials, mailing lists, etc.) Weekly Postings on Mystic India and AATMA Facebook & Twitter Pages (over 25,000 followers) Name mentioned during all press conferences, interviews, and media events starting 21 days before the show 90 second Advertisement to be played via Projection Before the Commencement of the Show, During Intermission, and After the Show Full Page Color Ad on Back Cover of Exclusive Mystic India VIP Booklets Gobo display during entire show on walls of NJPAC venue Large Logo on NJPAC Playbills as “Presenting Sponsor” (7,000 in circulation) Gobo display during entire show on walls of NJPAC venue Logo on All “Mystic India at NJPAC” t-shirts (to be worn by dancers, staff, and sold to guests at the event)
GRAND
$10,001
14 VIP Orchestra Tickets ($1750 Value) 8 Premium Orchestra Tickets ($712 Value) 2 Personal Banner Stands in Lobby of NJPAC Logo on All Publicity Material (flyers, posters, billboards, social media ads, television commercials, mailing lists, etc.) Weekly Postings on Mystic India and AATMA Facebook & Twitter Pages (over 25,000 followers) Name mentioned during all press conferences, interviews, and media events starting 21 days before the show 90 second Advertisement to be played via Projection Before the Commencement of the Show, During Intermission, and After the Show Full Page Color Ad in Exclusive Mystic India VIP Booklets Large Logo and Listing in NJPAC Playbills as “Grand Sponsor” (7,000 in circulation) Gobo display during entire show on walls of NJPAC venue
DIAMOND
$5,001
10 VIP Orchestra Tickets ($1250 Value) 4 Premium Orchestra Tickets ($356 Value) Weekly Postings on Mystic India and AATMA Facebook & Twitter Pages (over 25,000 followers) 60 second Advertisement to be played via Projection Before the Commencement of the Show and During Intermission Full Page Color Ad in Exclusive Mystic India VIP Booklets Logo and Listing in NJPAC Playbills as “Diamond Sponsor” (7,000 in circulation) Large Logo on Sponsor Banner Stands in Lobby of NJPAC
GOLD
$2,501
6 VIP Orchestra Tickets ($750 Value) 2 Premium Orchestra Tickets ($178 Value) Weekly Postings on Mystic India and AATMA Facebook & Twitter Pages (over 25,000 followers) 30 second Advertisement to be played via Projection Before the Commencement of the Show and During Intermission Half Page Color Ad in Exclusive Mystic India VIP Booklets Logo and Listing in NJPAC Playbills as “Gold Sponsor” (7,000 in circulation) Logo on Sponsor Banner Stands in Lobby of NJPAC
SILVER
$1,501
4 VIP Orchestra Tickets ($500 Value) Quarter Page Color Ad in Exclusive Mystic India VIP Booklets Logo and Listing in NJPAC Playbills as “Silver Sponsor” (7,000 in circulation) Logo on Sponsor Banner Stands in Lobby of NJPAC
BRONZE
$1,001
2 VIP Orchestra Tickets ($250 Value) 2 Grand Tier Tickets ($138 Value) Logo in Exclusive Mystic India VIP Booklets Logo and Listing in NJPAC Playbills as “Bronze Sponsor” (7,000 in circulation)
SUPPORTING
$501
2 Grand Tier Tickets ($138 Value) Logo in Exclusive Mystic India VIP Booklets Listing in NJPAC Playbills as “Supporting Sponsor” (7,000 in circulation)
MYSTIC INDIA: THE WORLD TOUR
NEW JERSEY PERFORMING ARTS CENTER
SATURDAY, MARCH 8, 2014
CONTACT US For more information or to sponsor Mystic India: The World Tour at NJPAC, please contact: POOJA GARG SPONSORSHIP CHAIR Phone: (212) 464-8006 Email: mysticindiatheshow@gmail.com
Sponsorship checks can be mailed to: AATMA GROUP, LLC ATTN: NJPAC 1 Richmond Street Suite 2100 New Brunswick, NJ 08901
MYSTIC INDIA: THE WORLD TOUR
Sponsorship logos and ads should be submitted via email to: mysticindiatheshow@gmail.com SUBJECT: NJPAC Sponsorship
NEW JERSEY PERFORMING ARTS CENTER
SATURDAY, MARCH 8, 2014