A Magazine, Issue 77

Page 102

A fashion _ trend

Go with the flow

By John Ovans

Dior

Trends come from unexpected sources

“What you don’t know is that that sweater is not just blue, it’s not turquoise. It’s not lapis. It’s actually cerulean. And you’re also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent, wasn’t it, who showed cerulean military jackets? And then that cerulean quickly showed up in the collections of eight different designers. And then it filtered down through the department stores and then trickled on down into some tragic casual corner where you no doubt fished it out of some clearance bin.”

Burberry Prorsum

Alice + Olivia

Fendi

A 100

Prabal Gurung

One of the most famous scenes in one of the most famous films about fashion, The Devil Wears Prada, sees waspish fashion editor Miranda Priestly give her assistant a stinging lesson in how trends work. She’s right, up to a point – but it’s not quite as simple as that. Trends actually come into the world via many different routes, and it’s not just through fashion. To use a simple analogy, a trend is a little like

© Alice + Olivia, Burberry Prorsum, Antonio Berardi, Dior, Fendi, Prabal Gurung, Oscar de la Renta, Gucci, Altuzarra

Antonio Berardi


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.