rca
001
RCA BRAND BOOK
eliminating
borders
003
RCA BRAND BOOK
“ T H E B E S T WAY TO PREDICT THE FU T URE IS TO...
— PETER DRUCKER, MANAGEMENT CONSULTANT
C R E AT E I T. ” — PETER DRUCKER, MANAGEMENT CONSULTANT
005
RCA BRAND BOOK
“ T H E B E S T WAY TO PREDICT THE FU T URE IS TO...
007
RCA BRAND BOOK
“ T H E B E S T WAY TO PREDICT THE FU T URE IS TO...
C R E AT E I T. ” — PETER DRUCKER, MANAGEMENT CONSULTANT — PETER DRUCKER, MANAGEMENT CONSULTANT
009
RCA BRAND BOOK
print & binding
Amal Alnaniah www.eliminatingborders.com First Published 2015 2015 Amal Alnaniah A digital version of this catalogue is available online at www.eliminatingborders.com All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form of by any means, electronic, mechanical, recording or otherwise, without the written permission of RCA. Designed by Amal Alnaniah Printed in the United States of America
eliminating
0011
RCA BRAND BOOK
borders
01. 02. HOMELAND
DEVELOPMENT
14
overview
24
evolution of communication
16
history
26
our new vision
20
milestones
28
our mission
30
the archetypes
34
our look
38
our brand value
03. 04. UTOPIA
0013
RCA BRAND BOOK
TRANSHUMANISM
44
the new logo
64
the future
46
anatomy of the logo
66
new features
50
alternative versions of the logo
72
hth communication
52
logo sizing
96
htm communication
54
logo don ’ ts
56
typographic standards
58
color system
60
image style
62
business system
00.
01. HOMELAND overview history milestones
0015
RCA BRAND BOOK
OVERVIEW
The RCA brand is one of the oldest and well known for brands in the consumer electronics industry. The brand was derived from an acronym for the company Radio W Corporation of America, which was a major electronics company in existence from 1919 to 1986. Today VOXX Intl owns the RCA brand for its accessory and several audio video product lines. From the origins of RCA to today’s high tech product which carries on the brand tradition of quality. Today’s RCA products, marketed by Audiov ox A c c e s s o r i e s i n c l u d e s o m e of t h e m o s t technologically advanced digital products in the market place.
RCA INTRODUCED THE FIRST MASS-PRODUCED TV, THE RCA 630TS
rca was active in military , space electronics , and satellite
0017
RCA BRAND BOOK
TECHNICIAN SETTING UP RCA TELEVISION CAMERA
HISTORY
In 1929 the company made its first moves into consumer electronics products when RCA purchased the Victor Talking Machine Company, then the world’s largest manufacturer of phonographs (including the famous “Victrola”) and phonograph records. This included a majority ownership of the Japan Victor Company (JVC). The new subsidiary then became RCA-Victor. With Victor, RCA acquired New World rights to the Nipper trademark. RCA Victor produced many radio-phonographs and also created RCA Photophone, a sound-on-film system for sound films that competed with William Fox’s sound-on-film Movietone and Warner Bros. sound-on-disc Vitaphone. RCA began selling the first electronic turntable in 1930 and in 1931; RCA Victor developed and released the first 331/3 rpm records to the public. The format initially was a commercial failure because the records and playback equipment were expensive, and partially because the audio performance was poor. With the improvement of stylus for playback the product would be re released and become the standard for music playback for decades. In 1939, rca demonstrated an all-electronic televsion system at the New York World’s Fair and developed the USA’s first-ever television test pattern. With the introduction of the NTSC standard, the Federal Communications Commission authorized the start of commercial television transmission on July 1, 1941. World War II slowed the deployment of television in the US, but RCA began selling television sets almost immediately after the war was over.
0019
RCA BRAND BOOK
In the years that followed, RCA was responsible for the development of a myriad of innovations and key technology such as color television, the elect ro n m i c ro s c o p e , C M O S b a s e d t e c h n o l o g y, heterojunction physics, optoelectronic emitting devices, Liquid Crystal Displays (LCDs), video cassette recorders, direct broadcast television, direct broadcast satellite systems and high-definition television would be invented and developed during ensuing years. In 1949,RCA-Victor developed and released the first 45 rpm record to the public, answering CBS/Columbia’s 331/3 rpm “LP”. In 1953, RCA’s all electronic color-TV technology was adopted as the standard for American color TV; it is now known as NTSC (after the “National Television System Committee” that approved it). RCA cameras and studio gear, particularly of the TK-40/41 series, became standard equipment at many American television network affiliates, as RCA CT-100[10] (“RCA Merrill” to dealers) television sets introduced color television to the public.
