Innovative Online Solutions
Social Media Solutions Hotel & Spa February 7, 2011
About Us . .......................................................... 3 Social Media Channels......................................... 4
contents
Basic Package .................................................... 5 Silver Package .................................................... 6 Executive Package .............................................. 7 Restaurant/ Lounge Package ............................... 8 Theme Package................................................... 9 Hospitality Package ........................................... 10 Sweepstakes and Promotions . .......................... 11 Social Media Solutions . .............................. 12 - 13 Social Solutions Management & Development..... 14
Interactive Presentation Throughout the following presentation you will be given the opportunity to interact by utilizing your mouse or smartphone to follow the links.
Search Engine Optimization (SEO)....................... 15 Google Places for Business................................ 16
QR Code: must download QR Code reader to smaprtphone to scan code
WordPress Websites ......................................... 17
A box will appear on the page where hyperlinks are available when hovering over page. Simply click on image or link and get connected.
PhotoMingle . .................................................... 18 QR Codes ......................................................... 19
TABLE OF CONTENTS
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Who We Are... Associates in Business is a Marketing and Social Internet Solutions company that focuses on our client’s individual needs. Our Mission is to ensure that products and services offered by our clients are in sync with the end user or customer. The team at Associates in Business has worked with both domestic and international companies that offer different products and services across varied industries. Our expertise and solid foundation of understanding and implementing social channels continue to drive success across the business we represent. Our Strategy: Customize: All programs and designs are customized to meet each of our clients’ needs. From design to applications, we work hand in hand with each company to ensure their expectations are met.
What they have to say…. Bolongo Bay Beach Resort If you are looking for someone to manage your social media I highly recommend Associates in Business. They helped us out with our RSS feed and Travelscream account and I was very impressed with their professionalism and knowledge. Katarina Doumeng Bolongo Bay Beach Resort US Virgin Islands
Radisson Cable Beach & Golf Resort
Develop: Our out of the box thinking brings together new technologies and traditional marketing strategies that equal success. We are always looking at new opportunities to increase company’s branding and exposure
I have had the pleasure of knowing and doing business with Javier Morales for more than 10 years. In my capacity as Vice-President, Sales & Marketing for a major Caribbean hotel resort company Javier was instrumental in providing us with common-sense solutions that enabled us to increase our sales and market share within the Caribbean vacation product and programs he managed.
Implement: Marketing communication strategies that increase a company’s online presence through the design and development of an engaging website and social media platforms.
Javier is an enthusiastic, energetic and creative professional who is always a pleasure to do business with. Any organization would be doing itself good by working with Javier.
Optimize: Imperative for online marketing. Each platform is researched to maximize the optimization process.
Brian Meister Former SVP Sales & Marketing Radisson Cable Beach & Golf Resort
The Associates in Business GET SOCIALiZD program brings all the key elements of Social Media and Web Marketing together to further extend marketing initiatives.
Our Clients…. Hotels and Resorts, Restaurants and Bars, Destinations, Retail Outlets, Entertainment and Retail Galleria, Associations, Charities, Transportation, Celebrity Radio Personalities, Telecommunications, Mega Yacht Marinas and more...
Couples Resorts Associates in Business presented an online marketing opportunity that has proven to be very successful for our resorts. Their opportunities have surpassed our Return on Investment standards, decreased costs of doing business and created efficiencies for our team. We can always count on them to reach out to us with new innovative marketing opportunities. Andrea Conway Director of Sales and Marketing - Couples Resorts
WHO WE ARE
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Social Media Channels Utilizing these social media platforms is key for customer engagement and retention as well as brand awareness. Giving customers a voice to share creates customer empowerment. A social media posting strategy is developed to drive fans to social media channels. The strategy can include components to keep fan’s interest throughout the year.
YouTube
Twitter is a free social networking service that enables its users to send and read messages known as “tweets.” Tweets are text based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as “followers.”
Facebook is a social networking website where users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college.
YouTube is a video sharing website on which users can upload and share videos. This platform also provides social sharing options where videos can be virally distributed through a large number of viewers.
Why Twitter?
Why Facebook?
Why YouTube?
• Brand Awareness
• More than 500 million active users
• People are watching over 2 billion videos per day.
• Deal Distribution
• 50% of active users log on to Facebook in any given day
• 70% of YouTube’s traffic comes from outside the U.S., meaning the foreigners are likely to travel to the U.S. for their vacations.
• Use Twitter to gain Competitive Intelligence • Engage with your target audience • Online Reputation Management • Promote your Blog Content • Understanding Tool Feedback Mechanism • Promotion SEO Boost • Ask Questions Receive Answers • HR Tool Press Release • News Management
• Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. • There are more than 200 million active users currently accessing Facebook through their mobile devices.
• YouTube is localized in 23 countries across 24 different languages. • Every minute, 24 hours of video is uploaded to YouTube • User base is broad in age range, 18-55 covering a large demographic • Over 300,000.000 active accounts. • Video sharing tools are available for many of the social media platforms.
