Jay Berkowitz
· Issue 19 · August 2012
A Pict
ure
is Worth a
Thousand Clicks
w by Jay Berko
itz
Pinterest Pinterest users ‘pin’ images to virtual pinboards. The social media website first became popular for recipe col-
P
ictures and images are becoming the most dynam-
lectors, who pinned recipes to their boards the way my
ic way to drive traffic to a website, or an affiliate
Mom used to pin recipes to her corkboard in our family
program.
kitchen.
Here are three exciting new opportunities for image
Now Pinterest has become a valuable marketing tool as people create images of their products and these im-
marketing: »»Image ‘memes’ featuring words and pictures are
ages are driving sales at very high rates.
spreading virally through social media sites, and
According to Neil Blumenthal co-founder of fashion
they are generating incredible reach and click
eyeglass manufacturer Warby Parker “We saw traffic triple
throughs.
from Pinterest and it converts at a higher rate than traffic
»»Pinterest grew from 11,237 unique visitors in May 2010 to 19,379,864 in May 2012 (Compete.com). »»Infographics has become a powerful tool for mar-
from Facebook and Twitter.” Pinterest has been flip-flopping on their policies regarding affiliate links, but if you can get a customer to click a ‘pin’ and come to your site, you can affix an affiliate link
keting.
at that time. Image Memes Image memes are familiar to anyone who spends time
Infographics
on Facebook. These clever little boxes contain a power-
The final example of image marketing that has me ex-
ful image and a funny or motivational quote. Inspirational
cited is infographics. These are typically illustrated graphics
podcaster JB Glossinger regularly uses these powerful
with several statistics about a company, industry or hobby.
memes on his Morning Coach Facebook page.
You’ll find infographics on blogs, Facebook, Pinterest,
A recent meme on his Facebook page showed Albert
and just about any social media site. Popular infographics
Einstein and a quote “If you want to live a happy life, tie it
share statistics on internet marketing, working out, nutri-
to a goal, not people or objects.” This meme was liked 579
tion, and pet care. I created my first infographic ‘The 3 E’s of Social Me-
times and shared 278 times. This type of viral activity spreads your brand every time someone clicks like, share or comment and gives you an opportunity to win new fans for your Facebook page.
24
dia’ by finding a freelance illustrator on Guru.com. So get creative and use images and Infographics – a picture is worth a thousand clicks.
Jay Berkowitz is CEO of TenGoldenRules.com and he speaks at industry events like Affiliate Summit.