TECHNICIAN SETTING UP RCA TELEVISION CAMERA
COIL WINDER’S LAB
MILESTONES
1940 RCA introduces black and white TV during the 1939 World Fair
1920 Radio Corporation of America is created
1930 RCA purchases Victor Talking Machine RCA splits from GE and Westinghouse
1941 RCA creates facility in Princeton, NJ
the brief history will take you from the origins of rca to today ' s high tech product which carries on the brand tradition of quality and innovation
1986 GE buys out RCA
1984
1953
RCA’s VideoDisk system is cancelled
RCA creates all electric color television
2027 1970 David Sarnoff retires from RCA
0023
RCA BRAND BOOK
1943 RCA sells off NBC networks
RCA LAUNCHES ITS NEW VISION
01.
02. DEVELOPMENT evolution of communication our new vision our mission the archetypes our look our brand value
0025
RCA BRAND BOOK
1876
TELEPHONE The world truly began to shrink as a result of our quickly evolving methods of communication. for a short time owned the only functional telephone in the entire world. These days, some 4.16 billion people own mobile phones. If you do the math, that works out to about 58% of the entire world’s population.
EVOLUTION OF COMMUNICATION
1867
1920
T YPEWRITER
RADIO
Like the printing press before it, the typewriter would pave the way to even more significant innovations. The relentless march of technology and communication also manages to underscore the fact that the world is still a big enough place that development can happen at different speeds in different places.
Commercial radio was brought to the world with the first ever broadcast of Richard Wagner’s opera Parsifal in Buenos Aires. The broadcast reached, quite literally, only about 20 homes in Buenos Aires; these were the only households that had the equipment necessary to pick up the broadcast.
1925
TV Radio’s time in the spotlight was over rather quickly, although it still remains one of our most convenient ways to quickly digest important information, even if it’s primarily used in our cars rather than our residences. Today, there are still about 44,000 radio stations in operation throughout the world.
1960
INTERNET The Internet came about largely because the government saw the potential in linking computers around the world. Until the Internet, existing communication methods simply didn’t offer the flexibility needed to oversee the increasingly difficult job of governing the entire civilized world. Communication has, at least so far, been about immediate, practical needs. The advancement of technology, after all, is largely about solving problems, rather than simply amusing ourselves.
0027
RCA BRAND BOOK
VISION
The RCA brand always had a role in bringing innovations from the lab to the home over the past 90 years. However, the brand was not limited to broadcasting and electronics for entertainment and news, they were also active in military, space electronics and satellite communications. Therefore, our vision in rebranding RCA is to devise new methods leveraging technologies to allow cooperation between employees, customers, partners, corporate collaborations, networks alliances, and economic interactions between business organizations around the world. Communication plays a role in all information exchanged between living species. Technically speaking, even plants and fungi communicate with each other.
0029
RCA BRAND BOOK
0031
RCA BRAND BOOK
0035
RCA BRAND BOOK
QUALIT Y
TIME
a vi s u al repre s entation o f the ori g inal r c a b rand keywords Cozy-Entertainment-Quality time- Technology
0037
RCA BRAND BOOK
a vi s u al repre s entation o f the new r c a b rand keywords Possibilities- Communication - Limitless - Revolution
LIMITLESS
0039
RCA BRAND BOOK
POSSIBILT IES
BRAND
To determine where the RCA brand stands, we illustrated a chart that would help us better our position in the market against other communication and technology companies that exist. The chart explains our position today and our future position. The first chart compares RCA’s resourcefulness and Usability, while the second chart is to compare RCA’s innovation and level of security.
