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This photo of the brothers (David is on the left and Tom on the right), with hats as props, was taken in a photo booth. The Kelley brothers have a tradition of sparking creativity by bringing in photo booths to birthday parties and other events.
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Kelley brothers release ‘Creative Confidence’ By Sandy Brundage Almanac Staff Writer
T
he whirlwind that is Tom Kelley was heading to San Francisco International Airport for “the ninth city in 10 days” on Oct. 23, another stop on the book tour for “Creative Confidence: Unleashing the Creative Potential Within Us All,” which the long-time Menlo Park resident co-authored with brother David. The two brothers are partners at IDEO, a global design and innovation firm noted for creating consumer products such as Apple’s first mouse and the first stand-up, no-squeeze tube of toothpaste, as well as winning awards for innovations that have transformed business, government and health care. David also founded Stanford University’s Institute of Design school, while Tom, the best-selling author of “The Art
of Innovation” and “The Ten Faces of Innovation,” sits on the faculty of the Haas School of Business at U.C. Berkeley and the University of Tokyo. According to the book’s preface, “Creative Confidence” took shape after the brothers vowed to collaborate on a project as well as take a “fun brotherbrother trip” if David survived a bout with cancer. The trip took them to Tokyo and Kyoto; the collaboration led to a book about “helping people be more creative,” as Tom described it. He himself sounds nowhere close to running out of ideas. At Kepler’s: Tom and David Kelley will talk about their new work, “Creative Confidence: Unleashing the Creative Potential Within Us,” at 7:30 p.m. Wednesday, Nov. 6, at Kepler’s bookstore, 1010 El Camino Real in Menlo Park. The event is free and seating is first come, first served.
Mr. Kelley applies the suggestions in his own day-to-day life, jotting down entries on a “bug list” of situations where he thinks, ‘Couldn’t I do something about this?’ For instance: standing around the luggage carousel at the airport. “I try not to check a bag. But when I do, it’s a very odd feeling — you’re waiting there with 200 other people, all waiting for some black bag.” He said the greatest anxiety isn’t whether your bag will appear in one minute or five minutes, but “Is my bag in this airport right now?” A technological solution may be very close, Mr. Kelley suggested. Something that tells you “’I’m your bag. I’m not there yet. I’m within 100 yards of you.’” It’s the lack of information that creates the anxiety, he said, whether you’re waiting at the air-
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2013
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