SOCIAL MEDIA CHANNELS
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Basic Package
Home tab with multiple links
The Basic Package is perfect if you are looking for a simple Facebook presence. Each component is customized to incorporate your company’s branding with links directing traffic to key areas of interest of your website. The package includes: • Home page • 1 customized tab • Calendar tab for events Customized tab - Services tab
Calendar tab
BASIC PACKAGE
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Silver Package
Facebook home page with multiple links
The Silver Package includes the development of the 3 major social media platforms. Customized Facebook, YouTube and Twitter designed pages are interlinked for easy management. The pages will carry the branding of the company and links to the core website. The package includes: • Facebook home page - multi-functional page with video player and outgoing links • 2 customized Facebook tabs • 1 customized Twitter background • 1 customized YouTube background • Linking of all 3 platforms • 1 hour consultation on best practices
Customized YouTube background Customized Twitter Background
SILVER PACKAGE
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Executive Package The Executive Package brings together multiple applications to maximize all the social media platforms. The package is designed to engage fans with a variety of tools. The package includes: • Facebook micro- site • Customized Twitter background and Facebook link where status updates are automatically pushed from Facebook to Twitter • Customized YouTube background and Facebook link where YouTube playlist is automatically pushed to Facebook video player • Interactive e-brochure with links • All platforms are SEO rich with links, keywords and content placement
EXECUTIVE PACKAGE
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Restaurant/ Lounge Package The Restaurant/ Lounge package will feature key applications and tabs to increase exposure and engage visitors. The page includes the development of customized tabs for Facebook. The tabs will carry the branding of the company and links to the core website. The package includes: • Home page • 2 menu/ customized tabs • Promotions tab with slide show of promotional pieces • Calendar tab for events Menu tabs with e-brochure viewer
Home page with video application
Promotions tab with slide show application
RESTAURANT/ LOUNGE PACKAGE
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Theme Package The Theme Package provides you with the ability to remember and share all the fond memorials of your loved ones. This social media package will bring your loved ones together to share past memories and up to date information. The package includes: • Home page • 1 customized tabs with link
• Weddings • Birthdays • Reunions • Family network • Charities • And more...
• 1 customized video • 1 e-album
THEME PACKAGE
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Hospitality Package The Hospitality Package includes the development of customized pages for Facebook, Twitter and YouTube. The pages will carry the branding of the company and links to the core website and option to include booking widget or link to booking engine. The package includes: • Home page • Booking widget or link to booking engine • 2 customized tabs • Customized Twitter background • Customized YouTube background
HOSPITALITY PACKAGE
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Wikked promotion with pop up printable coupon
Sweeptakes & Promotions Sweepstakes and promotions are implemented to drive brand awareness, fan engagement, increase fan base and gather customer data. The entries can be downloaded to contact database for marketing. Our partnership marketing program offers partners the ability to share in the sweepstakes to increase exposure and ROI. Promotions can feature many options to engage fans and promote your message. Our creative team works very closely with clients to develop promotions and parnership programs the can achieve short term goals or long term strategies. Fried on Business sweepstakes
Entry tab
Entry form
SWEEPSTAKES & PROMOTIONS
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Social Media Solutions
Innovative - micro-site
Shores Resort & Spa - Reservations tab
Sweepstakes - entry form
Shores Resort & Spa - Shores Spa tab
Associates in Business - slide show
SOCIAL MEDIA SOLUTIONS
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Social Media Solutions Following are some examples of other applications and designs that were created for Facebook pages. These samples show how innovative designs and applications are brought together to create fan engagement.
Menu tab with interactive menu + full screen viewing link.
Mythos Greek Taverna Fanpage
Full-screen view of Menu with “e-reader style� page turning.
SOCIAL MEDIA SOLUTIONS
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Social Solutions Management and Development Social media success can be measured in many ways. From the development of a fan base to directing traffic to you your website. It is crucial to develop a strategy to be able to engage with your fans on an ongoing basis. Fan engagement creates conversations that result in viral distribution. When a fan posts a question, photo, link or comment, all their friends are able to see the communication on the Fans Facebook profile with a link to the page they are interacting with. The ease of sharing of content through these platforms has changed the scope of information distribution. In addition to fan engagement, the professionals at Associates in Business are always looking for new innovative ways to increase your social media presence using new platforms and applications. New platforms and applications are researched and presented to your company with a plan of action to ensure the opportunity is utilized to the maximum potential
Management
AIB Marketing
Social Media Advertising
• Monitoring: Will monitor pages on an daily basis to ensure content posted and responses to posts are appropriate.
Partnerships always increase exposure. The team at Associates in Business is always looking for new innovative partnership marketing opportunities to increase marketing efforts.
Social media platforms offer a variety or advertising opportunities. We work with each partner to develop an advertising strategy and set goals.
• Best Practice Updates: We will provide the hotel marketing communications strategies that optimize social media platforms.
We work with each client to understand their business and goals. Based on these goals, we will work with other partners to develop a win/ win program.
Each campaign is implemented and monitored for maximum success.
• Posting: Up to 2 posts per week.
• New applications and platforms: We will review and present the hotel with any new applications and platforms we feel can increase our overall social media marketing efforts.