VALUE
re s o u r c e f u llne s s
V S . u s a b ility INFORMATIVE
NEW RCA
APPLIED SCIENCE LABORATORIES
APPLE
ARGONNE NATIONAL
AMES LABORATORIES
LAWRENCE BERKELEY NATIONAL GENERAL ELECTRONICS
HARMAN KARDON LG CBS NBC UNIVERSAL
ZENITH RCA
RESPONSIVE
SENSELESS
WESTINGHOUSE
SONY ELECTRONICS VIRGIN MEDIA GTE SYLVANIA
APPLE
NON-INFORMATIVE
innovation
V S . s e c u rity INNOVATIVE
NEW RCA APPLE
APPLIED SCIENCE LABORATORIES
NASA
HARMAN KARDON
AMES LABORATORIES
LAWRENCE BERKELEY NATIONAL
ZENITH NBC UNIVERSAL
APPLE ARGONNE NATIONAL
GTE SYLVANIA WESTINGHOUSE RCA
LG
VIRGIN MEDIA
SECURE
SONY ELECTRONICS
GENERAL ELECTRONICS CBS
TRADITIONAL
0041
RCA BRAND BOOK
INSECURE
02.
03. UTOPIA the new logo anatomy of the logo alternative versions of the logo logo sizing logo don ’ ts typographic standards color system image style business system
0043
RCA BRAND BOOK
TRANSPARENT SMART COMMU LIMITLESS ACC INNOVATIONS ENHANCE ASPE YOUR LIFE.
T AND UNICATION CESS TO THAT WILL ECTS OF PROMISE
0045
RCA BRAND BOOK
Logo Process
e x p l a n at i o n
We began with three comps that best describe the RCA brand, where we build our concepts. The comps were, breaking borders, star burst, and frequencies. We later narrowed it down to one comp with the best approach, the frequency comp. The Frequency’s concept were a lot more effective in terms of concept and design. It spoke to the vibrations when people communicate weather naturally or through technology. Here are some of the sketches developed from the first to the final concept.
0047
RCA BRAND BOOK
e x p l a n at i o n
In the last phases of the logo, we started working on color variations. We wanted to keep the brand sophisticated and strong looking. Finally, we began tweaking the details such as thickness variation and weight of the logo against the customized logo type.
RCA
RCA
RCA
0049
RCA BRAND BOOK
RCA
RCA
RCA
RCA
The Logo Mark
the new logo
t h e r ca s i g n at u r e g u i d e l i n e
This logotype is the central element in RCA’s visual communications system. Through consistent and repetitive use as a signature device and design element in all of RCA’s visual communications,the logomark bec omes a visual shorthand which ident ifies the Agency and symbolically embodies its activities, achievements and goals. The logomark should never be altered or distorted in any way. It must not be re-drawn , but rather reproduced photographically from reproduction artwork included in this manual. The company name and tagline should never be translated into any other language.
the concept
RCA was always involved in recreating methods to communicate information from newspaper to TV. Our new mission is to push the borders of communication and revolutionize existing methods to achieve limitless possibilities in the world of communication. The logo translates the transition of human communication to technology communication. The first part represent human DNA strand and the second is frequency used in technology.
0051
RCA BRAND BOOK
The Mark Anatomy
0053
RCA BRAND BOOK
The Logo Type
the original typeface
The RCA logotype originally started with the typeface TurnPike. However the letters did not fit the new brand’s aesthetics, therefore we required to change some of them.
custom designed logotype
The RCA logotype has been redesigned to fit the new brand aesthetic. The letter R and the letter A crossbars were extended and rounded to better fit the brand’s logo mark which will make the entire logo work cohesively.
0055
RCA BRAND BOOK
7/8 X
2/3X
2/5X
LOGOTYPE WIDTH 12X
the logo grid
The use of a grid system, especially for a design that might often render at extreme sizes , very large or small , it can help you create something that has visual harmony, an organized aesthetic and purposeful design.
LOGOTYPE HEIGHT 2.5X
MARK HEIGHT 5.4X
MARK WIDTH 19X
the logo space
Our company stands out, and so does our logo. To create maximum impact, keep the space around the RCA logo free from other text and graphics. The clear space on each side of the logo should always be equal to or greater than the x-height of the RCA end stroke.
0057
RCA BRAND BOOK
Color and Background
rca logo colors
The colors specified for each operating company can be used as backgrounds for one-color, black and reverse signatures. Only approved artwork should be used; download it from eliminatingborders.com.
LOGO USAGE_COLOR
Whenever possible, the full color logo should be used. When it is not possible to use the gray logo, the one color reverse or positive logos may be used. In addition, the logo may be produced as a blind emboss/ deboss, or as a white or clear foil stamp. LOGO USAGE_BACKGROUND
When positioning the logo on a colored background, the value of the background determines how the logo is used. When positioned on a colored background, the logo should appear in solid black or reversed out to white. The background should not diminish the logo’s legibility.
30% OR LESS
31% OR MORE
0059
RCA BRAND BOOK
Logo Sizing
To insure high quality and consistency, we think ahead for the different uses of our RCA logo. We have regulated a logo sizing system, where in different media we will need to use the appropriate size of logo to ensure legibility. Therefore we need to follow these standards illustrated in the chart.
STANDARD SIZE
The standard logo size has a width of 1.5 inch. MINIMUM SIZE
We limit the minimum size of the logo to ensure the logo is both legible and recognizable. The minimum size has a width of 0.5 inch.
THE LIMITLESS APPLICATIONS OF RCA the logo scale system
2 INCH
SCREEN 2INCH / 5CM / 50MM
1.5 INCH PRIN T
1.5INCH / 3CM / 38MM
PACKAGING 1.5 INCH
1.5INCH / 3CM / 38MM
MERCHANDIS E .8 INCH .8INCH / 2CM / 20MM
0.5 INCH 0.5INCH / 1CM / 12MM
MIN
0061
RCA BRAND BOOK
Inappropriate Uses
rca logo incorrect usage
The consistent and correct application of the RCA signature is essential. Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the RCA signature. 01.Incorrect color split
Do not separate the logo mark from the logo type with color. 02.Incorrect background
Do not position the logo on or near other elements, shapes textures or patterns and avoid backgrounds that are busy or cluttered if it diminishes the logo’s legibility 03.Incorrect placement
Do not skew or rotate the logo. The logo may only be positioned at a 0 horizontal axis or 90° vertical. 04.Incorrect contrast
Do not apply the logo to a background where lack of contrast diminishes legibility. 05.Incorrect color
Do not reproduce the logo in a unapproved color 06.Incorrect font
Do not redraw or use another font to create the RCA logo
01
02
03
04
RCA 05
0063
RCA BRAND BOOK
06
HAPNA MONO
Typography
rca typography system
Type plays an important role in RCA’s Visual Identity Program. It must be used consistently along with other visual elements such as the symbol, logo, color, signat u re s h a p e a n d p u b l i c a t i o n fo r m a t s t o c re a t e a n d maintain the RCA “look.”
HAPNA MONO REGULAR 18 / 18 HEADLINES
Hapna is a monospaced contemporary rational serif font with the geometric characteristics. It is the first step in the font family development, that will include display and text weights. The typeface's has the cutting edge look yet elegant, which fits perfectly with what RCA is born to achieve.
Designer M a r i y a V. P i g o u l e v s k a y a
A
B
C
D
E
F
G
H
I
N
O
P
Q
R
S
T
U
V
a
b
c
d
e
f
g
h
i
j
n
o
p
q
r
s
t
u
v
w
9
0
1
2
3
4
5
6
7
8
!
#
$
%
&
(
)
*
+
J
K W
-
k
L
-
X
Y
Z
l
m
-
x
?
M
y
@
z
HAPNA MONO REGULAR 305pt
rR LIGHT
Founder Independent Designer
0065
RCA BRAND BOOK
Year 2013
MUSEO SANS
Typography
rca typography system
Type plays an important role in RCA’s Visual Identity Program. It must be used consistently along with other visual elements such as the symbol, logo, color, signat u re s h a p e a n d p u b l i c a t i o n fo r m a t s t o c re a t e a n d maintain the RCA “look.”
MUSEO SANS 500 6/9 COPY
Museo Sans is based on the well-known Museo. It is a sturdy, low contrast, geometric, highly legible sans serif typeface very well suited for any display and text use.
Designer Jos Buivenga
A
B
C
D
E
F
G
H
I
N
O
P
Q
R
T
U
V
a
b
c
d
e
f
g
h
i
j
n
o
p
q
r
s
t
u
v
w
1
2
3
4
5
6
7
!
#
$
%
&
(
)
S
8 *
J
9 +
K
L
W
X
k
l x
?
Y m
y
0 -
M
@
Z -
z
MUSEO SANS 500 305pt
cC REGULAR
Founder Exljbris
0067
RCA BRAND BOOK
Year 2008
MAVEN PRO
Typography
rca typography system
Type plays an important role in RCA’s Visual Identity Program. It must be used consistently along with other visual elements such as the symbol, logo, color, signat u re s h a p e a n d p u b l i c a t i o n fo r m a t s t o c re a t e a n d maintain the RCA “look.”