Our network of partners include a variety of industries both domestic and international. • Hotel and Resorts
• Analytics: Return on investment can be measured with detailed statistics on fan growth and user demographics. Increases in fans translates into additional revenues when bookings result.
• Restaurants/ Lounges
• Quick Response Service: AIB client-assigned representative will respond to basic questions posted on Facebook fanpage. For more detailspecific responses, we will reach out to the business for suggestions on such scenarios.
• Charities
• Caribbean Tourism Associations • Telecommunications and media • Attractions • And more...
As more social media advertising opportunities become available, we will research each platform and present a plan of action to increase exposure and engagement. Current ad platforms: • Facebook • Fan targeting • YouTube • Blogs • Promotional sweepstakes • Blogs
SOCIAL SOLUTIONS MANAGEMENT & DEVELOPMENT
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Search Engine Optimization - SEO Is used to help our client’s sites rank higher in the search results based on the keywords used by consumers and internet users. Most importantly, when consumers find your website through a specified search, that visitor has now become a qualified lead for your business. The key factors we incorporate into our SEO strategies include a Website Analysis, Onsite Optimization, Link Campaign, Social Media Integration, and Web Analytics to help track your progress.
Website Analysis & Keyword Research
Online Optimization
Offsite Optimization
Social Media Integration
• Website Analysis
• Link Building Campaign
• Navigation/ Site Structure
• Meta Tag, H1 Tags and Title Optimization
• Leverage the power of highly ranked Web 2.0 sites
• Analysis of Meta Tags
• Optimize Keyword Density
• Page Rank
• Create/ Update Site Map
• Inbound Link Popularity
• Create/ Update XML Site Map
• Search Engine & Directory Submission
• Analysis of Keywords uses to enter site
• Internal Link Optimization
• Blog Development & Maintenance
• Keyword Research
• Content Optimization
• Current ranking on Various Search Engines
• Potential Implementation of Blog and/ or RSS Feeds
• Article Marketing
• Article Optimization for Social Site Submissions
• Press Release Optimization
• Interlink Web 2.0 Sites • Blog Submission • Incorporate Social Media Buttons on Website • Import Blog, RSS Feed and other relevant content
SEARCH ENGINE OPTIMIZATION
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Google Places for Business Without any doubt, the World Wide Web has become to be the most popular source of information known to mankind. Businesses and companies tend to become more and more knowledgeable of the benefits of having an online presence. Along with this is the essence of business listing. Google Places is Google’s very own means of providing local business proprietors an upper hand. It provides local businesses a rapid, simple and cost-free listing. This added feature from Google gives search outcomes for listed local companies. The benefits of Google Places in business marketing provide a lot of various uses for both viewers as well as the listed companies. The business information features include building a relationship with the clients online through posting detailed information about your business, allows clients to print out coupons and win rewards ad it also allows the business owners to post business information such as photos, contact details, hours and many more. There are a lot of benefits of Google Places that any local business proprietor who is not taking its advantages is virtually losing a lot of potential income right behind the table. The following are some of the main benefits that you can get from Google Places that can really help your local business: Key benefits: • Photo Shoots for Free – If you are operating a business located in
one of the major cities, Google Place could be willing to come over and check out your place to take some professional quality pictures of your business location free of charge. • Appear on iPhone searches as well as in Google Maps • Outdo other more established rankings – among the main benefits of Google Places is that it allows you to outdo other more established rankings.
Menu: Full-screen view of Menu with “e-reader style” page turning.
GOOGLE PLACES FOR BUSINESS
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WordPress Website
WordPress Management System: The back end system is very user-friendly for content and design management.
Below are two example of WordPress sites for travel. These sites are completely customized and as you can see by the management system, very user-friendly for changes and alterations. Our program includes full training on the CMS (Content Management System) Samples of WordPress websites
Detailed page content : View of About Us page content.
WORDPRESS WEBSITES
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PhotoMingle With PhotoMingle, experience images and video in an entirely new way – and interact with them easily and intuitively. No matter what your event, it’s sure to engage your guests like never before, and capture memories in an exciting new format. Getting started is simple: just touch… and go! PhotoMingle’s unique multi-touch screen is unlike any experience you’ve had with other touch-sensitive devices.
How it Works...
PHOTOMINGLE
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QR Codes Common in Japan, where it was created by Toyota subsidiary DensoWave in 1994, the QR code is one of the most popular types of twodimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.
A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
Uses • Website access • Promotions • Rewards • Location finder (You Are Here) • Video Intro • Directory • Much Much More..
Book a Ride
Customized deigns
Book a Ride
connect to number
Services
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QR CODES
thank you. Javier Morales—President CEO
When you partner with AIB for your Social Media Solutions you get EVEN MORE value for your marketing dollars. We not only work with your social media channels, we become a powerful part of your sales team. Bringing innovative ideas and proven methods that increase your revenue and maximize profits.
javier@associatesinbusiness.com Alex Thomas — Vice President alex@associatesinbusiness.com 954.828.0614 info@associatesinbusiness.com
www.associatesinbusiness.com 20