MAVEN PRO LIGHT 300 72 / 70 STATEMENTS 12/17 QUOTES
Maven Pro is a sans-serif typeface with unique curvature and flowing rhythm. Here, you can follow the progress of the typeface and offer support, request additional glyphs, or just say hello. Periodically, new weights will be released
Designer Joe Prince
A
B
C
D
E
F
G
H
T
U
I
J
N
O
P
Q
R
S
a
b
c
d
e
f
g
h
i
j
n
o
p
q
r
s
t
u
v
w
1
2
3
4
5
6
7
8
9
!
#
$
%
&
(
)
*
+
V
K
L
W
X
k
l x
?
Y m
y
0 -
M
@
Z -
z
MAVEN PRO LIGHT 300 305pt
aA LIGHT
Founder Vissol Ltd
0069
RCA BRAND BOOK
Year 2010
Colors
rca colors
Color is a critical element in creating a memorable and lasting identity. It can be used to link certain information, and to offer the viewer visual cues for continuity and/or differentiation. Using this color palette will lend consistency to RCA communicat i o n s Pl e a s e c o n s i d e r t h e i n t e n d e d m e d i a wh e n applying the logomark; use the corresponding specification. Print paper applications (from office copiers or professional offset printers) use either 4-color process (CMYK) or spot color inks (Pantone Goe library). Suggested files: .tif or .eps Screen work viewed on-screen (projected presentations or websites) use an RGB value. Suggested files: .jpg or .gif . Other embroidered amenities and product applications need special attention. Suggested file: .eps
EMOTIONAL VALUES
The black and rich gray gives a very sophisticated feeling, which reflects the level of design, innovation and way of thinking at RCA. While The orange reflects strength reliability, and security. Finally, the shades of blue represents technology which is the very foundation of our brand. USAGE
Black and rich gray are the primary colors, as the dominant colors for all internal and external visual presentation of the RCA brand. However, the orange is used as a secondary color to compliment the primary colors. The deep turquoise, moon blue and rich brown are used in either photogr a p hy o r m i n u t e d e t a i l s t o c o m p l i m e n t b o t h t h e primary and the secondary colors.
Pure Black CMYK: 100% , 100% , 100% , 100% RGB:
0 , 0 , 0
HEX:
#000000
Rich Gray CMYK: 65% , 48% , 37% , 25% RGB:
86 , 100 , 114
HEX:
#3a4651
Bright Orange CMYK: 2% , 62% , 100% , 0% RGB:
238 , 122 , 35
HEX:
#ec7a23
Rich Brown CMYK: 40% , 40% , 55% , 7% RGB:
153 , 136 , 15
HEX:
#988872
Moon Blue CMYK: 9% , 2% , 4% , 0% RGB:
229 , 238 , 239
HEX:
#e4eeef
D e e p Tu r q u o i s e CMYK: 85% , 25% , 40% , 0%
0071
RCA BRAND BOOK
RGB:
0 , 144 , 150
HEX:
#009095
Imagery Style
photostory
Imagery plays an important role in RCA’s Visual Identity Program. It must be used consistently along with other visual elements such as the symbol, logo, color, signature shape and publication formats to create and maintain the RCA “look.” Our photostyle is clean and high contrast photography vs. dramatic and close up textures. keywords L I M I T L E S S T E C H N O L O G Y , D A T A
A N D
P O S S I B I L I T I E S , S O P H I S T I C A T E D
A D V A N C E D D E S I G N S ,
C O M M U N I C A T I O N
photography’s objective
To express all the possible ways RCA can influence everyone’s lives through communication and technology.
0073
RCA BRAND BOOK
0075
RCA BRAND BOOK
03.
04. TRANSHUMANISM the future new features hth communication htm communication
0077
RCA BRAND BOOK
LIMITLESS DATA EXCHANGE The Previous RCA always recognized the importance of information and innovating communication. Now, we will expand further on the endless possibilities of innovative communications to achieve the most simultaneous connections between people and machines.
event
Expert Led Workshops
A series of workshops with experts and lead users. Designed to engage some of the leading thinkers and makers of communication and meet the innovators making the future of communications. Special Ed Communication System
To facilitate a communication between deaf or hearing impaired people and hearing people. High Tech community
The understanding of the limitations and parameters imposed by the laws of communication and indicates what is scientifically and technologically achievable based on what we know now and on what we can do with the knowledge and technological tools we have in hand Augmented Communication
A method of communication that can help people who are unable to use verbal speech to communicate by computer-generated sensory input such as sound, video or graphics. environment
Revolutionary Music Communication
Simultaneously communicate music and set moods. Advanced Performing Arts Technology
Eclectic swirl of acrobatic feats, pulsing rhythms, and colorful digital images and light projections. Virtual Reality Information Cafe
That creates an interactive experience with light and sound to communication a variety of information The Zoo Connection experience
Visitors will have the ability to communicate with animals
services
Retail Visualizer Experience Enhance customer engagement and experience in person beyond what can be experienced at home, with devices such as a 3D body-scanning system. Automated Intercommunication Presence These bots could eventually eliminate the need for expensive commuting or flying cross-country for a meeting, which may allow smaller local businesses to communicate with workers from other locations. Communication Security system The prevention of unauthorized access to telecommunications, or to any written information that is transmitted or transferred. Implanted Telepathic Communication Implanting some a device in your brain via wireless communicate Artificial Intelligence Assisted Communication A software agent that can perform tasks or services for an individual. These tasks or services are based on user input, location awareness, and the ability to access information from a variety of online sources Technology Research Lab We focus on explorations and incubations in the areas of Natural Language Processing, Knowledge Mining, Speech Processing, and Image Understanding. Intelligence Communication Drug Therapy Access to all the information in the world, designed only for high government officials to exchange, protect or collect the necessary information. Brain Mapping Communication With brain mapping we will be able to monitor a person's health or any risks that may occur, we will be able to communicate instantly the state of the patient. products
Touch-Interactive Desks You can interact with virtual images, videos or documents, or even use a special pen to take digital notes.
3D Holograms Communication Allow businesspeople to give speeches to large crowds, workers to be telepresent in a meeting when they’re miles away, or a product launch to capture the imagination of an audience by displaying a life-sized model of their 3D prototype. Radar Information Technology A motion sensor that allows you to scroll, zoom and write without touching a thing.
e d u c at i o n
Immersive Learning Experiences In class rooms, kids will be able to the immersion,
you’ll have the opportunity to meet leading technologists, learn from media makers, and identify new opportunities for a world in which everything is media. Communication News Platform
Informative Bionic Contact Lenses This technology could eventually allow you to open and read messages without moving a single muscle except your eyes. Medi-Connet Tech It connects caregivers with their patients. This technology offers emotional relief and peace of mind when patients are suffering from illness Smart Suits The smart suit is made up of a series of soft components designed to improve soldiers' endurance.
Will produce a report highlighting the technologies of communicating machines as well as a set of Alternative Future Scenarios depicting how a world of communicating machines will reshape our world. Biometrics
The feedback of biological responses including sweat gland stimulation, heart rate, eye position, and other data–will provide real-time learning feedback not just for educators, but for-profit organizations for the purpose of analytics, market research, and ultimately consumerism. Learning Simulations
experience
Fluid Workspace Technology Wearable device that allows you to project a high resolution touchscreen display on any surface, even the palm of your hand.
To replace and amplify real experiences with guided ones, often “emmersive” in nature, that evoke or replicate substantial aspects of the real world in a fully interactive fashion. Seamless Heads-Up Displays in class rooms
Natural Telepathy Communication Trans-cranial magnetic stimulation, or TMS. When you put on a TMS headset it generates a magnetic field over your scalp, which can be used to activate neural pathways Virtual reality Exhibit Experience It can help us out throughout the day and give us the ability to share our experiences with those we love in completely emmersive and new ways that aren't possible today Guided tour at the RCA headquarters Introduces visitors to the micro-miniature world of computer chips. Using hands-on exhibits, visitors learn the differences among various types of chips Haptic Communication Experience Providing information about surfaces and textures, touch, or the haptic sense, is a component of communication in interpersonal relationships that is nonverbal and non-visual.
0079
RCA BRAND BOOK
Will equip learners with information, feedback of performance, and social data in real-time Personalized Learning Algorithms
Will be the de facto standard in schools that continue the traditional academic learning approach.
0081
RCA BRAND BOOK
HUMAN TO HUMAN The RCA brand focuses to streamline communication and ultimately to remove as many barriers as possible between people. The Following extensions are only a glimpse of what RCA can achieve in the future.
rc _ guided tour rc _ telepathic communication rc _ smart suit rc _ augmented communication rc _ expert led workshop rc _ hologram communication system
0083
RCA BRAND BOOK
HTH_GUIDED
TOUR
HUMAN TO HUMAN. INFLUENCES LIFE ASPECT_ EDUCATION
we are making history by forever changing the world as we know it The RCA headquarters introduces visitors to the various methods in the technology. Using hands-on exhibits, visitors learn the differences among various types of innovations, see how they are constructed, and explore how they are used in products that fill our everyday world. New tours appear frequently so repeat visitors keep abreast of fast-changing technology.
0085
RCA BRAND BOOK
0087
RCA BRAND BOOK
HTH_TELEPATHIC COMMUNICATION HUMAN TO HUMAN. INFLUENCES LIFE ASPECT_ RELATIONSHIP, CAREER, HEALTH
telepathy is the new frontier of communication The technology of reading our minds has started some time ago with the placing of electro-magnetically sensitive devices on and around the head. As the technology has matured, we have come to discern particular points of activity in the brain. With RCA technology, telepathy can be made real. We can record and transmit recordings of our brain activity and have them send to another’s mobile phone or tablet computer where they are displayed on the screen. We achieve communication using a worn hood full of electromagnetic sensors, sending simple messages in an encoded language. We can also communicate general emotions, in particular facial expressions.
0089
RCA BRAND BOOK
0091
RCA BRAND BOOK
HTH_SMART
SUIT
HUMAN TO HUMAN. INFLUENCES LIFE ASPECT_ CAREER
assist soldiers to do more with their natural muscles Modern soldiers face a very real problem. As technology becomes more and more advanced,we will better prepare our soldiers to sufficiently and quickly communicate vital information on the battlefield. We create “smart suits” to improve soldiers’ endurance.
0093
RCA BRAND BOOK
0095
RCA BRAND BOOK
HTH_AUGMENTED
COMMUNICATION
HUMAN TO HUMAN. INFLUENCES LIFE ASPECT_ CAREER
augmented reality will be a part of people’s lives RCA aims to develop the most advanced technology to speak to everyone’s needs. People with severe speech or language problems will rely on augmented communication system to supplement existing speech or replace speech that is not functional. Special augmentative aids, such as picture and symbol communication and electronic devices, are available at RCA to help people express themselves. This may increase social interaction, school performance, and feelings of self-worth.
0097
RCA BRAND BOOK
HTH_HOLOGRAPHIC
COMMUNICATION
HUMAN TO HUMAN. INFLUENCES LIFE ASPECT_ EDUCATION, CAREER
assist thousands of miles away in real time The RCA’s Holographic telepresence systems project realistic, full-motion, real-time 3D images of distant people and objects into a room, along with real-time audio communication, with a level of realism rivaling physical presence. Images of remote people and surrounding objects are captured, compressed, transmitted over a broadband network, decompressed, and finally projected using laser beams in much the same way as a conventional hologram is produced.
The technology will allow medical professionals to advise and assist colleagues thousands of miles away in real time. The technology can also reduce the necessity of travel for business meetings and facilitate distance education. Other potential applications include enhanced movies and television programming, advertising, gaming, 3D mapping, aerospace navigation, robot control, and various other forms of simulation.
0099
RCA BRAND BOOK
00101
RCA BRAND BOOK
HTH_EXPERT LED EVENT HUMAN TO HUMAN. INFLUENCES LIFE ASPECT_ EDUCATION, CAREER
high level of information and networking The RCA tech expert led training event consists of highly technical sessions to gain in-depth knowledge about RCA Communication Technologies products, primarily the futuristic concepts and highly advanced innovations, and the technologies behind them. A strong line-up of hand-picked senior presenters bring decades of experience both from product development and real-life project deliveries.
00103
RCA BRAND BOOK
00105
RCA BRAND BOOK
HUMAN TO MACHINE The RCA brand will change how humans and machines work together and offering unforeseen possibilities for wearable technology, voice-activated or gesture-based computing and emotions analytics. Parallel advancements in robotics, genetics, nanotechnology and machine-based deep learning are laying the groundwork for the next generation of intelligent machines. Increasingly, interfaces have the ability to capture and translate more nuanced human actions, whether through facial recognition, unique gesture mapping or motion sensing.
00107
RCA BRAND BOOK
rc _ informative bionic lenses rc _ experimental technology laboratory rc _ monitoring brain chips rc _ human sensitive technology rc _ haptic communication technology rc _ artificial intelligence assisted tech rc _ communication art museum
HTM_BIONIC
COMMUNICATION
HUMAN TO MACHINE. INFLUENCES LIFE ASPECT_ CAREER
you will have communication within the eye RCA’s bionic lenses will allow viewers to live recorded visual experiences in the same way they perceive the real world. As technology progress, people will be looking for new ways to see their email and other technology in their life. Our bionic lenses will offer the technological integration to make this happen. The lenses will become as mainstream as wearing a pair of sunglasses. This technology is definitely going to be more value to the consumer. We will also facilitate eye care providers who will be helping the public find the right technology within these lenses for their day-today life.
LENS
00109
RCA BRAND BOOK
HTM_RESEARCH
CENTER
HUMAN TO MACHINE. INFLUENCES LIFE ASPECT_ EDUCATION, CAREER
we create ideas for an inspired tomorrow RCA has taken curiosity to that other level; not just questioning what’s possible but actually making it happen Our motivation of innovation is a willingness to question and the conviction that things can improve. Communication possibilities and advanced technologies are changing the way the world works. Every day these challenges give our curiosity direction and provide our researchers with a platform from which they can move technology exactly where it needs to go.
00111
RCA BRAND BOOK
00113
RCA BRAND BOOK
HTM_COMMUNICATION
SECURITY
HUMAN TO MACHINE. INFLUENCES LIFE ASPECT_ EDUCATION, CAREER, HOME
ensure private and secure communication everywhere RCA's New technological advancements have made security systems into wherever you are a necessiy. With a long list of features that both protect your private information and the way you choose to communicate your thoughts or emotions will enhance your life, security systems have become a part of our lifestyles.
00115
RCA BRAND BOOK
00117
RCA BRAND BOOK
HTM_BRAIN
MAPPING
HUMAN TO MACHINE. INFLUENCES LIFE ASPECT_ EDUCATION, CAREER
monitor minute changes in the body instantly Understanding how the brain does what it does and using that to develop solutions to common problems in technology is the dream that RCA will make true. Map the brain’s functional and structural connections and understand how these maps change in diseases like Alzheimer’s and schizophrenia. Already, some brain scans can detect early signs of Alzheimer’s plaque more than a decade before clinical symptoms appear, and others can reveal consciousness patterns in patients assumed to be brain dead. This advanced technology will help us communicate vital information to change many lives.
00119
RCA BRAND BOOK
HTM_AI
ASSISTED
COMMUNICATION
HUMAN TO MACHINE. INFLUENCES LIFE ASPECT_ CAREER
breakthrough opportunities for humanity With advances in machine learning, including deep neural networks and probabilistic models, computers can now instantly translate spoken and written conversation, recognize and accurately caption photos, identify faces and be your personal assistant. The developments in the machine learning, reasoning and perception, on a stage set by advances in multiple areas of computer science.
00121
RCA BRAND BOOK
00123
RCA BRAND BOOK
HTM_HAPTIC & MEMORY
MUSEUM
HUMAN TO MACHINE. INFLUENCES LIFE ASPECT_ CAREER
limitless access to the world
At the RCA museum, you will find a the memory center. When triggered, aids with memory recall and retainment of any type of information you would like to communicate or experience. The memory center in the museum offers unlimited access and transparency to information from all around the world.
00125
RCA BRAND BOOK
communicate and feel the objects in the air With RCA’s haptic technology, which could be described as the science of touch, users have a physical experience, making the technology more interactive. They will be able to communicate textures and information regarding the object. This will revolutionize the gaming experience but also be useful in medicine and every-day life. Even with plants that can interpret how you touch them.
00127
RCA BRAND BOOK
“ T E C H N I C A L LY S P E A K I N G , E V E N P L A N T S A N D F U N G I C O M M U N I C AT E W I T H E A C H O T H E R . " — TESSA STERKENBURG, SCIENTIFIC PUBLISHER
00129
RCA BRAND BOOK
IT IS TIME TO ELIMINATE BORDERS FOR A LIMITLESS TOMORROW THE FUTURE
00131
RCA BRAND BOOK
00133
RCA BRAND BOOK